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Massage Today
April, 2009, Vol. 09, Issue 04

massagetoday.com >> News

Our First 100 Issues: Saluting Our Distinguished Columnists and Contributors

Much has changed in the profession since Massage Today's first issue back in January 2001. Perhaps the most significant development has been the increased perception by the public of massage as a legitimate health care profession.

100th Massage Today Issue - Copyright – Stock Photo / Register Mark The numbers tell the tale: Between 2002 and 2007 the number of adults using massage as a form of health care jumped 80 percent, according to a recent federal study. This phenomenal growth is a tribute to the tireless work of massage organizations and therapists who have pushed standards ever-higher, creating confidence in clients, the general public - and politicians - that massage is a vital, legitimate form of wellness and health care.

As the profession has demanded more research, test standards, and continuing education, we see evidence of this confidence. We see it in the response by state governments to create licensing boards and regulations, which further cement public perception that massage is much more than a system of techniques to relieve the stresses of the day.

We are indeed proud to celebrate our 100th issue of Massage Today. We are the only publication in the field to have had growth in advertising in 2008, according to a report by IMS, an organization that monitors advertising. We are adding staff and developing exciting new features both online and in print, all designed to enhance your readership experience.

We thank you for your support, your passion for the profession and for your outstanding achievements. To see all of our columnists and contributors, please click here to download.

 

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