resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Why Young People Need Chiropractic Now More Than Ever
According to a recent study published in BMC Musculoskeletal Disorders, "It is now widely acknowledged that neck pain (NP), mid back pain (MBP), and low back pain (LBP) (spinal pain) start early in life and that the lifetime prevalence increases rapidly during adolescence to reach adult levels at the age of 18."
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
CCE Finally Takes a "Baby Step" Toward Reform
During a 16-month period from October 2010 to February 2012, I devoted four separate columns to the heavy-handed attempt by the Council on Chiropractic Education to radically change the chiropractic profession through the accreditation process.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
9 Common Causes of Thyroid Imbalance and How You Can Help
How you sleep, how easily you wake up, and how much energy and stamina you have during the day are directly related to levels of the thyroid hormones.
News in Brief
National Chiropractic Health Month: Be Proactive; Collegiate Roundup: Academic Appointments at Parker, Logan.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
A Vibrating Capsule for Constipation? Relevance to Your Chiropractic Practice
The relationship between gastrointestinal (GI) complaints and back pain is not typically written about or discussed.
Pain Underfoot: Metatarsalgia
Foot pain can interfere significantly with normal activities and severely limit participation in sports. Metatarsalgia is foot pain involving the metatarsal bones in the forefoot – the complaint of pain on the bottom of the ball of the foot.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
Don't Turn a 2 Into a 10
The Wong-Baker FACES Pain Rating Scale1 is so useful because it can be used by almost anyone. Patients can use the numbers associated with the faces depicted on the scale or select the face that demonstrates their current level of pain from 0-10.
Waking Up the Gluteus Maximus
In previous articles in this series, we expounded on the importance of the gluteus maximus (GM) in athletic performance and protecting the knee from injury. We also know there is a link between iliotibial band syndrome and GM weakness.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
MPA Media Wins 7 Publishing Awards
MPA Media, publisher of Dynamic Chiropractic and DC Practice Insights, among other titles, has been recognized for editorial and design excellence with an unprecedented seven publishing awards by the American Society of Business Publication Editors (ASBPE), the nation's largest organization for business-to-business publications.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
Increasing Your Income: Let's Take a Look at Retail
Everyday we have a limited amount of time, physical strength and mental energy to earn a living. When we are at work, we are basically trading time for money. The amount we earn is influenced, to a certain degree, by our education, experience, skill level, track record, etc. When we trade out time for money, we are only able to earn as much money as we are willing to trade our time. So, how else can we earn more money without working more hours? The answer is to retail, which is the sell of goods to the public, in relatively small quantities. In most cases, you just need to know how to price and promote the products you are already using.
As consumers, we have confidence in our healthcare providers and want to know their opinions and recommendations. When my medical doctor gives me a sample, I am extremely likely to continue purchasing that specific brand in the future. Similarly, my dentist provides samples of toothpaste, floss, etc. They also sell a particular brand of toothbrush, teeth whitener and oral gel. Likewise, it is common for chiropractors to sell orthopedic pillows, joint supports and nutritional supplements to their patients.
When we explain the benefits of receiving regular massage therapy sessions, we are, on a certain level, "selling" or "retailing." When we offer a discounted price for a group of sessions, it might be labeled a "Special," "Package" or "Membership." Ultimately, we provide the benefits and the consumer makes an educated decision.
So, what products do massage therapists' frequently integrate into their sessions that would benefit clients and could be offered for sale? The list includes topical analgesics, aromatherapy, pillows, music, scrubs, hot and cold packs, to name a few.
Products like topical analgesics commonly have a profit margin of 100%. If purchased during sales or special offers, the markup is even higher. Suppliers know the different manufactures and will help you choose the best products for your setting, recommend resale prices and provide ideas. It is nice to call one number, get information on multiple products from different manufactures, place the order, pay one bill and know if there is ever a problem you have customer support.
Visit the manufactures website to take advantage of free promotional materials and other resources. Manufactures will list your location as a reseller on their website, so consumers can search by city, state or zip code. One topical analgesic company provides, at no charge, client information packets with a sample attached, plus they print your name and phone number directly on the packet.
A professional looking display case is the perfect salels centerpiece and should always be strategically placed in your clinic, spa, at health fairs, sporting events and when providing seated chair massage. It is easy to recommend products when you have personally experienced the benefits and witnessed the same on others. Educate your clients so they know the advantages, when to use and how to apply the different products for self-care at home, work or when traveling.
Be creative and let your clients know you are proudly offering professional quality items for their personal use. During a regular session, let clients experience the benefits of new products at no additional charge. Ask clients to share samples with friends, family and coworkers. Topical analgesics and aromatherapy are great gift ideas for those living with pain and stress.
Be ready to close the deal by making it easy for consumers to pay. Most clients want to pay with a credit card and that can lead to larger sales. You simply swipe the card on your smart phone, the money is deposited directly into your checking account and the transaction can be integrated with your accounting software to track sales and taxes.
People want to know why they hurt, how you can help and what they can do for themselves. Like other healthcare providers, we must educate the public and present solutions. Dentists offer free x-rays and oral exams to new patients. Chiropractors offer free x-rays and spinal exams. You should offer a free postural assessment with photos to new and existing clients. Just like the dentist and chiropractor place a dollar value on the x-rays and exam, the postural assessment could be a $75 or $125 value. Additionally, use myofascial trigger point pain charts to clarify client's subjective complaints and support your objective findings.
You know the treatment techniques and products that will help your clients the most. Education is the fundamental principle that must be applied to your therapy and the other products you sell. It is easy to earn additional income without working more hours by promoting the products you are already using and the repeat business continually adds to the bottom line.