resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Give Your Patients the Ergonomic Advantage
Prolonged sitting contributes to low back pain and is a health risk. When I discuss my POLITE technique practice recommendations with patients, ergonomics may be last, but not least!
Help Save an Important Chiropractic Landmark
The chiropractic profession has a splendid and varied history. Sadly, many landmarks have been lost to bulldozers and wrecking crews, such as the Ryan Building, Little-Bit-O-Heaven, Spears Chiropractic Hospital, and Clearview Sanitarium.
NSAIDs No Better Than Placebo for Spine Pain
A meta-analysis of randomized, placebo-controlled trials comparing the efficacy and safety of NSAIDs with placebo for spinal pain concludes that among 6,065 spine pain patients, "NSAIDs reduced pain and disability, but provided clinically unimportant effects over placebo."
Toxicity & Kids: The Importance of Environmental Intake
The old adage is true that children are not little adults. Traditional Chinese medicine (TCM) has long known that the physiology of children is unique, as are the diseases that plague them.
The First (Only) Choice for Spinal Pain
The study on NSAIDs for spinal pain summarized on the front page of this issue is intriguing on a number of levels, the most obvious being the conclusion that "compared with placebo, NSAIDs do not provide a clinically important effect on spinal pain, and six patients must be treated with NSAIDs for one patient to achieve a clinically important benefit in the short-term."
Treating the Terrain of Chronic Sinus Infections
Chronic sinus infections can be stubborn to treat, but the therapeutic path forward can be simplified when utilizing three distinct treatment principles which take into account the terrain of the body, and the way in which microbes grow.
Integrative Cardiology: The Heart of TCM & Western Medicine
Patient centered therapy is a growing trend in hospitals that are expanding to boutique services.
Making Sense of Liver Regulation
In Chinese medicine, the liver has the function of moving and storing qi and blood. In its moving function, the liver smoothly distributes qi and blood to the tendons, muscles and flesh through microcirculation.
Waist Circumference: A Conversation Starter (Part 2)
Now let's discuss the clinical approach to reducing WC and implementation in today's chiropractic practice. The primary intervention centers around dietary modification and lifestyle habits aimed to reduce adiposity, improve insulin sensitivity and ultimately, diminish systemic metabolic dysfunction.
News In Brief
A "Modern" Business Model. Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon - at least for one business.
The Chiropractor's Guide to CRISPR
Science magazine's "Breakthrough of the Year" award for 2015 was described as "the gene-editing tool called CRISPR." CRISPR stands for "clustered regularly interspaced short palindromic repeats."
5 Ways to Enhance Your Family Practice
Every practice has a personality style. A practice that caters to athletes, PI cases or adults, for example, projects differently to patients than a family wellness practice.
What's Bugging You? Probiotics and Your Health
An estimated 100 trillion microorganisms representing more than 500 different species inhabit every normal, healthy bowel. Gut-dwelling bacteria keep pathogens in check, aid digestion and nutrient absorption, and contribute to immune function.
Good Works at the Canandaigua VA
Faculty and students of the Finger Lakes School of Acupuncture and Oriental Medicine (FLSAOM) of the New York Chiropractic College have provided acupuncture to veterans at the Veterans' Administration Medical Center (VAMC) in Canandaigua, New York since September of 2007.
The Qi Focus: A Guide to Managing Stress
Stress, are you experiencing heightened stress levels? Your own, and your clients? Is Trumpitis getting to you? I recently polled a cluster of acupuncturists, Asian Bodywork Therapists (ABT) and psychotherapy colleagues on the issue.
Caring for Refugees in Greece
At the beginning of 2016 I had no idea what was in store for me, but I was looking forward to a personal retreat on the Greek island of Paros; a graduation gift to myself after 22 years of motherhood, and four-plus years of Chinese medicine school.
How to Correct a Cuboid Subluxation
Cuboid subluxation is a poorly recognized condition, even though it is not uncommon. It has been described in the literature under various names: cuboid subluxation, cuboid syndrome, locked cuboid, dropped cuboid, cuboid fault syndrome or peroneal cuboid syndrome.
Insomnia Treatment Based on the Yu Theory
In recent years, acupuncture has risen in popularity as a form of alternative or supplemental medicine for the treatment of many different types of disorders.
Treating LBP the Right Way: Think Natural
An updated clinical practice guideline from the American College of Physicians (ACP) recommends spinal manipulation and other non-invasive, non-drug therapies as first options for acute, subacute and chronic low back pain, rather than pain medications, as stipulated in the original 2007 guideline.
Shedding Light on the Benefits of Heliotherapy
I can't imagine anyone not feeling good strolling in the sun on a beautiful spring day. The sun is responsible for all life on earth and is best illustrated along the equator touting the richest biodiversity on the planet, in stark contrast to the Arctic Circle and South Pole.
Chiropractic: A Great Fit for the White House
Dr. Eric Kaplan is a New York Chiropractic College alumnus; a No. 1 best-selling author whose books include Awaken the Wellness Within and The 5 Minute Motivator; a chiropractor for professional sports teams and elite athletes; and even served as an advisor under the Clinton Administration to the President's Council on Sports & Physical Fitness.
Scope of Chiropractic Practice: Why Now Is the Time to Expand
In my January article, "Scope of Chiropractic Practice: Is It Time for Change?" I discussed the use of the term primary spine care practitioner, the loss of privileges to diagnose in Texas, and the fact that the definition of "chiropractic" varied from state to state.
March, 2016, Vol. 16, Issue 03
Three Tips for Partnering with a Chiropractor
By Daniel Ruscigno
For massage therapists, partnering with a chiropractor is a smart and effective way to further your career. Not only can they give you referrals, collaboration with a chiropractor gives you the opportunity to teach each other about your specialties for a deeper understanding of your client's health, and helps to build your reputation in the field. If you want to build a relationship with a chiropractor but aren't quite sure how to do it, here are some tips to help get you started.
Identify your goal
The approach you decide to take when trying to partner with a chiropractor will largely depend on where you are in your massage therapist career and what your ultimate goals are. If you are just getting started, consider finding an hourly position at a chiropractor's office that allows you to build important relationships and add experience to your resume. Negotiate an agreement that everybody can be happy with before you start - generally an hourly rate, or a split percentage on each treatment. In this scenario, you would be an employee of the chiropractic office and the clinic would largely take responsibility for finding new clients.
If you are interested in owning and operating your own business, you can also consider renting space in a chiropractor's office. The benefit of this relationship is that you are the natural choice when the chiropractor recommends massage treatment for their client. Just remember, when you're running your own practice, you take on several new responsibilities for managing the business – like accounting, marketing, etc. Lastly, if you are already operating your own business, your approach will be a referral approach - where you will refer clients to the chiropractor, and they will refer clients to you.
There are many ways you can go about partnering with a chiropractor. But no matter how you choose to do it, make sure you effectively introduce yourself. First impressions are everything.
Whether you choose to apply for a position in a chiropractor's office, rent space from one, or simply network with the chiropractors in your area, always take a professional approach to your introduction. In your free time, stop at each office in your area and talk to the receptionist. Tell them about your services, give them your letter of introduction and business card, and request a 20-minute meeting with the chiropractor. Even feel free to win him or her over with a complimentary massage.
Alternatively, but less personal, you can call the chiropractic offices in your area. In either case, when you arrive at your meeting, be prepared with a professional business card and specific talking points on how working with you will benefit the chiropractor. Again, this meeting is not about how the relationship benefits you, it's all about how working with you will earn the chiropractor more money, improve their reputation, or further their career in another way.
Maintain your relationships
The end goal when partnering with a chiropractor is to get a steady stream of clients from a reliable source. In order to guarantee your success, make sure you touch base often and keep the relationship close. Networking and creating professional relationships is an important part of growing your business. Take some time each week to expand your network and you'll reap the rewards in the long term.
Networking with chiropractic and other healthcare professionals in your neighbourhood is a very worthwhile exercise. With not too much effort, and a little bit of persistence you can find a steady stream of new clients with the right relationships.
Daniel Ruscigno is the co-founder of ClinicSense (previously PatientCal). ClinicSense offers practice management software that helps with scheduling, soap notes, billing, electronic insurance claims and more. For more information, visit www.ClinicSense.com.
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