Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Oh, The Places You Will Go
Massage therapists are notorious for not taking their own advice. Most of the therapists I know tell me they are too busy or can't afford to get regular massage. When asked, "When was your last massage?" I am often answered with a rolling of the eyes and the statement, "Way too long ago." Why is that? Schools train students that consistent massage has lasting benefits, and on an intuitive level we know it to be true. We advocate for our clients to schedule weekly, bi-monthly or monthly at the least, for their own benefit (and for the benefit of our pockets) yet most therapists don't walk the walk. In fact, I know therapists who lie to their clients so they don't have to admit they don't care for themselves the way they recommend their clients do. It's nothing short of madness.
Since the two greatest objections to receiving consistent massage are time and money, you must overcome these obstacles on a personal level if you expect your clients to do the same. How can you ask your clients to do something you are not willing to do? And if you've read any of my other articles or blog posts, you will recall that these objections of time and money are a CHOICE. After all, don't most people have the time and money they need for the things they value most? If your clients are not willing to spend time and money on massage, you haven't convinced them of the value. Moreover, you are not convinced in the value of your services and your profession if you don't receive regular bodywork yourself.
Let's drop the money argument right away. There is no reason for you blame finances on your lapse in getting regular massage care. Barter it. You have a valuable service and most therapists would be thrilled to set up a trade. Remember, as per Internal Revenue Service regulations, bartering is considered taxable income but that's a topic for another article. Look up www.irs.gov and type "barter" in the search bar for more information. Personally, I prefer to pay for services instead of bartering. The boundaries are cleaner as I usually don't work on the therapists I see for care. I also don't have room in my schedule for additional clients so fitting in a barter appointment would prove more stressful than paying out of pocket. Each situation is different, but with the option at your disposal, the money barrier is swiftly removed.
Time is a factor that you control. Sure we could all use more time. There isn't a person I know who isn't "way too busy" and desperate to find more hours in the day. Make caring for yourself a priority or sooner or later, you'll be useless to everyone. Many therapists start carrying a grudge after years of caring for clients and not caring for themselves in similar ways. These grudges can show up in your hands. Don't have time for a full hour massage? Get a chair massage or schedule a half an hour. You know the drill; find a way to fit it in. Enough said.
When asked how often I get massages, I can honestly look in someone's eyes and say, "every two weeks." I have done that for the 20 years I have been practicing with very few exceptions. Once a month I go to my regular therapist. She is consistent, works my injuries and knows my body very well. I rarely pay attention to what she is doing and often drift off to my happy place. Once a month, I go to someone I have never been to before and will probably never go back to. Even if I like the person, this experience is more research for me. Learning about the industry, picking up new techniques, I pay very close attention to every detail of the experience from the initial phone call to the exit interview. In fact, I often don't confess my profession so I can be incognito. For some reason, when it is discovered that I am a massage therapist and educator, the conversation and the treatment changes.
Moreover, I like to get massages from other places in the country and the world. Whenever I travel, I take advantage of seeing a therapist that trained elsewhere. Technique and overall approach varies dramatically based on geography and I find the experience fascinating. Because I travel so much, I often find myself in airports with time to kill. This provides an excellent opportunity for a massage. Just last week, I was blown away in Atlanta by a woman who promised to make my feet "lighter than air" and get me to my flight on time. Her attention to my schedule meant I didn't have to look at my watch or be concerned about my departure. This was all part of the experience and as a result, she received a handsome tip. As promised, I floated to my gate after the treatment.
You may not travel as much as I do, but I guarantee you'll find yourself out of town at some point. Don't miss the chance to experience someone else's work. Don't miss the chance to take care of yourself. It is sure to be a positive experience for your body and your mind. And to quote one of my favorite doctors, "Oh the places you'll go."