Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Having the Opportunity to Change a Client's Life
I promise I'll get back to politics in my next column. The information, this method I am sharing with you in this column, can change the lives of both patients and therapists in such a dramatically positive way, it trumps politics, so of course you want to know about it.
A therapist in her mid-forties attended a seminar I was teaching about a year ago. It was a Neural Reset Therapy® (NRT) lower body class. It seems she had been in a severe auto accident seven years ago and all her injuries had been treated and resolved except for a very severe, nagging low back pain that she experienced deep to her PSIS and superior SI Joint. She was functional, "working through it," but it was always present to one degree or another. After receiving NRT work during the class practice time from her partner, plus a few extra resets from me that came from the NRT home study module for the lower body, she was pain-free for the first time in seven years. (The lower body modules include the lumbar and abdominal regions.) I treated her for about 10 minutes. She did not experience any pain during or from the treatment. Neither did I!
When a treatment is so simple, quick, and painless, the first question a therapist will probably ask is," Will it last?" That was in November. She returned for the NRT upper body class in late February (3 months) and the pain had never re-occurred.
The pace of massage has not changed for decades. Yet, everything is moving faster these days. Doesn't it seem that way to you? Patients want faster results than ever before. Of course so do us as providers. Think about it, wouldn't you like to be able to get better and faster results in your clinical work? Wouldn't you like to learn a way to stimulate the nervous system to get the exact response you desire from it? I wonder why any therapists wouldn't?
The last big advance in massage therapy was trigger-point therapies like Neuromuscular Therapy (NMT). Some may argue that the various myofascial methods, from superficial to deep were the last big advance. They both happened about the same time. Since then, everything has been a variation on these themes. They are all relatively time consuming, strenuous for the therapist, and at least somewhat uncomfortable for the patient.
The human nervous system moves at the speed of thought. It knows exactly how to relax a muscle instantly. It does this every time we move. Sherrington's Second Law states that when a muscle is contracted, its antagonist is simultaneously inhibited. This is called the Law of Reciprocal Inhibition and is published in medical textbooks. If reciprocal inhibition (RI) didn't happen, we would be rigid and movement would be very difficult. Reciprocal inhibition occurs almost instantly, at least at the speed of our movement. Just think how fast we move in an athletic sport or dance event.
The question for decades has been, how can we elicit this reciprocal inhibition function of the nervous system when we desire to, in a specific, "target" muscle, and even more importantly, how can we get it to last longer than during the moment of movement? How could we elicit it in a way to "reset" a muscle's tonus back to a "default" or normal level of tonus that would last at least until an adverse event resets it into dysfunction?
Various attempts at accomplishing this have been around for at least 25 years, but they were never predictable, consistent, or lasting. PNF, MET and AIS all utilize RI but they are slow, repetitive, and not all that long lasting.
Embedded in the body's tissue matrix are sensors called mechanoreceptors. They perceive stimulus like vibration, pressure, movement, slow stretch, tension, etc. When they are stimulated in a non-threatening, maybe better to say a non-harmful manner, they send a signal to the central nervous system (CNS). Its response is to send an inhibitory signal back to the area reporting in. Wouldn't it be awesome if we could better utilize these mechanoreceptors to "reset" muscles?
The most consistent comments that I receive from other therapists is how much easier NRT is on their bodies and how much more they can do for their clients. That is a win-win situation! The other thing that I hear is," How come it took so long for someone to figure this out?" A lot of things in life are like that. The main thing is for you not to wait to learn something that will enable you to continue to work in the profession that you love for many more years to come.
NRT is not just a set of techniques. NRT is a process where we apply techniques with conscious effort, utilizing the different application methods, "The Rules," and the "Insights" to cause a significant positive change in the nervous system. NRT combines well with any other therapy you might use. It is completely based on neurological laws, anatomy, physiology, and kinesiology. Done through clothes, it does not require lubricant, and is mostly done supine.