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How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
Age and Fertility: Why We Should Worry Less About Age and More About Overall Health
Recently, on one of the acupuncture alumni forums, the topic of age and fertility came up when a practitioner posted a question regarding a patient that was about to turn 40-years-old.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
Hands-On Learning in the Dissection Lab
While the opportunity to perform a full body human dissection is rare, a growing number of massage therapists, acupuncturists and traditional Chinese medical practitioners, physical therapists, athletic trainers and other providers are entering the anatomy lab. Hands-on dissection engages the senses in ways that cannot be reproduced in the classroom, online, with software, textbooks, videos, DVDs, charts, models, x-rays or listening to podcasts. Graduates leave the lab with a new level of knowledge. They feel more confident to assess, educate and treat their clients. They chose to learn by dissecting because it uniquely integrates a multitude of sensory stimuli including sight, touch and sound.
Dissection allows you to see and touch the structures that form (anatomy) the human body and understand how they function (physiology). The experience fundamentally changes your understanding of human structure and refines your palpation skills. Graduates say the experience transforms their treatment style and approach.
Students dissect each layer, superficial to deep, comparing each structure, on multiple specimens of different body types and genders at the same time. Everyone in the lab has personal goals and structures they want to investigate. Interests include fascia, muscles, bones, joints, nerves, vessels, organs and how they function together. Many attendees want to examine the rotator cuff muscles, how close a surgeon gets to the spinal cord during a laminectomy, the relationship of the sciatic nerve to the piriformis muscle or how the gastrocnemius and soleus muscles are part of the Achilles tendon.
Typically, the specimens have undergone a number of surgeries, some structures may have been removed, repaired or replaced. Students scrutinize the scare tissue from various surgeries. Over the decades, we have seen a wide diversity of surgical procedures including; coronary bypass and valve repairs; spinal rods, total and partial joint replacement of the knee, hip and shoulder, bunionectomies, hysterectomies, bowel resections, meniscus repairs, carpel tunnel releases, and the list goes on. Many of the specimens have been diagnosed with problems in the circulatory, respiratory, reproductive, lymphatic, digestive and/or nervous systems.
The people that donated their body into the willed donor program are just like our clients in life; they were mothers, fathers, sisters, brothers, sons and daughters. Their occupation was bus driver, teacher, homemaker, law enforcement officer, railroad worker, firefighter, mechanic, electrician, nurse and postal carrier. Their gift allows us to study clinical anatomy, see the variations, the effects of aging, surgeries and the results of disease. We are very grateful for the knowledge they chose to share. In respect to their exquisite souls, we begin and end each full body dissection workshop with a dedication to "Our Silent Teachers."
Donors are rejected if a contagious disease exists such as virulent herpes, hepatitis, HIV, tuberculosis or some cases of senile dementia. Other conditions include crushing injuries, decomposition, severe obesity or emaciation. Most programs require the entire body so if an autopsy has been performed or organs have been donated the specimen is excluded. However, depending on the program, surgeries like coronary bypass, hip and knee joint replacement, bunionectomy, spinal fusion, laminectomy, etc. are not an issue. These donors are excellent examples for students to see and learn clinical anatomy while having a hands-on understanding of its application.
Anatomy labs are equipped with special ventilation systems that are designed to continually exchange existing air in the lab with fresh, filtrated, air multiple times an hour. Air quality is monitored.
The temperature in an anatomy lab is usually cool. Students typically wear scrubs and layer accordingly. Be sure to wear comfortable shoes to offset the time standing on a hard surface.
You will be amazed how fast you refine your dissection skills. Instructors review the anatomy and correlate its clinical significance, while guiding you through the dissection. All cavities of the body are examined including the cranium, chest, abdomen and vertebral canal.
If you find textbooks and videos on human anatomy fascinating or want to return to dissection exhibits such as Body Worlds or BODIES, then you will feel comfortable in the dissection lab. I have been dissecting at the University of South Florida, College of Medicine in Tampa, Florida since 1993 and learn something new every time I enter the lab.
Performing a full body dissection is a major educational milestone and life experience. The knowledge gained is invaluable. What structures do you want to see, touch, compare and learn more about? Write your list and I look forward to seeing you soon for some hands-on learning in the dissection lab!