resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Sit or Stand? Analyzing a Mixed Message
I'm more than a bit confused. At my age, that seems to be a rather common occurrence. However, today more than ever, I'm getting a mixed message.
Chronic Pain: Become Part of the Solution
I have lectured to more than 7,000 chiropractic physicians over the past five years regarding the chronic pain and opioid epidemic in this country.
Increasing the Value of Spine Care: CMS Approves New Low Back Pain Registry
The Centers for Medicare and Medicaid Services has approved the Spine IQ Low Back Pain Registry as a qualified clinical data registry for the Physician Quality Reporting System (PQRS) in 2016.
Kansas Achieves Licensing Law
Kansas Governor Sam Brownback signed House Bill 2615 into law on Friday, May 13, 2016. HB2615 includes provisions for the licensure of acupuncturists in the state of Kansas.
What You Say Isn't Always What Patients Hear
A few years ago, my aunt Edna (name changed for the purpose of this story) suffered a stroke. After a short hospital stay, she was transferred to a nursing home for rehabilitation. When she arrived at the nursing home, Edna requested a private room.
Introducing the Acupuncture Today Digital Edition
In response to the changing habits of our readers, Acupuncture Today will introduce a digital edition of the publication (in addition to our print edition) beginning with the August 2016 issue.
Tai Chi Documentary Premier
First Run Features recently announced the world theatrical premiere of Barry Strugatz's documentary The Professor: Tai Chi's Journey West, which premiered last month at the Laemmle Music Hall in Los Angeles.
Three Tips to Help You Analyze the Acupuncture Case Studies of the NCCAOM Exam
Confirm the answer quickly by the elimination method. Case study:
After two treatments for back pain, a patient presents for a third
session complaining of rapid breathing and wheezing that is made worse
during cold weather.
AOM Hospital-Based Practice: A Future Reality?
The natural evolution of health care on the planet is integrative health. We may have some challenges ahead, but based on my research, all indicators are pointing in a positive direction. There seems to be an evolving consciousness among our patient population that is "getting it."
Acupuncture's Impact on the World
For several years, I have been hearing about the town of Rothenburg, Germany. It seemed just a dot on a map until I arrived. It is the home of the TCM Kongress which began in 1968. It has been held annually for 47 years and it has only missed one year.
Treating Hip & Groin Pain With Abdominal Release of Upper Lumbar Nerve Impingements
Have you encountered patients with groin and hip pain you can't seem to solve? You know it's not a worn-out hip; you suspect the pain is somehow connected to the spine. But somehow, you just can't help them break through.
How to Stay Sane During the Elections: Understanding Through the Lens of Chinese Medicine
In Chinese Medicine philosophy, everything consists of Yin and Yang. The law of polar opposites – one cannot exist without its opposite.
An Emerging Partnership Model
Maryland University of Integrative Health (MUIH) has educated integrative health and wellness practitioners for the last 40 years, originally as an acupuncture clinic and school. The institution's transformative, relationship-centered programs integrate traditional wisdom with contemporary science
Adventures with the San Jiao
Those of us who have been in practice for several decades relish the way meridians and points reveal new diagnostic clues and new insights. I love to encourage my students to see this as an adventure that goes way beyond the textbooks.
Acupuncture Muscle Trigger Point and Oriental Medicine Sports Therapy
It is difficult to ascertain the internal condition of professional basketball player Lebron James during game one of the 2014 NBA finals, in which he developed debilitating muscle cramps that led to his premature removal from the game.
Beating the Odds: Interview With Para-Powerlifter Adeline Dumapong-Ancheta
Since October 2015, the FICS Foundation, the charitable organization affiliated with the International Federation of Sports Chiropractic (FICS), has been supporting disabled athletes internationally.
A Long-Overdue Win for Oregon Medicaid Patients - and the Implications for Other States
Beginning July 1, 2016, Oregon Medicaid patients with spinal pain (cervical, thoracic, lumbar, pelvic) who are determined to be low risk based on a biopsychosocial assessment tool (STarT Back – Keele University) can receive four chiropractic visits per episode.
The Pertinent Negative
We all have to perform evaluations on patients. Most of us don't like doing it – exams take time, and worse it takes even more time after the evaluation to put together a narrative summary of the findings. Sometimes, this process becomes downright tedious.
Insuring Quality Control in Herb Importation: An Interview with Wilson Lau
Wilson Lau is the vice president of Nuherbs, a Chinese herb importation company based in San Leandro, California. Before joining Nuherbs, he trained as a lawyer specializing in FDA law.
Believe it or not, an estimated one-third of your patients have eaten some form of fast food within 24 hours of their appointment with you.
What's New in Phytonutrition: Mangifera Indica, "The King of Fruits"
One hundred percent pure Indian green mango fruit (mangifera indica), harvested at a special degree of ripeness for efficacy and taste, can now be concentrated as a phytonutrient nutraceutical powder.
Multivitamin Supplement May Reduce Breast Cancer Recurrence
There is a great deal of controversy regarding the value of multiple vitamin supplements in cancer prevention.
March, 2016, Vol. 16, Issue 03
Three Tips for Partnering with a Chiropractor
By Daniel Ruscigno
For massage therapists, partnering with a chiropractor is a smart and effective way to further your career. Not only can they give you referrals, collaboration with a chiropractor gives you the opportunity to teach each other about your specialties for a deeper understanding of your client's health, and helps to build your reputation in the field. If you want to build a relationship with a chiropractor but aren't quite sure how to do it, here are some tips to help get you started.
Identify your goal
The approach you decide to take when trying to partner with a chiropractor will largely depend on where you are in your massage therapist career and what your ultimate goals are. If you are just getting started, consider finding an hourly position at a chiropractor's office that allows you to build important relationships and add experience to your resume. Negotiate an agreement that everybody can be happy with before you start - generally an hourly rate, or a split percentage on each treatment. In this scenario, you would be an employee of the chiropractic office and the clinic would largely take responsibility for finding new clients.
If you are interested in owning and operating your own business, you can also consider renting space in a chiropractor's office. The benefit of this relationship is that you are the natural choice when the chiropractor recommends massage treatment for their client. Just remember, when you're running your own practice, you take on several new responsibilities for managing the business – like accounting, marketing, etc. Lastly, if you are already operating your own business, your approach will be a referral approach - where you will refer clients to the chiropractor, and they will refer clients to you.
There are many ways you can go about partnering with a chiropractor. But no matter how you choose to do it, make sure you effectively introduce yourself. First impressions are everything.
Whether you choose to apply for a position in a chiropractor's office, rent space from one, or simply network with the chiropractors in your area, always take a professional approach to your introduction. In your free time, stop at each office in your area and talk to the receptionist. Tell them about your services, give them your letter of introduction and business card, and request a 20-minute meeting with the chiropractor. Even feel free to win him or her over with a complimentary massage.
Alternatively, but less personal, you can call the chiropractic offices in your area. In either case, when you arrive at your meeting, be prepared with a professional business card and specific talking points on how working with you will benefit the chiropractor. Again, this meeting is not about how the relationship benefits you, it's all about how working with you will earn the chiropractor more money, improve their reputation, or further their career in another way.
Maintain your relationships
The end goal when partnering with a chiropractor is to get a steady stream of clients from a reliable source. In order to guarantee your success, make sure you touch base often and keep the relationship close. Networking and creating professional relationships is an important part of growing your business. Take some time each week to expand your network and you'll reap the rewards in the long term.
Networking with chiropractic and other healthcare professionals in your neighbourhood is a very worthwhile exercise. With not too much effort, and a little bit of persistence you can find a steady stream of new clients with the right relationships.
Daniel Ruscigno is the co-founder of ClinicSense (previously PatientCal). ClinicSense offers practice management software that helps with scheduling, soap notes, billing, electronic insurance claims and more. For more information, visit www.ClinicSense.com.
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