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The Need for Standards
ISO-TC-249: You may look at these letters and numbers and wonder what they are and what they might mean. They turn into: International Standards Organization- Technical Committee – 249. There is a global organization called The International Organization for Standardization.
Finger (Pad) Pointing: Repetitive-Use Injury Waiting to Happen
"My wrist and hand hurt. I spend all day working on computers and then I come home and spend more time on a computer, usually playing video games."
Transforming Las Vegas
On a warm spring day in Las Vegas, Sonia Kim, clinic front desk staff, is busy preparing for a full day of intern shifts at Wongu Health Center. She greets patients, makes sure documents are properly signed, and lets the interns know that their patients have arrived.
One of the most common trends to see in clinical medical practice and public health is the cycles of health "buzzwords." These come and go depending upon the current cultural zeitgeist. One year, "parasites" are causing all the issues, and the next year it's "candida."
Living Well: Lessons From Our Oldest Old
Aging is a significant public health problem, important to chiropractors in practice and important to DCs who teach students training to become chiropractors.
Billing Timed Services
Q: I do not always use physical medicine services but in my state I do have a scope of practice that allows me to provide many of these services. I am trying to understand what "direct one-on-one patient contact" means in relation to physical medicine services.
News in Brief
NYCC Aggregates Degree Programs in New School; Palmer Chancellor Receives Education Award From ICA; Oklahaven Announces "Have a Heart" Winners.
Keeping Malpractice Allegations at Bay
It has been suggested that in the litigious environment in which we live, the practice of chiropractic should be defensive and practitioners should constantly be watching their backs. An element of defensive practice is a good idea.
With Low-Back Pain, Sometimes Little Things Matter
Typical treatments for low back pain involve large muscles like the quadratus lumborum, iliopsoas, and piriformis. However, there are situations when a very small muscle, the multifidus, can play a significant role in the diagnosis and treatment of low back muscular or spinal injury.
Parker University Embraces New Era
Change is in the air at Parker University, which recently announced the selection of both a new president and a new consultant for its seminar program.
Discovery: Finding Insights and Each Other in Different Disciplines
Recently I've been thinking about all sorts of things which are hidden from our daily direct experience. That general category is what links nearly everything that catches my attention and then demands some kind of investigation.
Sleepless nights, anxiety, mood swings, euphoric energy bursts, obsessive thinking, and a strange feeling in his chest. That is what Matt was experiencing when he first entered my practice. Rather than being concerned, he was loving every minute of it.
How to Reach Your World With the Chiropractic Message
My latest effort to share chiropractic occurred in mid-May while I was sitting at an introductory parent information night for high schoolers. The IT instructor informed us that each student would be receiving a computer for all their studies.
Building Bridges with Discipline
As practitioners of traditional Chinese herbal medicine, our role is to educate patients and medical practitioners about the various safety aspects of our medicine. Medical doctors that embrace Chinese medicine want to collaborate and include Chinese herbal medicine in more aspects of clinical care to support their patients.
Constructing Our Reality, Part 2
My last article discussed perception and its relationship to the primary channels. Before we get to the channels most commonly used to treat sensory disturbances, the small intestine and triple heater, we should first talk about the bladder channel.
Billing One-on-One, Direct Patient Contact
This is often misunderstood and leads to trepidation when documenting and subsequently billing timed services.
Understanding Levels of Evidence
The concept of levels of evidence is a cornerstone of research literacy and a great starting point for understanding basic principles of how research works.
A Whole-Body Approach to Chronic Tension Headaches
Nearly every day in our practices, we see patients with chronic headaches that have not responded to traditional treatment. They present in our offices with a feeble hope that "maybe" a chiropractor can help.
Prostate Cancer Risk
A large study published in January 2016 in the American Journal of Clinical Nutrition showed that men who are vegans had a 35% lower risk of developing prostate cancer compared to non-vegan men. The study followed more than 26,346 men who are part of the Adventists Health Study-2.
Holistic Skin Care and Modern Technology
Anti-aging is a concept that we hear in reference to skin rejuvenation and growing older on a daily basis. Aging begins as soon as we are born; therefore "pro-aging" is embracing all stages of life gracefully, with vitality, wisdom, joy, and gratitude as the goal.
A Different Way of Looking at It
The way you and your chiropractic colleagues access information has changed over the past decade. According to a recent survey conducted by Dynamic Chiropractic, almost half (48 percent) of DCs read online articles on their personal computer or laptop daily.
Hip Flexor Contractures & LBP in Above-the-Knee Amputations
Patients with above-the-knee amputations (AK or AKA) are particularly prone to developing hip flexor contractures. Not to be confused with muscle tightness, contractures are a permanent shortening of tissues which cause deformity or distortion.
Low Fat vs. Low Carb & the Power of Protein
A science-based website recently posted a nice summary of 23 randomized, controlled trials from peer-reviewed journals pitting low-carb diets against low-fat diets.
Distal Style Treatment of Neurogenic Pain
Treat locally or distally? This question has frequented my thoughts for the treatment of pain throughout my acupuncture career. Each style has strengths and weaknesses, thus the versatile practitioner would do well to forgo dogmatic adherence to any one style in deference to the needs of the individual patient.
Streamline Your Front Desk
Your front office can be your greatest source of efficiency or it can be a constant bottleneck. Increasing the productivity of this area, while not sacrificing the quality of patient interaction, can be a little tricky. However, with some focused effort and intention, your front desk can keep your practice running smoothly.
July, 2014, Vol. 14, Issue 07
Licensed Massage Therapist: Profession or Hobby?
By Terry Russell
Do you run your massage therapy practice as a profession or a hobby? This is a question every therapist should ask themselves. Whether you are a therapist that is new to the industry or a therapist that has been around a while, you need to evaluate your business practice on a regular basis. Not every week, but at least once or twice a year. While you may consider yourself a professional, the way you conduct your day-to-day business may dictate differently.
Have a Plan
Do you have a business plan? I am not talking about an elaborate plan that you need for a business loan, but just a basic plan that states where you want to take your practice and how you plan to get there. Without some type of plan or route, you are merely drifting in the wind and bound to get sidelined and stranded. Time to ask yourself a few hard questions. What is the state of your current practice? What kind of growth has it seen the past year? What kind of growth do you want to see this year? What hindered your growth last year? What do you plan on doing to reach that growth?
Business plans need to be more than just about how to make more money. Don't get me wrong, making more money should be at the top of your priority list. It just shouldn't be the only thing on your priority list. In addition to your revenue potential, one needs to consider getting new clients, current client retention and how to handle what the competition is doing.
What are some easy ways to increase your revenue? By now you have probably seen countless articles on the benefits of retailing. Why is it that many massage therapists do not consider themselves as sales people? Your clients come to you for a service just like one seeks a sales person for service. Same goes for your market cashier, mechanic and everything else that you bring into your life to make it better or easier. Isn't this more than just a mere coincidence? It begins with a need for something currently missing in your life and the search for a person standing by readily to offer professional assistance.
We as massage therapists have the luxury of having access to some of the greatest products on the planet. The manufacturers in our industry work hard every day to be on the cutting edge of science and innovation. There is constantly something new being manufactured to enable massage therapists to perform at their peak level. With all of the products at our fingertips, why is there such as disconnect when it comes to our clients? When you use a new product, take time to educate your client on what you are using and the reason why. Have a small size (4oz or 8oz are always a good start) to sell if that client seems interested. Don't wait for them to ask, but let them know it comes in retail sizes perfect for home use between sessions. If you are using it and believe in it, there is a good chance your client will follow suit.
Get New Clients
How do you attract new clients? Marketing is a key factor whether in social media, print collateral or community involvement. The most successful practice neatly combines all three aspects to get their message out to the masses. Social media is a great way to spread your news and keep up with what is going on around you. Print collateral such as business cards and flyers will never go out of style. Plaster you name and menu of services everywhere your town allows. Last, but not least, been seen in your community. Chair massage is a great way to let the community experience your touch without the potential client committing. Not only will this get your name out there, but it shows your support of the community.
To maintain quality credentials as a massage therapist, continuing education for certifications and licensure empowers massage therapists to expand their current tool box, step away from the old tried and true and keep abreast of the latest in trends and lifestyles. Expanding your modalities not only expands your menu of services, but allows you to market to new communities. This constant redefining of yourself keeps you vibrant and engaged in your community. Don't you think your clients deserve to share in your educational experiences? Share in the power of that new modality you just learned. If it is a totally new modality for you, sometimes offering a short 30-minute add-on to try it works great. When is the last time you bought something on impulse just because someone gave you a sample? Client retention is critical to defining a successful profession over a hobby of a career. The sampling I mentioned above is a great way to get your current clients engaged in your practice.
How do you use your down time? Do you set aside time to work deals during the day? This takes on a twofold purpose. First, from your client standpoint, social media is a good way to offer a special to fill that last minute cancellation or vacant spot on the schedule. Blast a special for 4 p.m. today only. You'll be amazed by the people ready to take you up on a deal. Losing 10% off your normal fee is better than not making anything at all for that hour.
Are your clients curious about your modalities? It is easy to market your modality with a general description of what it is, but does your client "get it?" To make sure they do, mention potential outcomes with the service. For example, Swedish is known for relaxation but changing it up to stress reduction and stressing reduced daily tension, better sleep and lower blood pressure may peak a curious client. Describe your services as part of wellness plans with possible benefits. This new approach over the traditional descriptions help the client understand solutions instead of appearing like a sales pitch.
Know the Competition
How well do you know your competition? If you don't know what they are up to, you stand the risk of losing clients to them. Combat the risk of losing clients to your competition by providing solutions to your client needs and constantly being aware of their changing needs and patterns. Ask your client questions with the objective of creating detailed client profiles. With this knowledge regularly updated, you are in a position to create a wellness plan specifically for them and keep them away from the competition. This personal approach can lower the risk of the client shopping and build loyalty along the way. The end results should be client retention, not to mention referrals to their friends, family and co-workers.
Now that you have had the chance to look over your day to day actions, the way you market your talents and how your fill your down time, ask yourself the cold hard questions. Do you have a business plan? Do you utilize the potential retail dollars of selling them what you use? Do you educate your clients about potential new modalities? Do you offer add-on services? Do you promote yourself? Learn what the competition is doing? And lastly, do you run your massage therapy practice as a profession or a hobby?
Terry Russell has been involved in the massage community since 1999. His previous career includes being a full time therapist at Spa Palazzo in the Boca Raton Resort & Club, as well as owning a successful private practice. As the Director of Sales – Schools, Distributors & Franchises Division at Universal Companies, his efforts are now focused on bringing schools, distributors and franchises the best of equipment and supplies with outstanding customer service. For more information, visit www.universalcompanies.com.
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