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Paperwork Done Wrong, Done Right
I was visiting a doctor's office recently and a member of his staff brought a stack of forms to his private office and laid them on the doctor's desk. She informed him he needed to complete the forms for patients and a few third parties.
Getting Unstuck: Healing From Trauma With TCM, Qigong & Movement
We all come into this world vulnerable, with seeds to grow into our strength. Some of us — through a combination of good fortune (i.e., family and culture we are born into, constitutional inheritance, or ability to learn) grow with minimal interruption from traumatic injuries and experiences.
The Acupuncture Channel System (Part 2)
The primary channels (main channels) are introduced in chapter 10 of the Ling Shu, these channels are referenced in many chapters throughout the Su Wen and the Ling Shu. The primary channels have become the main channel system used in TCM.
4 Things Every DC Should Know About Levels of Care & Prevention
As health practitioners, we help people with their health problems and assist them with health promotion and disease prevention.
Near-Infrared Therapy for Diabetic Neuropathy
The pain experienced by people with diabetes is a symptom of diabetic neuropathy. The impact on quality of life is significant. Pain makes walking difficult, sleep troublesome, and eventually contributes to a decrease in social interaction.
Helping Patients With Parkinson's Disease
Parkinson's disease (PD), a long-term degenerative disorder of the central nervous system that mainly affects motor function, has a slow onset over time.
News in Brief
The American Association of Acupuncture and Oriental Medicine (AAAOM) board members recently met with the Korean Customs Service, which is similar to the FDA, to discuss herbal safety and importation issues.
The Large Intestine Official
The large intestine (AKA colon) is the great eliminator, or as J.R. Worsley called it, "The Drainer of the Dregs." Dregs are defined as the remnants of liquid with its sediment left in a container, or the basest, least valuable portion of anything.
House Calls With Dad
My father was a chiropractor and he did house calls. On Wednesday nights, while my mother attended the weekly women's meeting at the Odd Fellows and Rebekahs hall in our small town, dad loaded up the portable adjusting table, fired up the Pontiac and drove off to treat a few patients in their homes. I went with him.
Reader Beware: Consider the Source
The aftermath of last year's presidential elections brought a running conversation on the role played by "fake news" that was largely presented via social media.
Chiropractic in Texas Is Under Attack
The profession of chiropractic faces an unprecedented challenge in Texas, an attack that is more aggressive, sustained and dangerous than anything previously seen. The medical lobby has launched a coordinated, multi-front assault.
AOM Residency at NUNM
Imagine you're a recent acupuncture graduate, worried about making enough income as you forge your new career and seek more in-depth training in a particular treatment style.
Spiritual Initiation: Opening Your Higher Healing Abilities
People drawn to the field of acupuncture and Oriental Medicine tend to be those who march to the beat of a different drummer.
Correcting Rib Dysfunction: Improve Patients' Pain, Posture and Breathing
As chiropractors, we tend to focus on the spine, and rightly so. Many problems our patients face can be corrected by manipulating the correct spinal level.
TCM & the Caregiving Population: Treatment Considerations & Our Vital Role
Informal caregiving is increasingly a reality for many Americans who find themselves providing unpaid care for a loved one or a family member with a long-term, terminal, or chronic illness.
Advancing the "Whole Organ" Spine Model
Historically, the human spine has been organized by body region utilizing specific anatomical landmarks and transition zones.
VF Works / DMX Works Epilogue: Almost Two Decades Later, the Lawsuits Continue
An article in the March 8, 1999 edition of Dynamic Chiropractic examined whether then-VF Works / Nu-Best Franchising was selling its franchises illegally to doctors of chiropractic.
Latest Cassidy Study on Stroke Risk Published
The latest study to investigate whether a unique association between chiropractic manipulation and risk of cervical artery dissection / stroke exists has yielded similar encouraging findings, with the authors noting "no excess risk of carotid artery stroke after chiropractic care" and no significant risk difference between patients receiving care from a DC or a primary care medical provider.
ICA Goes on the Vaccine Offensive
Have you watched the vaccination documentary, "Vaxxed: From Cover-Up to Catastrophe," by Andrew Wakefield MD, director, and Del Bigtree, producer? This is the documentary Robert DeNiro was pressured to remove from his Tribeca Film Festival.
A Brief History of Acupuncture and Oriental Medicine Doctoral Programs
A doctorate in acupuncture and Oriental medicine has been a goal of the profession since its beginnings in the late 1970s. At that time, however, the maturity of the educational institutions and the regulatory environment made it a goal with only a distant completion date.
Waist Circumference: A Conversation Starter
New estimates suggest more than two-thirds of Americans are either overweight or obese. The medical significance of this statistic is astounding.
Gather & Grow
I recently attended a faculty seminar held by one of the acupuncture schools. There was a facilitator who led us through some very interesting experiences. The attendees were a diverse group with varying opinions.
Treating the Lower Pelvis (Pt. 2): Midline Structures and Fascia
My previous article [October 2016 issue] outlined evaluation and treatment of pelvic issues involving the sacrotuberous ligament and the pubic symphysis. Now let's discuss two case studies that illustrate how to address additional problematic areas of the pelvis.
Simple Business Strategies
Begin to implement these tips today to maximize your income and delight your clients.
If you are a business owner, no doubt you are always looking for ways to maximize your income and please and delight your clients. It might be surprising to learn that making improvements can cost little to no money, save you time and effort and allow you to do what you love most - helping others.
First, let's look at your business as if it were a rose bush. While it may be thriving, it requires pruning on occasion in order for it to become the best it can be. Take a long look at your client list and identify any clients that have issues with chronic lateness or are repeated no-shows. These people are adding stress on your business and you.
Additionally, they cost you money, as in order to accommodate the late arrivals, you may feel forced to go past the original allotted time, throwing you off the remainder of the day with other clients. Even if another client is not impacted, you are.
Your peace of mind, your client relations and your bottom line are all impacted by these types of clients, and it is best to take corrective action and maybe peacefully part ways. If after a conversation about tardiness or no show does not bring the desired result, it is okay for you to release a client. While not desired, it is a natural progression if they are unwilling to respect your time. Making these strategic cuts can allow you to focus on other things that will enable your business to thrive.
Next, let's take a peek at what your day looks like. If you are the main revenue generator for your business, you might want to prune back some of your responsibilities that are non-revenue generating. Outsourcing some of these things may make sense and allow you more time to build relationships valuable to your business, and ultimately see more clients. An example of something you can outsource would be booking. There are a host of applications and software that can enable online booking. This can take you out of the line of fire and answering calls for appointments, and make this easier for everyone by doing this online.
What about your accounting processes? Are you crunching numbers, saving receipts, filing taxes, etc.? Wouldn't it be nice to have someone do this for you? I know what you might be thinking, hiring an accountant sounds like a luxury, when in fact, it is just simply smart business. This saves you time and potentially money, as an accountant will be able to find every possible deduction for your business and keep up with your taxes. With the time you now have free, you can be networking to grow your business instead of sitting with a calculator and pulling your hair out. You also get the added peace of mind that comes with having this professionally handled, so you don't have any surprises come April 15th.
So, now that we have taken the opportunity to save ourselves a bit of time and money, let us consider how we can enhance the way people can find us. Being easily found is paramount to gaining new clients. Perhaps you haven't yet made sure you are easily found on frequently searched goods and service directories. This is not difficult and does not cost you a penny. When someone is looking on either Google or Bing, you should make sure your business comes up in searches and your contact information is readily available. You can add relevant information about your business to these popular search engines in a few minutes.
No doubt there are other directories relevant to your local area. Check with your Chamber of Commerce and ask if there is a directory you can be added to, and while you are at it, find out when the next meeting is, and plan to attend. This brings me to networking, and this can pay off big if you do it right. Think of businesses in your area that your target client may frequent. Maybe it is a gym, a salon, a nursing home, a doctor, or any other business you can think of. Reach out to them and ask if you might be able to work together on promotions or marketing ideas to one another's clients. For example, perhaps you offer a new gym member 10% off their first visit with you. Conversely, someone coming to you for a massage may well be interested in receiving an offer for a discounted gym membership. Each of your businesses get visibility to your target markets by serving your clients and offering a special discount or deal for that loyalty.
Another idea would be to ask to leave business cards at the salon, offering patrons a special deal for coming to book an appointment with you just for being a client of the salon. You can offer the same to the salon and offer their card to your clients. Everyone loves a referral and it is a wonderful way to build your business while building your network.
And lastly, I would suggest you expand your target market. Perhaps you are currently focused on sports massage. Your bookings are regular, but you could see more clients. Give some thought to expanding your offerings. Sometimes all you need to do is take a continuing education class or gain a certification. CEU's are a must anyway, so why not make these CEU's help you earn more money. Maybe you add taping or massage cupping to your arsenal of tools you can employ to help your clients. These are very popular, and thanks to the Olympics, very much in the eye of the consumer right now. You can certainly ride that wave of popularity generated by these athletes to provide an outlet for those seeking information, and quite possibly, an appointment to see what it is all about. When you expand your knowledge and understanding of various modalities, you can work to add revenue by utilizing what you have learned and applying it to your business.
With a little delegation of work, a little more exposure, an alliance or two with other businesses and a little education, you can certainly have a great impact on your ability to retain more of what you earn and bring in new business. Just as with a garden, proper maintenance, upgrade, and pruning can lead to spectacular results.