Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
It's High Time You Got a Website
I recently came across a shocking statistic which indicated that 81% of massage clients polled said they would be more likely to refer family and friends of theirs to a licensed massage therapist who has a website than to one who doesn't have such a presence on the Internet. Well, if there's anything more compelling than that for massage therapists to get into the 21st century with regard to internet marketing, I haven't seen it.
Far too many LMTs I've come across have sat back while traffic is zooming past them on the information superhighway. It's a cyber version of the world's greatest libraries, the world's greatest shopping malls, and the world's greatest bulletin boards.
According to Pingdom, an international website monitoring company, the total number of websites on the Internet had exceeded 255 million as of December 2010. By way of reference, there were some 156 mi1lion in 2008 and, in August 1995, there were only 18 million. There were also 1,975,000,000 Internet users as of June, 2010, 266.2 million of whom live in North America. As of 2008, Internet sales in the U.S. totaled $34 billion, or three cents out of every dollar of retail sales in the U.S. took place on the Web.
The longer you wait, the more massage therapist websites will have been up, and attracted the clients you want to attract. The more sites that there are on massage therapy, the harder it will be to get Internet users to find yours. That's because search engines are like the old-fashioned traffic cop, they help take Internet users to where they want to go. The longer you wait, the harder it will become to differentiate your site from the sites of thousands of other massage therapists.
If the Vatican, a nearly two thousand year-old organization that's not noted for being particularly "with it" in the post modern world, has launched a channel on YouTube, so can you. Pope Benedict XVI referred to digital technology as a "gift to humanity" that can spread understanding and solidarity further and faster than ever before. If having a presence on the Internet is good enough for those who perform mass, it's certainly good enough for those who perform massage. Think of a website as a glorified, interactive massage brochure, in much the same way that a brochure is a sophisticated elaboration of a business card. The elements of a successful massage therapy website include the following items:
Nowadays, a website is relatively inexpensive to write, design, maintain, and host. A one-time fee to purchase a domain name and host a site can cost less than $13. Costs to create such a site vary widely, of course, but for approximately $500 you can get one professionally done. However, if your budget is very small, you can get it done using already-created templates for far less. You can hire a web designer to also maintain the site for you and make any changes that you desire in their special html code for about $75 per hour, give or take a little, but you can also use the pre-fabricated sites that allow you to make the changes easily by yourself. For about $10 or so a month you can get the site hosted by a company.
Spider-Man might have taken a long time to see the opening of the musical about him spinning his webs on Broadway, but you can get your web up far more quickly, providing a fast and broad way for you to reach people and interest them in getting massaged by you.