Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
The Making of Sanctuary: Helping One Another
I believe people as a whole want to help one another. We see this from time to time in spontaneous and random acts of kindness and in how we rally around one another in times of need or distress. In times of unimaginable loss or danger, often we see personal agendas put aside, politics abandoned, and the act of caring for our fellow man become center and forefront. When the cause is greater than the politics, we come together and shine. Humans are sentient and caring, and inherently have a desire to help one another achieve better circumstances. While there are marked exceptions, I truly believe humanity has an inner desire to do the right thing by one another. This is especially true in the massage industry. We are blessed to have members of our community who will gladly volunteer their time and talents if it means helping and supporting a noble cause or helping a friend in need.
History of Giving
When we look a bit closer at the Massage and Spa industry, we can also see this longing to contribute positively to the pool of humanity in product manufacturers, suppliers and service providers. When a company steps forward and takes positive action in becoming a steward for the profession, it is also known as being corporately responsible. In my work, I have the great privilege of knowing and working with the kind of people I am speaking about here. I have had a front row seat since 2006 to one of the largest mobilizations of students, schools, private practitioner and corporate entities coming together for the greater good of massage; each bringing their own special skills, competencies and contributions to the table and ultimately culminating in a program known as Sanctuary.
What is The Sanctuary?
Sanctuary's mission is to bring greater understanding to the members of the massage community for the need and importance of massage therapy research, as well as serving as a vehicle to raise funding to help facilitate that research.
In 2006, the idea came about to offer services and treatments on the trade show floors to better showcase goods and equipment in a real world scenario. The idea was that a real, working spa would be set up on the trade show floor, enabling therapists to take a break from a trade show and classes for some much deserved bodywork, and also be introduced to products from the client perspective. It did not take long before the "humanity" of the endeavor began to blossom and the thought came about to utilize this vehicle as a means to raise awareness and funding for the works of the Massage Therapy Foundation, the first recipients of the Sanctuary fund raising efforts. And in a flash, the Sanctuary was born and has become a mainstay at national and regional trade shows alike. It is an event anticipated by many who return year after year to be part of the event both as a practitioner, as well as a recipient of the bodywork provided.
Stewards of the Industry
Sanctuary enjoys a wide roster of corporate sponsors who donate both product and funds to the project time after time. Corporate sponsorships are what rocketed Sanctuary from a donation of $1,000 to, at times, more than $12,000 each event! Without the corporate sponsors, bringing Sanctuary to bear year after year would be hugely daunting. We are thankful for the support of these corporate sponsors, who have been a huge part of the success of Sanctuary. These companies, although many being competitors in the marketplace, put aside agenda and competition for the greater good of the profession. Sanctuary has become an event that brings companies together in support of a worthwhile cause, showcases their goods and services in the eyes and minds of the therapist and trade show attendees, provides students an opportunity to enjoy a trade show and network, brings some relaxation and pampering to therapists, and also serves to bring much needed funding to research. Each way you slice this project, it has good outcomes for all involved.
In addition to the invaluable corporate Sponsorship, it would be unthinkable to have Sanctuary without volunteers. Historically, we have reached out to schools within the local area of an event to invite them to share the Sanctuary and trade show experience with their students. We have had the incredible fortune of working with so many wonderful schools, and in turn, met some very bright and promising massage therapists. I have been fortunate to witness those same students return year after year and continue to volunteer for the causes Sanctuary now supports. We have made life-long friendships along the way, and have had the incredible experience of watching people give freely of their time and talent to one another.
The volunteers, corporate sponsors, vendors, schools and students can be proud in knowing that to date, Sanctuary has contributed in excess of $120,000 toward massage related research. Recipients of these funds are varied, and include The Massage Therapy Foundation, The Touch Research Institute and The Liddle Kidz Foundation. Each event is different, and each time we present Sanctuary, new bridges are built. A bridge is built in the minds of attendees as they learn what Sanctuary is all about and why it exists, and a fire is ignited in the belly of the students involved to know more and investigate what research is all about. I have had students come to me years after their time in Sanctuary and share with me what a memorable and pivotal experience being involved was for them in their career, and how they still look back with fond memories of the event. In some cases, the student volunteers in Sanctuary secured jobs after graduation as a direct result of the time spent volunteering.
Sanctuary continues to be a place where politics are put aside, and where we can all be part of something greater than the sum of our collective parts. Sanctuary is a program that allows therapists to be immersed in the use and feel of products through the eyes of a client, it allows manufacturers an outlet to contribute both financially and in product support to the furtherance of research while allowing the students and volunteers the opportunity to learn new modalities that enable them to earn more, all while working in concert to make the massage community a better place than when we all found it. I have indeed been fortunate to have a front row seat in both the conception of the program and in the facilitating of the events. I am at once humbled and overjoyed at the support this project continues to garner, and for the good works it supports in turn. I am thankful to all our partners, volunteers and to the attendees for their willingness to participate year after year. Sanctuary pioneered one of the most powerful, community uniting and successful community fund raising events we have seen in our industry to date in support of research. I am confident this will continue to be a mainstay, and a focal point at national events for years to come.