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Physical Exam 101: The Hands
I am sure you are familiar with the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
Knee Pain From the Kinetic Chain
As practitioners of manual medicine, chiropractors often treat patients suffering from knee pain.
Coding for the Subluxation: ICD-9 vs. ICD-10
When I attended chiropractic school, I was taught that chiropractors approach health care differently than the traditional medical establishment.
Why You Should Include the Single-Leg Stance Test in Every Patient Assessment
The single-leg stance (SLS) test, also known as the single-limb stance test, unipedal stance test or one-legged stance / balance test, is often used in the geriatric population to assess static postural and balance control.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
By the Numbers: 3 Common Financial Mistakes With Major Consequences
Warren Buffett is on record for sharing the hidden art of becoming wealthy and making it simple enough for anyone to grasp.
Curbing Label Overwhelm
For the average consumer, reading a food package can be overwhelming: natural, organic, non-GMO, gluten free, free range ... you get the picture.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
Remembering Clarence Gonstead and 50 Years of the Gonstead Clinic
Dr. Clarence Selmer Gonstead (1898-1978) took chiropractic practice from back-alley bone setting to an understandable biomechanical science. His life was dedicated to clinical competency.
Are You a Bad Chiropractic Patient?
My father was a great DC. In fact, as you might expect, he was the doctor of chiropractic I measured all other doctors against. Sadly, he died at age 61 when I was in my early 30s.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
Vaccines and Chiropractic: Evidence-Based Medicine or Medical Dogma?
Right or wrong, the chiropractic profession has historically been against vaccinations. However, a growing trend within the profession is seeking to reverse this position.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Immunizations by Colorado DCs: Really?
You probably didn't hear about it, but back on Nov. 21, 2013, the Board of Directors of the Colorado Chiropractic Association (CCA) adopted "immunization authority" for Colorado DCs as its No. 2 legislative goal.
The Science of Stretching
In 1986, Rob DeCastella set a course record by running the Boston Marathon in 2:07:51, just 39 seconds off the world record.
Fibromyalgia: Put the Pain in Its Place
While some fibromyalgia patients respond favorably to regular chiropractic care, others experience minimal relief. Unfortunately, many of these patients must rely on pharmacological management to relieve their constant pain.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
July, 2014, Vol. 14, Issue 07
Need a Massage? Call Your Competition for an Appointment
By David Kent, LMT, NCTMB
Who do you call when you need a massage? Many therapists schedule with someone they know from school, met at work or at a seminar. However, who do your clients call when they are in crisis, need a massage and you are on vacation, a conference, unexpectedly out of town for a funeral or caring for a family member, are unable to work due to injury or just so busy you have no appointments available? Do you have a backup plan? If you cannot provide the service, whom do they call? Where else could they go? What questions will be asked? What will they see, hear, feel and smell? What techniques does the therapist integrate? What products do they use? Does the therapist offer self-care recommendations? Are Wellness Packages for regular massage treatments available? How much is a session and are they a good value? Would you consider rescheduling and referring your clients? The answers to these and many more questions are easy to learn. There is much to be learned by placing yourself into the role of the consumer.
The process helps you appreciate what the public experiences when looking for a therapist. After receiving treatments from others, you can refer with confidence based on your own personal experience. Clients are grateful for your efforts of referring to ensure they always receive care. Do not fear that your family, friends, co-workers and clients will permanently leave if you refer them to another therapist. Both my dentist and doctor, over the years on rare occasions, have referred me to other practitioners when they were out of town and I have always returned. I have referred clients to other therapists and they have also returned.
It is human nature to be curious and when a new store, restaurant or massage therapy establishment opens, people want to go check it out. If you owned a hamburger or vegan restaurant and another one opened in your area, would it be reasonable to go visit the location, experience the service and taste the food? This self-care strategy will "keep your finger on the pulse" of the various services, techniques, modalities and rates throughout your community.
Do not be intimidated to call the competition. They are open for business, happy to see you and provide the service. Have fun and enjoy the process aach time you decide the type of therapy and call a mobile therapist or go to their clinic or spa. At the end of each session, you should write a list of everything you learned about the intake process, sheets, table, hot packs, table warmer, music, techniques, modalities, packages, retail merchandise, etc. Next, list the areas of your practice that could improve based on your findings. Then, follow through and take the actions necessary to implement the changes.
You have invested a lot of time, energy and money establishing your career. There are many factors influencing consumers looking for a massage therapist in addition to location, availability, technique, quality and price. Being a consumer and paying for the session is very enlightening. There is a big difference between knowing what to do and doing what you know. Going to other therapists provides a unique perspective of the big and small things often overlooked but that are vitally important to the success of a practice. Stay informed, connected and on the cutting edge of your profession. Keep an open mind, be aware, observe, experience, learn and implement. Caring for yourself is a smart way to learn how to better care for your clients. If you are not available, pain will drive your clients to seek massage elsewhere, so be a helpful resource by guiding them to the right place. Referrals are an extension of your practice, so make each one count. Now is the time to call the competition and schedule a massage.
Editor's Note: Visit www.massagetoday.com to watch David Kent's video related to this article.
Click here for more information about David Kent, LMT, NCTMB.
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