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Let's Talk About Biceps Injuries at the Elbow
While most muscles cross over only one joint, the biceps crosses two joints: the elbow and the shoulder. Injuries to the lower biceps cause considerable elbow pain. Here's how to assess and treat an injury to this area conservatively.
The National Institutes of Health (NIH) lists more than 80 common autoimmune diseases including asthma, Crohn's disease, Guillain-Barré syndrome, multiple sclerosis, myasthenia gravis, psoriasis, rheumatoid arthritis, and lupus.
Chiropractic in the Eyes of the Public: 2nd Gallup-Palmer Poll
The second Gallup / Palmer College poll has been completed, yielding significant additional data regarding Americans' experiences with and perceptions of chiropractic care.
Less Time Than Required
Q: When is it appropriate to use a modifier -52? Can I use it for a timed service when I do less than the time required by the code?
MPA Media Wins More Publishing Awards
The American Society of Business Publication Editors (ASBPE) has honored Dynamic Chiropractic with a national award and two regional awards for editorial excellence, and sister publication DC Practice Insights with two regional awards for graphic design excellence.
Analyzing Acupuncture Case Studies
Confirm the answer quickly by the elimination method. Take this case study as an example. After two treatments for back pain, a patient presents for a third session complaining of rapid breathing and wheezing that is made worse during cold weather.
Don't Ignore the Lower Half of the Pelvis (Part 1)
When your patient complains of lower back or pelvic pain, but your usual treatments are not getting the job done, what do you examine and treat? You may be missing important structures in the lower half of the pelvis.
Lessons from Functional Neurology
Chiropractic neurology, also known as clinical neuroscience or functional neurology, is moving the chiropractic profession forward by leaps and bounds.
What's New in the NCCIH Strategic Plan
The NIH National Center for Complementary and Integrative Health (NCCIH) released its draft strategic plan 2016-2021 for public comment in early spring of 2016.
Are Probiotics Doing More Harm Than Good?
Considerable controversy exists concerning the efficacy of probiotic supplements. Very few human studies show any real positive impact on the microbiome or health. The "promise" of probiotics is based on the few animal studies that suggest a positive effect.
Time to Fight for Your Medicare Right
I have heard a lot of noise and a lot of debate about what is going on with Medicare. As an ACA delegate, I often get asked: 'What is the ACA even doing?'
Overuse Injuries in Young Athletes (Part 1)
More than 45 million children ages 6-18 participate in some form of organized athletics, and 75 percent of American families with school-aged children have at least one child participating in organized sports.
A Study of Relationships
Sa-Ahm's five element acupuncture method is known to be one of the most effective acupuncture techniques in Korea because it gives an instant response at the time of treatment and has a high success rate in resolving chronic problems.
Guidelines for the Use of Modifier -52
Modifier -52 identifies that a service or procedure has been partially reduced or eliminated at the physician's discretion. This is to indicate the basic service described by the procedure code has been performed, but not all aspects of the service have been performed.
Illuminating the Hidden, Freeing the Source
Amongst the Primary Channels, from a classical point of view, the small intestine is perhaps the most important channel to understand. It is one of the least used acupuncture channels in modern acupuncture, yet it within it can be found a wealth of theories from the Ling Shu.
Know Your Research: Tips for Evaluating Literature Reviews
Clinical and experimental studies are not the only types of published research we might encounter as we look for evidence to inform our practices. One of the most useful types is the literature review, which summarizes a group of studies.
Adventures with the Pericardium
My previous column on the San Jiao deserves equal time for SJ's loving partner, the pericardium. I nicknamed SJ the travel meridian – but pericardium can also play a crucial role in air travel.
The Professional and Practice Benefits of Political Activism
Welcome to election season, a vital part of our American culture. Every two years, without fail, we are bombarded with TV, print materials and phone messages seeking our vote.
Work Stress and Musculoskeletal Health: Do Your Patients Get the Connection?
Most people underestimate the impact their job has on their health, especially if that job isn't particularly physically demanding. Big mistake.
International Congress on Integrative Medicine
"Bridging Research, Clinical Care, Education and Policy" was the theme for the International Congress on Integrative Medicine and Health 2016 (ICIMH).
What are the Meridians?
The meridian and collateral system (jing luo, hereinafter referred to as "Meridians") is comprised of the main meridian channels (jing mai) and the collateral vessels (luo mai). Jing takes from meaning of the Chinese word pathway (also jing) and are the main branches of the system.
December, 2015, Vol. 15, Issue 12
Time for Holiday Planning
By Terry Russell
By now, many of us are knee deep in our holiday plans and festive parties. For the attendees, it is just a matter of juggling their already tight schedules and making sure they show up. For the host, it has been weeks, may be even months of planning and preparing for the big event or night.No doubt, regardless of the holiday, there is always a group of people looking forward to it, possibly even counting down.
If you are among those excited for the holidays, then you are probably always looking ahead and mapping out what should be done and the time table it should be completed in. This is the same approach for holiday planning with your business menu. What holiday plan you ask? The holidays are the best time to change up your regular menu a little and make a little extra cash in the process.
Tying a service into the holiday is generally an easy task if thought out and planned well in advance. You probably have heard more than once in your life about the importance of staying a step ahead. This is true with holiday planning, however that step is more like a quarter a head.
Plan Ahead Now
We are now in the fourth quarter and enjoying the successes of 2015 and about to ring in the possibilities that come with a new year. In a few weeks, 2016 and first quarter will be here. First quarter brings Valentine's Day and Saint Patrick's Day to the plate. While not necessary to tie into both, you should definitely pick one to tie into. If you wait until first quarter to start, you may find yourself scrambling last minute to pull something off. The time to plan is now.
Valentine brings thoughts of love, chocolate and flowers. How can you bring one of these to your massage or body treatment? Simply offering a rose oil or chocolate lotion to your treatment can boost the price and the excitement of your client's next service. While Saint Patty's Day is not nearly as romantic, it brings to mind luck, green clovers and pots of gold. It may seem hard to tie in a scent related to this widely celebrated holiday. How about a challenge? What scent comes to your mind? My entry into this challenge is light spearmint. It brings to mind fields of green.
Right after you ring in the New Year, it is time to start thinking spring – Mother's Day, graduation, weddings and Father's Day. Get the rhythm here? A little pre-planning can help take off miles of frustration, not to mention by budgeting for these seasonal festivities you can go big without breaking the bank. Too many times, businesses wait to the last minute and have to order in a rush. Many times this is a cause for expedited shipping at a premium. To add to the negative, it leaves one little to no time to market so the word of your specials is at a minimal to the say the least.
You need to budget your time as well as your expenses when it comes to seasonal promotions. Allow time to develop the protocol for the seasonal offering. This step is actually easier than it sounds. Many suppliers have quick and easy protocols already created and just waiting for you to put your magic touch on.
In addition to creating the protocols, adequate time needs to be spent testing the products and protocols to make sure it is a snug fit in your practice. Once it is deemed worthy, train your staff so that the services go off seamlessly and leave the client wanting more. That way, the client is looking forward to coming back next season to see what you have in store for them. Have you noticed how all of a sudden the couple of months that you allowed have now disappeared?
If creating a special menu item seems too daunting to attack, there is a tried and true way to capture the festive crowd without a lot of fuss and muss. Gift cards are the key. Gift cards marketed in a creative and festive manner may just turn out to be your ticket. A small token attached to the card such as a teddy bear, heart shaped box, plastic champagne flute are just a few items that come to mind when thinking of creative ways to give a gift card. Think the gift card is the lazy way out? Think again. The New York Post last year reported that $44 billion in unused gift cards has been left on the table since 2008. The thought of unused cards is not that surprising when you think about that junk drawer of yours in the kitchen. You know the one. That one drawer that catches everything you really want to save but not sure what to do with it at the moment. Think about all the things in that drawer that you have forgotten about.
Gift cards remain a popular choice among gift givers. Eighty percent of shoppers are expected to purchase a gift card this season. In 2014, the average spend on a gift card was up 4% and averages to a little more than $160 spent per consumer. This has become such a business that there are several online services designed to exchange the cards. One key factor in selling gift cards is to make sure you include an expiration date. Many big box stores have increased the expiration time to generally five years with a small caveat of charging a monthly fee after a year on inactivity helping to decrease the value of the card.
Even with gift cards, planning ahead in both time and money will help ensure a successful addition to your practice during the holiday season. By now, it is too late to think about the holidays that are upon us, but for Valentines Day your timing has never been better. I know it is hard to concentrate on things that are months out, but with a little discipline, you can enhance your time now and make the future easier.
Think of your promotions in the terms of marketing, budget and seasons. It may help to buy a nice size calendar, go to the holiday, count back 10-12 weeks and pencil in the holiday plan you wish to execute. That way, you have a friendly reminder in front of you consistently keeping you on track of the next big deal. After several seasons have past, you will find this becomes second nature to you.
Hopefully you will find you are less stressed and enjoying the season at hand knowing the next holiday is in the bag. With a little careful thought and pre-planning, the holiday season can find you with your only worry how to juggle the parties at hand and enjoy the spirit of the current season. Here's to a bright and successful 2016!
Terry Russell has been involved in the massage community since 1999. His previous career includes being a full time therapist at Spa Palazzo in the Boca Raton Resort & Club, as well as owning a successful private practice. As the Director of Sales – Schools, Distributors & Franchises Division at Universal Companies, his efforts are now focused on bringing schools, distributors and franchises the best of equipment and supplies with outstanding customer service. For more information, visit www.universalcompanies.com.
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