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When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
Don't Forget About the Performers
Donald Petersen Jr.'s recent article, "Your Chance to Go Back to High School" [May 1, 2014 DC], focused on the injuries incurred by high-school athletes and the subsequent opportunities for the chiropractic profession.
Decompression-Traction: A Core Treatment Method in Chiropractic's Future
We're all competing for new patients. We're competing for new patients with physical therapists, massage therapists, medical specialists and hospital fitness centers. We're even competing with side-effect-ridden medications that quit working every four hours.
News in Brief
Oregon Gov. John Kitzhaber (a medical doctor, no less) proclaimed October 2014 "Oregon Chiropractic Health and Wellness Month" in an official proclamation signed Aug. 25, 2014.
Ringing in a Fiscal New Year With a Recommitment to Cost-Effectiveness
Back when the Foundation for Chiropractic Education and Research was in its heyday, I used to send out New Year's greetings and virtual noisemakers to some close friends on July 1 – the beginning of our new fiscal year – wishing for prosperity in the year ahead.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
Take Care of Your Skin: Tips to Pass on to Your Patients
Many of our patients are not aware that the largest organ in the human body is actually the skin. Accounting for 16 percent of total body weight and covering up to 22 square feet of surface area, the skin is more than just a "covering," as originally thought.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
Your Patients' Best Health Resource
There is nothing as powerful as information. The right information has won wars, saved lives and changed hearts; lack of information has led to hesitation, poor decisions and unintended consequences.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
Building the DC-MD Bridge
From MDs practicing integrative holistic medicine to the family internist, many DCs are enjoying unprecedented attention from their allopathic colleagues.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
Watch Out for Red Herrings
In clinical practice, when one condition mimics another, it makes it difficult to obtain an accurate and timely diagnosis.
Detoxification for Athletes: The Key to Winning Performance
One of the most dangerous culprits that affects an athlete's ability to perform at an optimum level also happens to be one of the most elusive.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
From the Other Side of the Table
People come to us to gain freedom from pain, to feel better, to live better. As D.D. Palmer stated, "We Chiropractors work with the subtle substance of the soul." Therein also lies the rub.
How to Find Your Ideal Patient – and Help Your Ideal Patient Find You
Just imagine: You're at the front desk looking at the scheduler and a smile creeps across your face. Row after row, name after name, hour after hour; you're blessed with an entire day of ideal patients. Every day should be like this, you whisper. Exactly!
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
The Life & Legacy of James Sigafoose, DC (1933-2014)
Surrounded by his family and closest friends, Dr. James M. Sigafoose passed away quietly on Thursday, July 3, 2014. With his wife of 60 years, Patsy, along with his children, Tina, Daun, Kieth, Selina and Carey – all chiropractors – at his side.
A "Second" ISPA
The International Spa Association (ISPA) held its annual convention at the Venetian Hotel and Casino in Las Vegas, Nov. 8-11, 2004. If there is one adjective I can use to describe it accurately, it is BIG - very, very big. Humongous. Large.
There were over 3,000 people in attendance for the first time in the event's 13-year history. I have a unique perspective on the conference's present-day size because I was one of the 125 attendees at the first ISPA conference here in Miami back in 1993. I remember choosing up sides for the beach volleyball tournament at that conference, which most of the attendees participated in. We had a barbecue and got to know each other. The tradeshow hall was an echoing quarter-ballroom space with a few dozen purveyors of massage tables, natural products, architectural services and basic equipment. We felt like we were on a mission to educate the world about the life-transforming potentials at our facilities. It was a magical time of birth for this industry and as so often happens after a magical birth, rapid growth followed - massive growth.
Now, I suppose, the worldwide spa industry is like a "teenager" with all of the usual problems of the age (including a major case of acne) that seems can only be remedied by cosmetics companies, and yes - the cosmetics companies have arrived. The ISPA convention felt more like an esthetics convention than a massage or natural health convention, and while it makes me personally sad to report that, I realize that in order to grow at such a tremendous rate, we need to sustain ourselves economically. I encourage that, but is economic sustainability the only kind out there?
Thankfully, no. Another, deeper undercurrent at this year's convention - one that provoked a number of breakout sessions, discussion forums and expert panels - was the issue of sustainability. I attended talks on the "greening of the spa industry." I heard testimony from pioneers in the field of gray water recirculation and was impressed to learn that one such expert has created a self-sustaining spa environment in Taos, New Mexico, at El Monte Sagrado.
The industry is not only moving forward with big bucks and glitzy press; it is also moving deeper - deeper into its own mission. In fact, it felt to many of us that there were actually two ISPA conventions happening concurrently this year - one featuring all the latest cosmetics and surface-oriented trends, and another featuring small grassroots groups and individuals committed to the vision of a spa industry that runs itself in a manner congruent with its core values and its core message to consumers.
Natural. Stress-free. Spiritual. Holistic. Ergonomic. Ecological. We use all of these monikers and more to describe ourselves, but how do we actually go about our business? I am sure that you as a massage therapist or allied professional think of yourself in these terms, and you would hope that any spa you worked for had the same values. If you build your own spa one day, you'd like to commit yourself to this same vision, most likely.
So, I am glad to report that there is indeed a "second" ISPA, flickering like a shadow beneath the behemoth that our own success has created. And this other ISPA is still striving mightily to attain those lofty (some might even say idealistic) goals that we entered this industry with in the first place.
Sustainability. It has a nice ring to it, doesn't it? Who wouldn't want to create something that is sustainable? That is what we are all about. I am still vastly encouraged by this spa industry. I am still of a mind that we as therapists can find a home here that makes sense and is consistent with who we are.
There is no need to turn away in shame from this industry simply because it is so successful and generates so many amazing profits with its emphasis on products and retail and beauty. Why not take advantage of that success to build a profitable place for ourselves in this industry and in doing so, also build a more sustainable place for ourselves to live out our professional lives, encouraging others and helping the planet along the way? Why not have the best of both worlds, while always striving for a world better than either? Why not have our low-fat, low-carb spa cake, and eat it too? I know of few other industries where it is even realistic to dream such dreams. Why not dream them?