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Our Medicare Challenges Aren't an Education Issue; Passion to Succeed: More Pivotal Than GPA?
Case Study: 2-Year-Old Suffering From Urinary Reflux
A19-month-old female child presented to my office for treatment. Her mother reported the child had been diagnosed with urinary reflux and associated urinary tract infections, recurrent bouts of otitis media and inability to sleep.
Acupuncture's Essential Role
Acupuncture should play a more prominent role in U.S. healthcare during and after this post-Affordable Care Act era when chronic care and population health management are key concerns for all healthcare providers.
Infertility: Managing Irregular Menses
Infertility is an area where Chinese medicine is particularly helpful. In the main, in women below the age of 38 without organic disturbance, the success rate using TCM (Traditional Chinese Medicine) should exceed 85%.
Sacroiliac Joint Fusion: Where's the Wisdom?
We should be very skeptical of the purportedly less invasive version of the already defrocked sacroiliac fusion surgery, "minimally invasive" sacroiliac joint fusion; and concerned this procedure simply represents the device manufacturer's attempt to find yet another new market.
Dealing with a Pain in the Butt
The patient came into my office with the classic antalgic stoop. She was bent over almost to ninety degrees, leaning on her husband for support and staggering to walk. She had been under supportive care for a long time, but this new pain scared her.
The Most Important Vitamin You've Never Heard Of: K2
Imagine if one in every three patients who walked through your door was afflicted with a debilitating, yet completely preventable and treatable disease.
Physical Examination in an Evidence-Based World
I have always had a fascination with physical examination procedures, particularly orthopedic tests. The origin of my fascination began just after graduation when I began the chiropractic orthopedics program.
Why We Need to Fix the Mechanoreceptors (Part 2)
The muscle spindle, a particular type of mechanoreceptor, is located deep within the muscle belly, encapsulated in fascia made up of intrafusal fibers, all within the extrafusal muscle fibers.
Putting POLITE Into Practice
First came the acronym RICE (Rest, Ice, Compression, Elevation), which eventually became PRICE (Protect, Rest, Ice, Compression, Elevation). Then in 2015, we started hearing POLICE (Protect, Optimal Loading, Ice, Compression, Elevation).
Comparing Costs of Care: DCs, MDs or PTs - Who Costs More?
In a health care era where evidence is increasingly the benchmark for insurance coverage, patient care and even cultural authority, we get plenty of it courtesy of a retrospective cost analysis spanning 10 years, more than 660,000 "covered lives" and nearly 7.5 million claims from Blue Cross Blue Shield of North Carolina.
CE Regulations Are Hurting Chiropractic
During my 35 years in the chiropractic profession, I have been forced to attend available continuing-education programs that were occasionally incredibly beneficial, but frequently not worth my time.
Six Things Every Chiropractor Should Know About Opioids
An increase in addictions and deaths due to opioids has raised significant concern and media attention. We offer this brief overview on this important public health problem for the practicing chiropractor.
Acupuncture Earns BLS Unique Code
The United States Bureau of Labor Statistics recently announced that acupuncturists will have their own unique occupational code in the 2018 BLS Handbook. The new Standard Occupational Code (SOC) is 29-1291, will be included in the next edition of the BLS Occupational Handbook, which will be published in 2018.
Concerns Regarding CDC Guidelines for Pain Management
In response to the epidemic rates of opioid and heroin addiction, the Centers for Disease Control and Prevention (CDC) set new guidelines for physicians regarding treatment for pain.
HVLA Technique: Addressing Myths
In the annals of chiropractic history and literature, and in the imagination of the public, there is one manual adjusting technique that can produce a wide range of responses, both from patients and casual observers.
Patience vs. Patients
How long have you been in practice? I began my journey more than 20 years ago and opened my first acupuncture clinic in 2008. Just like you, I've learned a lot over the years. Recently, I sat in an interview and was asked what made me successful.
The Drug Epidemic: Are You Guilty, Too?
Attention-deficit / hyperactivity disorder (ADHD) has become epidemic among children in the United States. According to the Centers for Disease Control and Prevention (CDC), the percentage of school-aged children diagnosed with ADHD has grown from 7.8 percent in 2003 to 11.0 percent in 2011.
University of Bridgeport Acupuncture Students Make Rounds at Sisters of Notre Dame
Nuns are not stereotypical acupuncture patients, Dr. Jennifer Brett acknowledges with a laugh. But then again, acupuncture has gone mainstream, just like cappuccinos and recycling. "It's changed a lot from the '70s and '80s," said Brett.
Letter to the Editor
On December 7, 1999, the U.S. FDA reclassified the status of acupuncture needles from class III (investigative devices subject to investigative device exemptions...) to class II (special controls).
NBCE Fumbles Computerized Testing Process
Imagine being a student again, about to take one of the four tests required to become a doctor of chiropractic. You've studied almost nonstop for the past few weeks. You can feel your anxiety level rise as you sit down in front of the computer screen.
Forward Head Carriage and the Feet: What's the Connection? (Pt. 2)
Clinical evaluation of standing posture using relatively low-tech tools has been confirmed as valid and reliable by several studies. The original device used to evaluate posture was the plumb line, which served as a reference line for the effects of gravity on body alignment.
News in Brief
F4CP MEmbership Milestone Reached; ICA Challenging New California Vaccine Law; TCC Names New President; New Provost at UWS.
The Lung Official
The Lung is known as the "Official Who Receives the Pure Chi From the Heavens." The act of breathing in, known as inspiration, brings oxygen into the body from the atmosphere. Each exhalation or expiration removes and releases carbon dioxide, a waste product of the body, into the atmosphere.
December, 2015, Vol. 15, Issue 12
Time for Holiday Planning
By Terry Russell
By now, many of us are knee deep in our holiday plans and festive parties. For the attendees, it is just a matter of juggling their already tight schedules and making sure they show up. For the host, it has been weeks, may be even months of planning and preparing for the big event or night.No doubt, regardless of the holiday, there is always a group of people looking forward to it, possibly even counting down.
If you are among those excited for the holidays, then you are probably always looking ahead and mapping out what should be done and the time table it should be completed in. This is the same approach for holiday planning with your business menu. What holiday plan you ask? The holidays are the best time to change up your regular menu a little and make a little extra cash in the process.
Tying a service into the holiday is generally an easy task if thought out and planned well in advance. You probably have heard more than once in your life about the importance of staying a step ahead. This is true with holiday planning, however that step is more like a quarter a head.
Plan Ahead Now
We are now in the fourth quarter and enjoying the successes of 2015 and about to ring in the possibilities that come with a new year. In a few weeks, 2016 and first quarter will be here. First quarter brings Valentine's Day and Saint Patrick's Day to the plate. While not necessary to tie into both, you should definitely pick one to tie into. If you wait until first quarter to start, you may find yourself scrambling last minute to pull something off. The time to plan is now.
Valentine brings thoughts of love, chocolate and flowers. How can you bring one of these to your massage or body treatment? Simply offering a rose oil or chocolate lotion to your treatment can boost the price and the excitement of your client's next service. While Saint Patty's Day is not nearly as romantic, it brings to mind luck, green clovers and pots of gold. It may seem hard to tie in a scent related to this widely celebrated holiday. How about a challenge? What scent comes to your mind? My entry into this challenge is light spearmint. It brings to mind fields of green.
Right after you ring in the New Year, it is time to start thinking spring – Mother's Day, graduation, weddings and Father's Day. Get the rhythm here? A little pre-planning can help take off miles of frustration, not to mention by budgeting for these seasonal festivities you can go big without breaking the bank. Too many times, businesses wait to the last minute and have to order in a rush. Many times this is a cause for expedited shipping at a premium. To add to the negative, it leaves one little to no time to market so the word of your specials is at a minimal to the say the least.
You need to budget your time as well as your expenses when it comes to seasonal promotions. Allow time to develop the protocol for the seasonal offering. This step is actually easier than it sounds. Many suppliers have quick and easy protocols already created and just waiting for you to put your magic touch on.
In addition to creating the protocols, adequate time needs to be spent testing the products and protocols to make sure it is a snug fit in your practice. Once it is deemed worthy, train your staff so that the services go off seamlessly and leave the client wanting more. That way, the client is looking forward to coming back next season to see what you have in store for them. Have you noticed how all of a sudden the couple of months that you allowed have now disappeared?
If creating a special menu item seems too daunting to attack, there is a tried and true way to capture the festive crowd without a lot of fuss and muss. Gift cards are the key. Gift cards marketed in a creative and festive manner may just turn out to be your ticket. A small token attached to the card such as a teddy bear, heart shaped box, plastic champagne flute are just a few items that come to mind when thinking of creative ways to give a gift card. Think the gift card is the lazy way out? Think again. The New York Post last year reported that $44 billion in unused gift cards has been left on the table since 2008. The thought of unused cards is not that surprising when you think about that junk drawer of yours in the kitchen. You know the one. That one drawer that catches everything you really want to save but not sure what to do with it at the moment. Think about all the things in that drawer that you have forgotten about.
Gift cards remain a popular choice among gift givers. Eighty percent of shoppers are expected to purchase a gift card this season. In 2014, the average spend on a gift card was up 4% and averages to a little more than $160 spent per consumer. This has become such a business that there are several online services designed to exchange the cards. One key factor in selling gift cards is to make sure you include an expiration date. Many big box stores have increased the expiration time to generally five years with a small caveat of charging a monthly fee after a year on inactivity helping to decrease the value of the card.
Even with gift cards, planning ahead in both time and money will help ensure a successful addition to your practice during the holiday season. By now, it is too late to think about the holidays that are upon us, but for Valentines Day your timing has never been better. I know it is hard to concentrate on things that are months out, but with a little discipline, you can enhance your time now and make the future easier.
Think of your promotions in the terms of marketing, budget and seasons. It may help to buy a nice size calendar, go to the holiday, count back 10-12 weeks and pencil in the holiday plan you wish to execute. That way, you have a friendly reminder in front of you consistently keeping you on track of the next big deal. After several seasons have past, you will find this becomes second nature to you.
Hopefully you will find you are less stressed and enjoying the season at hand knowing the next holiday is in the bag. With a little careful thought and pre-planning, the holiday season can find you with your only worry how to juggle the parties at hand and enjoy the spirit of the current season. Here's to a bright and successful 2016!
Terry Russell has been involved in the massage community since 1999. His previous career includes being a full time therapist at Spa Palazzo in the Boca Raton Resort & Club, as well as owning a successful private practice. As the Director of Sales – Schools, Distributors & Franchises Division at Universal Companies, his efforts are now focused on bringing schools, distributors and franchises the best of equipment and supplies with outstanding customer service. For more information, visit www.universalcompanies.com.
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