Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Oh, The Places You Will Go
Massage therapists are notorious for not taking their own advice. Most of the therapists I know tell me they are too busy or can't afford to get regular massage. When asked, "When was your last massage?" I am often answered with a rolling of the eyes and the statement, "Way too long ago." Why is that? Schools train students that consistent massage has lasting benefits, and on an intuitive level we know it to be true. We advocate for our clients to schedule weekly, bi-monthly or monthly at the least, for their own benefit (and for the benefit of our pockets) yet most therapists don't walk the walk. In fact, I know therapists who lie to their clients so they don't have to admit they don't care for themselves the way they recommend their clients do. It's nothing short of madness.
Since the two greatest objections to receiving consistent massage are time and money, you must overcome these obstacles on a personal level if you expect your clients to do the same. How can you ask your clients to do something you are not willing to do? And if you've read any of my other articles or blog posts, you will recall that these objections of time and money are a CHOICE. After all, don't most people have the time and money they need for the things they value most? If your clients are not willing to spend time and money on massage, you haven't convinced them of the value. Moreover, you are not convinced in the value of your services and your profession if you don't receive regular bodywork yourself.
Let's drop the money argument right away. There is no reason for you blame finances on your lapse in getting regular massage care. Barter it. You have a valuable service and most therapists would be thrilled to set up a trade. Remember, as per Internal Revenue Service regulations, bartering is considered taxable income but that's a topic for another article. Look up www.irs.gov and type "barter" in the search bar for more information. Personally, I prefer to pay for services instead of bartering. The boundaries are cleaner as I usually don't work on the therapists I see for care. I also don't have room in my schedule for additional clients so fitting in a barter appointment would prove more stressful than paying out of pocket. Each situation is different, but with the option at your disposal, the money barrier is swiftly removed.
Time is a factor that you control. Sure we could all use more time. There isn't a person I know who isn't "way too busy" and desperate to find more hours in the day. Make caring for yourself a priority or sooner or later, you'll be useless to everyone. Many therapists start carrying a grudge after years of caring for clients and not caring for themselves in similar ways. These grudges can show up in your hands. Don't have time for a full hour massage? Get a chair massage or schedule a half an hour. You know the drill; find a way to fit it in. Enough said.
When asked how often I get massages, I can honestly look in someone's eyes and say, "every two weeks." I have done that for the 20 years I have been practicing with very few exceptions. Once a month I go to my regular therapist. She is consistent, works my injuries and knows my body very well. I rarely pay attention to what she is doing and often drift off to my happy place. Once a month, I go to someone I have never been to before and will probably never go back to. Even if I like the person, this experience is more research for me. Learning about the industry, picking up new techniques, I pay very close attention to every detail of the experience from the initial phone call to the exit interview. In fact, I often don't confess my profession so I can be incognito. For some reason, when it is discovered that I am a massage therapist and educator, the conversation and the treatment changes.
Moreover, I like to get massages from other places in the country and the world. Whenever I travel, I take advantage of seeing a therapist that trained elsewhere. Technique and overall approach varies dramatically based on geography and I find the experience fascinating. Because I travel so much, I often find myself in airports with time to kill. This provides an excellent opportunity for a massage. Just last week, I was blown away in Atlanta by a woman who promised to make my feet "lighter than air" and get me to my flight on time. Her attention to my schedule meant I didn't have to look at my watch or be concerned about my departure. This was all part of the experience and as a result, she received a handsome tip. As promised, I floated to my gate after the treatment.
You may not travel as much as I do, but I guarantee you'll find yourself out of town at some point. Don't miss the chance to experience someone else's work. Don't miss the chance to take care of yourself. It is sure to be a positive experience for your body and your mind. And to quote one of my favorite doctors, "Oh the places you'll go."