resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Conversation With Dr. Betty Edmond
This month's column is an exclusive interview with Betty Edmond MD, newly elected CEO/President of the AOMA Graduate School of Integrative Medicine in Austin, Texas.
Qigong for Substance Abuse
It is commonly believed that substance abuse, in addition to harming one’s physiological state, hurts the spirit. There is also a belief that one’s spirit does not weaken due to substance abuse, but rather, the person finds solace in addiction due to an already weak spirit.
Low Back Pain in Running Athletes
After 7 million years of adapting to upright postures, the lumbar spine and pelvis have become remarkably adept at managing ground-reactive forces associated with running.
We Get Letters & Email
Our Country Needs Us Between Elections, Too; Continuing Care: We Aren't There Yet; Our Associations Need to Do More.
An Opportunity & a Responsibility
Nearly 80 Americans die from an opioid-related overdose every day, and spine-related pain is one of the principle drivers of opioid use. This unfortunate situation creates both an opportunity and a responsibility.
True Practice Mobility for the Chiropractic Profession
When natural disasters occur, chiropractors can literally travel to the other side of the world to offer humanitarian relief in less than a day. The chiropractor's license to legally practice, however, can't make it past the state line.
News in Brief
Updated Neck Pain & Whiplash Guideline; Attention, IHS DCs; New VP of Institutional Advancement At Palmer; N.J. DC Interns At U.S. Olympic Training Center; Chiropractic Society Of R.I. On The Front Lines.
Prepare for the End, From the Beginning: Wealth Building and Retirement with the Tao
Yin and yang flow into and out from one another continually. Beginnings become endings and endings become beginnings again. Wholeness and cycles are the nature of Tao.
Five Branches University Has First Hospital TCM Residency
Established in 1984, Five Branches University (FBU) has campuses in Santa Cruz and San Jose, Calif., which serve the communities of Santa Cruz, the Monterey Bay, and Silicon Valley.
Anti-Aging With Dr. Ping Zhang
Jennifer Waters, TCM practitioner and writer of the Acupuncture Today column, "Talking With the Masters" sat down with Dr. Ping Zhang to discuss aniti-aging with acupuncture.
Shoulder Rehab: Start With the Scapula
The scapula is an incredible display of elegance and movement within the biomechanics of human motion. It's evolved for mobility and stability in the scapulo-thoracic region, giving us the ability to do things that are uniquely human, such as throwing with accuracy.
Scar Reduction With Acupuncture & Microneedling (Part 2)
Protocols & treatment Timing
Flirting With Alternative Therapies
There are about as many adjunct therapies being marketed to acupuncturists as there are acupuncturists. While some may remain purist in their application of traditional Chinese medicine, others choose to explore new horizons of treatment.
The Acupuncture Channel System (Part 1)
The earliest Chinese reference to channels is in the Mawangdui Medical Manuscripts,1 which are dated to the Warring States period of the Zhou Dynasty (475 BC-221 AD). The text presents 11 channels. There are no acupuncture points listed in those channels.
The Case Report: A Valuable Tool
Case reports are a valuable form of descriptive research. The most basic form of practice-based research, a case report is a detailed account of the history, presenting symptoms, assessment, observations, treatment and follow-up of an individual patient, discussed in the context of prior and potential future research.
Another Step Forward for Chiropractic
Chiropractic is now available to 86,000-plus Latter-Day Saints missionaries and you are invited to become a provider. LDS membership in not required; our only concern is that our missionaries get the best quality care available.
Crow Like the Rooster
As we welcome in the Year of the Rooster, we look at some of its major characteristics: confidence and communication, which suits the image we have of the Rooster...strutting in the farmyard, crowing to the others that it's time to wake up.
Let's Clear Up the Collection Confusion
This is an often-misunderstood practice swirling with misinformation. First, a few basics: Insurance is a contract between the patient and the insurance company. The insurance company is simply making a payment for services or care on behalf of the patient.
A New Year and Vision for the ACA
Inadequate pain management coupled with the epidemic of prescription opioid overuse and abuse has taken a severe toll on the lives of millions of people in the United States. Every day, more than 1,000 people are treated in the ER for misusing prescription opioids.
The winter season is upon us and offers unique challenges for the clinician and patient alike. To effectively navigate through the winter season there are two main TCM medicinals, Huang Qi and Gan Jiang, to consider, as well as two important formulas which feature these two TCM treasures.
An Education in Gluten Sensitivity
A relatively new syndrome officially documented as non-celiac gluten sensitivity (NCGS) or gluten sensitivity (GS) was officially recognized and published in the new list of gluten-related disorders in 2012.
Nutrition for Menopause: Front-Line Therapy for All Phases
Of all the changes women experience during their reproductive life, there is no doubt the most dreaded are the three phases of menopause. This is not surprising since all of the symptoms associated with menopause are replete with unpleasantness.
July, 2014, Vol. 14, Issue 07
Need a Massage? Call Your Competition for an Appointment
By David Kent, LMT, NCTMB
Who do you call when you need a massage? Many therapists schedule with someone they know from school, met at work or at a seminar. However, who do your clients call when they are in crisis, need a massage and you are on vacation, a conference, unexpectedly out of town for a funeral or caring for a family member, are unable to work due to injury or just so busy you have no appointments available? Do you have a backup plan? If you cannot provide the service, whom do they call? Where else could they go? What questions will be asked? What will they see, hear, feel and smell? What techniques does the therapist integrate? What products do they use? Does the therapist offer self-care recommendations? Are Wellness Packages for regular massage treatments available? How much is a session and are they a good value? Would you consider rescheduling and referring your clients? The answers to these and many more questions are easy to learn. There is much to be learned by placing yourself into the role of the consumer.
The process helps you appreciate what the public experiences when looking for a therapist. After receiving treatments from others, you can refer with confidence based on your own personal experience. Clients are grateful for your efforts of referring to ensure they always receive care. Do not fear that your family, friends, co-workers and clients will permanently leave if you refer them to another therapist. Both my dentist and doctor, over the years on rare occasions, have referred me to other practitioners when they were out of town and I have always returned. I have referred clients to other therapists and they have also returned.
It is human nature to be curious and when a new store, restaurant or massage therapy establishment opens, people want to go check it out. If you owned a hamburger or vegan restaurant and another one opened in your area, would it be reasonable to go visit the location, experience the service and taste the food? This self-care strategy will "keep your finger on the pulse" of the various services, techniques, modalities and rates throughout your community.
Do not be intimidated to call the competition. They are open for business, happy to see you and provide the service. Have fun and enjoy the process aach time you decide the type of therapy and call a mobile therapist or go to their clinic or spa. At the end of each session, you should write a list of everything you learned about the intake process, sheets, table, hot packs, table warmer, music, techniques, modalities, packages, retail merchandise, etc. Next, list the areas of your practice that could improve based on your findings. Then, follow through and take the actions necessary to implement the changes.
You have invested a lot of time, energy and money establishing your career. There are many factors influencing consumers looking for a massage therapist in addition to location, availability, technique, quality and price. Being a consumer and paying for the session is very enlightening. There is a big difference between knowing what to do and doing what you know. Going to other therapists provides a unique perspective of the big and small things often overlooked but that are vitally important to the success of a practice. Stay informed, connected and on the cutting edge of your profession. Keep an open mind, be aware, observe, experience, learn and implement. Caring for yourself is a smart way to learn how to better care for your clients. If you are not available, pain will drive your clients to seek massage elsewhere, so be a helpful resource by guiding them to the right place. Referrals are an extension of your practice, so make each one count. Now is the time to call the competition and schedule a massage.
Editor's Note: Visit www.massagetoday.com to watch David Kent's video related to this article.
Click here for previous articles by David Kent, LMT, NCTMB.
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