Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Inspire to Be Higher
I have been a part of the massage therapy profession for 24 years. Like most therapists, I entered the profession because I find joy in helping others feel good about themselves. Consequently, massage therapists often succumb to the demands of caring for everyone else and neglect taking care of themselves. My goal is to inspire you, the massage therapist, to reach higher than that.
One of the most important choices an individual must make in their life is to take complete responsibility for their own well-being. It's the core of developing high self-esteem and strong self-worth. You can't hold yourself in high regard if you don't take care of yourself. If your time is so consumed with the care of others that you become exhausted, sick, injured or burned out, what message do you ultimately send to your clients? Most therapists learn the importance of teaching their clients to stay healthy in body, mind and spirit. However, are they inspired enough to live that lifestyle for themselves?
Therapists tend to sleep less than the recommended eight hours their bodies need to re-energize each night. They disregard their nutritional needs and avoid the proper amounts of stretch and exercise needed to stay strong enough to do the job. In general, they work too hard and play too little. I encourage you to self-evaluate and take a long look in the mirror. If you see a healthy, energized and stimulated individual looking back at you - great! If you don't see something you are happy with, don't be discouraged - get inspired! Begin by doing small things for yourself; things that not only make your body and mind feel better, but raise you higher and build your self-esteem and self-worth.
"Where and how do I start?" might be the question running through your mind right now. Start at the beginning. Be kind to your body and begin a self-care program. This is not something that has to be fancy or expensive. Get more rest, drink water and add a more balanced diet including fruits and vegetables. Take time to walk outside and enjoy the fresh air.
As massage therapists, we need to target specific muscles to stay healthy and active, and prevent injuries. If we neglect to do this, we run the risk of ending our careers much sooner than needed. The abdominal and lower back muscles always are a good place to start, as they are largely over-used in this profession.
Unless you have a medical condition that would contraindicate such exercise, I recommend an exercise ball. This is a great tool to assist in doing crunches and keeping the core muscle groups strong. Some therapists like to replace their chair with a ball to sit on because it makes you use your core muscles without even thinking about them. I stretch my back using the exercise ball by laying on it and gently rocking myself back and forth.
For the mid-back, I like to stretch the pectoral muscles in three planes. Place arms straight out in front of you, palms together at chest level. Bring the arms behind you as far as is comfortable. Then repeat the stretch at a 45-degree angle above your shoulders and then at a 45-degree angle down by your waist. I like to use an exercise band to strengthen my trapezius and rhomboids by holding the band in front of me and contracting my muscles, bringing my shoulders toward my spine.
Remember, if you look in the mirror and don't like what you see, don't feel bad - get inspired. Become higher in body, mind and spirit.
The Self-Care Wellness Team
For more information visit www.thera-bandacademy.com.