resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
Why Young People Need Chiropractic Now More Than Ever
According to a recent study published in BMC Musculoskeletal Disorders, "It is now widely acknowledged that neck pain (NP), mid back pain (MBP), and low back pain (LBP) (spinal pain) start early in life and that the lifetime prevalence increases rapidly during adolescence to reach adult levels at the age of 18."
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
9 Common Causes of Thyroid Imbalance and How You Can Help
How you sleep, how easily you wake up, and how much energy and stamina you have during the day are directly related to levels of the thyroid hormones.
Don't Turn a 2 Into a 10
The Wong-Baker FACES Pain Rating Scale1 is so useful because it can be used by almost anyone. Patients can use the numbers associated with the faces depicted on the scale or select the face that demonstrates their current level of pain from 0-10.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
News in Brief
National Chiropractic Health Month: Be Proactive; Collegiate Roundup: Academic Appointments at Parker, Logan.
Pain Underfoot: Metatarsalgia
Foot pain can interfere significantly with normal activities and severely limit participation in sports. Metatarsalgia is foot pain involving the metatarsal bones in the forefoot – the complaint of pain on the bottom of the ball of the foot.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
Chiropractic Research in Review
Chiropractic Treatment of Lateral Epicondylitis; Cost / Benefit Analysis: Different Doses of SMT for Low Back Pain; Imaging for Occult Rib and Costal Cartilage Fractures; Treating Neck Pain: Thoracic Thrust Manipulation vs. Non-Thrust Mobilization.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
Waking Up the Gluteus Maximus
In previous articles in this series, we expounded on the importance of the gluteus maximus (GM) in athletic performance and protecting the knee from injury. We also know there is a link between iliotibial band syndrome and GM weakness.
CCE Finally Takes a "Baby Step" Toward Reform
During a 16-month period from October 2010 to February 2012, I devoted four separate columns to the heavy-handed attempt by the Council on Chiropractic Education to radically change the chiropractic profession through the accreditation process.
A Vibrating Capsule for Constipation? Relevance to Your Chiropractic Practice
The relationship between gastrointestinal (GI) complaints and back pain is not typically written about or discussed.
MPA Media Wins 7 Publishing Awards
MPA Media, publisher of Dynamic Chiropractic and DC Practice Insights, among other titles, has been recognized for editorial and design excellence with an unprecedented seven publishing awards by the American Society of Business Publication Editors (ASBPE), the nation's largest organization for business-to-business publications.
A "Second" ISPA
The International Spa Association (ISPA) held its annual convention at the Venetian Hotel and Casino in Las Vegas, Nov. 8-11, 2004. If there is one adjective I can use to describe it accurately, it is BIG - very, very big. Humongous. Large.
There were over 3,000 people in attendance for the first time in the event's 13-year history. I have a unique perspective on the conference's present-day size because I was one of the 125 attendees at the first ISPA conference here in Miami back in 1993. I remember choosing up sides for the beach volleyball tournament at that conference, which most of the attendees participated in. We had a barbecue and got to know each other. The tradeshow hall was an echoing quarter-ballroom space with a few dozen purveyors of massage tables, natural products, architectural services and basic equipment. We felt like we were on a mission to educate the world about the life-transforming potentials at our facilities. It was a magical time of birth for this industry and as so often happens after a magical birth, rapid growth followed - massive growth.
Now, I suppose, the worldwide spa industry is like a "teenager" with all of the usual problems of the age (including a major case of acne) that seems can only be remedied by cosmetics companies, and yes - the cosmetics companies have arrived. The ISPA convention felt more like an esthetics convention than a massage or natural health convention, and while it makes me personally sad to report that, I realize that in order to grow at such a tremendous rate, we need to sustain ourselves economically. I encourage that, but is economic sustainability the only kind out there?
Thankfully, no. Another, deeper undercurrent at this year's convention - one that provoked a number of breakout sessions, discussion forums and expert panels - was the issue of sustainability. I attended talks on the "greening of the spa industry." I heard testimony from pioneers in the field of gray water recirculation and was impressed to learn that one such expert has created a self-sustaining spa environment in Taos, New Mexico, at El Monte Sagrado.
The industry is not only moving forward with big bucks and glitzy press; it is also moving deeper - deeper into its own mission. In fact, it felt to many of us that there were actually two ISPA conventions happening concurrently this year - one featuring all the latest cosmetics and surface-oriented trends, and another featuring small grassroots groups and individuals committed to the vision of a spa industry that runs itself in a manner congruent with its core values and its core message to consumers.
Natural. Stress-free. Spiritual. Holistic. Ergonomic. Ecological. We use all of these monikers and more to describe ourselves, but how do we actually go about our business? I am sure that you as a massage therapist or allied professional think of yourself in these terms, and you would hope that any spa you worked for had the same values. If you build your own spa one day, you'd like to commit yourself to this same vision, most likely.
So, I am glad to report that there is indeed a "second" ISPA, flickering like a shadow beneath the behemoth that our own success has created. And this other ISPA is still striving mightily to attain those lofty (some might even say idealistic) goals that we entered this industry with in the first place.
Sustainability. It has a nice ring to it, doesn't it? Who wouldn't want to create something that is sustainable? That is what we are all about. I am still vastly encouraged by this spa industry. I am still of a mind that we as therapists can find a home here that makes sense and is consistent with who we are.
There is no need to turn away in shame from this industry simply because it is so successful and generates so many amazing profits with its emphasis on products and retail and beauty. Why not take advantage of that success to build a profitable place for ourselves in this industry and in doing so, also build a more sustainable place for ourselves to live out our professional lives, encouraging others and helping the planet along the way? Why not have the best of both worlds, while always striving for a world better than either? Why not have our low-fat, low-carb spa cake, and eat it too? I know of few other industries where it is even realistic to dream such dreams. Why not dream them?