Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
August, 2014, Vol. 14, Issue 08
Challenges in the Treatment Room Can Bring Self Awareness
By Ann Brown, LMT
When I put on my writing hat for Massage Today, I usually feel I should speak about the spa industry, spa management, climbing up the corporate ladder or trying to bridge the gap between massage and spa (a relationship that is good, but could always be better).But beyond any executive or management level tasks that are on my mind, I still find myself back at the massage table and it is in this grounding that I find myself challenged. In my day-to-day role as spa director, I do at times step up to our spa's needs and provide hands-on therapy myself to our clients, standing at that massage table, in the same place as you. It is in that place that I sometimes find myself confronted with challenges I wasn't expecting.
I am very engaged in my work in the spa industry as it relates to massage, and I know you are, too. As engaging as the work is, I get stuck with my own responses with clients. Whether it is appointments cancelled minutes before the massage starts, clients in bad moods, clients that just aren't getting better or when I might, per chance, not be in the best of moods. We don't work in a vacuum and we are affected by the distances between ourselves, our clients and what we would like to have happen.
Recently, I found myself taken by an email I received from Wayne Dyer's organization about his daughter Serena's book, Don't Die with Your Music Still in You. The book's message hit a chord (no pun intended) with me and what I realize are my challenges with massage clients.
In her book, Serena says, "I'm always interested when I see acquaintances posting positive quotes and inspirational messages on Facebook and Twitter, yet I know that they're incredibly judgmental in their day-to-day lives. I hear them talk poorly about their friends and see them treat some people better than others. It's as if they don't believe the waitress is of the same caliber as the priest or lawyer, and therefore she does not deserve the same kind treatment."
To be honest, when I read that, I had to question myself. Do I do that on some level? While I strive to treat everyone with kindness, how much do I subconsciously judge others? Do I judge my clients when they don't meet my expectations or cause me a bit of challenge?
I filter everything that happens in my daily life, minute-to-minute. Part of this filter allows me to scan my environment and/or person and put them in a category. I think I've done this since I was a young child and I am sure it first came about to provide safety for me. I would scan people to check facial expressions and make sure they were friendly and not going to harm me. We all have basic survival mechanisms we use to protect ourselves from harm and maybe it is a primal part of our brain that helped the cavemen and cave ladies watch for danger including cliffs, animals, predators, storms, etc.
Even Serena admits that she has been guilty of these same judgmental behaviors. "We're all evolving. But I am becoming ever more aware of the judgment that creeps into my life. I observe it, even embrace it, and then let it go. I'm trying to live more positively, knowing that who I used to be, or what I used to do, does not shape who I am or what I do today."
As I have grown up, my adult filter has a tendency to judge and make assessments before I really know a person's whole story. Whether welcoming regular massage clients or first timers, we typically tend to assume things that we really don't know for hard facts. Do some of these sentences ever apply to you and your thoughts? "This client doesn't want to get better and will not do the work." "This client really doesn't have the financial resources to see me regularly." "This client is needy and stuck and I cannot really help."
I trust that all massage therapists want to help clients with wellness/prevention and rehabilitation and relaxation. I know this intention to help get them better can sometimes cause frustration when the desired results are not achieved. A positive attitude can do all kinds of things to help achieve results and that positivity must start with me and I must share it with my client.
Serena Dyer's words have helped me just try and embrace the good and keep things positive. "We can talk about positivity until the cows come home. But if we have constant thoughts of negativity, we will only find more negativity showing up in our lives. In order to see things change, we have to change the way we think about things. As the Abraham-Hicks teachings say, stop telling it like it is and start telling it like you want it to be. Life isn't happening to you, it is responding to you."
Once I get negative about another person, I have infected myself. That is not what I want for myself and that is not what I want for you. Wayne Dyer puts it best, "An eye for an eye keeps the whole world blind. Don't forget that."
Standing at the massage table, I look back over my career and I think about Serena's words. I see how the spa is not a job, but part of who I am, and I am grateful. I am grateful for the zigs and zags that I didn't plan on in my life, but that sparked my interest in the spa industry and kept me here. I have learned so much and know that it would take many lifetimes to even scrape the surface of all the spa history and understand the theories and fundamentals that originated thousands of years ago.
We are in a profession that dips deep into the past and connects deep with clients – and often times helps us connect deep within ourselves. As Serena puts forth in the title of her book, don't die with your music still in you. We all have music within ourselves, and we all work to find the rhythms and learn our life lessons that let our music loose. Cultivating a spirit of openness with our clients and forgiveness for ourselves when we falter helps let our music sing.
Ann Brown, a licensed massage therapist, is a member of the International Spa Association's board of directors and serves as spa director at Spa Shiki at The Lodge of Four Seasons in Lake Ozark, Mo. She also provides management consulting services through Spa Insight Consulting.
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