resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
DVT: Know the Signs and You Could Save a Life
I lost a friend several months ago. He died from a pulmonary embolism (PE) secondary to a deep-vein thrombosis (DVT) that originated in his lower leg. Bobby was in his mid-60s, soft-spoken and had a big heart.
Meshing TCM With Environmental Pediatrics: Where's the Overlap?
Pediatrics has a long history within Chinese medicine dating back to the late Han dynasty (i.e., the late 200s CE), with the two primary areas of emphasis being herbal medicine and xiao er tui na (pediatric massage).
Branding: Set Your Practice Apart
Dr. Brad started his practice seven years ago on a shoestring budget. He created his generic logo in five minutes using a website because he didn't have the time to figure out how to make something special.
End of an Era Looms at NYCC
New York Chiropractic College recently announced that Dr. Frank Nicchi will retire in August 2017 after 36 years with the college, the past 17 as president.
Chiro School Reunion: Whatever Happened to...?
I opened the door to the closet slowly, carefully, since I knew it contained a large number of precariously stacked file boxes. It also held numerous outdated gizmos with electrical cords of various lengths that could trip or strangle a person.
News in Brief
New President / CEO Takes Office at Yo San University. Electroacupuncture for Constipation?
Little Sticker, Big Impact
It's the end of an election year. Hilary Clinton and Donald Trump were the subject of conversation for everyone, everywhere for the entire 2016 calendar year. I don't think any of us can deny that this election affected us all very deeply on a personal level.
Can a Multivitamin Reduce Breast Cancer Recurrence?
There is a great deal of controversy regarding the value of multivitamin supplements in cancer prevention. However, with respect to preventing breast cancer recurrence, an important study was published in the Journal of Breast Cancer Research and Treatment in 2011 by Kwan ML, et al.
A Simple Protocol for Holiday Stress
It's winter, a time when we should be deep in reflection, eating warming foods and sleeping long hours. Following nature's rhythms, we restore our bodies and minds in preparation for the renewal of spring.
Another Chance to Make a Difference
Just a few months ago, "the worst natural disaster to strike the United States since Hurricane Sandy" hit Louisiana. During this storm, one area experienced 31 inches of rain in 15 hours as almost 7 trillion gallons of water rained down in just one week across the state.
2016: A Year in the Life of Acupuncture
Happy Holidays, may you, your family and friends have peace, joy and blessings throughout this special time of year. As 2016 comes to a close, we can look back and celebrate the many events and accomplishments for the profession of acupuncture.
Molecular Motors: Tiny Machines Behind the Rhythm of Life
In the clinic, we aim to restore healthy patterns of movement for qi that has gotten trapped or misdirected, or may have even collapsed. We may be focused on freeing stagnation, releasing heat or redirecting counterflow qi, but it often comes down to helping re-establish a flow of sorts.
A Letter to the Profession from the New President at AAAOM
Volunteering for a national, nonprofit organization brings with it such highs, lows, and accomplishments, as well as a steep learning curve.
A First for the Profession: CCE Accredits First Chiropractic Residencies
The Council on Chiropractic Education (CCE) has awarded accreditation to all five chiropractic residency programs currently administered at Veterans Administration facilities, "the first residency programs in the nation ever to be awarded this distinction, a significant advancement in the evolution of chiropractic education," according to a VA press release announcing the milestone.
Overuse Injuries in Young Athletes (Pt. 2)
Most overuse injuries are benign, but there are some high-risk injuries that, if unrecognized or inappropriately treated, can result in significant loss in time from the sport or even require leaving the sport.
All Fiber Is Not Created Equal
Sometimes the best place to start is at the end. So, the conclusion of this article is that all fiber is good ... but some fiber is better. Let's break it down. There are two main types of fiber: soluble fiber and insoluble fiber.
Assessing Core Stability and ROM: 5 Basic Checks
One of the first steps in addressing core stability is assessing static posture, ranges of motion, and motion of the pelvic bones, sacrum, femurs, lumbar spine and thoracic spine.
A Q & A About Updated Codes
Yes, indeed there was an update to ICD-10 on Oct.1, 2016. This is a regular update to the diagnosis coding system and this type of update will occur every Oct. 1, just as it did when the ICD-9 system was in place.
Southwest Acupuncture College Brings It to Division 1 Athletes
When Michael Phelps' photograph with the distinctive round marks left by cupping went viral, the Division 1 student athletes treated through the Dal Ward Athletic Center at the University of Colorado (CU) could relate.
Dedicated to Defending Chiropractic
Whether you're a veteran DC or a first-trimester student, the name George McAndrews should be part and parcel of your professional vernacular, as familiar as the word chiropractic.
Herbs for Digestion: The Power of Bitter
Many cultures (and indeed herbal clinicians) around the world have long respected the role of bitter herbs and foods for promoting digestion. For example, aperitifs – drinks consumed before a meal to stimulate appetite and digestion – were originally derived from bitter herbs.
What We Can Learn From Spine Surgery
Patients with lumbar stenosis presumably present for conservative care to improve their quality of life and avoid surgery. However, providing clear guidance to these patients can be difficult for a number of reasons.
January, 2016, Vol. 16, Issue 01
Grow Your Massage Business Through Networking
By Daniel Ruscigno
As a massage therapist, networking is an extremely effective way to grow your business. Not only is it an affordable marketing strategy, it also allows you to build lasting relationships with people in your community.Unfortunately, many massage therapists do not put enough emphasis on networking, which can hurt long-term growth.
Why Networking Works
Every small business owner knows how important word of mouth can be. Networking gives you the opportunity to spread the word about your business directly to a targeted audience. While you can attend networking events for the general public and slowly introduce your business to people in your community, your time can be more effectively used to attend networking events aimed at specific professions, such as:
Instead of networking with the general public and relying on referrals solely from friends, you can network with members of your community who have access to invaluable resources and clients who will be interested in your services through referrals. Each connection you make within a certain profession has the potential of leading to dozens of new clients each year.
Additionally, don't forget to network with fellow massage therapists – while you may consider the therapist down the street your competition, you may actually specialize in different modalities and can be a source of new clients for each other. Although building an effective network does take time and effort, it definitely pays off in the long run.
How to Network Successfully
There are several networking paths you can take to effectively grow your business as a massage therapist. The first path is to give before you get. Often considered the golden rule of networking, you have to give something before you expect anything in return. Become a contributing member by sending referrals to people in your network and they may return the favor by sending clients your way. This give and take is what makes networking such an effective tool for small businesses.
The second is to know your market. Not having the right people in their network is a common mistake made by small business owners. Make sure you know your market and reach out to people who are connected to the massage industry in someway, directly or indirectly. When you attend a networking event tailor your "elevator pitch" to the audience since what people are interested in will change depending on their profession. (Your "elevator pitch" is your short summary of what you do and how a relationship with you could benefit the other person).
One of the most important paths is to be prepared. When meeting new people, it's crucial to make a good first impression. Know what you are going to say when introducing yourself and make sure you let everybody know exactly what you do. If you specialize in treating a specific type of client, include this information in your introductions at events. And remember to always carry your business card!
Next, make sure you are making goals. Avoid aimlessly wandering around networking events or talking to one person for too long by setting goals every time you go. Know exactly what you want to accomplish at every event - like meeting someone specific or introducing yourself to ten new people.
And don't forget to use social media. Thanks to social media, networking is easier than ever. Social platforms like Facebook, LinkedIn, and Twitter can be really helpful in expanding your network as a massage professional. Use these tools to connect with massage therapists and other healthcare providers. Specifically, LinkedIn and Facebook Groups offer a quick and easy way to join the conversation with your community. Keep in mind that these digital tools can never replace meeting people face-to-face. So, it's important to stay active online as well as in-person.
And finally, stay active. Building connections with people takes time and consistent effort. Make sure to follow-up with people you meet and stay in touch with them on a regular basis. Luckily, you can easily send emails, make a phone call, or post to social media to stay in contact with people.
Growing Your Business
Networking can be the foundation of your success in the massage industry. Stay ahead of the crowd by attending local networking events, then using social media, coffee dates, and phone calls to stay connected with everyone you have met along the way. These tried and true techniques are the most effective and affordable way to ensure your success as a massage therapist.
Daniel Ruscigno is the co-founder of ClinicSense (previously PatientCal). ClinicSense offers practice management software that helps with scheduling, soap notes, billing, electronic insurance claims and more. For more information, visit www.ClinicSense.com.
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