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The Need for a New Medical Model: A Challenge for Biopsychosocial and Ecopsychologica Medicine
Chinese medicine speaks of alignment between humans, heaven and earth. It is a complex view with a focus upon relationship. These are comprehensive ideas with no specific terms in contemporary medical practice.
Expanding Access, Branch by Branch
The big news coming from Capitol Hill isn't merely the recent introduction of a pair of bills designed to expand chiropractic services in the Veterans Affairs and military health care systems; after all, similar legislation has made its way through Congress before, never reaching the Oval Office for presidential signature.
B Vitamins Improve Memory, Prevent Brain Atrophy
The 2010 OPTIMA study showed that the accelerated rate of brain atrophy in elderly with mild cognitive impairment could be slowed via supplementation with homocysteine-lowering B vitamins, which included folic acid, vitamin B12 and vitamin B6.
Treating Beyond Pain
More often than not, when a patient presents to the office, it is for a pain complaint. Headache, neck pain, low back pain, sciatica, carpal tunnel... The pain is often the focus of the patient's mindset, and they don't often have any thought of what comes after the pain.
Impacting Chiropractic's Future With Technology
When it comes to electronic health records (EHR), Robert Moberg and Dr. Steven Kraus are two of the leading industry experts on the topic.
A Well-Kept Secret: 5 Element Acupuncture, Part II
Supervising acupuncture interns at a TCM college, it has always struck me how funny it is to hear the clinic manager tell the patients that the Five Element clinic specializes in treating emotions, as if patients with physical pain have no emotions!
Interpersonal Skills 101: Enhancing the Value of Our Patient Interactions
Recently, I read an interesting article in our local newspaper titled "The Value of Human Interaction." The article presented comments from a senior editor for Fortune magazine who discussed "Civility in the Business World."
An Excerpt from TCM Case Studies: Pediatrics
This excerpt is reprinted with permission from Jamie Wu. TCM Case Studies: Pediatrics was released in 2014 by People's Medical Publishing House.
There Really is No Room for Sexism
Recently, Matteo* (a transgender male) approached me during a break in an advanced shiatsu class in Berlin where he was one of two men in a group of 20 women. "Pamela. Don't forget to remind the translator to include male endings."
Synergy Doesn't Happen in Silos: Acupuncture in Hospitals and Other Healthcare Settings
As acupuncture and traditional East Asian medicine continue to intersect and integrate with biomedical approaches, the conversation about integration expands and becomes richer.
Avoid Random Treatment of Trigger Points (Part 2)
We must acknowledge that the fascia, which surrounds literally everything in our bodies, including every muscle fiber, is more than just a covering.
The Way We Are Designed: A Conversation with Gil Hedley, PhD
I was first introduced to the work of Gil Hedley by Tom DiFerdinando. He gifted me Gil's DVD series.
TCM Congress in Rothenburg is Largest in Western World
In the medieval town of Rothenburg, deep set within the Bavarian countryside in Southern Germany, the TCM Kongress Rothenburg each year draws around 1.200 participants from more than 40 different countries to attend the biggest TCM conference in the Western world.
Converting More Patients to Your Practice
In 2013 and 2014, the theme was "the money is in the list." This meant that if you had a big email list, you were really making some "cha-ching." Unfortunately, having thousands of emails doesn't equate to thousands of dollars in profit.
Low Back Pain: Posture and Movement Analysis
When performing static and dynamic movement analysis of the lumbopelvic hip area, begin with standing visual posture analysis of the pelvis, and then perform lumbar range of motion and assess what you might see during normal versus abnormal lumbar flexion motion.
Atypical Femoral Fractures and Bisphosphonate Use: What to Watch For
Bisphosphonates (BP) are popular drugs, with more than 8 billion in sales in 2008; however, profits have declined as patents began expiring. Nonetheless, BP remain the most commonly prescribed drugs for patients at risk of osteoporotic fractures, with several million prescriptions written every year.
Will You Be an Amplifer or a Mute?
These times are changing, and changing quickly. There have been many challenges to this profession throughout the past few years. The challenge is to talk, then talk and talk some more about this medicine.
The Dietary Supplement Research Dilemma
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
A Reality Check – and a Chance to Educate
Imagine working in the public relations department of nutrition retailer General Nutrition Corporation (GNC) and reading the The New York Times announce...
Recreational Cannabis Use and TCM
Many people are drawn to cannabis for its effects physically, mentally and emotionally. Medically, cannabis has some legitimate uses, however the scope of this article is limited to the recreational use of cannabis.
Primary Spine Care: Addressing Concerns & Criticisms
The Dec. 1, 2013 issue of Dynamic Chiropractic included an article describing the implementation of a training program for primary spine practitioners (PSP) within a metropolitan region and supported by a large BC/BS plan.
July, 2014, Vol. 14, Issue 07
Need a Massage? Call Your Competition for an Appointment
By David Kent, LMT, NCTMB
Who do you call when you need a massage? Many therapists schedule with someone they know from school, met at work or at a seminar. However, who do your clients call when they are in crisis, need a massage and you are on vacation, a conference, unexpectedly out of town for a funeral or caring for a family member, are unable to work due to injury or just so busy you have no appointments available? Do you have a backup plan? If you cannot provide the service, whom do they call? Where else could they go? What questions will be asked? What will they see, hear, feel and smell? What techniques does the therapist integrate? What products do they use? Does the therapist offer self-care recommendations? Are Wellness Packages for regular massage treatments available? How much is a session and are they a good value? Would you consider rescheduling and referring your clients? The answers to these and many more questions are easy to learn. There is much to be learned by placing yourself into the role of the consumer.
The process helps you appreciate what the public experiences when looking for a therapist. After receiving treatments from others, you can refer with confidence based on your own personal experience. Clients are grateful for your efforts of referring to ensure they always receive care. Do not fear that your family, friends, co-workers and clients will permanently leave if you refer them to another therapist. Both my dentist and doctor, over the years on rare occasions, have referred me to other practitioners when they were out of town and I have always returned. I have referred clients to other therapists and they have also returned.
It is human nature to be curious and when a new store, restaurant or massage therapy establishment opens, people want to go check it out. If you owned a hamburger or vegan restaurant and another one opened in your area, would it be reasonable to go visit the location, experience the service and taste the food? This self-care strategy will "keep your finger on the pulse" of the various services, techniques, modalities and rates throughout your community.
Do not be intimidated to call the competition. They are open for business, happy to see you and provide the service. Have fun and enjoy the process aach time you decide the type of therapy and call a mobile therapist or go to their clinic or spa. At the end of each session, you should write a list of everything you learned about the intake process, sheets, table, hot packs, table warmer, music, techniques, modalities, packages, retail merchandise, etc. Next, list the areas of your practice that could improve based on your findings. Then, follow through and take the actions necessary to implement the changes.
You have invested a lot of time, energy and money establishing your career. There are many factors influencing consumers looking for a massage therapist in addition to location, availability, technique, quality and price. Being a consumer and paying for the session is very enlightening. There is a big difference between knowing what to do and doing what you know. Going to other therapists provides a unique perspective of the big and small things often overlooked but that are vitally important to the success of a practice. Stay informed, connected and on the cutting edge of your profession. Keep an open mind, be aware, observe, experience, learn and implement. Caring for yourself is a smart way to learn how to better care for your clients. If you are not available, pain will drive your clients to seek massage elsewhere, so be a helpful resource by guiding them to the right place. Referrals are an extension of your practice, so make each one count. Now is the time to call the competition and schedule a massage.
Editor's Note: Visit www.massagetoday.com to watch David Kent's video related to this article.
Click here for more information about David Kent, LMT, NCTMB.
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