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Holistic Wealth

By Sharon Desjarlais, CC

About the Columnist
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Talking About Massage: The 4 Keys to Instill Confidence in Your Listeners

Recently I was at a tinnitus support group at a local hearing center. Being a proponent of touch therapy, naturally I was delighted when the audiologist announced: “Next month you’ll hear from a CranioSacral Therapist who’s gotten great results.”

Giving public talks like this is one of the most effective ways to connect with potential new clients. But beware—to most people, your work is still unconventional. So avoid starting off a talk by telling them about your therapy. Instead, ease into it with these “four agreements” drawn from osteopathic medicine.

You might say, “I’d like to tell you about a therapy that can be highly effective in helping you overcome [a specific condition]. It’s based on four commonsense principles I think we can all agree on.” Then incorporate the next four points into the conversation.

The 1st Agreement

The Body Is a Unit

Issues in one part of the body impact others, and eventually, the body as a whole. You might demonstrate this concept by telling them the story about Mary Ellen Clark. She was a high-diver who got derailed by vertigo when she was training for the 1996 Olympics.

speaker - Copyright – Stock Photo / Register Mark Imagine diving three stories into a pool of water—and each time having to ask your teammates to make sure you come back up. Can you guess what that does to a diving career? It’s the kiss of death. That’s why Mary Ellen tried everything to stop the spinning, from medication to physical therapy to herbs.

Her doctors told her the vertigo was caused by the repeated impact to her head and neck when she was diving. Then she consulted Dr. John Upledger, the osteopathic physician who developed Upledger CranioSacral Therapy, and he traced Mary Ellen’s issue to its source.

Turns out it was caused by an old injury ... to her left knee and ankle. The tension in the tissue there torqued her pelvis. Then it traveled up her spine to the membranes around her brain and POW—vertigo. With a healthy dose of cranial work, it finally vanished for good. Mary Ellen went on to win an Olympic Bronze medal.

The 2nd Agreement

The Body Is a Self-Correcting Mechanism

We’ve never had to teach the body how to scab over a cut. Nor could we. What we can do is give the body every opportunity to do what it does naturally—heal itself.

The 3rd Agreement

Structure & Function Are Interrelated

Body structures must be true to form to work the way they’re designed to. Dr. Andrew Taylor Still, the founder of osteopathy, said the body is like a machine. It has interrelated parts that need to move correctly—and in their proper position—to function as they should. And remember, the body is a unit. Right? Which means any body structure can produce and reflect changes in other body structures, just like Mary Ellen Clark’s vertigo.

The 4th Agreement

Common-Sense Health Care Relies on Therapies That Integrate the First Three Principles

At this point you’re on common ground with your audience. Because what you’ve talked about so far all makes perfect sense. From here it’s only a hop, skip and a jump for your audience to understand how your brand of bodywork can help relieve their pain and dysfunction. More importantly, they’ll understand why they’ll want to try it.

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