resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Don't Forget About the Performers
Donald Petersen Jr.'s recent article, "Your Chance to Go Back to High School" [May 1, 2014 DC], focused on the injuries incurred by high-school athletes and the subsequent opportunities for the chiropractic profession.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
Building the DC-MD Bridge
From MDs practicing integrative holistic medicine to the family internist, many DCs are enjoying unprecedented attention from their allopathic colleagues.
The Life & Legacy of James Sigafoose, DC (1933-2014)
Surrounded by his family and closest friends, Dr. James M. Sigafoose passed away quietly on Thursday, July 3, 2014. With his wife of 60 years, Patsy, along with his children, Tina, Daun, Kieth, Selina and Carey – all chiropractors – at his side.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
Your Patients' Best Health Resource
There is nothing as powerful as information. The right information has won wars, saved lives and changed hearts; lack of information has led to hesitation, poor decisions and unintended consequences.
Ringing in a Fiscal New Year With a Recommitment to Cost-Effectiveness
Back when the Foundation for Chiropractic Education and Research was in its heyday, I used to send out New Year's greetings and virtual noisemakers to some close friends on July 1 – the beginning of our new fiscal year – wishing for prosperity in the year ahead.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
Watch Out for Red Herrings
In clinical practice, when one condition mimics another, it makes it difficult to obtain an accurate and timely diagnosis.
Decompression-Traction: A Core Treatment Method in Chiropractic's Future
We're all competing for new patients. We're competing for new patients with physical therapists, massage therapists, medical specialists and hospital fitness centers. We're even competing with side-effect-ridden medications that quit working every four hours.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
From the Other Side of the Table
People come to us to gain freedom from pain, to feel better, to live better. As D.D. Palmer stated, "We Chiropractors work with the subtle substance of the soul." Therein also lies the rub.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
News in Brief
Oregon Gov. John Kitzhaber (a medical doctor, no less) proclaimed October 2014 "Oregon Chiropractic Health and Wellness Month" in an official proclamation signed Aug. 25, 2014.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
Take Care of Your Skin: Tips to Pass on to Your Patients
Many of our patients are not aware that the largest organ in the human body is actually the skin. Accounting for 16 percent of total body weight and covering up to 22 square feet of surface area, the skin is more than just a "covering," as originally thought.
Detoxification for Athletes: The Key to Winning Performance
One of the most dangerous culprits that affects an athlete's ability to perform at an optimum level also happens to be one of the most elusive.
How to Find Your Ideal Patient – and Help Your Ideal Patient Find You
Just imagine: You're at the front desk looking at the scheduler and a smile creeps across your face. Row after row, name after name, hour after hour; you're blessed with an entire day of ideal patients. Every day should be like this, you whisper. Exactly!
The Making of Sanctuary: Helping One Another
I believe people as a whole want to help one another. We see this from time to time in spontaneous and random acts of kindness and in how we rally around one another in times of need or distress. In times of unimaginable loss or danger, often we see personal agendas put aside, politics abandoned, and the act of caring for our fellow man become center and forefront. When the cause is greater than the politics, we come together and shine. Humans are sentient and caring, and inherently have a desire to help one another achieve better circumstances. While there are marked exceptions, I truly believe humanity has an inner desire to do the right thing by one another. This is especially true in the massage industry. We are blessed to have members of our community who will gladly volunteer their time and talents if it means helping and supporting a noble cause or helping a friend in need.
History of Giving
When we look a bit closer at the Massage and Spa industry, we can also see this longing to contribute positively to the pool of humanity in product manufacturers, suppliers and service providers. When a company steps forward and takes positive action in becoming a steward for the profession, it is also known as being corporately responsible. In my work, I have the great privilege of knowing and working with the kind of people I am speaking about here. I have had a front row seat since 2006 to one of the largest mobilizations of students, schools, private practitioner and corporate entities coming together for the greater good of massage; each bringing their own special skills, competencies and contributions to the table and ultimately culminating in a program known as Sanctuary.
What is The Sanctuary?
Sanctuary's mission is to bring greater understanding to the members of the massage community for the need and importance of massage therapy research, as well as serving as a vehicle to raise funding to help facilitate that research.
In 2006, the idea came about to offer services and treatments on the trade show floors to better showcase goods and equipment in a real world scenario. The idea was that a real, working spa would be set up on the trade show floor, enabling therapists to take a break from a trade show and classes for some much deserved bodywork, and also be introduced to products from the client perspective. It did not take long before the "humanity" of the endeavor began to blossom and the thought came about to utilize this vehicle as a means to raise awareness and funding for the works of the Massage Therapy Foundation, the first recipients of the Sanctuary fund raising efforts. And in a flash, the Sanctuary was born and has become a mainstay at national and regional trade shows alike. It is an event anticipated by many who return year after year to be part of the event both as a practitioner, as well as a recipient of the bodywork provided.
Stewards of the Industry
Sanctuary enjoys a wide roster of corporate sponsors who donate both product and funds to the project time after time. Corporate sponsorships are what rocketed Sanctuary from a donation of $1,000 to, at times, more than $12,000 each event! Without the corporate sponsors, bringing Sanctuary to bear year after year would be hugely daunting. We are thankful for the support of these corporate sponsors, who have been a huge part of the success of Sanctuary. These companies, although many being competitors in the marketplace, put aside agenda and competition for the greater good of the profession. Sanctuary has become an event that brings companies together in support of a worthwhile cause, showcases their goods and services in the eyes and minds of the therapist and trade show attendees, provides students an opportunity to enjoy a trade show and network, brings some relaxation and pampering to therapists, and also serves to bring much needed funding to research. Each way you slice this project, it has good outcomes for all involved.
In addition to the invaluable corporate Sponsorship, it would be unthinkable to have Sanctuary without volunteers. Historically, we have reached out to schools within the local area of an event to invite them to share the Sanctuary and trade show experience with their students. We have had the incredible fortune of working with so many wonderful schools, and in turn, met some very bright and promising massage therapists. I have been fortunate to witness those same students return year after year and continue to volunteer for the causes Sanctuary now supports. We have made life-long friendships along the way, and have had the incredible experience of watching people give freely of their time and talent to one another.
The volunteers, corporate sponsors, vendors, schools and students can be proud in knowing that to date, Sanctuary has contributed in excess of $120,000 toward massage related research. Recipients of these funds are varied, and include The Massage Therapy Foundation, The Touch Research Institute and The Liddle Kidz Foundation. Each event is different, and each time we present Sanctuary, new bridges are built. A bridge is built in the minds of attendees as they learn what Sanctuary is all about and why it exists, and a fire is ignited in the belly of the students involved to know more and investigate what research is all about. I have had students come to me years after their time in Sanctuary and share with me what a memorable and pivotal experience being involved was for them in their career, and how they still look back with fond memories of the event. In some cases, the student volunteers in Sanctuary secured jobs after graduation as a direct result of the time spent volunteering.
Sanctuary continues to be a place where politics are put aside, and where we can all be part of something greater than the sum of our collective parts. Sanctuary is a program that allows therapists to be immersed in the use and feel of products through the eyes of a client, it allows manufacturers an outlet to contribute both financially and in product support to the furtherance of research while allowing the students and volunteers the opportunity to learn new modalities that enable them to earn more, all while working in concert to make the massage community a better place than when we all found it. I have indeed been fortunate to have a front row seat in both the conception of the program and in the facilitating of the events. I am at once humbled and overjoyed at the support this project continues to garner, and for the good works it supports in turn. I am thankful to all our partners, volunteers and to the attendees for their willingness to participate year after year. Sanctuary pioneered one of the most powerful, community uniting and successful community fund raising events we have seen in our industry to date in support of research. I am confident this will continue to be a mainstay, and a focal point at national events for years to come.