resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Most Important Vitamin You've Never Heard Of: K2
Imagine if one in every three patients who walked through your door was afflicted with a debilitating, yet completely preventable and treatable disease.
Acupuncture's Essential Role
Acupuncture should play a more prominent role in U.S. healthcare during and after this post-Affordable Care Act era when chronic care and population health management are key concerns for all healthcare providers.
The Drug Epidemic: Are You Guilty, Too?
Attention-deficit / hyperactivity disorder (ADHD) has become epidemic among children in the United States. According to the Centers for Disease Control and Prevention (CDC), the percentage of school-aged children diagnosed with ADHD has grown from 7.8 percent in 2003 to 11.0 percent in 2011.
HVLA Technique: Addressing Myths
In the annals of chiropractic history and literature, and in the imagination of the public, there is one manual adjusting technique that can produce a wide range of responses, both from patients and casual observers.
The Lung Official
The Lung is known as the "Official Who Receives the Pure Chi From the Heavens." The act of breathing in, known as inspiration, brings oxygen into the body from the atmosphere. Each exhalation or expiration removes and releases carbon dioxide, a waste product of the body, into the atmosphere.
Patience vs. Patients
How long have you been in practice? I began my journey more than 20 years ago and opened my first acupuncture clinic in 2008. Just like you, I've learned a lot over the years. Recently, I sat in an interview and was asked what made me successful.
CE Regulations Are Hurting Chiropractic
During my 35 years in the chiropractic profession, I have been forced to attend available continuing-education programs that were occasionally incredibly beneficial, but frequently not worth my time.
Letter to the Editor
On December 7, 1999, the U.S. FDA reclassified the status of acupuncture needles from class III (investigative devices subject to investigative device exemptions...) to class II (special controls).
News in Brief
F4CP MEmbership Milestone Reached; ICA Challenging New California Vaccine Law; TCC Names New President; New Provost at UWS.
Acupuncture Earns BLS Unique Code
The United States Bureau of Labor Statistics recently announced that acupuncturists will have their own unique occupational code in the 2018 BLS Handbook. The new Standard Occupational Code (SOC) is 29-1291, will be included in the next edition of the BLS Occupational Handbook, which will be published in 2018.
University of Bridgeport Acupuncture Students Make Rounds at Sisters of Notre Dame
Nuns are not stereotypical acupuncture patients, Dr. Jennifer Brett acknowledges with a laugh. But then again, acupuncture has gone mainstream, just like cappuccinos and recycling. "It's changed a lot from the '70s and '80s," said Brett.
Concerns Regarding CDC Guidelines for Pain Management
In response to the epidemic rates of opioid and heroin addiction, the Centers for Disease Control and Prevention (CDC) set new guidelines for physicians regarding treatment for pain.
Case Study: 2-Year-Old Suffering From Urinary Reflux
A19-month-old female child presented to my office for treatment. Her mother reported the child had been diagnosed with urinary reflux and associated urinary tract infections, recurrent bouts of otitis media and inability to sleep.
We Get Letters & Email
Our Medicare Challenges Aren't an Education Issue; Passion to Succeed: More Pivotal Than GPA?
Sacroiliac Joint Fusion: Where's the Wisdom?
We should be very skeptical of the purportedly less invasive version of the already defrocked sacroiliac fusion surgery, "minimally invasive" sacroiliac joint fusion; and concerned this procedure simply represents the device manufacturer's attempt to find yet another new market.
Why We Need to Fix the Mechanoreceptors (Part 2)
The muscle spindle, a particular type of mechanoreceptor, is located deep within the muscle belly, encapsulated in fascia made up of intrafusal fibers, all within the extrafusal muscle fibers.
Infertility: Managing Irregular Menses
Infertility is an area where Chinese medicine is particularly helpful. In the main, in women below the age of 38 without organic disturbance, the success rate using TCM (Traditional Chinese Medicine) should exceed 85%.
Forward Head Carriage and the Feet: What's the Connection? (Pt. 2)
Clinical evaluation of standing posture using relatively low-tech tools has been confirmed as valid and reliable by several studies. The original device used to evaluate posture was the plumb line, which served as a reference line for the effects of gravity on body alignment.
Six Things Every Chiropractor Should Know About Opioids
An increase in addictions and deaths due to opioids has raised significant concern and media attention. We offer this brief overview on this important public health problem for the practicing chiropractor.
Comparing Costs of Care: DCs, MDs or PTs - Who Costs More?
In a health care era where evidence is increasingly the benchmark for insurance coverage, patient care and even cultural authority, we get plenty of it courtesy of a retrospective cost analysis spanning 10 years, more than 660,000 "covered lives" and nearly 7.5 million claims from Blue Cross Blue Shield of North Carolina.
Dealing with a Pain in the Butt
The patient came into my office with the classic antalgic stoop. She was bent over almost to ninety degrees, leaning on her husband for support and staggering to walk. She had been under supportive care for a long time, but this new pain scared her.
Putting POLITE Into Practice
First came the acronym RICE (Rest, Ice, Compression, Elevation), which eventually became PRICE (Protect, Rest, Ice, Compression, Elevation). Then in 2015, we started hearing POLICE (Protect, Optimal Loading, Ice, Compression, Elevation).
NBCE Fumbles Computerized Testing Process
Imagine being a student again, about to take one of the four tests required to become a doctor of chiropractic. You've studied almost nonstop for the past few weeks. You can feel your anxiety level rise as you sit down in front of the computer screen.
December, 2015, Vol. 15, Issue 12
Building a People-Powered Business by Cultivating Relationships
By Marshall Dahneke and Lynda Solien-Wolfe, LMT
Order stacks of business cards, put on your sharpest outfit, and shake as many hands as possible. If this classic vision of networking fills you with dread, we have good news for you — you can skip it.Sure, traditional networking might bring short-term gains. But to build a successful, and fulfilling career, focus instead on cultivating relationships. Long-term, sincere connections propel your business forward and ultimately make life worth living. Harnessing the power of people in this way relies on authenticity; there's no single way to proceed. We'll explain how we've forged these connections in our own careers and outline some guiding principles. But in the end, "networking" only works if you honor your own style and strengths.
The Un-Networking Approach
We're not suggesting transforming every business associate into a best friend. Over time, a professional contact might cross into your personal sphere. However, this won't happen every time and isn't required. What we're emphasizing is this: People form the backbone of your life and your business. You need a support system to succeed in either. To begin building it, turn the tables on networking, focusing on what you can do for someone else rather than what they can do for you. This can be as simple as treating a client well without immediately expecting a big tip or referral, or as grand as making a cross-country trip for an event important to a collaborator.
As the great Stephen Covey said, "Empathy takes time, and efficiency is for things, not people." View each interaction with others through a long-term lens, recognizing it as a contribution into your bank of goodwill. The return on investment? A powerful community of people willing to help you because of all the support you've given them.
I'm a natural people person. In The Tipping Point, author Malcolm Gladwell describes three personality types: mavens, salesmen, and connectors. I'm often called a connector. I know a lot of people — and enjoy introducing them to others with complementary goals and interests. The entire foundation of my business rests on relationships I've built. When I meet someone, I almost automatically consider how I can help him or her. I genuinely, sincerely want to improve people's lives, whether by bringing them pain relief through massage or supporting their growing business.
When I was working as a business development consultant, a well-respected massage therapist and athletic trainer made a video and placed my client's product on his cover. I flew to the National Athletic Trainers' Association show in Kansas City to meet with him and even purchase some videos. In this way, I demonstrated that I didn't just want to take from him — I wanted to build a solid connection. Now, 20 years later, our relationship has flourished. If I needed something, I could pick up the phone and reach him, and vice versa.
In my massage therapy business, I incorporate small gestures to show clients I care. I make notes about their health issues, their families, and outside interests, and check in between appointments. I have one couple who have been clients for 20 years. I sent cards and gifts to their kids when they graduated high school and college. The clients didn't expect that, but they certainly appreciated it. I know they'd never hesitate to send a friend or family member to me. I call this getting "sticky" with your relationships. What you're building are "PECs" (personal-emotional connections) that really put the magic in your relationships and earn you the trust of others. This goodwill serves you especially well in intimate, wellness-focused massage therapy, but this helps in any field, and also carries over into the rest of your life.
Lynda may be people-focused, but my personality style leads me to emphasize the tasks and results necessary for good business. Throughout my career, I've found ways to turn these tasks into opportunities for establishing and deepening connections. I start by scheduling time on my calendar to be with people — walking the floors of the plant to talk to operators, eating lunch with employees, making visits to business connections when I travel. During these interactions, someone might give me an idea or share a thought that turns into a business strategy. Also, by listening closely, I learn about personal needs I can easily fill.
Take the time I discovered the challenging situation of a family I knew in Indiana. They wanted their sick mother to stay at home; I was working for a company that made hospital beds, and I delivered one personally. From then on, I was practically an extended member of their family. Or, the time during one of my regular rounds when an acquaintance jokingly mentioned needing help weeding a flowerbed. I showed up with a local teenager and spent three hours plucking dandelions from among daisies and marigolds. That certainly blew this person away and provided evidence of my investment; the work we did together afterward was enhanced because of it.
We don't think networking "tips and tricks" work without solid connections underneath them. So instead, we offer these guiding principles to relationship-building:
When you reflect on your career and your life, you won't remember the extra meeting you attended or project you completed. Instead, you'll recall what you did for someone else, the difference you made in their life and the difference other people made in yours. We strive to do well in our careers in order to do good in the world, and finding ways to integrate these two can add daily joy to the journey. Conduct all your interactions with this knowledge and intention, and you'll not only soar professionally, you'll look back years later with little regret and greater joy and satisfaction.
Marshall Dahneke, CEO, is responsible for global management of Performance Health's business, including people, talent and strategy development and execution to better serve customers and promote growth. He holds a Bachelor of Arts in Economics and a Master of Business Administration, both from Brigham Young University in Provo, Utah.
Lynda Solien-Wolfe is Vice President, Massage and Spa at Performance Health. She is a Licensed Massage Therapist and has been in private practice in Merritt Island, Florida for more than 20 years. Lynda graduated from Space Coast Health Institute in West Melbourne, FL.
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