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Acupuncture's Standard of Care
Both a concern and critique of acupuncture, frequently espoused by the bio-medical community is, "there is no standard of care in acupuncture." The following is why I believe this statement is disingenuous at best.
Official NCCAOM Practice Tests
The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) is excited to announce the launch of the new NCCAOM Exam Preparation Center.
Prompting Memory: How to Stimulate Cognition
Recently I gave a talk titled, The Art of Memoir – Tapping the Past to Sharpen the Present at a senior lunch event in Austin, Texas.
NBCE to Reinstitute Computer-Based Exams
The National Board of Chiropractic Examiners (NBCE) has announced it will reinstate computer-based testing in January 2019 courtesy of a partnership with testing and assessment solutions provider Prometric.
Chiropractic's Next Frontier: Adjusting the Microbiome
Restoring a healthy microbiome to help treat disease may be the next frontier in chiropractic offices around the country.
A Novel Way to Prevent Elderly Falls: Toe Strength
In any given year, nearly 40 percent of senior citizens ages 70 and older will fall at least once. Each fall significantly increases the risk of not only sprains, strains and contusions, but also fractures.
Better With Chiropractic
While chiropractic care is receiving high levels of exposure these days, most pain patients who consult with a health provider still do so with their primary-care MD. And of course, that means in most cases, they're receiving standard medical care, not chiropractic.
News in Brief
Parker University Launches New Open-Access Research Journal for Chiropractic; Western States, Cleveland-KC Name New Deans of Chiropractic Colleges; Sherman College Goes Tobacco-Free; Life University Wins 11 Awards.
Transforming Exam Delivery
The NBCE Board of Directors has never wavered on its promise to deliver an excellent, on-campus computerized testing experience to students. Likewise, there has never been a compromise to the delivery of fair, valid and legally defensible exams.
Bastyr University: On the Front Lines of the Pain Epidemic
At University of Washington's Harborview Medical Center, the Seattle region's only Level I Trauma and Burn Center, the demands for in-patient care are dramatically different from a private clinic environment.
Old Trend, New Risks: Heavy Weight Training
With more opportunities to exercise than ever, a greater selection of exercise options, and the subsequent opinions supporting and challenging their merits, it's easy to be confused as to which approach is best.
Regenerative Medicine: How to Do It by the Books
The "lay of the land" for regenerative therapies, including but certainly not limited to adult stem-cell treatments, seems to change almost daily.
Catch the Workplace Wellness Wave
Do you offer workplace wellness services to local businesses? If not, you might want to consider this lucrative channel for expanding your practice. Workplace wellness programs and wellness-related benefits have grown in popularity over the past several decades.
Missed Causes of LBP: It's the Syndrome, Not the Subluxation
When I read the chart notes of other chiropractors, I am usually disappointed. They list what vertebrae are fixated or misaligned. They may describe the involved fascia and muscles.
New Opportunities for DCs
For decades, the model chiropractic practice has been the single-doctor practice. Recent surveys have found that approximately two-thirds of U.S. doctors of chiropractic still practice this way, with another 20 percent practicing in multiple-chiropractor practices.
Multi-Dimensional Acupuncture: 3D, 4D & 5D
Maggie is an intuitive healer and workshop leader who I met on a recent hike. While we were talking she told me how she had to take it easy because of her knees. She said that her doctor told her that she has the early signs of arthritis.
Cyber Threat Checklist: Defend Your Business With These 10 Steps
Living in an internet connected society brings many conveniences and benefits. The power of the internet to connect us with customers, store data, and find information has opened the door for many small business owners to grow and flourish.
State by State: Chiropractic Leads Changes in Health Care
Monumental legislative bills in support of the chiropractic profession were passed recently in Washington, West Virginia and Oregon. Here is a review of this important legislation, state by state...
Paving the Way to Integrative Health & Wellness
Jared Polis (D-Colorado) and Mike Coffman (R-Colorado) launched the integrative health and wellness (IHW) caucus in October, 2018.
Is Primary Spine Care the Answer for Chiropractic?
Recently, we sat down with Mark Studin, DC, FASBE(C), DAAPM, DAAMLP, to discuss the state of chiropractic and why primary spine care may hold the key to chiropractic's future. Read what he had to share in this exclusive interview.
It's Time for a Functional Approach to Chronic Illness
It seems one of the more modern buzzwords is chronic, referring to diseases – that is to say, "ongoing and incurable." However, we can take a different perspective and recognize that, although the body may have been traumatized and injured, healing should always be viewed in the realm of possibility.
TCM Codes for the World
I just received an email concerning the ICD-TM11 codes. The World Health Organization (WHO) will be presenting the new ICD-11 codes to World Health Assembly very soon.
Prevention: Stop Recurrent Urinary Tract Infections
The recurrent urinary tract infection (UTI) is one of those nuisance conditions that can play havoc with quality of life, and this particular infection is much more common than most people realize.
Practice Pearls: There's More to ROM Than Meets the Eye
As part of my neuromusculoskeletal examination, I perform range-of-motion (ROM) evaluations. I can "eyeball" the range and measure, I can use a goniometer and measure, I can use my phone app and measure, or I can use various other instruments to help determine degrees of motion.
First World Spine Care Graduate: Hildah Molate
Hildah Molate, the first World Spine Care (WSC) scholarship student, graduated from Palmer College of Chiropractic earlier this year and is now working at the WSC community spine clinic in Shoshong, Botswana.
The Acupuncturist and the Opioid Crisis: Conquering Pain & Addiction in the U.S.
The current opioid epidemic dominates the discussion among national health leaders, recovery advocates and families nationwide. Opioids include heroin as well as prescription pain relievers such as oxycodone, hydrocodone, codeine, morphine, fentanyl, and others.
Spring Allergies & The Spleen: Looking at Pattern Differentiation
As the season of Spring fades away and we shift into the warm summer months, many patients suffer from chronic allergies. This is by far one of the most common issues I see in the clinic as well as often mistreated and misdiagnosed.
Reducing Allostatic Load & Stress Through Heightened Awareness
Your contemporary mental health and psychotherapy colleagues may often approach the treatment of allostatic load as a mental health condition and use prescription psycho-pharmaceutical medicine to affect general and specific central nervous system (CNS) pathways and brain neuro-chemistry medicine to alleviate the associated symptoms.
Dropping Insurance: 4 Steps
My office manager just got off the phone with the secretary of a long-standing patient. I have treated this woman and 10 members of her family for more than a decade. She has, as have all of my patients, paid my fee at the time of service since I dropped insurance in 1997.
January, 2016, Vol. 16, Issue 01
Grow Your Massage Business Through Networking
By Daniel Ruscigno
As a massage therapist, networking is an extremely effective way to grow your business. Not only is it an affordable marketing strategy, it also allows you to build lasting relationships with people in your community.Unfortunately, many massage therapists do not put enough emphasis on networking, which can hurt long-term growth.
Why Networking Works
Every small business owner knows how important word of mouth can be. Networking gives you the opportunity to spread the word about your business directly to a targeted audience. While you can attend networking events for the general public and slowly introduce your business to people in your community, your time can be more effectively used to attend networking events aimed at specific professions, such as:
Instead of networking with the general public and relying on referrals solely from friends, you can network with members of your community who have access to invaluable resources and clients who will be interested in your services through referrals. Each connection you make within a certain profession has the potential of leading to dozens of new clients each year.
Additionally, don't forget to network with fellow massage therapists – while you may consider the therapist down the street your competition, you may actually specialize in different modalities and can be a source of new clients for each other. Although building an effective network does take time and effort, it definitely pays off in the long run.
How to Network Successfully
There are several networking paths you can take to effectively grow your business as a massage therapist. The first path is to give before you get. Often considered the golden rule of networking, you have to give something before you expect anything in return. Become a contributing member by sending referrals to people in your network and they may return the favor by sending clients your way. This give and take is what makes networking such an effective tool for small businesses.
The second is to know your market. Not having the right people in their network is a common mistake made by small business owners. Make sure you know your market and reach out to people who are connected to the massage industry in someway, directly or indirectly. When you attend a networking event tailor your "elevator pitch" to the audience since what people are interested in will change depending on their profession. (Your "elevator pitch" is your short summary of what you do and how a relationship with you could benefit the other person).
One of the most important paths is to be prepared. When meeting new people, it's crucial to make a good first impression. Know what you are going to say when introducing yourself and make sure you let everybody know exactly what you do. If you specialize in treating a specific type of client, include this information in your introductions at events. And remember to always carry your business card!
Next, make sure you are making goals. Avoid aimlessly wandering around networking events or talking to one person for too long by setting goals every time you go. Know exactly what you want to accomplish at every event - like meeting someone specific or introducing yourself to ten new people.
And don't forget to use social media. Thanks to social media, networking is easier than ever. Social platforms like Facebook, LinkedIn, and Twitter can be really helpful in expanding your network as a massage professional. Use these tools to connect with massage therapists and other healthcare providers. Specifically, LinkedIn and Facebook Groups offer a quick and easy way to join the conversation with your community. Keep in mind that these digital tools can never replace meeting people face-to-face. So, it's important to stay active online as well as in-person.
And finally, stay active. Building connections with people takes time and consistent effort. Make sure to follow-up with people you meet and stay in touch with them on a regular basis. Luckily, you can easily send emails, make a phone call, or post to social media to stay in contact with people.
Growing Your Business
Networking can be the foundation of your success in the massage industry. Stay ahead of the crowd by attending local networking events, then using social media, coffee dates, and phone calls to stay connected with everyone you have met along the way. These tried and true techniques are the most effective and affordable way to ensure your success as a massage therapist.
Daniel Ruscigno is the co-founder of ClinicSense (previously PatientCal). ClinicSense offers practice management software that helps with scheduling, soap notes, billing, electronic insurance claims and more. For more information, visit www.ClinicSense.com.
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