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Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Farewell: Keep Sharing the Love
After nearly nine years of contributing as a columnist for Massage Today, Dr. John Upledger tells his readers farewell and leaves us with inspiring insight to this special field of work.
Massage Today would like to thank Dr. John for his outstanding contributions and lifetime of dedication to, and accomplishment in, the advancement of CranioSacral Therapy.
A Simple Beginning
I never set out to change the world when I was developing CranioSacral Therapy (CST) at Michigan State University 30-plus years ago. I was exploring a barely understood body system with a group of talented PhDs who were all following their curiosity, as I was. At the time, it never occurred to me that CST would become my life's work.
Decades later, more than 100,000 therapists have been trained in CST, and they're in nearly every country in the world. While I never intended to make this global impact, I did want to give people who do want to change the world the opportunity to do so. It makes their lives more meaningful and more fun.
My deepest desire now is to get more people coming into understanding that we should all love each other. If you put your hands on people to help them feel better, love has to go with those hands. That's how you facilitate transformation. You might be working on someone who doesn't like certain types of people. When you put your hands on them from a place of love, that person is going to change. You don't even have to say anything about it. This work naturally changes attitudes, characters and how people respond.
The Essence of CST
Here's one viewpoint of that potential from Jackie Hutchison, MPT:
"My first CranioSacral class was with Tad Wanveer, LMT. He had me on the table for a demo on diaphragm releases. There was this profound stillness and he paused. In that moment, I felt so connected to Tad, this being of light and love; I had truly never felt that love before. The beautiful part of the story is that when I told Tad about it years later, he said he was thankful to have been the first to experience my love in that way.
"That is the essence of CST to me. It is in those moments of quiet connection, being profoundly present, that allows the work to happen. There is nothing to be pursued or figured out. Tad's ability to be present with me, even in a room of 60 students and teaching assistants, changed me. Now I have an awareness that life is so much bigger than I thought.
"I used to think it was all about the physical journey of the body. But I'm beginning to understand that the little things are the big things. The subtle things are the profound moments. I always feel appreciation for my client after we share a CST session. My intent may be their highest good, their greatest joy. And somehow I always feel healed, too. Or maybe blessed is a better word.
"So now I don't want to settle for anything less than that. Not for them or for the way I practice. No longer do I rely on the limited knowledge of my brain to guide my way. Instead, I open to the wisdom of the beautiful person before me and step aside as they lead. I extend this gift to myself as well. I do my best to connect to my own body's wisdom, and we move together. I am so grateful for all of my CranioSacral teachers, the formal ones in front of the classrooms and the ones that grace my table each day. Remembering that in the end, the goal is to love as much as you can from wherever you are, in spite of it all."
Meeting Them Where They Are
Nadine Saxton, MA, CMA, recently shared how she applies CST concepts to her life as well:
"There's a cranial concept that has turned into a mini-philosophy for me: Be neutral, meet the person where they are and add 5 grams. I'm a Registered Somatic Movement Therapist completing psychotherapy training as a result of my work with SomatoEmotional Release. I'm also a faculty member of a professional training program in movement analysis.
"In all the work I do, I recognize that creating relationships is the key factor for facilitating change. So in non-CST therapeutic settings, entering in neutral allows me to truly 'meet the person where they are and add 5 grams.'
"This is becoming a constant for me. The cranial concepts of blending and melding enable me to listen deeply and be present with whoever or whatever situation I find myself. Adding 5 grams gives them just enough push to work at being in the situation we're in. As an educator, I'm starting to give presentations to larger groups. I'm finding that arcing the room enables me to be more aware of pockets of energy. I ground and connect with myself going into neutral, and I meet the group where they are. I blend and meld, and I send my message.
"When I'm in neutral, I'm able to receive more clearly and not feel defensive if my message is not understood. I have inner-wisdom support. I'm amazed that this first CranioSacral lesson has had such far-reaching and unfolding effects on my life. I am grateful for the ongoing lesson, and the vision of Dr. Upledger."
Continue to Share the Love
I, too, am grateful to the thousands of therapists who have embraced the concepts of CranioSacral Therapy. For nearly nine years, I've had the privilege of sharing those ideas with you here.
My longtime editorial colleague, Sharon Desjarlais, will now be carrying on in my place. As founder of CranioSacral Success, she has devoted to helping therapists find deep and lasting success doing what they most love to do. She'll continue to bring you the ever-growing voices and views from the cranial world.
I've been fortunate to have many mentors, teachers, colleagues and friends who illuminated my path as I walked alongside them to where I am now. I hope that I have shone that light just a bit for you, too.