resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Code Connection: Guidelines for the Use of Modifier -52
Modifier -52 identifies that a service or procedure has been partially reduced or eliminated at the physician's discretion. This is to indicate the basic service described by the procedure code has been performed, but not all aspects of the service have been performed.
The National Institutes of Health (NIH) lists more than 80 common autoimmune diseases including asthma, Crohn's disease, Guillain-Barré syndrome, multiple sclerosis, myasthenia gravis, psoriasis, rheumatoid arthritis, and lupus.
A Study of Relationships
Sa-Ahm's five element acupuncture method is known to be one of the most effective acupuncture techniques in Korea because it gives an instant response at the time of treatment and has a high success rate in resolving chronic problems.
Time to Fight for Your Medicare Right
I have heard a lot of noise and a lot of debate about what is going on with Medicare. As an ACA delegate, I often get asked: 'What is the ACA even doing?'
International Congress on Integrative Medicine
"Bridging Research, Clinical Care, Education and Policy" was the theme for the International Congress on Integrative Medicine and Health 2016 (ICIMH).
MPA Media Wins More Publishing Awards
The American Society of Business Publication Editors (ASBPE) has honored Dynamic Chiropractic with a national award and two regional awards for editorial excellence, and sister publication DC Practice Insights with two regional awards for graphic design excellence.
Adventures with the Pericardium
My previous column on the San Jiao deserves equal time for SJ's loving partner, the pericardium. I nicknamed SJ the travel meridian – but pericardium can also play a crucial role in air travel.
Traditional Chinese Herbal Medicine in Taiwan Hospitals
This spring, a team of Western medical doctors and TCM practitioners from Cleveland Clinic traveled to Taiwan to visit Kaiser Pharmaceutical Co. (KP), and China Medical University (CMU), Taiwan's leading integrative medicine hospital.
Overuse Injuries in Young Athletes (Part 1)
More than 45 million children ages 6-18 participate in some form of organized athletics, and 75 percent of American families with school-aged children have at least one child participating in organized sports.
Don't Ignore the Lower Half of the Pelvis (Part 1)
When your patient complains of lower back or pelvic pain, but your usual treatments are not getting the job done, what do you examine and treat? You may be missing important structures in the lower half of the pelvis.
What are the Meridians?
The meridian and collateral system (jing luo, hereinafter referred to as "Meridians") is comprised of the main meridian channels (jing mai) and the collateral vessels (luo mai). Jing takes from meaning of the Chinese word pathway (also jing) and are the main branches of the system.
Lessons from Functional Neurology
Chiropractic neurology, also known as clinical neuroscience or functional neurology, is moving the chiropractic profession forward by leaps and bounds.
Chiropractic in the Eyes of the Public: 2nd Gallup-Palmer Poll
The second Gallup / Palmer College poll has been completed, yielding significant additional data regarding Americans' experiences with and perceptions of chiropractic care.
Analyzing Acupuncture Case Studies
Confirm the answer quickly by the elimination method. Take this case study as an example. After two treatments for back pain, a patient presents for a third session complaining of rapid breathing and wheezing that is made worse during cold weather.
Know Your Research: Tips for Evaluating Literature Reviews
Clinical and experimental studies are not the only types of published research we might encounter as we look for evidence to inform our practices. One of the most useful types is the literature review, which summarizes a group of studies.
Are Probiotics Doing More Harm Than Good?
Considerable controversy exists concerning the efficacy of probiotic supplements. Very few human studies show any real positive impact on the microbiome or health. The "promise" of probiotics is based on the few animal studies that suggest a positive effect.
Let's Talk About Biceps Injuries at the Elbow
While most muscles cross over only one joint, the biceps crosses two joints: the elbow and the shoulder. Injuries to the lower biceps cause considerable elbow pain. Here's how to assess and treat an injury to this area conservatively.
Work Stress and Musculoskeletal Health: Do Your Patients Get the Connection?
Most people underestimate the impact their job has on their health, especially if that job isn't particularly physically demanding. Big mistake.
The Professional and Practice Benefits of Political Activism
Welcome to election season, a vital part of our American culture. Every two years, without fail, we are bombarded with TV, print materials and phone messages seeking our vote.
What's New in the NCCIH Strategic Plan
The NIH National Center for Complementary and Integrative Health (NCCIH) released its draft strategic plan 2016-2021 for public comment in early spring of 2016.
Less Time Than Required
Q: When is it appropriate to use a modifier -52? Can I use it for a timed service when I do less than the time required by the code?
Illuminating the Hidden, Freeing the Source
Amongst the Primary Channels, from a classical point of view, the small intestine is perhaps the most important channel to understand. It is one of the least used acupuncture channels in modern acupuncture, yet it within it can be found a wealth of theories from the Ling Shu.
December, 2015, Vol. 15, Issue 12
Building a People-Powered Business by Cultivating Relationships
By Marshall Dahneke and Lynda Solien-Wolfe, LMT
Order stacks of business cards, put on your sharpest outfit, and shake as many hands as possible. If this classic vision of networking fills you with dread, we have good news for you — you can skip it.Sure, traditional networking might bring short-term gains. But to build a successful, and fulfilling career, focus instead on cultivating relationships. Long-term, sincere connections propel your business forward and ultimately make life worth living. Harnessing the power of people in this way relies on authenticity; there's no single way to proceed. We'll explain how we've forged these connections in our own careers and outline some guiding principles. But in the end, "networking" only works if you honor your own style and strengths.
The Un-Networking Approach
We're not suggesting transforming every business associate into a best friend. Over time, a professional contact might cross into your personal sphere. However, this won't happen every time and isn't required. What we're emphasizing is this: People form the backbone of your life and your business. You need a support system to succeed in either. To begin building it, turn the tables on networking, focusing on what you can do for someone else rather than what they can do for you. This can be as simple as treating a client well without immediately expecting a big tip or referral, or as grand as making a cross-country trip for an event important to a collaborator.
As the great Stephen Covey said, "Empathy takes time, and efficiency is for things, not people." View each interaction with others through a long-term lens, recognizing it as a contribution into your bank of goodwill. The return on investment? A powerful community of people willing to help you because of all the support you've given them.
I'm a natural people person. In The Tipping Point, author Malcolm Gladwell describes three personality types: mavens, salesmen, and connectors. I'm often called a connector. I know a lot of people — and enjoy introducing them to others with complementary goals and interests. The entire foundation of my business rests on relationships I've built. When I meet someone, I almost automatically consider how I can help him or her. I genuinely, sincerely want to improve people's lives, whether by bringing them pain relief through massage or supporting their growing business.
When I was working as a business development consultant, a well-respected massage therapist and athletic trainer made a video and placed my client's product on his cover. I flew to the National Athletic Trainers' Association show in Kansas City to meet with him and even purchase some videos. In this way, I demonstrated that I didn't just want to take from him — I wanted to build a solid connection. Now, 20 years later, our relationship has flourished. If I needed something, I could pick up the phone and reach him, and vice versa.
In my massage therapy business, I incorporate small gestures to show clients I care. I make notes about their health issues, their families, and outside interests, and check in between appointments. I have one couple who have been clients for 20 years. I sent cards and gifts to their kids when they graduated high school and college. The clients didn't expect that, but they certainly appreciated it. I know they'd never hesitate to send a friend or family member to me. I call this getting "sticky" with your relationships. What you're building are "PECs" (personal-emotional connections) that really put the magic in your relationships and earn you the trust of others. This goodwill serves you especially well in intimate, wellness-focused massage therapy, but this helps in any field, and also carries over into the rest of your life.
Lynda may be people-focused, but my personality style leads me to emphasize the tasks and results necessary for good business. Throughout my career, I've found ways to turn these tasks into opportunities for establishing and deepening connections. I start by scheduling time on my calendar to be with people — walking the floors of the plant to talk to operators, eating lunch with employees, making visits to business connections when I travel. During these interactions, someone might give me an idea or share a thought that turns into a business strategy. Also, by listening closely, I learn about personal needs I can easily fill.
Take the time I discovered the challenging situation of a family I knew in Indiana. They wanted their sick mother to stay at home; I was working for a company that made hospital beds, and I delivered one personally. From then on, I was practically an extended member of their family. Or, the time during one of my regular rounds when an acquaintance jokingly mentioned needing help weeding a flowerbed. I showed up with a local teenager and spent three hours plucking dandelions from among daisies and marigolds. That certainly blew this person away and provided evidence of my investment; the work we did together afterward was enhanced because of it.
We don't think networking "tips and tricks" work without solid connections underneath them. So instead, we offer these guiding principles to relationship-building:
When you reflect on your career and your life, you won't remember the extra meeting you attended or project you completed. Instead, you'll recall what you did for someone else, the difference you made in their life and the difference other people made in yours. We strive to do well in our careers in order to do good in the world, and finding ways to integrate these two can add daily joy to the journey. Conduct all your interactions with this knowledge and intention, and you'll not only soar professionally, you'll look back years later with little regret and greater joy and satisfaction.
Marshall Dahneke, CEO, is responsible for global management of Performance Health's business, including people, talent and strategy development and execution to better serve customers and promote growth. He holds a Bachelor of Arts in Economics and a Master of Business Administration, both from Brigham Young University in Provo, Utah.
Lynda Solien-Wolfe is Vice President, Massage and Spa at Performance Health. She is a Licensed Massage Therapist and has been in private practice in Merritt Island, Florida for more than 20 years. Lynda graduated from Space Coast Health Institute in West Melbourne, FL.
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