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Creating Good Business Buzz
What do patients really think about working with you? Rarely do you hear the whole truth. Those who improve may be candid in their gratitude.
Is the New Medicare Reporting Exemption Right for You?
What you've heard is not a rumor – there will be exemptions for providers of Medicare patients, with no penalties assessed for offices that do not do Quality Payment Program (EHR, PQRS, MACRA and MIPS) reporting.
New Relationships, Old Trauma: AOM & Other Healing Strategies
Being in love is one the most beautiful and enjoyable experiences. Most of us are willing to pay almost any price to have that experience, and still often find it elusive or fleeting. Navigating the ups and downs of loving relationships are often challenging — even for the most psychologically balanced among us.
Balancing Spring Challenges
As the winter months come to a close and warmer spring weather appears, patients may begin to present with new challenging pattern presentations.
An Unexpected Diagnosis: The Result of Lacking Communication
A couple years ago I had a case that showed me the importance of open communication between health practitioners. We need to show up with less fear, and let go of our judgments so we can do better for the patient.
Bill With Confidence: Learn What to Collect
Q: I am trying to understand what I may collect from my patient when there is insurance. Do I have to accept the amount allowed by the plan or may I collect up to my billed amount? Please note, I am not a member of any insurance plan.
A Daily Strategy for Heavy-Metal Detox
In modern society, we are constantly exposed to heavy metals such as cadmium, lead and mercury. These heavy metals have no essential biochemical roles in our body, and conversely, can cause us a great deal of harm if they build up to toxic levels.
Eczema & Acupuncture: A Sound Solution (Part 1)
Eczema affects approximately 3.5 percent of the global population and is one of the most common skin complaints seen by dermatologists.
Why I Quit Doing House Calls
My father was a chiropractor who did house calls, so when I became a DC, I figured doing house calls was part of the job. My March article recalled my experience as a small boy, accompanying my dad while he went to patients' homes to treat them.
A Major Role in Back Pain: The Multifidus
Back pain affects roughly 80 percent of the population at one time or another and is one of the leading causes of doctor visits.
Is It Time to Rethink Mental Illness? (Pt. 1)
Invariably, patients will ask their chiropractor about depression or various mental illnesses. Some practitioners will reflexively offer a cervical adjustment, suggest St. John's wort or contemplate a referral to a specialist.
Women's Hormones: A Western & Eastern Perspective
Sometimes it may seem that you require a degree in medicine to understand hormones and how they function.
Universal Design: Principles & Practice
In many respects, universal design serves as the core of ergonomics. It's also a good tool to use when designing a return-to-work program for injured and/or ill patients. Let's take a closer look at universal design and why it should matter to you and your patients.
An Integrated Approach to Chronic Pain
Findings from a unique Medicaid pilot project in Rhode Island involving high-use Medicaid recipients from two health plans were recently presented to the state's Department of Health, demonstrating stellar outcomes with regard to medication use, ER visits, health care costs and patient satisfaction.
The Visual Error Scoring System: A Concussion Tool
Postural stability and oculomotor function are the most easily recognized physical indicators of neurologic motor dysfunction associated with concussions.
News in Brief
ACA Adopts New Governance Model; ACA 2017 Awards; CCA Helps Calif. DCs "Share the Love"; $1 Million to Help Advance the Profession; D'Youville Raises the Bar on Anatomy Education; ErRatum.
Raditation & Your Smartphone: Is it Worth the Risk?
If radial arteries could talk (and in my experience they can to some extent), they would say, "Step away from the smartphone." At least that is the message I am receiving loud and clear as I feel the pulses of many patients.
Clearing Blocks: A Way to Improve Cosmetic Acupuncture
As a Five Element acupuncturist who teaches facial acupuncture classes nationally, I was surprised to learn that one of the basic principles I was taught in school is unfamiliar to most acupuncturists.
Taking the Chiropractic Message to the Press
"There is no better place on earth to have a news event," the National Press Club boasts, and it's easy to understand why: Every year, the 108-year-old Washington, D.C.-based organization hosts countless press conferences on the hottest topics impacting America and often the world.
February, 2016, Vol. 16, Issue 02
Embracing Prosperity as Part of Your Massage Practice
By Sharon Desjarlais, CC and Michele McGrew
Sara is a compassionate therapist whose favorite clients are people searching for something that's more than skin deep. "They look successful on the outside," she says, "but on the inside their lives are so devoid of meaning, they feel depressed, frustrated, and ashamed of wanting something different."
She's even put together a 90-day program that blends coaching and healing to "get them connected to their deeper calling" and then create a plan to achieve it. Yet, she's having a hard time attracting new clients and she's wondering what needs to shift. All too often, we see practitioners just like Sara who are doing all the right things with their marketing, but they're still not getting enough clients. Why not? Because deep down, they're not comfortable receiving money.
That's why it's essential to embrace prosperity as part of your practice if you want to realize your full potential. When you unconsciously push money away, you unconsciously push clients away. So you've got to be willing to receive a healthy income if you want to grow a rich holistic business.
Sounds simple enough, right? After all, who doesn't want to make more money doing the work they love? The problem is, we all have money blind spots we inherited from our parents, from our grandparents, and from society as a whole. You can tell you've got one if you've ever thought something like, "I love my work, but I wish I didn't have to charge for it." Or, "I don't want to be rich. I just want to be comfortable." Or, "If I charge more, I'll look greedy. And that puts people off." Or even something as simple as, "Money isn't spiritual."
As long as beliefs like those operate in your subconscious mind, you'll continue to see the results of those stories playing out in your practice. That's why we teach our clients how to understand and use their Money Archetype Profile (MAP).
Archetypes were popularized by one of our greatest modern-day pioneers in human consciousness, Carl Gustav Jung (1875-1961). In addition to his groundbreaking work with archetypes, he introduced the world to the collective unconscious, concepts like introversion and extraversion, and the theory behind personality types that was used to develop the Myers-Briggs Type Indicator.
According to Jung, archetypes are universal patterns of energy with their own personalities and habits. And while your relationship with money is as unique as you are, it's still governed by those universal patterns that either empower you with money, or cause you to constrict and stay small. If you're ready to break out of those old patterns and step into an empowering new relationship with money, knowing which archetypes are in your MAP, is the first key to unlocking that potential.
What's in Your MAP?
Your MAP consists of four out of eight archetypes. Each one has its own gifts and strengths, plus its own particular challenges and disempowering behaviors. The four archetypes in your MAP blend together to impact your financial habits and behaviors in unique and complex ways. Read through this brief overview and see if you can get a hint of which ones are strongest (or weakest) in you.
Saying Yes to Celebrity
Alison understands what Sara's going through all too well. She once ran a successful but small light-touch healing practice in Oregon. When she first discovered the archetypes in her personal MAP, she was shocked to find out that one of the strongest in her profile was the Celebrity. Until then, she says she "resisted the urge to step into the spotlight" and address large groups of people. Instead she relied on the Accumulator in her MAP to help her keep her money (and her practice) manageable and contained. As a result, she always had enough clients to get by, but never enough to truly grow.
Yet Alison was yearning for more. So she made a decision that would have been nearly impossible if she'd been unaware of her deep-seated money patterns. She decided to embrace the gifts of her inner Celebrity and allow herself to be seen in a big way.
She began promoting her services as a mentor to mothers of spiritually gifted children. She switched one of her marketing strategies from writing articles to sending out short, lively videos that engaged the moms in her community. And it wasn't long before she began getting calls from women in other states who wanted to hire her. Even A&E TV got wind of her work and reached out to learn more about her. Since then, Alison not only doubled her income and broke through the $100,000 mark, nearly one-third of that income last year came from one high-end program alone. What's even more satisfying than creating a 6-figure business, she says, is the joy that comes from living her purpose in a way that's deeply meaningful to her ... and to all those new clients she gets to serve now that she's embraced prosperity as an essential part of her practice.
Click here for more information about Sharon Desjarlais, CC.
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