Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
August, 2014, Vol. 14, Issue 08
Investigations Force Corinthian to Sell, Close Campuses
By Kathryn Feather, Senior Associate Editor
It all started to unravel quickly last fall when California Attorney General Kamala Harris sued Corinthian Colleges Inc. accusing the company of using false advertising and predatory tactics to convince potential students to enroll in its for-profit schools.In her suit, Harris claimed Corinthian was targeting low-income people with promotional campaigns that actually misrepresented how many of its students obtained jobs. Corinthian is the parent company of Everest Institute and Everest College among other brands. Corinthian has approximately 75,000 students spread out across more than 100 campuses across the U.S. and according to federal officials, receives about $1.4 billion annually in federal student aid.
Corinthian is one of the largest post-secondary education companies in North America and their program areas include health care, business, criminal justice, transportation technology and maintenance, construction trades and information technology. Complaints against Corinthian go back as far as 2007 when the California attorney general filed a civil compaint with similar allegations of false advertising. Corinthian settled those charges by paying a $6.5 million fine but admitted no wrong doing. The current suit claims Corinthian repeatedly falsified job placement rates, publishing rates as high as 100 percent when in some cases, not a single student in the program obtained employment.
Last year, U.S. Senate investigators found that half the students enrolled at 30 of the largest for-profit schools in Corinthian's portfolio left without a degree or diploma within four months. The Senate investigation also uncovered the fact that Corinthian students have defaulted on their loans 64% more than the industry average. Harris' suit also claims that Corinthian committed securities fraud by misleading investors and telling them the overall placement rate was 68% in 2011, even though they knew it was much lower than that. Several states attorneys general, the Justice Department and the Consumer Financial Protection Bureau were investigating Corinthian due to its marketing and recruiting practices.
In June, the government decided to limit access to the federal funds Corinthian was receiving. Corinthian claimed its cash balances would be insufficient after federal authorities forced it to wait 21 days between submitting student enrollment data to regulators and drawing down money for federal student aid. A normal delay would be one to three days. An agreement was then struck with the U.S. Department of Education to give Corinthian access to $16 million in student aid funds as it sought buyers for the majority of its 107 campuses. This agreement allowed Corinthian's students to continue their studies during the transition.
Finally, on June 22nd, Corinthian entered into memorandum of understanding with the U.S. Department of Education to maintain uninterrupted daily operations at its schools until a more detailed transition plan can be finalized. Corinthian and the Department of Education will enter into an operating agreement that will allow Corinthian to proceed with its plan to put some of its campuses up for sale and teach-out of schools in a manner that protects students, factulty and staff.
Under this agreement with the Department of Education, Corinthian is responsible for determining which schools will be for sale and which will be "teach-out" schools. Also according to the agreement, "Corinthian will begin a sales process for the sales schools with the intent to execute definitive sales agreements with one or more third parties within approxiately six months. Corinthian will discontinue enrollments of new studentsin the schools identified as teach-out schools and will also provide prompt notice to all students attending teach-out schools of the intent to teach out those schools. Corinthian will also identify and appoint an independent third party compliance and business monitor acceptable to the Department of Education who will have full and complete access to Corinthian personnel and budgets, including financial forcasts, results of operations and cash receipts and disbursements and any and all documents Corinthian is providing to potential buyers, accreditors and the Department of Education."
The Massage Community
The closure of 80 massage programs around the country will have a ripple effect in the educational world as well as in the consumer market. "The closure of education giant Corinthian Colleges will affect many industries and professions. Massage therapy supply houses, textbook publishers and CE providers will have 80 fewer locations to serve. While this many have an initial negative effect for vendors, this could be the turning point in a field that has been over run with low quality massage programs staffed by poorly qualified instructors," said Pete Whitridge, President of the Alliance for Massage Therapy Education.
While market forces could be corrected with this restructuring of Corinthian, there is a human toll on faculty, staff and students who commited no wrong. There are Everest campuses that turned out many massage therapists who have gone on to successsful careers.
"My experience with Everest Schools across the nation has been mostly positive. I have had the pleasure of visiting dozens of Everest campuses through my eight plus years with Massage Envy Spa. From the campus directors, to the faculty to the students, I have witnessed so much dedication to the craft and profession. Many of these schools have done an incredible job educating and graduating qualified massage therapists," said CG Funk, Vice President of Industry Relations for Massage Envy. "Today, there are thousands of working Everest graduates who are successfully making a difference through healing touch."
Massage Today will continue to monitor how Corinthian adhears to the agreement in the months ahead. For the latest information, visit www.massagetoday.com.
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