Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
A "Second" ISPA
The International Spa Association (ISPA) held its annual convention at the Venetian Hotel and Casino in Las Vegas, Nov. 8-11, 2004. If there is one adjective I can use to describe it accurately, it is BIG - very, very big. Humongous. Large.
There were over 3,000 people in attendance for the first time in the event's 13-year history. I have a unique perspective on the conference's present-day size because I was one of the 125 attendees at the first ISPA conference here in Miami back in 1993. I remember choosing up sides for the beach volleyball tournament at that conference, which most of the attendees participated in. We had a barbecue and got to know each other. The tradeshow hall was an echoing quarter-ballroom space with a few dozen purveyors of massage tables, natural products, architectural services and basic equipment. We felt like we were on a mission to educate the world about the life-transforming potentials at our facilities. It was a magical time of birth for this industry and as so often happens after a magical birth, rapid growth followed - massive growth.
Now, I suppose, the worldwide spa industry is like a "teenager" with all of the usual problems of the age (including a major case of acne) that seems can only be remedied by cosmetics companies, and yes - the cosmetics companies have arrived. The ISPA convention felt more like an esthetics convention than a massage or natural health convention, and while it makes me personally sad to report that, I realize that in order to grow at such a tremendous rate, we need to sustain ourselves economically. I encourage that, but is economic sustainability the only kind out there?
Thankfully, no. Another, deeper undercurrent at this year's convention - one that provoked a number of breakout sessions, discussion forums and expert panels - was the issue of sustainability. I attended talks on the "greening of the spa industry." I heard testimony from pioneers in the field of gray water recirculation and was impressed to learn that one such expert has created a self-sustaining spa environment in Taos, New Mexico, at El Monte Sagrado.
The industry is not only moving forward with big bucks and glitzy press; it is also moving deeper - deeper into its own mission. In fact, it felt to many of us that there were actually two ISPA conventions happening concurrently this year - one featuring all the latest cosmetics and surface-oriented trends, and another featuring small grassroots groups and individuals committed to the vision of a spa industry that runs itself in a manner congruent with its core values and its core message to consumers.
Natural. Stress-free. Spiritual. Holistic. Ergonomic. Ecological. We use all of these monikers and more to describe ourselves, but how do we actually go about our business? I am sure that you as a massage therapist or allied professional think of yourself in these terms, and you would hope that any spa you worked for had the same values. If you build your own spa one day, you'd like to commit yourself to this same vision, most likely.
So, I am glad to report that there is indeed a "second" ISPA, flickering like a shadow beneath the behemoth that our own success has created. And this other ISPA is still striving mightily to attain those lofty (some might even say idealistic) goals that we entered this industry with in the first place.
Sustainability. It has a nice ring to it, doesn't it? Who wouldn't want to create something that is sustainable? That is what we are all about. I am still vastly encouraged by this spa industry. I am still of a mind that we as therapists can find a home here that makes sense and is consistent with who we are.
There is no need to turn away in shame from this industry simply because it is so successful and generates so many amazing profits with its emphasis on products and retail and beauty. Why not take advantage of that success to build a profitable place for ourselves in this industry and in doing so, also build a more sustainable place for ourselves to live out our professional lives, encouraging others and helping the planet along the way? Why not have the best of both worlds, while always striving for a world better than either? Why not have our low-fat, low-carb spa cake, and eat it too? I know of few other industries where it is even realistic to dream such dreams. Why not dream them?