Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
August, 2014, Vol. 14, Issue 08
Challenges in the Treatment Room Can Bring Self Awareness
By Ann Brown, LMT
When I put on my writing hat for Massage Today, I usually feel I should speak about the spa industry, spa management, climbing up the corporate ladder or trying to bridge the gap between massage and spa (a relationship that is good, but could always be better).But beyond any executive or management level tasks that are on my mind, I still find myself back at the massage table and it is in this grounding that I find myself challenged. In my day-to-day role as spa director, I do at times step up to our spa's needs and provide hands-on therapy myself to our clients, standing at that massage table, in the same place as you. It is in that place that I sometimes find myself confronted with challenges I wasn't expecting.
I am very engaged in my work in the spa industry as it relates to massage, and I know you are, too. As engaging as the work is, I get stuck with my own responses with clients. Whether it is appointments cancelled minutes before the massage starts, clients in bad moods, clients that just aren't getting better or when I might, per chance, not be in the best of moods. We don't work in a vacuum and we are affected by the distances between ourselves, our clients and what we would like to have happen.
Recently, I found myself taken by an email I received from Wayne Dyer's organization about his daughter Serena's book, Don't Die with Your Music Still in You. The book's message hit a chord (no pun intended) with me and what I realize are my challenges with massage clients.
In her book, Serena says, "I'm always interested when I see acquaintances posting positive quotes and inspirational messages on Facebook and Twitter, yet I know that they're incredibly judgmental in their day-to-day lives. I hear them talk poorly about their friends and see them treat some people better than others. It's as if they don't believe the waitress is of the same caliber as the priest or lawyer, and therefore she does not deserve the same kind treatment."
To be honest, when I read that, I had to question myself. Do I do that on some level? While I strive to treat everyone with kindness, how much do I subconsciously judge others? Do I judge my clients when they don't meet my expectations or cause me a bit of challenge?
I filter everything that happens in my daily life, minute-to-minute. Part of this filter allows me to scan my environment and/or person and put them in a category. I think I've done this since I was a young child and I am sure it first came about to provide safety for me. I would scan people to check facial expressions and make sure they were friendly and not going to harm me. We all have basic survival mechanisms we use to protect ourselves from harm and maybe it is a primal part of our brain that helped the cavemen and cave ladies watch for danger including cliffs, animals, predators, storms, etc.
Even Serena admits that she has been guilty of these same judgmental behaviors. "We're all evolving. But I am becoming ever more aware of the judgment that creeps into my life. I observe it, even embrace it, and then let it go. I'm trying to live more positively, knowing that who I used to be, or what I used to do, does not shape who I am or what I do today."
As I have grown up, my adult filter has a tendency to judge and make assessments before I really know a person's whole story. Whether welcoming regular massage clients or first timers, we typically tend to assume things that we really don't know for hard facts. Do some of these sentences ever apply to you and your thoughts? "This client doesn't want to get better and will not do the work." "This client really doesn't have the financial resources to see me regularly." "This client is needy and stuck and I cannot really help."
I trust that all massage therapists want to help clients with wellness/prevention and rehabilitation and relaxation. I know this intention to help get them better can sometimes cause frustration when the desired results are not achieved. A positive attitude can do all kinds of things to help achieve results and that positivity must start with me and I must share it with my client.
Serena Dyer's words have helped me just try and embrace the good and keep things positive. "We can talk about positivity until the cows come home. But if we have constant thoughts of negativity, we will only find more negativity showing up in our lives. In order to see things change, we have to change the way we think about things. As the Abraham-Hicks teachings say, stop telling it like it is and start telling it like you want it to be. Life isn't happening to you, it is responding to you."
Once I get negative about another person, I have infected myself. That is not what I want for myself and that is not what I want for you. Wayne Dyer puts it best, "An eye for an eye keeps the whole world blind. Don't forget that."
Standing at the massage table, I look back over my career and I think about Serena's words. I see how the spa is not a job, but part of who I am, and I am grateful. I am grateful for the zigs and zags that I didn't plan on in my life, but that sparked my interest in the spa industry and kept me here. I have learned so much and know that it would take many lifetimes to even scrape the surface of all the spa history and understand the theories and fundamentals that originated thousands of years ago.
We are in a profession that dips deep into the past and connects deep with clients – and often times helps us connect deep within ourselves. As Serena puts forth in the title of her book, don't die with your music still in you. We all have music within ourselves, and we all work to find the rhythms and learn our life lessons that let our music loose. Cultivating a spirit of openness with our clients and forgiveness for ourselves when we falter helps let our music sing.
Ann Brown, a licensed massage therapist, is a member of the International Spa Association's board of directors and serves as spa director at Spa Shiki at The Lodge of Four Seasons in Lake Ozark, Mo. She also provides management consulting services through Spa Insight Consulting.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.