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AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
Essential Orthopedic Testing: Tests That Involve Standing on One Leg
Since these tests have a common mechanism of performance (standing on one leg), there are differential diagnostic concerns during testing. The tests cannot be completely isolated from each other for performance.
Sports Science: What's in That Drink?
Athletes frequently ask me what the best liquid is to drink during exercise – water or a sports drink? Water provides the necessary hydration, but unfortunately, it lacks the key nutrients to aid in performance and recovery.
Dr. George Goodman and His Legacy to Logan University
Those who knew him called him a revered leader, a visionary and one of chiropractic's biggest advocates. George A. Goodman, DC, Logan University's sixth and longest-serving president, passed away on Sept. 9. He was 70 years old.
Chiropractic Research in Review
Predicting Pain With Disability in Office Workers; Traction Approaches for Discogenic Cervical Radiculopathy; Intra-Articular Gas Bubbles Following Manipulation; Nonresponsive Chronic Ankle Sprains: Think Tendon Rupture.
Commingling Money: 12 Questions for the ACA About the CHAMP / NCLAF Merger
The American Chiropractic Association recently announced it was merging the National Chiropractic Legal Action Fund and the Chiropractic Health Advocacy and Mobilization Project into a single entity that will support both legal and legislative actions.
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 2)
As mentioned in part 1, using a flexion-distraction table is a great way to unlock this particular fixation. You have found the stuck segment. You have determined whether it is unilateral, midline or bilateral.
The Case for Immunization
As long as I have been a chiropractor, I have seen many in this profession oppose vaccinations. Indeed, it has often been taken as a "given" that to be a principled chiropractor requires a curmudgeon's willingness to hold aloft that banner of opposition.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
CMT & Stroke Risk: Myth vs. Fact
By now, most of you have probably heard that the American Heart Association recently published a statement regarding the association between cervical dissection (CD) and cervical manipulative therapy (CMT).
Communication 101: Please Explain Yourself!
Twice this past week, I overheard conversations about chiropractic. As you can imagine, it is a topic my ears naturally pick up. In both cases, a patient was talking to a friend about their experience with a chiropractor.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
Correcting Pelvic Rotation Around the Long Axis: Adjustment Protocol
The pelvis can be considered a ring that can misalign on the sacrum rotating around the long axis. The following is a description of an adjustment that helps to correct sacroiliac rotation around the long axis.
Uncle Sam Needs You (Part 2)
Where chiropractic care has been used in the military health services, it has been deemed very successful.
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
Tips to Make Sure You are Creating Great Social Media Content
If you're social media is not producing the healthy results you expected, perhaps it is time for a social media adjustment. Amost 90% of the social media pages I see suffer from what I like to call social misalignments. The message just isn't connecting with the prospective audience or it is so bland that it has very little relevance. Or the owner is so busy touting how "great they or their practice are" that those posts are like "wallpaper" to the users on the social site. They are overlooked and undervalued. The good news is you can correct this problem and create a social site that produces the holistic results you want, need or desire.
If you haven't done so already, spend about 30 to 40 minutes using the social media site personally and enter the common words or topics your ideal customers use when they are in search of answers to their problems. Make notes of what kind of information comes up in the search and who is engaging on those page groups or personal profiles. The average social media user utilizes the site daily to be entertained, procrastinate, connect with real people and fill a need for special recognition. They are also using it to search for information, recommendations, reviews and answers to their questions. With an overload of information on the standard search engines (Google, Yahoo, Bing, Ask, etc.), more people are turning to social media sites and trusting the information provided on them than ever before. Therefore, the more fans you can connect with and have them liking, sharing and talking about your services, the more likely you are to have a healthy social media alignment.
Make a point to reward the prospect's need to be recognized by commenting back and connecting with them when they participate. In turn, you become more valuable to them and build a stronger bond and ultimately they will want to do business with you. Even current customers have a strong need for recognition and if you feed that need by recognizing them for participating on your page, a likely result is that they become raving followers and some of your best ideal audience!
Social media is not about what you want to share; it is sharing what your customers want to hear. You should know what they are looking for and how you or your products/services can help them. Start to get creative; develop subjects and topics that are interesting and valuable to your ideal customers based on your research. Your objective should be to offer helpful information or solutions. Your content needs to be engaging, entertaining and compelling. This isn't about you or your practice. This is reviewing the content through your customer's eyes and sharing content that your prospective customers would deem as relevant and valuable.
After you have selected topics, plan the types of content you want to use in your updates. We all learn in different ways. Some are more visual learners while others like lots of words so have a variety of content to appeal to a variety of followers. Good sources for content can be manufacturers, research studies, professional organizations or community sites. You can also create content yourself like filming videos, writing articles and blog posts or making infographics. Just be sure to use different types of media formats so you are engaging all your ideal audience.
When planning how to deliver that content, not only are you going to want to have a variety of content (video/audio or text), but there are five different ways to share it as well. You can share as status update, a link, video, photo or infographic. Check out the following examples:
Status updates – these are straight content. No links, photos or videos. They are questions, statements or both.
Link updates – these are status updates with a link to other information. They can be links to articles, photos, videos, blog sites, another website, registration pages or a different place on the same social media site. If you are creating an update and including a website address that you want the person to "click," this is a link update.
Video updates – this is when you upload a video directly to the social site. This is not a link to the video; that would be a link update. It can also be a direct share from a social video site.
These are the items you want to include when uploading a video directly on a social or video site:
Photo updates – these are updates where you upload a picture. Some social sites sync directly to your mobile devices making it easy to create photo updates on the go. Items to remember about photo updates:
Infographic updates – these updates are a form of content marketing. They are different from a photo or video because they use text and sometimes images or memes to convey a message. Many times you will see infographics used to demonstrate how to perform a task. Another common use is sharing statistics or to educate about the history of various topics. Follow a similar protocol when uploading them as you did on your photos:
The reason you will want to use a variety of ways to share your information is that you want your page to stand out. As you start to build a following and create more interaction on your page, this will entice other users to visit. The more variety you have on your page the more likely you are to appeal to the different types of users.
Strive to have three daily updates, seven days a week. I realize that sounds like a lot and before you start to feel overwhelmed, evaluate your sources. Keep it simple and what is easily accessible to you. If you tend to write frequently (blogs and articles), then your updates will have more links. If you take lots of photos with your phone and love to share, then figure out a way to share content that applies. Even if you don't think you have an abundance of a particular type of content, there are options available to you. Whether it is sharing from other community pages that make sense for your market or outsourcing the work; your goal should be to offer a variety weekly of content weekly.
A general rule for any updates; always try to include a question. Our brains are wired to want to provide an answer any time we see that infamous "?" Try to make the question the last sentence of your update. If you start by asking the question and then provide another statement or answer, you most likely will not have as many responses. Pay attention to how much information will be shown in the update before they have to click on the "show more" button. If the information is compelling enough your followers will "have" to know more.
This is what marketers refer to as a "hook" or information that catches people's attention. If you "hook" them with a great opening line and ask a question to click here for the answer; most will click just because they want to know. This only works if the "hook" has relevance and value to your audience. Therefore, once you have made a list of the topics or information you are going to share, and have determined a general plan of the type of updates, jot down a few great "hooks" you can use to entice them. The biggest reason people fail is due to never taking action. These social adjustments will be most helpful if you actually implement them.