resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Billing One-on-One, Direct Patient Contact
This is often misunderstood and leads to trepidation when documenting and subsequently billing timed services.
With Low-Back Pain, Sometimes Little Things Matter
Typical treatments for low back pain involve large muscles like the quadratus lumborum, iliopsoas, and piriformis. However, there are situations when a very small muscle, the multifidus, can play a significant role in the diagnosis and treatment of low back muscular or spinal injury.
Streamline Your Front Desk
Your front office can be your greatest source of efficiency or it can be a constant bottleneck. Increasing the productivity of this area, while not sacrificing the quality of patient interaction, can be a little tricky. However, with some focused effort and intention, your front desk can keep your practice running smoothly.
Building Bridges with Discipline
As practitioners of traditional Chinese herbal medicine, our role is to educate patients and medical practitioners about the various safety aspects of our medicine. Medical doctors that embrace Chinese medicine want to collaborate and include Chinese herbal medicine in more aspects of clinical care to support their patients.
Hip Flexor Contractures & LBP in Above-the-Knee Amputations
Patients with above-the-knee amputations (AK or AKA) are particularly prone to developing hip flexor contractures. Not to be confused with muscle tightness, contractures are a permanent shortening of tissues which cause deformity or distortion.
Billing Timed Services
Q: I do not always use physical medicine services but in my state I do have a scope of practice that allows me to provide many of these services. I am trying to understand what "direct one-on-one patient contact" means in relation to physical medicine services.
Sleepless nights, anxiety, mood swings, euphoric energy bursts, obsessive thinking, and a strange feeling in his chest. That is what Matt was experiencing when he first entered my practice. Rather than being concerned, he was loving every minute of it.
The Need for Standards
ISO-TC-249: You may look at these letters and numbers and wonder what they are and what they might mean. They turn into: International Standards Organization- Technical Committee – 249. There is a global organization called The International Organization for Standardization.
Transforming Las Vegas
On a warm spring day in Las Vegas, Sonia Kim, clinic front desk staff, is busy preparing for a full day of intern shifts at Wongu Health Center. She greets patients, makes sure documents are properly signed, and lets the interns know that their patients have arrived.
Living Well: Lessons From Our Oldest Old
Aging is a significant public health problem, important to chiropractors in practice and important to DCs who teach students training to become chiropractors.
Finger (Pad) Pointing: Repetitive-Use Injury Waiting to Happen
"My wrist and hand hurt. I spend all day working on computers and then I come home and spend more time on a computer, usually playing video games."
Constructing Our Reality, Part 2
My last article discussed perception and its relationship to the primary channels. Before we get to the channels most commonly used to treat sensory disturbances, the small intestine and triple heater, we should first talk about the bladder channel.
Low Fat vs. Low Carb & the Power of Protein
A science-based website recently posted a nice summary of 23 randomized, controlled trials from peer-reviewed journals pitting low-carb diets against low-fat diets.
A Different Way of Looking at It
The way you and your chiropractic colleagues access information has changed over the past decade. According to a recent survey conducted by Dynamic Chiropractic, almost half (48 percent) of DCs read online articles on their personal computer or laptop daily.
Parker University Embraces New Era
Change is in the air at Parker University, which recently announced the selection of both a new president and a new consultant for its seminar program.
One of the most common trends to see in clinical medical practice and public health is the cycles of health "buzzwords." These come and go depending upon the current cultural zeitgeist. One year, "parasites" are causing all the issues, and the next year it's "candida."
Distal Style Treatment of Neurogenic Pain
Treat locally or distally? This question has frequented my thoughts for the treatment of pain throughout my acupuncture career. Each style has strengths and weaknesses, thus the versatile practitioner would do well to forgo dogmatic adherence to any one style in deference to the needs of the individual patient.
In This Current Age of Anxiety
Anxiety, also referred to angst or hysteria, goes by many names. One, popularized by the sagacious Zhang Zhong Jing, who many practitioners of Chinese Medicine may be familiar with, is known as Restless Zang/Fu disorder.
News in Brief
NYCC Aggregates Degree Programs in New School; Palmer Chancellor Receives Education Award From ICA; Oklahaven Announces "Have a Heart" Winners.
A Whole-Body Approach to Chronic Tension Headaches
Nearly every day in our practices, we see patients with chronic headaches that have not responded to traditional treatment. They present in our offices with a feeble hope that "maybe" a chiropractor can help.
Discovery: Finding Insights and Each Other in Different Disciplines
Recently I've been thinking about all sorts of things which are hidden from our daily direct experience. That general category is what links nearly everything that catches my attention and then demands some kind of investigation.
Holistic Skin Care and Modern Technology
Anti-aging is a concept that we hear in reference to skin rejuvenation and growing older on a daily basis. Aging begins as soon as we are born; therefore "pro-aging" is embracing all stages of life gracefully, with vitality, wisdom, joy, and gratitude as the goal.
Understanding Levels of Evidence
The concept of levels of evidence is a cornerstone of research literacy and a great starting point for understanding basic principles of how research works.
How to Reach Your World With the Chiropractic Message
My latest effort to share chiropractic occurred in mid-May while I was sitting at an introductory parent information night for high schoolers. The IT instructor informed us that each student would be receiving a computer for all their studies.
Keeping Malpractice Allegations at Bay
It has been suggested that in the litigious environment in which we live, the practice of chiropractic should be defensive and practitioners should constantly be watching their backs. An element of defensive practice is a good idea.
Prostate Cancer Risk
A large study published in January 2016 in the American Journal of Clinical Nutrition showed that men who are vegans had a 35% lower risk of developing prostate cancer compared to non-vegan men. The study followed more than 26,346 men who are part of the Adventists Health Study-2.
December, 2015, Vol. 15, Issue 12
Building a People-Powered Business by Cultivating Relationships
By Marshall Dahneke and Lynda Solien-Wolfe, LMT
Order stacks of business cards, put on your sharpest outfit, and shake as many hands as possible. If this classic vision of networking fills you with dread, we have good news for you — you can skip it.Sure, traditional networking might bring short-term gains. But to build a successful, and fulfilling career, focus instead on cultivating relationships. Long-term, sincere connections propel your business forward and ultimately make life worth living. Harnessing the power of people in this way relies on authenticity; there's no single way to proceed. We'll explain how we've forged these connections in our own careers and outline some guiding principles. But in the end, "networking" only works if you honor your own style and strengths.
The Un-Networking Approach
We're not suggesting transforming every business associate into a best friend. Over time, a professional contact might cross into your personal sphere. However, this won't happen every time and isn't required. What we're emphasizing is this: People form the backbone of your life and your business. You need a support system to succeed in either. To begin building it, turn the tables on networking, focusing on what you can do for someone else rather than what they can do for you. This can be as simple as treating a client well without immediately expecting a big tip or referral, or as grand as making a cross-country trip for an event important to a collaborator.
As the great Stephen Covey said, "Empathy takes time, and efficiency is for things, not people." View each interaction with others through a long-term lens, recognizing it as a contribution into your bank of goodwill. The return on investment? A powerful community of people willing to help you because of all the support you've given them.
I'm a natural people person. In The Tipping Point, author Malcolm Gladwell describes three personality types: mavens, salesmen, and connectors. I'm often called a connector. I know a lot of people — and enjoy introducing them to others with complementary goals and interests. The entire foundation of my business rests on relationships I've built. When I meet someone, I almost automatically consider how I can help him or her. I genuinely, sincerely want to improve people's lives, whether by bringing them pain relief through massage or supporting their growing business.
When I was working as a business development consultant, a well-respected massage therapist and athletic trainer made a video and placed my client's product on his cover. I flew to the National Athletic Trainers' Association show in Kansas City to meet with him and even purchase some videos. In this way, I demonstrated that I didn't just want to take from him — I wanted to build a solid connection. Now, 20 years later, our relationship has flourished. If I needed something, I could pick up the phone and reach him, and vice versa.
In my massage therapy business, I incorporate small gestures to show clients I care. I make notes about their health issues, their families, and outside interests, and check in between appointments. I have one couple who have been clients for 20 years. I sent cards and gifts to their kids when they graduated high school and college. The clients didn't expect that, but they certainly appreciated it. I know they'd never hesitate to send a friend or family member to me. I call this getting "sticky" with your relationships. What you're building are "PECs" (personal-emotional connections) that really put the magic in your relationships and earn you the trust of others. This goodwill serves you especially well in intimate, wellness-focused massage therapy, but this helps in any field, and also carries over into the rest of your life.
Lynda may be people-focused, but my personality style leads me to emphasize the tasks and results necessary for good business. Throughout my career, I've found ways to turn these tasks into opportunities for establishing and deepening connections. I start by scheduling time on my calendar to be with people — walking the floors of the plant to talk to operators, eating lunch with employees, making visits to business connections when I travel. During these interactions, someone might give me an idea or share a thought that turns into a business strategy. Also, by listening closely, I learn about personal needs I can easily fill.
Take the time I discovered the challenging situation of a family I knew in Indiana. They wanted their sick mother to stay at home; I was working for a company that made hospital beds, and I delivered one personally. From then on, I was practically an extended member of their family. Or, the time during one of my regular rounds when an acquaintance jokingly mentioned needing help weeding a flowerbed. I showed up with a local teenager and spent three hours plucking dandelions from among daisies and marigolds. That certainly blew this person away and provided evidence of my investment; the work we did together afterward was enhanced because of it.
We don't think networking "tips and tricks" work without solid connections underneath them. So instead, we offer these guiding principles to relationship-building:
When you reflect on your career and your life, you won't remember the extra meeting you attended or project you completed. Instead, you'll recall what you did for someone else, the difference you made in their life and the difference other people made in yours. We strive to do well in our careers in order to do good in the world, and finding ways to integrate these two can add daily joy to the journey. Conduct all your interactions with this knowledge and intention, and you'll not only soar professionally, you'll look back years later with little regret and greater joy and satisfaction.
Marshall Dahneke, CEO, is responsible for global management of Performance Health's business, including people, talent and strategy development and execution to better serve customers and promote growth. He holds a Bachelor of Arts in Economics and a Master of Business Administration, both from Brigham Young University in Provo, Utah.
Lynda Solien-Wolfe is Vice President, Massage and Spa at Performance Health. She is a Licensed Massage Therapist and has been in private practice in Merritt Island, Florida for more than 20 years. Lynda graduated from Space Coast Health Institute in West Melbourne, FL.
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