Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be. All the different options make it a challenge, especially when all you want to do is help your clients feel better. Obviously, online marketing is a broad topic and I can't possibly cover every aspect in this one article. Over the next several issues, we'll look at various aspects of online marketing and discover what you don't know.
In this article, I am going to help you clear out misconceptions and differences when trying to find the best person to work with you for keywords and Google ranking. In future articles, I will cover websites, social media and sales funnels.
I'm a therapist, why do I have to market my practice? The last thing most massage therapists want to consider is marketing. Perhaps it will help to think about it in this way, as a practitioner your #1 job is to work with your clients. Well, as a business owner, your #1 job is to market your business. So you are really pulling double duty and even though most of massage schools offer a certain amount of business planning, they really can't fully prepare you for the real-world application.
The universities and colleges do their best, but until you really hit the ground running, you have no idea what to expect. Your whole passion was to go to school to be a massage therapist so you could work with people daily, but until you find those people (and they are out there) you might still be working that part-time job while you are spending countless hours creating a plan to reach more people so you could quit that part-time job and be a full-time therapist. Not all things are going to be perfect, newsflash some things are going to fail miserably, but it the important thing is to give yourself a break. You will never succeed if you stop trying.
All Google ranking services cost the same. In every type of sales, there are three options: Good, Fast, and Cheap. Obviously, your goal is to stay in business for more than five minutes so no one can ever compromise on good. Whenever you want something done fast, there is always an additional cost. A great example is shipping fees. The cheapest way is to select ground, but it takes longer, and you can always upgrade to 3-day, 2nd day or next day air, but those always cost more. Even if you are a "prime" customer and offered next day air at no charge, it costs extra to be that prime customer or you have to spend additional amounts for "free" shipping.
The faster you want something done, the more it will cost. You want to be on page one of Google for a particular competitive term within 48 hours. Very special online Google experts can make that happen, however, the more competitive the term the more it will cost. One of the quickest ways to make it happen is paid advertising, creating a ton of content and publishing it to article sites, blog sites, blog review sites, videos, and more. All of those items have a cost because, believe or not, all those people already had other jobs they were paid to do. Expecting to get these services for free or at the same price isn't fair.
Can you get to page one of Google? Most of the time, yes. How long does it normally take? That answer is a little more complicated. How much content do you want to pay for and how much do you want to invest in online ads? How competitive is the keyword you are trying to rank for? One thing is for sure, if someone is saying they will get you to #1 spot on Google for any keyword you choose for $200 or less, that is a set up! Don't do that deal unless you know for sure you have a true converting keyword that you know your customers are typing on the Internet when they want to book a massage.
All Google ranking services are the same. There are good, fast and cheap options with every type of service. The struggle most people have when they are trying to make buying decisions is to know what is really "good" when it comes to online marketing services and in this case Google ranking. Because "You don't know what you don't know," how do you know what is good? Most of the time, feelings get hurt when there is a breakdown in communication. It isn't that the online marketer has malicious intent or "don't know what they are doing" or that "they are idiots." Just like in any profession, there can be charlatans and snake oil salespeople. However, sometimes online marketers get labeled as such unfairly because they are simply delivering a service the best way they know how to perform. Or in some cases, it is the interpretation or lack of knowledge on the customer's end that causes the problem. There are experts that are really good at one portion of online marketing like getting websites ranked to the top of page one of Google. So a customer thinks that if they pay good money to get quickly to the top of page 1 of Google that their business is going to explode and they will have more clients than what they ever thought.
When the fact is, unless you have a strategic plan around it, that tactical move of paying extra money to get to the top of Google may give you some results, but most likely there will be money left on the table. That Google ranking expert did exactly what they promised, however was it the best keyword to rank for? Does that keyword match your paying customer's mindset? Are your potential clients typing those exact words into the website url when they are looking to book a massage? If not, then even though you are ranking at the #1 position for that keyword, you may not be increasing the number of clients booking appointments with you. That isn't to say that the person providing the service isn't the best at getting websites ranked.
They are providing a tactical service. You requested to be ranked for a particular word and that is what they delivered. Now, if this Google expert also provided some questions about your practice like: Who is your target audience? What are their pain points? How has your service helped meet those pain points? And then offered keyword research prior to ranking, more than likely you will get much better results for the money. You may have thought Google ranking should include keyword research and ranking for the best terms, but unless that is specifically stated, that isn't always the case.
Now, you do know what you didn't before and are able to make a better choice. Think about it this way, I book a massage for $60 and the therapist automatically adds some nice essential oils and notices I am really tight in my neck so she spends additional time on that area and because she has had additional training in structural integration, she is able to really make me feel better. The following week, I am out of town and decide to book a massage. They offer a 1-hour $60 massage, and this time it doesn't include essential oils and even though I am really tight in my neck, I only paid for a basic massage. To this therapist, essential oils are a $15 upgrade and the deep tissue work is actually $80, not $60. I am disappointed because I feel like I didn't get the same level of service. That isn't to say one therapist is better or more of an expert than another. My level of expectation and desired deliverables were not congruent even though they were both massage therapists and both offered a 1-hour massage. The problem was, I had already set a predetermined expectation of what was included in that service without clarifying, even though I was in a different town.
Back to our Google experts. That person may not be the expert at helping to figure out the best keywords, but they might be the quickest and best person for getting your website ranked. This is why you have to know what you don't know and learn how to ask the right questions.