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A First for the Profession: CCE Accredits First Chiropractic Residencies
The Council on Chiropractic Education (CCE) has awarded accreditation to all five chiropractic residency programs currently administered at Veterans Administration facilities, "the first residency programs in the nation ever to be awarded this distinction, a significant advancement in the evolution of chiropractic education," according to a VA press release announcing the milestone.
Dedicated to Defending Chiropractic
Whether you're a veteran DC or a first-trimester student, the name George McAndrews should be part and parcel of your professional vernacular, as familiar as the word chiropractic.
Molecular Motors: Tiny Machines Behind the Rhythm of Life
In the clinic, we aim to restore healthy patterns of movement for qi that has gotten trapped or misdirected, or may have even collapsed. We may be focused on freeing stagnation, releasing heat or redirecting counterflow qi, but it often comes down to helping re-establish a flow of sorts.
Branding: Set Your Practice Apart
Dr. Brad started his practice seven years ago on a shoestring budget. He created his generic logo in five minutes using a website because he didn't have the time to figure out how to make something special.
DVT: Know the Signs and You Could Save a Life
I lost a friend several months ago. He died from a pulmonary embolism (PE) secondary to a deep-vein thrombosis (DVT) that originated in his lower leg. Bobby was in his mid-60s, soft-spoken and had a big heart.
Chiro School Reunion: Whatever Happened to...?
I opened the door to the closet slowly, carefully, since I knew it contained a large number of precariously stacked file boxes. It also held numerous outdated gizmos with electrical cords of various lengths that could trip or strangle a person.
Another Chance to Make a Difference
Just a few months ago, "the worst natural disaster to strike the United States since Hurricane Sandy" hit Louisiana. During this storm, one area experienced 31 inches of rain in 15 hours as almost 7 trillion gallons of water rained down in just one week across the state.
News in Brief
New President / CEO Takes Office at Yo San University. Electroacupuncture for Constipation?
6 Steps to Make 2017 Your Best Year Yet
People often ask me what defines success. Success, for me, is simple: doing exactly what you want to do in life. Whether it's the kind of practice you run, your life at home, your hobbies or something else, it's achieving anything you put your mind to.
A Simple Protocol for Holiday Stress
It's winter, a time when we should be deep in reflection, eating warming foods and sleeping long hours. Following nature's rhythms, we restore our bodies and minds in preparation for the renewal of spring.
Overuse Injuries in Young Athletes (Pt. 2)
Most overuse injuries are benign, but there are some high-risk injuries that, if unrecognized or inappropriately treated, can result in significant loss in time from the sport or even require leaving the sport.
Assessing Core Stability and ROM: 5 Basic Checks
One of the first steps in addressing core stability is assessing static posture, ranges of motion, and motion of the pelvic bones, sacrum, femurs, lumbar spine and thoracic spine.
2016: A Year in the Life of Acupuncture
Happy Holidays, may you, your family and friends have peace, joy and blessings throughout this special time of year. As 2016 comes to a close, we can look back and celebrate the many events and accomplishments for the profession of acupuncture.
A Q & A About Updated Codes
Yes, indeed there was an update to ICD-10 on Oct.1, 2016. This is a regular update to the diagnosis coding system and this type of update will occur every Oct. 1, just as it did when the ICD-9 system was in place.
Little Sticker, Big Impact
It's the end of an election year. Hilary Clinton and Donald Trump were the subject of conversation for everyone, everywhere for the entire 2016 calendar year. I don't think any of us can deny that this election affected us all very deeply on a personal level.
Meshing TCM With Environmental Pediatrics: Where's the Overlap?
Pediatrics has a long history within Chinese medicine dating back to the late Han dynasty (i.e., the late 200s CE), with the two primary areas of emphasis being herbal medicine and xiao er tui na (pediatric massage).
All Fiber Is Not Created Equal
Sometimes the best place to start is at the end. So, the conclusion of this article is that all fiber is good ... but some fiber is better. Let's break it down. There are two main types of fiber: soluble fiber and insoluble fiber.
What We Can Learn From Spine Surgery
Patients with lumbar stenosis presumably present for conservative care to improve their quality of life and avoid surgery. However, providing clear guidance to these patients can be difficult for a number of reasons.
A Letter to the Profession from the New President at AAAOM
Volunteering for a national, nonprofit organization brings with it such highs, lows, and accomplishments, as well as a steep learning curve.
Can a Multivitamin Reduce Breast Cancer Recurrence?
There is a great deal of controversy regarding the value of multivitamin supplements in cancer prevention. However, with respect to preventing breast cancer recurrence, an important study was published in the Journal of Breast Cancer Research and Treatment in 2011 by Kwan ML, et al.
Herbs for Digestion: The Power of Bitter
Many cultures (and indeed herbal clinicians) around the world have long respected the role of bitter herbs and foods for promoting digestion. For example, aperitifs – drinks consumed before a meal to stimulate appetite and digestion – were originally derived from bitter herbs.
Southwest Acupuncture College Brings It to Division 1 Athletes
When Michael Phelps' photograph with the distinctive round marks left by cupping went viral, the Division 1 student athletes treated through the Dal Ward Athletic Center at the University of Colorado (CU) could relate.
December, 2015, Vol. 15, Issue 12
Building a People-Powered Business by Cultivating Relationships
By Marshall Dahneke and Lynda Solien-Wolfe, LMT
Order stacks of business cards, put on your sharpest outfit, and shake as many hands as possible. If this classic vision of networking fills you with dread, we have good news for you — you can skip it.Sure, traditional networking might bring short-term gains. But to build a successful, and fulfilling career, focus instead on cultivating relationships. Long-term, sincere connections propel your business forward and ultimately make life worth living. Harnessing the power of people in this way relies on authenticity; there's no single way to proceed. We'll explain how we've forged these connections in our own careers and outline some guiding principles. But in the end, "networking" only works if you honor your own style and strengths.
The Un-Networking Approach
We're not suggesting transforming every business associate into a best friend. Over time, a professional contact might cross into your personal sphere. However, this won't happen every time and isn't required. What we're emphasizing is this: People form the backbone of your life and your business. You need a support system to succeed in either. To begin building it, turn the tables on networking, focusing on what you can do for someone else rather than what they can do for you. This can be as simple as treating a client well without immediately expecting a big tip or referral, or as grand as making a cross-country trip for an event important to a collaborator.
As the great Stephen Covey said, "Empathy takes time, and efficiency is for things, not people." View each interaction with others through a long-term lens, recognizing it as a contribution into your bank of goodwill. The return on investment? A powerful community of people willing to help you because of all the support you've given them.
I'm a natural people person. In The Tipping Point, author Malcolm Gladwell describes three personality types: mavens, salesmen, and connectors. I'm often called a connector. I know a lot of people — and enjoy introducing them to others with complementary goals and interests. The entire foundation of my business rests on relationships I've built. When I meet someone, I almost automatically consider how I can help him or her. I genuinely, sincerely want to improve people's lives, whether by bringing them pain relief through massage or supporting their growing business.
When I was working as a business development consultant, a well-respected massage therapist and athletic trainer made a video and placed my client's product on his cover. I flew to the National Athletic Trainers' Association show in Kansas City to meet with him and even purchase some videos. In this way, I demonstrated that I didn't just want to take from him — I wanted to build a solid connection. Now, 20 years later, our relationship has flourished. If I needed something, I could pick up the phone and reach him, and vice versa.
In my massage therapy business, I incorporate small gestures to show clients I care. I make notes about their health issues, their families, and outside interests, and check in between appointments. I have one couple who have been clients for 20 years. I sent cards and gifts to their kids when they graduated high school and college. The clients didn't expect that, but they certainly appreciated it. I know they'd never hesitate to send a friend or family member to me. I call this getting "sticky" with your relationships. What you're building are "PECs" (personal-emotional connections) that really put the magic in your relationships and earn you the trust of others. This goodwill serves you especially well in intimate, wellness-focused massage therapy, but this helps in any field, and also carries over into the rest of your life.
Lynda may be people-focused, but my personality style leads me to emphasize the tasks and results necessary for good business. Throughout my career, I've found ways to turn these tasks into opportunities for establishing and deepening connections. I start by scheduling time on my calendar to be with people — walking the floors of the plant to talk to operators, eating lunch with employees, making visits to business connections when I travel. During these interactions, someone might give me an idea or share a thought that turns into a business strategy. Also, by listening closely, I learn about personal needs I can easily fill.
Take the time I discovered the challenging situation of a family I knew in Indiana. They wanted their sick mother to stay at home; I was working for a company that made hospital beds, and I delivered one personally. From then on, I was practically an extended member of their family. Or, the time during one of my regular rounds when an acquaintance jokingly mentioned needing help weeding a flowerbed. I showed up with a local teenager and spent three hours plucking dandelions from among daisies and marigolds. That certainly blew this person away and provided evidence of my investment; the work we did together afterward was enhanced because of it.
We don't think networking "tips and tricks" work without solid connections underneath them. So instead, we offer these guiding principles to relationship-building:
When you reflect on your career and your life, you won't remember the extra meeting you attended or project you completed. Instead, you'll recall what you did for someone else, the difference you made in their life and the difference other people made in yours. We strive to do well in our careers in order to do good in the world, and finding ways to integrate these two can add daily joy to the journey. Conduct all your interactions with this knowledge and intention, and you'll not only soar professionally, you'll look back years later with little regret and greater joy and satisfaction.
Marshall Dahneke, CEO, is responsible for global management of Performance Health's business, including people, talent and strategy development and execution to better serve customers and promote growth. He holds a Bachelor of Arts in Economics and a Master of Business Administration, both from Brigham Young University in Provo, Utah.
Lynda Solien-Wolfe is Vice President, Massage and Spa at Performance Health. She is a Licensed Massage Therapist and has been in private practice in Merritt Island, Florida for more than 20 years. Lynda graduated from Space Coast Health Institute in West Melbourne, FL.
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