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Enhancing Performance in Cross-Fit Athletes
Cross-fitness centers are expanding in number and increasing in popularity. To remain relevant to this growing portion of society, practitioners need to learn about the exercises and injuries common to this group.
The MRI: What to Do With the Results
As I wrote in my previous article on this topic, it is my goal for you, the doctor, to be an expert in interpreting MRI images yourself; and to be able to independently make decisions based upon a combination of clinical presentations and findings, followed by the MRI images.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Is There a Neurological Basis and Correction for Macular Degeneration?
Macular degeneration, aka AMD (age-related macular degeneration), is a common eye disease and a leading cause of blindness in people age 50 years and older, according to the National Institutes of Health National Eye Institute.
The Clinical Versatility of Milk Thistle (Part 2)
Evidence is growing that the silymarin complex of flavonolignans from milk thistle can impact serum ferritin and iron overload in various clinical circumstances.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
Treating Pain: The Hypermobile Coccyx
When I write about the coccyx, I recognize that I am talking about a relatively small subset of patients. When I write for Dynamic Chiropractic, I am trying to reach 60,000 chiropractors.
Taking Another Step Toward a Secure Future
In 2008, the Council on Chiropractic Guidelines and Practice Parameters (CCGPP) released a literature review on chiropractic care for low back disorders.
How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
Lab Rats (Roaming the Streets)
The title of this article is an accurate description of American consumers (regardless of age) in the modern era.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Do Doctors Lie to Patients? (Do You Lie to Yours?)
In a previous column ["When Patients Lie (Bribe or Flatter)," Oct. 1, 2015], I discussed the issue of patients lying to doctors, and the many reasons why this can occur.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Chiropractic Around the World: WFC Country Reports December 2015
The following country updates are reprinted with permission from the December 2015 World Federation of Chiropractic (WFC) Quarterly World Report. Information is excepted for space and edited to DC-specific style guidelines.
Diet, Nutrition and the Context of Risk (Part 1)
Food and supplement safety is a topic that often comes up when I speak to chiropractors for CE relicensing, even when it is not the advertised subject.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
RAND Study Recruiting DCs
Dr. Ian Coulter, RAND / Samueli chair for integrative medicine and senior health policy researcher for the RAND Corporation, has issued a call for participation, recruiting doctors of chiropractic for a practice-based research study that will examine "the impact of evidence, outcomes, costs and patient preferences on the choice of treatment for chronic low back pain and neck pain."
It's High Time You Got a Website
I recently came across a shocking statistic which indicated that 81% of massage clients polled said they would be more likely to refer family and friends of theirs to a licensed massage therapist who has a website than to one who doesn't have such a presence on the Internet. Well, if there's anything more compelling than that for massage therapists to get into the 21st century with regard to internet marketing, I haven't seen it.
Far too many LMTs I've come across have sat back while traffic is zooming past them on the information superhighway. It's a cyber version of the world's greatest libraries, the world's greatest shopping malls, and the world's greatest bulletin boards.
According to Pingdom, an international website monitoring company, the total number of websites on the Internet had exceeded 255 million as of December 2010. By way of reference, there were some 156 mi1lion in 2008 and, in August 1995, there were only 18 million. There were also 1,975,000,000 Internet users as of June, 2010, 266.2 million of whom live in North America. As of 2008, Internet sales in the U.S. totaled $34 billion, or three cents out of every dollar of retail sales in the U.S. took place on the Web.
The longer you wait, the more massage therapist websites will have been up, and attracted the clients you want to attract. The more sites that there are on massage therapy, the harder it will be to get Internet users to find yours. That's because search engines are like the old-fashioned traffic cop, they help take Internet users to where they want to go. The longer you wait, the harder it will become to differentiate your site from the sites of thousands of other massage therapists.
If the Vatican, a nearly two thousand year-old organization that's not noted for being particularly "with it" in the post modern world, has launched a channel on YouTube, so can you. Pope Benedict XVI referred to digital technology as a "gift to humanity" that can spread understanding and solidarity further and faster than ever before. If having a presence on the Internet is good enough for those who perform mass, it's certainly good enough for those who perform massage. Think of a website as a glorified, interactive massage brochure, in much the same way that a brochure is a sophisticated elaboration of a business card. The elements of a successful massage therapy website include the following items:
Nowadays, a website is relatively inexpensive to write, design, maintain, and host. A one-time fee to purchase a domain name and host a site can cost less than $13. Costs to create such a site vary widely, of course, but for approximately $500 you can get one professionally done. However, if your budget is very small, you can get it done using already-created templates for far less. You can hire a web designer to also maintain the site for you and make any changes that you desire in their special html code for about $75 per hour, give or take a little, but you can also use the pre-fabricated sites that allow you to make the changes easily by yourself. For about $10 or so a month you can get the site hosted by a company.
Spider-Man might have taken a long time to see the opening of the musical about him spinning his webs on Broadway, but you can get your web up far more quickly, providing a fast and broad way for you to reach people and interest them in getting massaged by you.