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What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
December, 2015, Vol. 15, Issue 12
Time for Holiday Planning
By Terry Russell
By now, many of us are knee deep in our holiday plans and festive parties. For the attendees, it is just a matter of juggling their already tight schedules and making sure they show up. For the host, it has been weeks, may be even months of planning and preparing for the big event or night.No doubt, regardless of the holiday, there is always a group of people looking forward to it, possibly even counting down.
If you are among those excited for the holidays, then you are probably always looking ahead and mapping out what should be done and the time table it should be completed in. This is the same approach for holiday planning with your business menu. What holiday plan you ask? The holidays are the best time to change up your regular menu a little and make a little extra cash in the process.
Tying a service into the holiday is generally an easy task if thought out and planned well in advance. You probably have heard more than once in your life about the importance of staying a step ahead. This is true with holiday planning, however that step is more like a quarter a head.
Plan Ahead Now
We are now in the fourth quarter and enjoying the successes of 2015 and about to ring in the possibilities that come with a new year. In a few weeks, 2016 and first quarter will be here. First quarter brings Valentine's Day and Saint Patrick's Day to the plate. While not necessary to tie into both, you should definitely pick one to tie into. If you wait until first quarter to start, you may find yourself scrambling last minute to pull something off. The time to plan is now.
Valentine brings thoughts of love, chocolate and flowers. How can you bring one of these to your massage or body treatment? Simply offering a rose oil or chocolate lotion to your treatment can boost the price and the excitement of your client's next service. While Saint Patty's Day is not nearly as romantic, it brings to mind luck, green clovers and pots of gold. It may seem hard to tie in a scent related to this widely celebrated holiday. How about a challenge? What scent comes to your mind? My entry into this challenge is light spearmint. It brings to mind fields of green.
Right after you ring in the New Year, it is time to start thinking spring – Mother's Day, graduation, weddings and Father's Day. Get the rhythm here? A little pre-planning can help take off miles of frustration, not to mention by budgeting for these seasonal festivities you can go big without breaking the bank. Too many times, businesses wait to the last minute and have to order in a rush. Many times this is a cause for expedited shipping at a premium. To add to the negative, it leaves one little to no time to market so the word of your specials is at a minimal to the say the least.
You need to budget your time as well as your expenses when it comes to seasonal promotions. Allow time to develop the protocol for the seasonal offering. This step is actually easier than it sounds. Many suppliers have quick and easy protocols already created and just waiting for you to put your magic touch on.
In addition to creating the protocols, adequate time needs to be spent testing the products and protocols to make sure it is a snug fit in your practice. Once it is deemed worthy, train your staff so that the services go off seamlessly and leave the client wanting more. That way, the client is looking forward to coming back next season to see what you have in store for them. Have you noticed how all of a sudden the couple of months that you allowed have now disappeared?
If creating a special menu item seems too daunting to attack, there is a tried and true way to capture the festive crowd without a lot of fuss and muss. Gift cards are the key. Gift cards marketed in a creative and festive manner may just turn out to be your ticket. A small token attached to the card such as a teddy bear, heart shaped box, plastic champagne flute are just a few items that come to mind when thinking of creative ways to give a gift card. Think the gift card is the lazy way out? Think again. The New York Post last year reported that $44 billion in unused gift cards has been left on the table since 2008. The thought of unused cards is not that surprising when you think about that junk drawer of yours in the kitchen. You know the one. That one drawer that catches everything you really want to save but not sure what to do with it at the moment. Think about all the things in that drawer that you have forgotten about.
Gift cards remain a popular choice among gift givers. Eighty percent of shoppers are expected to purchase a gift card this season. In 2014, the average spend on a gift card was up 4% and averages to a little more than $160 spent per consumer. This has become such a business that there are several online services designed to exchange the cards. One key factor in selling gift cards is to make sure you include an expiration date. Many big box stores have increased the expiration time to generally five years with a small caveat of charging a monthly fee after a year on inactivity helping to decrease the value of the card.
Even with gift cards, planning ahead in both time and money will help ensure a successful addition to your practice during the holiday season. By now, it is too late to think about the holidays that are upon us, but for Valentines Day your timing has never been better. I know it is hard to concentrate on things that are months out, but with a little discipline, you can enhance your time now and make the future easier.
Think of your promotions in the terms of marketing, budget and seasons. It may help to buy a nice size calendar, go to the holiday, count back 10-12 weeks and pencil in the holiday plan you wish to execute. That way, you have a friendly reminder in front of you consistently keeping you on track of the next big deal. After several seasons have past, you will find this becomes second nature to you.
Hopefully you will find you are less stressed and enjoying the season at hand knowing the next holiday is in the bag. With a little careful thought and pre-planning, the holiday season can find you with your only worry how to juggle the parties at hand and enjoy the spirit of the current season. Here's to a bright and successful 2016!
Terry Russell has been involved in the massage community since 1999. His previous career includes being a full time therapist at Spa Palazzo in the Boca Raton Resort & Club, as well as owning a successful private practice. As the Director of Sales – Schools, Distributors & Franchises Division at Universal Companies, his efforts are now focused on bringing schools, distributors and franchises the best of equipment and supplies with outstanding customer service. For more information, visit www.universalcompanies.com.
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