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The Chiropractor's Guide to CRISPR
Science magazine's "Breakthrough of the Year" award for 2015 was described as "the gene-editing tool called CRISPR." CRISPR stands for "clustered regularly interspaced short palindromic repeats."
Treating the Terrain of Chronic Sinus Infections
Chronic sinus infections can be stubborn to treat, but the therapeutic path forward can be simplified when utilizing three distinct treatment principles which take into account the terrain of the body, and the way in which microbes grow.
What's Bugging You? Probiotics and Your Health
An estimated 100 trillion microorganisms representing more than 500 different species inhabit every normal, healthy bowel. Gut-dwelling bacteria keep pathogens in check, aid digestion and nutrient absorption, and contribute to immune function.
5 Ways to Enhance Your Family Practice
Every practice has a personality style. A practice that caters to athletes, PI cases or adults, for example, projects differently to patients than a family wellness practice.
Shedding Light on the Benefits of Heliotherapy
I can't imagine anyone not feeling good strolling in the sun on a beautiful spring day. The sun is responsible for all life on earth and is best illustrated along the equator touting the richest biodiversity on the planet, in stark contrast to the Arctic Circle and South Pole.
How to Correct a Cuboid Subluxation
Cuboid subluxation is a poorly recognized condition, even though it is not uncommon. It has been described in the literature under various names: cuboid subluxation, cuboid syndrome, locked cuboid, dropped cuboid, cuboid fault syndrome or peroneal cuboid syndrome.
Integrative Cardiology: The Heart of TCM & Western Medicine
Patient centered therapy is a growing trend in hospitals that are expanding to boutique services.
The Qi Focus: A Guide to Managing Stress
Stress, are you experiencing heightened stress levels? Your own, and your clients? Is Trumpitis getting to you? I recently polled a cluster of acupuncturists, Asian Bodywork Therapists (ABT) and psychotherapy colleagues on the issue.
The First (Only) Choice for Spinal Pain
The study on NSAIDs for spinal pain summarized on the front page of this issue is intriguing on a number of levels, the most obvious being the conclusion that "compared with placebo, NSAIDs do not provide a clinically important effect on spinal pain, and six patients must be treated with NSAIDs for one patient to achieve a clinically important benefit in the short-term."
Toxicity & Kids: The Importance of Environmental Intake
The old adage is true that children are not little adults. Traditional Chinese medicine (TCM) has long known that the physiology of children is unique, as are the diseases that plague them.
Chiropractic: A Great Fit for the White House
Dr. Eric Kaplan is a New York Chiropractic College alumnus; a No. 1 best-selling author whose books include Awaken the Wellness Within and The 5 Minute Motivator; a chiropractor for professional sports teams and elite athletes; and even served as an advisor under the Clinton Administration to the President's Council on Sports & Physical Fitness.
Give Your Patients the Ergonomic Advantage
Prolonged sitting contributes to low back pain and is a health risk. When I discuss my POLITE technique practice recommendations with patients, ergonomics may be last, but not least!
Insomnia Treatment Based on the Yu Theory
In recent years, acupuncture has risen in popularity as a form of alternative or supplemental medicine for the treatment of many different types of disorders.
Treating LBP the Right Way: Think Natural
An updated clinical practice guideline from the American College of Physicians (ACP) recommends spinal manipulation and other non-invasive, non-drug therapies as first options for acute, subacute and chronic low back pain, rather than pain medications, as stipulated in the original 2007 guideline.
Good Works at the Canandaigua VA
Faculty and students of the Finger Lakes School of Acupuncture and Oriental Medicine (FLSAOM) of the New York Chiropractic College have provided acupuncture to veterans at the Veterans' Administration Medical Center (VAMC) in Canandaigua, New York since September of 2007.
Help Save an Important Chiropractic Landmark
The chiropractic profession has a splendid and varied history. Sadly, many landmarks have been lost to bulldozers and wrecking crews, such as the Ryan Building, Little-Bit-O-Heaven, Spears Chiropractic Hospital, and Clearview Sanitarium.
Scope of Chiropractic Practice: Why Now Is the Time to Expand
In my January article, "Scope of Chiropractic Practice: Is It Time for Change?" I discussed the use of the term primary spine care practitioner, the loss of privileges to diagnose in Texas, and the fact that the definition of "chiropractic" varied from state to state.
Waist Circumference: A Conversation Starter (Part 2)
Now let's discuss the clinical approach to reducing WC and implementation in today's chiropractic practice. The primary intervention centers around dietary modification and lifestyle habits aimed to reduce adiposity, improve insulin sensitivity and ultimately, diminish systemic metabolic dysfunction.
Making Sense of Liver Regulation
In Chinese medicine, the liver has the function of moving and storing qi and blood. In its moving function, the liver smoothly distributes qi and blood to the tendons, muscles and flesh through microcirculation.
News In Brief
A "Modern" Business Model. Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon - at least for one business.
NSAIDs No Better Than Placebo for Spine Pain
A meta-analysis of randomized, placebo-controlled trials comparing the efficacy and safety of NSAIDs with placebo for spinal pain concludes that among 6,065 spine pain patients, "NSAIDs reduced pain and disability, but provided clinically unimportant effects over placebo."
May, 2015, Vol. 15, Issue 05
5 Tips for Using Pinterest to Market Your Massage Clinic
By Daniel Ruscigno
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet. You can think of it like a virtual bulletin board, where you can post your favorite things to come back to later and to share with other people.
The first time you explore Pinterest, you'll notice it's full of pictures of food, clothing and home decor. The opportunity to market your business here may not be immediately obvious. But as you create interesting "boards," other people will start to follow you and even "re-pin" items from your Pinterest account. With the following tips you can take advantage of Pinterest to expand the reach of your brand and engage with potential new customers.
Create a Pinterest account for your clinic. When you create your account, include your clinic's name and website on your profile. You can then connect your Twitter and Facebook profiles for increased visibility. This way, with every pin your brand name will be shared and over time, people will start to remember you.
When you sign up, select the option to sign up as a business and go through the process of verifying that you are the owner of your website. This way people know that you are who you say you are and you build trust.
Pin interesting content.As with any social media platform, the key to engagement is sharing interesting content. Constantly promoting your own business is not interesting for other people so you'll want to maintain the 80/20 rule. That means that 80 percent of the time, you'll be posting interesting content that is related to your business but not about your business. The other 20 percent of the time you can post about yourself.
When you first sign up, Pinterest will prompt you to install their browser plug-in. This sounds technical, but they make it very easy to do and this plug-in allows you to pin anything you find fascinating on the internet to your Pinterest account.
Before pinning, think about what your customers will find interesting. This could be an article on health and exercise advice or even interesting things about your neighborhood. Since this is a business account, remember to keep your pins related to your business.
Create interesting content. You don't want your Pinterest account to exclusively be links to other people's websites; you want to cash in on that traffic, too. In fact, according to data from Shareaholic, Pinterest is only behind Facebook when it comes to referring traffic to websites.
To take advantage of that, you want to create your own interesting content that you can pin. Stick to your area of expertise and write about things that people will find interesting and would be willing to share. Pinterest users love tutorials, how-tos, DIY, infographics, and unique solutions to common problems. Take a few hours out of every week to be a content creator and share your knowledge with people.
Create themes. Pinterest uses "boards" to categorize pins. So for your profile, you want to create a theme for each board. For example, stretching, nutrition, exercise, about your neighborhood, inspiring quotes, and of course a couple boards about yourself like promotions and modalities. This allows people to easily navigate through your profile and focus on the themes that they are interested in.
Make your website Pinterest friendly.
Lastly, since you will be creating interesting content and not only pinning it to Pinterest, but also sharing it on your website via your blog, you want to make sure your website is Pinterest friendly.
What does this mean? It means talking to your website developer to include a "Pin it" button on each of your blog posts to encourage people to share your content to their own Pinterest accounts. You'll also want to feature a prominent "Follow Me" button on your website, so that your clients know you are on Pinterest.
Pinterest is a lot of fun and is a great way to engage with your clients between treatments. With a little time commitment each week, you can use Pinterest to expand the reach of your brand and potentially attract new clients.
Daniel Ruscigno is the co-founder of ClinicSense (previously PatientCal). ClinicSense offers practice management software that helps with scheduling, soap notes, billing, electronic insurance claims and more. For more information, visit www.ClinicSense.com.
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