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Pediatric Footwear: Function Over Fashion
As practitioners, it is not uncommon for parents to bring us their children to treat or ask us questions related to the pediatric population. Children's feet tend to be a perplexing region for parents and practitioners alike.
Six Things Every DC Should Know About the Zika Virus
The Zika outbreak continues to spread across the continental United States and U.S. territories. We offer this brief overview on this important public health problem for the practicing doctor of chiropractic.
Pediatric Asthma: A Case Study
I have had very good success with pediatric asthma, combining acupuncture with Chinese herbal products. Treatment is given over four to eight months, twice monthly, with herbal formulas rotated every month.
Treatment Success at the Won Institute
According to the World Health Organization's 2003 report titled, "Acupuncture: Review and Analysis of Controlled Clinical Trials," acupuncture has been shown to improve many physical, emotional, and mental conditions.
National Board Apologizes for Testing Issues
The National Board of Chiropractic Examiners (NBCE) has issued a formal apology following a series of computer-based testing malfunctions that impacted two separate examinations (March and June 2016) and caused "widespread confusion and frustration" to the nearly 1,500 examinees taking the tests.
Upgrade to "Parker 2.0" in Las Vegas
Continuing your education and refining your practice: two key elements of a successful chiropractic career. Parker Seminars promises both as it celebrates its 65th anniversary in Las Vegas next February, according to Parker University President, Dr. William Morgan, and seminar consultant Dr. Mark Sanna.
First Annual ICD-10 Updates Take Effect
Yes, there was an update to ICD-10 codes on Oct. 1. It was a regular update to the diagnosis coding system and will take place every Oct. 1, just as it did when the ICD-9 system was in place.
Treating Peripheral Neuropathy: Multi-Faceted Approach Including Laser Therapy
Peripheral neuropathy affects at least 20 million people in the United States1 and nearly 60 percent of all people with diabetes suffer from diabetic neuropathy. Many suffer from the disorder without ever identifying the cause.
U.S. Olympians Have a DC in Their Corner
It's probably old news to you that doctors of chiropractic play an increasingly prominent role in treating athletes, from youth sports participants to weekend warriors, to elite / professional competitors.
Four Ways to Attract Patients
Acupuncturist A has been in practice for six years and has struggled since day one. She spends as much time and money on marketing as she can, but since her practice is slow, her budget isn't that big.
Natural Cancer Prevention: Pomegranate for the Prostate
In recent years, the ingestion of pure pomegranate juice (8 ounces per day) has been shown in clinical studies with human subjects to slow, and to some degree, reverse, the progression of prostate cancer – the second leading cause of cancer death in North American men.
Integrative Cancer Care: Chiropractic for Chemotherapy-Induced Hiccups
Hiccups (singultus) are a frequent occurrence during cancer treatment. The cause of the hiccups may be the chemotherapy drug itself, such as Cisplatin; or the prophylactic use of corticosteroids such as Decadron, which is used to prevent nausea and/or vomiting.
Workers' Back Pain: Causes, Costs & Solution
You will want to share two important papers published in the past several months. Why? When read separately, each provides valuable information relevant to your patients, community and practice; together, they tell a compelling story.
Getting Paid by Medicare Is Getting a Major Adjustment
The 2015 Medicare Access and CHIP Reauthorization Act (MACRA) was signed into law to implement a new approach to clinician payments and replace the Sustainable Growth Rate formula.
ITB Syndrome: Treat the Tensor Fascia Latae
Iliotibial band syndrome is usually the result of repetitive knee flexion, such as in runners or cyclists. Pain may be experienced in the knee and/or the hip. The patient may express a sense of the hip dislocating, popping or snapping.
Dysautonomia: The Medical Condition You May Already Be Treating
TCM practitioners have spent thousands of years healing patients without knowing or needing the names of their diseases as defined by allopathic medicine. We have syndrome names that are both poetic and efficient.
Going Beyond Just Feeling Good
We all know that most patients come to us for some pain complaint: neck pain, back pain, sciatica, carpal tunnel, etc. We also all know that acupuncture is a great first-line care for these issues, as well as supporting overall health and wellness.
Update from the International AIDS Conference
The 21st International AIDS Conference in Durban, South Africa, brought together more than 15,000 of the world's leading scientists, activists, funders, policy makers, and consumers from 153 countries.
Decoding the Mystery of Medical Insurance Acceptance
In the constantly evolving profession of acupuncture, one of the least understood areas is medical insurance acceptance. The profession is filled with controversy surrounding this topic: Is it ethical?
Using the Lens of Chinese Medicine
One of the most common medications I see in clinical practice on a daily basis is fluoxetine or Prozac. Consequently, I hear many complaints concerning the side effects of this medication and am frequently asked by patients to help manage these side effects with acupuncture and Chinese medicine.
Power to the Patient
Against a backdrop of splintered political parties, polarizations within nations, civil unrest, and distrust of established government (such as the growing anti-Washington, D.C. sentiment) comes the not-so-surprising finding that health care authorities and practitioners (with perhaps the exception of insurers) are turning over more and more powers to the individual patient.
Simple Business Strategies
Begin to implement these tips today to maximize your income and delight your clients.
If you are a business owner, no doubt you are always looking for ways to maximize your income and please and delight your clients. It might be surprising to learn that making improvements can cost little to no money, save you time and effort and allow you to do what you love most - helping others.
First, let's look at your business as if it were a rose bush. While it may be thriving, it requires pruning on occasion in order for it to become the best it can be. Take a long look at your client list and identify any clients that have issues with chronic lateness or are repeated no-shows. These people are adding stress on your business and you.
Additionally, they cost you money, as in order to accommodate the late arrivals, you may feel forced to go past the original allotted time, throwing you off the remainder of the day with other clients. Even if another client is not impacted, you are.
Your peace of mind, your client relations and your bottom line are all impacted by these types of clients, and it is best to take corrective action and maybe peacefully part ways. If after a conversation about tardiness or no show does not bring the desired result, it is okay for you to release a client. While not desired, it is a natural progression if they are unwilling to respect your time. Making these strategic cuts can allow you to focus on other things that will enable your business to thrive.
Next, let's take a peek at what your day looks like. If you are the main revenue generator for your business, you might want to prune back some of your responsibilities that are non-revenue generating. Outsourcing some of these things may make sense and allow you more time to build relationships valuable to your business, and ultimately see more clients. An example of something you can outsource would be booking. There are a host of applications and software that can enable online booking. This can take you out of the line of fire and answering calls for appointments, and make this easier for everyone by doing this online.
What about your accounting processes? Are you crunching numbers, saving receipts, filing taxes, etc.? Wouldn't it be nice to have someone do this for you? I know what you might be thinking, hiring an accountant sounds like a luxury, when in fact, it is just simply smart business. This saves you time and potentially money, as an accountant will be able to find every possible deduction for your business and keep up with your taxes. With the time you now have free, you can be networking to grow your business instead of sitting with a calculator and pulling your hair out. You also get the added peace of mind that comes with having this professionally handled, so you don't have any surprises come April 15th.
So, now that we have taken the opportunity to save ourselves a bit of time and money, let us consider how we can enhance the way people can find us. Being easily found is paramount to gaining new clients. Perhaps you haven't yet made sure you are easily found on frequently searched goods and service directories. This is not difficult and does not cost you a penny. When someone is looking on either Google or Bing, you should make sure your business comes up in searches and your contact information is readily available. You can add relevant information about your business to these popular search engines in a few minutes.
No doubt there are other directories relevant to your local area. Check with your Chamber of Commerce and ask if there is a directory you can be added to, and while you are at it, find out when the next meeting is, and plan to attend. This brings me to networking, and this can pay off big if you do it right. Think of businesses in your area that your target client may frequent. Maybe it is a gym, a salon, a nursing home, a doctor, or any other business you can think of. Reach out to them and ask if you might be able to work together on promotions or marketing ideas to one another's clients. For example, perhaps you offer a new gym member 10% off their first visit with you. Conversely, someone coming to you for a massage may well be interested in receiving an offer for a discounted gym membership. Each of your businesses get visibility to your target markets by serving your clients and offering a special discount or deal for that loyalty.
Another idea would be to ask to leave business cards at the salon, offering patrons a special deal for coming to book an appointment with you just for being a client of the salon. You can offer the same to the salon and offer their card to your clients. Everyone loves a referral and it is a wonderful way to build your business while building your network.
And lastly, I would suggest you expand your target market. Perhaps you are currently focused on sports massage. Your bookings are regular, but you could see more clients. Give some thought to expanding your offerings. Sometimes all you need to do is take a continuing education class or gain a certification. CEU's are a must anyway, so why not make these CEU's help you earn more money. Maybe you add taping or massage cupping to your arsenal of tools you can employ to help your clients. These are very popular, and thanks to the Olympics, very much in the eye of the consumer right now. You can certainly ride that wave of popularity generated by these athletes to provide an outlet for those seeking information, and quite possibly, an appointment to see what it is all about. When you expand your knowledge and understanding of various modalities, you can work to add revenue by utilizing what you have learned and applying it to your business.
With a little delegation of work, a little more exposure, an alliance or two with other businesses and a little education, you can certainly have a great impact on your ability to retain more of what you earn and bring in new business. Just as with a garden, proper maintenance, upgrade, and pruning can lead to spectacular results.