resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Billing One-on-One, Direct Patient Contact
This is often misunderstood and leads to trepidation when documenting and subsequently billing timed services.
One of the most common trends to see in clinical medical practice and public health is the cycles of health "buzzwords." These come and go depending upon the current cultural zeitgeist. One year, "parasites" are causing all the issues, and the next year it's "candida."
A Different Way of Looking at It
The way you and your chiropractic colleagues access information has changed over the past decade. According to a recent survey conducted by Dynamic Chiropractic, almost half (48 percent) of DCs read online articles on their personal computer or laptop daily.
Living Well: Lessons From Our Oldest Old
Aging is a significant public health problem, important to chiropractors in practice and important to DCs who teach students training to become chiropractors.
Prostate Cancer Risk
A large study published in January 2016 in the American Journal of Clinical Nutrition showed that men who are vegans had a 35% lower risk of developing prostate cancer compared to non-vegan men. The study followed more than 26,346 men who are part of the Adventists Health Study-2.
Low Fat vs. Low Carb & the Power of Protein
A science-based website recently posted a nice summary of 23 randomized, controlled trials from peer-reviewed journals pitting low-carb diets against low-fat diets.
Building Bridges with Discipline
As practitioners of traditional Chinese herbal medicine, our role is to educate patients and medical practitioners about the various safety aspects of our medicine. Medical doctors that embrace Chinese medicine want to collaborate and include Chinese herbal medicine in more aspects of clinical care to support their patients.
With Low-Back Pain, Sometimes Little Things Matter
Typical treatments for low back pain involve large muscles like the quadratus lumborum, iliopsoas, and piriformis. However, there are situations when a very small muscle, the multifidus, can play a significant role in the diagnosis and treatment of low back muscular or spinal injury.
The Need for Standards
ISO-TC-249: You may look at these letters and numbers and wonder what they are and what they might mean. They turn into: International Standards Organization- Technical Committee – 249. There is a global organization called The International Organization for Standardization.
Finger (Pad) Pointing: Repetitive-Use Injury Waiting to Happen
"My wrist and hand hurt. I spend all day working on computers and then I come home and spend more time on a computer, usually playing video games."
Discovery: Finding Insights and Each Other in Different Disciplines
Recently I've been thinking about all sorts of things which are hidden from our daily direct experience. That general category is what links nearly everything that catches my attention and then demands some kind of investigation.
Transforming Las Vegas
On a warm spring day in Las Vegas, Sonia Kim, clinic front desk staff, is busy preparing for a full day of intern shifts at Wongu Health Center. She greets patients, makes sure documents are properly signed, and lets the interns know that their patients have arrived.
A Whole-Body Approach to Chronic Tension Headaches
Nearly every day in our practices, we see patients with chronic headaches that have not responded to traditional treatment. They present in our offices with a feeble hope that "maybe" a chiropractor can help.
In This Current Age of Anxiety
Anxiety, also referred to angst or hysteria, goes by many names. One, popularized by the sagacious Zhang Zhong Jing, who many practitioners of Chinese Medicine may be familiar with, is known as Restless Zang/Fu disorder.
Sleepless nights, anxiety, mood swings, euphoric energy bursts, obsessive thinking, and a strange feeling in his chest. That is what Matt was experiencing when he first entered my practice. Rather than being concerned, he was loving every minute of it.
Hip Flexor Contractures & LBP in Above-the-Knee Amputations
Patients with above-the-knee amputations (AK or AKA) are particularly prone to developing hip flexor contractures. Not to be confused with muscle tightness, contractures are a permanent shortening of tissues which cause deformity or distortion.
Understanding Levels of Evidence
The concept of levels of evidence is a cornerstone of research literacy and a great starting point for understanding basic principles of how research works.
Parker University Embraces New Era
Change is in the air at Parker University, which recently announced the selection of both a new president and a new consultant for its seminar program.
Streamline Your Front Desk
Your front office can be your greatest source of efficiency or it can be a constant bottleneck. Increasing the productivity of this area, while not sacrificing the quality of patient interaction, can be a little tricky. However, with some focused effort and intention, your front desk can keep your practice running smoothly.
Billing Timed Services
Q: I do not always use physical medicine services but in my state I do have a scope of practice that allows me to provide many of these services. I am trying to understand what "direct one-on-one patient contact" means in relation to physical medicine services.
How to Reach Your World With the Chiropractic Message
My latest effort to share chiropractic occurred in mid-May while I was sitting at an introductory parent information night for high schoolers. The IT instructor informed us that each student would be receiving a computer for all their studies.
Constructing Our Reality, Part 2
My last article discussed perception and its relationship to the primary channels. Before we get to the channels most commonly used to treat sensory disturbances, the small intestine and triple heater, we should first talk about the bladder channel.
Holistic Skin Care and Modern Technology
Anti-aging is a concept that we hear in reference to skin rejuvenation and growing older on a daily basis. Aging begins as soon as we are born; therefore "pro-aging" is embracing all stages of life gracefully, with vitality, wisdom, joy, and gratitude as the goal.
Keeping Malpractice Allegations at Bay
It has been suggested that in the litigious environment in which we live, the practice of chiropractic should be defensive and practitioners should constantly be watching their backs. An element of defensive practice is a good idea.
News in Brief
NYCC Aggregates Degree Programs in New School; Palmer Chancellor Receives Education Award From ICA; Oklahaven Announces "Have a Heart" Winners.
Distal Style Treatment of Neurogenic Pain
Treat locally or distally? This question has frequented my thoughts for the treatment of pain throughout my acupuncture career. Each style has strengths and weaknesses, thus the versatile practitioner would do well to forgo dogmatic adherence to any one style in deference to the needs of the individual patient.
The Good, Bad and Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media. More specifically, how the organic value of social media is dead or dying. Instead of focusing on the pessimistic side of the issue which leads to stagnation and most certain death, why not adapt your strategies to this ever-changing world?
Life is going to change, technology is going to keep changing and if life has demonstrated anything, it is that continuing to hold fast to old ways of thinking will most likely result in a devastating mistake. Need further proof; just ask any pour soul who invested heavily in 8 tracks, cassettes, beta tapes or VCRs. It's not that investing in those items was a terrible thing, but if you refused to move forward, then you stand a chance of dying.
Things change and we need to stay flexible and open minded to new possibilities. I never want to stop learning or adapting to change. Things are going to happen, life is going to progress, the next best mousetrap or widget will be created and we have the option to figure out how to adapt or spend a quantitative less desirable amount of time fighting an outcome. It isn't always easy to recognize an opportunity when it comes along, but it is better if we are prepared looking and listening for the knock.
Blockbuster vs. Netflix
Consider this example from 2000. The CEO of a small and (dare I say, struggling) DVD-by-mail service approached the CEO of Blockbuster Video about partnering. The DVD-by-mail owner wanted to manage Blockbuster's online rental business. John Antioco, Blockbuster's CEO at the time, dismissed the whole idea. The CEO of the small DVD-by-mail company was Reed Hastings and the company you may recognize now was called Netflix. Fast forward 16 years later, Blockbuster Video is void and Netflix is worth $32.5 billion.
Why did I bother sharing that story with you? Well, for three very good reasons. One, we still have those who refuse to accept online and social media as the new word of mouth marketing. Blockbuster failed to recognize how the world was changing around them and look where it landed them. Practitioners are daily still struggling to find new leads and new customers and yet, there is an unbelievable amount of low-hanging fruit ready to connect socially.
Second, those who recognize the value get stuck in the rut of "traditional" online marketing ideas. Similar to Blockbuster, they think they can do all the things they usally do, instead of being open to new ways, new opportunities for growth and being able to clearly see the future.
Third, just because it has worked that way in the past, doesn't always mean it will work for the future. Take Blockbuster and Netflix. The biggest pain about Blockbuster were the late fees and it seemed like I always had to watch my account like a hawk because I would return the product on time, but it would inevitably be charged a late fee that would take a battle to reverse. So, Netflix made the late fee irrelevant. They completely removed this pain point from the equation. It was a brilliant marketing move. They played on the one major pain point everybody had with renting movies and literally made millions from it.
Of course, it is easy to analyze Blockbuster's demise, but it isn't always easy to see a bigger picture or recognize a major shift in your market, not to mention creating a strategy to cope. In fact, sometimes it can be expensive perhaps risky, as not all possible changes really stick (just ask anyone with a MySpace account). Your only other option is to continue to do what you've always done, even when it isn't working anymore, or has continued to decline month after month or year after year.
The Instagram Example
In February, Instagram announced they would be implementing an algorithmic feed and in my online marketing world, you would have thought they said they were killing the Internet. This is a great example of how industries panic whenever change comes knocking. If you subscribe to any online blog or social group, you most likely saw countless people losing their minds over this development. But this isn't anything we haven't seen before. Twitter announced their implementation earlier this year, Facebook, of course, made the switch in early 2015 and we know what will happen: businesses have to step up their game and pay-to-play if they want broad reach, exposure and traffic. Is this such a terrible thing?
I have to admit, when social media was 100% organic without any ads, it was 100% completely filled with tons of spam. Horrible click-bait content as far as I had time to scroll and fake followers. For every legit online coach like me teaching how to get organic traffic using real strategies, there were too many slimy brands always ready to try to "game" the system. Today is a much better arena for all types of businesses who want a fair playing field. Paid traffic is an essential part of most social strategies today and it's a good thing. The branded content offered up today is a 180 degree difference from the earlier days and I have to admit I have a much more enjoyable experience on the social platforms as a consumer. As a marketer, the results are so much better as well. Being able to be very specific with your targeting certainly means a lot less on the wallet.
These intense changes have meant that marketers and business owners had to get serious with their social marketing, both organic and paid. Social media has become the connective tissue for most successful practices. Social is the greatest source of insight into new growth and new clients. Social, in most cases, is the first point of contact for new customers.
Future of Social Media
That means social can't be the off in a corner or ignored part of your marketing, it's a critical component and needs to be to leveraged to insure your practice is not a void left in tomorrow's wake. Organic social will always have a place. Standard people aren't going to pay-to-play and they will continue to utilize Facebook, Instagram, Snap Chat, or Twitter, and because of that, practitioners will have the ability to interact with them, organically, on all of those social platforms.
My advice for those who want to continue to grow their practice is twofold. One, stop ignoring the countless amount of free information about your customers that social offers. Our customers' interests in specific topics are rising. By evaluating social media data with data from other digital marketing channels, we're able to understand the path to purchase in a way we have never had before. So, start carving out 10 minutes a week to evaluate the stats and start working smarter.
Second, social media is going to continue to be an awesome source to interact with your customers in an organic way. Pay to play strategies won't effect that, however, paid options give us more ways strategic ways to interact with them and it is vital in my opinion that you need to understand that you need both!
The good side is Social media isn't dying, but it is changing. The bad is that for those refusing to accept this mind-shift will struggle to keep up and most likely fade into the past. The most successful will adapt their organic to incorporate paid and start leveraging the opportunity to understand your customers' needs and make adjustments. If you feel like ignoring this advice, remind me again when was the last time you rented a movie from Blockbuster?