Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Disaster Proofing Your Massage Practice
These days, we are accustomed to hearing about disaster preparedness, the zombie invasion, when "it" hits the fan and keeping your BOB (bug out bag) updated. What you are not hearing so much about is how to prepare your small business for the same set of disasters. Whether you have a small practice in your home or a large facility with several employees, maintaining the integrity and continuity of your business is the key to a speedy recovery should disaster strike. Whenever you think of a personal or family disaster preparedness plan, include your business as a parallel entity. Whatever you do for the family plan, do for your business plan. Let's look at some specifics.
It is advised that you maintain your homeowners insurance policy, wills, bank account numbers and such in a portable fireproof safe. This makes it easy to grab and run should the need arise, and to protect them from fire and the elements. You should be maintaining secure backup records of important business documents in the same way. These might include your continuing education records, insurance policies, licenses and permits, and client records to name a few. Massage schools and educators should also maintain off-site backup files of student transcripts. If you have a website, be sure that a backup copy is being created and maintained on a regular basis. There are companies that provide "cloud" storage of your internet and computer files so you may want to look at that service.
A friend of mine was in a F4 tornado that literally took her house out from around her. She was left squatting in what used to be a closet holding a pillow over her head. She had nothing left but the pajamas she was wearing. As most of us do these days, she had entered contact information of friends and family into her cell phone. When disaster struck she didn't even have phones numbers to call for someone to come get her and could not contact them afterwards to let them know she was alive. Her advice is to store information in an online address book so you can access it later. Don't depend on your computer or cell phone as they can easily be destroyed or lost.
Disasters come in all forms, shapes and sizes. If something happens, you may be stuck at your office and unable to get home or stuck in your car trying to get home. What's the first thing that crosses your mind when you envision that scenario? Think that process through, then be proactive in addressing each concern with proper planning and preparation.(I've included links at the end of this article that will help you make a good plan.) Being proactive will help keep you and your loved ones calm in an emergency. I have a GHB (get home bag) that is in my car at all times. I change it according to the season and my destination. In a medium sized back pack I have everything I would need to survive (in relative comfort) for several days. Civil unrest often follows a disaster because people do not have basic supplies. Remember, a person was killed during Hurricane Katrina over a bottle of water. Your key to personal safety is self sustainability. Your office should be as prepared as your home.
Be prepared by keeping your favorite (portable) comfort items in the office. Maybe you like a cup of hot coffee or tea. Keep it on hand and have a way to heat your water. If you have no electricity, you might want to have some candles and an extra blanket. At least you'll have a massage table to sleep on – there is some good news! If it's winter, you might want to invest in one of those portable indoor/outdoor propane heaters. Be sure it's safe for indoors as some are not. Keep an extra set of clothes and shoes on hand. If your office is on public utilities, then you will probably have water as the flow is gravity fed from the water tower. If not, then you will need to keep some on hand. Now we come to the part no one talks about – the bathroom issues. If you have running water, no problem. If you can get outside and dig a hole, no problem. But if your situation leaves you empty handed on the bathroom thing, you may need to keep a five gallon bucket around with some trash bags and kitty litter. I'll leave that for you to figure out the details.
Unless you have been caught in a tornado like my friend I mentioned earlier, you will probably have your cell phone or office phone. However, if you have no electricity, you will need the old fashioned phone that does not require electricity. They cost about $10 and are worth their weight in gold in a power outage. Phone lines usually work even when you have no electricity. You should have one of these for your home and office to communicate with the family. It saves your cell phone batteries and leaves the cell lines open for emergency use. To charge your cell phone battery, I suggest one of those emergency weather alert radios that you can wind up. Some of them have a port for charging cell phones. Do your homework to be sure it serves all your needs. Mine is a cell phone charger, emergency weather alert, radio, LED light and can be run via hand cranked, solar, battery or AC power.
By the way, be sure to have ICE (In Case of Emergency) entered as a contact in all cell phones. Enter the contact person and phone number of who should be contacted in case there is an emergency. First responders are trained to look for this in the event that the individual is unable to communicate.
Remember this: Not to prepare is to prepare to fail. Include your practice as part of your emergency planning to ensure a swift recovery to business as usual.