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Holistic Wealth

By Sharon Desjarlais, CC and Michele McGrew

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Three Keys to Growing Your Practice in Uncertain Times

Ask Tony Robbins and he'll tell you, we all crave certainty. He calls it one of the six needs encoded into our nervous system. We want to know before we start that relationship or launch that practice, that everything's going to turn out hunky dory.

Unfortunately, in the world of business, certainty is a rare commodity. That's why, if you're a therapist in private practice, the most important skill you'll ever master is the art of making a decision and moving forward even in the face of uncertainty. Why? Because you'll to need to make decisions like these virtually every day if you want to grow your practice:

  • Where can I meet more people who are likely to refer clients to me?
  • Who should I hire to keep my taxes and my website up to date?
  • What should I charge for my new program or retreat?
  • What should I launch next, an in-person workshop or an online class?
  • Where can I find a virtual assistant to do my scheduling for me?
  • Which modality training should I invest in next to get the healthiest return?

Let's face it, most people don't have the stomach for making daily business decisions. That's why they'd rather work for someone else who will make those choices for them. And there's nothing wrong with that. You don't need to be your own boss to fulfill your mission as a healer. Yet, there's something deeply creative and exhilarating about nurturing your own vision. You have the freedom to shape your business any way you want. Which makes your ability to make decisions an indispensible skill. Fortunately, as a sensitive practitioner, you have a secret weapon — a super power — for making wise decisions.

keyhole - Copyright – Stock Photo / Register Mark Gift of Intuition

Have you ever put your hands on a client's body and suddenly saw in your mind's eye what was happening under the skin? Sure, it helps to know your anatomy and physiology. Yet there's something else at play here that's giving you that x-ray vision. It's your intuition — however that shows up for you.

Some therapists hear a soft voice in their head that's guiding their hands. Others have a knowing or a feeling that tells them where to work. One woman I know used to get a visual image of her hands melting into her client's body at the precise spot she needed to start. And if you're a craniosacral therapist, you're probably used to arcing the body's energy waves and picking up signals that way. Fortunately, the same inner wisdom that shows up in your sessions can help you outside of your sessions. As long as you make the decision to trust it.

I (Sharon) discovered that more than 20 years ago when my then-husband and I were trying to decide whether to leave Orlando to move to three hours south to Palm Beach Gardens, Fla. Roy is a craniosacral therapist who was invited to join the clinic at The Upledger Institute, where he'd have the honor of working with the late Dr. John E. Upledger. And I was given the opportunity to work in their marketing department. It was a generous offer, yet we struggled with it. Roy had a thriving practice. I had a lucrative career in advertising. And we had a young daughter who was in a good school that she loved.

Then one evening, as I was wandering down an aisle at Barnes & Noble racking my brain about what to do, I asked my inner wisdom to show me a sign that would make the answer crystal clear. In that moment, a book suddenly dropped off the shelf and landed at my feet. I stared at it for a few moments, too shocked to move. Then I bent down and picked it up. The book was Healers on Healing. And as I flipped it open, the first words my eyes landed on were by co-author Benjamin Shield, PhD. He said the book was dedicated "to Dr. John Upledger, who taught me that the shortest distance between two points is an intention." I was barely breathing when I called Roy and said, "Well, it looks like we're moving."

That single decision marked a turning point in our lives — and in my career — that brought me more fulfillment than I ever dreamed imaginable. I was blessed to work with Dr. John for 15 years as his co-author, editor and ghostwriter. And Roy got to teach craniosacral therapy to practitioners around the world. And it all happened because I asked for a sign. And I made the decision to trust it.

When Fear Masquerades As Intuition

If you can accept that you have intuitive sense that can guide you in any decision, what stops you from trusting it all the time? In our experience, only one thing — it gets hijacked by your fear. And that can instantly trigger the self-doubt and second-guessing that robs you of your superpower. Here's how you can tell when your fear is overpowering your intuition. When you see an opportunity and your gut reaction is a "yes" that's instantly followed by a "but (fill in the blank)." For example:

  • The offer sounds amazing. But I'm not ready yet.
  • I met someone who'd be great at that. But I think I need to do it myself.
  • That new modality is perfect for my practice. But I don't have the time.

Here are three critical keys for feeling the fear — and making the decision anyway.

Key #1

Embrace the decision as an act of manifestation. Decision-making isn't passive; it's active. It's your desire in motion. So when you allow an opportunity to pass you by out of fear, you're making the decision to stay stuck. Which in turn creates stagnant results. Remember, every step forward can lead to a new opportunity. So give yourself permission to make imperfect decisions knowing that when you're moving forward, you're always moving in the right direction.

Key #2

Make decisions as who you want to be, not as who you are now. Every leap in your evolution requires you to become more of who you are today. When you consciously embrace that paradigm shift now, the decisions that'll actually get you there become a whole lot clearer. Who would you like to be in your business? A generous holistic business owner? A six-figure practitioner? A confident holistic leader? Decide your new identity first. Then next time you have a business decision to make, ask yourself, "What would a (insert your new identity) do?" For example:

  • What would a generous holistic business owner do?
  • What would a six-figure practitioner do?
  • What would a confident holistic leader do?

Making decisions from that new identity instantly shifts you into a different pattern of thinking. And it propels you past your old limiting beliefs.

Key #3

Center yourself in a state of expansion, then ask for the decision that wants to be made. As human beings, we habitually default to patterns of fear and constriction we hope will keep us safe and secure inside our comfort zone. The problem is, making fear-based decisions almost always leads to limiting results. Because your next step can only take you as far as your fear will allow you to stretch. Instead, as a conscious practitioner who wants to contribute to the world in a healthy way, you want to make decisions that create expansive results. Tapping into the energy of expansion first can help guide you through the process.

Next time you need to make a decision, take few minutes to center yourself with some meditation or yogic breathing. Then think back to a time in your life when you felt like you were totally in the flow. When everything felt like it was in divine-right order. Maybe even like time stood still.

No matter when it was or what you were doing, call that memory up and really feel it. Then invite your decision into your space with you. See it as a living opportunity that's opening a doorway, a portal, to inspired action. Explore it. Allow the energy of what's possible to move through you. Then pay attention to any thoughts or feelings that bubble up.

And if you feel fear or doubt slipping in, just notice it without judgment. Don't try to grasp at it or swat it away. Simply observe it. Then clear it from your energy just like you're erasing a whiteboard. With the slate clean, come back to that feeling of expansion. Then ask yourself, "What's the decision that wants to be made?"

When you make decisions from this space of pure potential, you have a direct pipeline to your intuition. And you can move forward in your practice — and your life — even in the face of uncertainty.

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