resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Raditation & Your Smartphone: Is it Worth the Risk?
If radial arteries could talk (and in my experience they can to some extent), they would say, "Step away from the smartphone." At least that is the message I am receiving loud and clear as I feel the pulses of many patients.
The Visual Error Scoring System: A Concussion Tool
Postural stability and oculomotor function are the most easily recognized physical indicators of neurologic motor dysfunction associated with concussions.
Women's Hormones: A Western & Eastern Perspective
Sometimes it may seem that you require a degree in medicine to understand hormones and how they function.
Eczema & Acupuncture: A Sound Solution (Part 1)
Eczema affects approximately 3.5 percent of the global population and is one of the most common skin complaints seen by dermatologists.
Is the New Medicare Reporting Exemption Right for You?
What you've heard is not a rumor – there will be exemptions for providers of Medicare patients, with no penalties assessed for offices that do not do Quality Payment Program (EHR, PQRS, MACRA and MIPS) reporting.
An Unexpected Diagnosis: The Result of Lacking Communication
A couple years ago I had a case that showed me the importance of open communication between health practitioners. We need to show up with less fear, and let go of our judgments so we can do better for the patient.
Creating Good Business Buzz
What do patients really think about working with you? Rarely do you hear the whole truth. Those who improve may be candid in their gratitude.
Why I Quit Doing House Calls
My father was a chiropractor who did house calls, so when I became a DC, I figured doing house calls was part of the job. My March article recalled my experience as a small boy, accompanying my dad while he went to patients' homes to treat them.
A Major Role in Back Pain: The Multifidus
Back pain affects roughly 80 percent of the population at one time or another and is one of the leading causes of doctor visits.
A Daily Strategy for Heavy-Metal Detox
In modern society, we are constantly exposed to heavy metals such as cadmium, lead and mercury. These heavy metals have no essential biochemical roles in our body, and conversely, can cause us a great deal of harm if they build up to toxic levels.
Universal Design: Principles & Practice
In many respects, universal design serves as the core of ergonomics. It's also a good tool to use when designing a return-to-work program for injured and/or ill patients. Let's take a closer look at universal design and why it should matter to you and your patients.
Balancing Spring Challenges
As the winter months come to a close and warmer spring weather appears, patients may begin to present with new challenging pattern presentations.
New Relationships, Old Trauma: AOM & Other Healing Strategies
Being in love is one the most beautiful and enjoyable experiences. Most of us are willing to pay almost any price to have that experience, and still often find it elusive or fleeting. Navigating the ups and downs of loving relationships are often challenging — even for the most psychologically balanced among us.
Bill With Confidence: Learn What to Collect
Q: I am trying to understand what I may collect from my patient when there is insurance. Do I have to accept the amount allowed by the plan or may I collect up to my billed amount? Please note, I am not a member of any insurance plan.
Clearing Blocks: A Way to Improve Cosmetic Acupuncture
As a Five Element acupuncturist who teaches facial acupuncture classes nationally, I was surprised to learn that one of the basic principles I was taught in school is unfamiliar to most acupuncturists.
Taking the Chiropractic Message to the Press
"There is no better place on earth to have a news event," the National Press Club boasts, and it's easy to understand why: Every year, the 108-year-old Washington, D.C.-based organization hosts countless press conferences on the hottest topics impacting America and often the world.
Is It Time to Rethink Mental Illness? (Pt. 1)
Invariably, patients will ask their chiropractor about depression or various mental illnesses. Some practitioners will reflexively offer a cervical adjustment, suggest St. John's wort or contemplate a referral to a specialist.
An Integrated Approach to Chronic Pain
Findings from a unique Medicaid pilot project in Rhode Island involving high-use Medicaid recipients from two health plans were recently presented to the state's Department of Health, demonstrating stellar outcomes with regard to medication use, ER visits, health care costs and patient satisfaction.
Give Yourself the Digital Advantage
When you see this article in the print version of this issue and swear you read it already, don't be alarmed: you probably did. That's because by that time, the May issue will have been available online in digital format for three weeks.
March, 2016, Vol. 16, Issue 03
Three Tips for Partnering with a Chiropractor
By Daniel Ruscigno
For massage therapists, partnering with a chiropractor is a smart and effective way to further your career. Not only can they give you referrals, collaboration with a chiropractor gives you the opportunity to teach each other about your specialties for a deeper understanding of your client's health, and helps to build your reputation in the field. If you want to build a relationship with a chiropractor but aren't quite sure how to do it, here are some tips to help get you started.
Identify your goal
The approach you decide to take when trying to partner with a chiropractor will largely depend on where you are in your massage therapist career and what your ultimate goals are. If you are just getting started, consider finding an hourly position at a chiropractor's office that allows you to build important relationships and add experience to your resume. Negotiate an agreement that everybody can be happy with before you start - generally an hourly rate, or a split percentage on each treatment. In this scenario, you would be an employee of the chiropractic office and the clinic would largely take responsibility for finding new clients.
If you are interested in owning and operating your own business, you can also consider renting space in a chiropractor's office. The benefit of this relationship is that you are the natural choice when the chiropractor recommends massage treatment for their client. Just remember, when you're running your own practice, you take on several new responsibilities for managing the business – like accounting, marketing, etc. Lastly, if you are already operating your own business, your approach will be a referral approach - where you will refer clients to the chiropractor, and they will refer clients to you.
There are many ways you can go about partnering with a chiropractor. But no matter how you choose to do it, make sure you effectively introduce yourself. First impressions are everything.
Whether you choose to apply for a position in a chiropractor's office, rent space from one, or simply network with the chiropractors in your area, always take a professional approach to your introduction. In your free time, stop at each office in your area and talk to the receptionist. Tell them about your services, give them your letter of introduction and business card, and request a 20-minute meeting with the chiropractor. Even feel free to win him or her over with a complimentary massage.
Alternatively, but less personal, you can call the chiropractic offices in your area. In either case, when you arrive at your meeting, be prepared with a professional business card and specific talking points on how working with you will benefit the chiropractor. Again, this meeting is not about how the relationship benefits you, it's all about how working with you will earn the chiropractor more money, improve their reputation, or further their career in another way.
Maintain your relationships
The end goal when partnering with a chiropractor is to get a steady stream of clients from a reliable source. In order to guarantee your success, make sure you touch base often and keep the relationship close. Networking and creating professional relationships is an important part of growing your business. Take some time each week to expand your network and you'll reap the rewards in the long term.
Networking with chiropractic and other healthcare professionals in your neighbourhood is a very worthwhile exercise. With not too much effort, and a little bit of persistence you can find a steady stream of new clients with the right relationships.
Daniel Ruscigno is the co-founder of ClinicSense (previously PatientCal). ClinicSense offers practice management software that helps with scheduling, soap notes, billing, electronic insurance claims and more. For more information, visit www.ClinicSense.com.
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