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News In Brief
A "Modern" Business Model. Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon - at least for one business.
Insomnia Treatment Based on the Yu Theory
In recent years, acupuncture has risen in popularity as a form of alternative or supplemental medicine for the treatment of many different types of disorders.
Chiropractic: A Great Fit for the White House
Dr. Eric Kaplan is a New York Chiropractic College alumnus; a No. 1 best-selling author whose books include Awaken the Wellness Within and The 5 Minute Motivator; a chiropractor for professional sports teams and elite athletes; and even served as an advisor under the Clinton Administration to the President's Council on Sports & Physical Fitness.
Good Works at the Canandaigua VA
Faculty and students of the Finger Lakes School of Acupuncture and Oriental Medicine (FLSAOM) of the New York Chiropractic College have provided acupuncture to veterans at the Veterans' Administration Medical Center (VAMC) in Canandaigua, New York since September of 2007.
What's Bugging You? Probiotics and Your Health
An estimated 100 trillion microorganisms representing more than 500 different species inhabit every normal, healthy bowel. Gut-dwelling bacteria keep pathogens in check, aid digestion and nutrient absorption, and contribute to immune function.
How to Correct a Cuboid Subluxation
Cuboid subluxation is a poorly recognized condition, even though it is not uncommon. It has been described in the literature under various names: cuboid subluxation, cuboid syndrome, locked cuboid, dropped cuboid, cuboid fault syndrome or peroneal cuboid syndrome.
Making Sense of Liver Regulation
In Chinese medicine, the liver has the function of moving and storing qi and blood. In its moving function, the liver smoothly distributes qi and blood to the tendons, muscles and flesh through microcirculation.
Shedding Light on the Benefits of Heliotherapy
I can't imagine anyone not feeling good strolling in the sun on a beautiful spring day. The sun is responsible for all life on earth and is best illustrated along the equator touting the richest biodiversity on the planet, in stark contrast to the Arctic Circle and South Pole.
Treating the Terrain of Chronic Sinus Infections
Chronic sinus infections can be stubborn to treat, but the therapeutic path forward can be simplified when utilizing three distinct treatment principles which take into account the terrain of the body, and the way in which microbes grow.
Help Save an Important Chiropractic Landmark
The chiropractic profession has a splendid and varied history. Sadly, many landmarks have been lost to bulldozers and wrecking crews, such as the Ryan Building, Little-Bit-O-Heaven, Spears Chiropractic Hospital, and Clearview Sanitarium.
Waist Circumference: A Conversation Starter (Part 2)
Now let's discuss the clinical approach to reducing WC and implementation in today's chiropractic practice. The primary intervention centers around dietary modification and lifestyle habits aimed to reduce adiposity, improve insulin sensitivity and ultimately, diminish systemic metabolic dysfunction.
Give Your Patients the Ergonomic Advantage
Prolonged sitting contributes to low back pain and is a health risk. When I discuss my POLITE technique practice recommendations with patients, ergonomics may be last, but not least!
Caring for Refugees in Greece
At the beginning of 2016 I had no idea what was in store for me, but I was looking forward to a personal retreat on the Greek island of Paros; a graduation gift to myself after 22 years of motherhood, and four-plus years of Chinese medicine school.
Treating LBP the Right Way: Think Natural
An updated clinical practice guideline from the American College of Physicians (ACP) recommends spinal manipulation and other non-invasive, non-drug therapies as first options for acute, subacute and chronic low back pain, rather than pain medications, as stipulated in the original 2007 guideline.
The Chiropractor's Guide to CRISPR
Science magazine's "Breakthrough of the Year" award for 2015 was described as "the gene-editing tool called CRISPR." CRISPR stands for "clustered regularly interspaced short palindromic repeats."
5 Ways to Enhance Your Family Practice
Every practice has a personality style. A practice that caters to athletes, PI cases or adults, for example, projects differently to patients than a family wellness practice.
Toxicity & Kids: The Importance of Environmental Intake
The old adage is true that children are not little adults. Traditional Chinese medicine (TCM) has long known that the physiology of children is unique, as are the diseases that plague them.
NSAIDs No Better Than Placebo for Spine Pain
A meta-analysis of randomized, placebo-controlled trials comparing the efficacy and safety of NSAIDs with placebo for spinal pain concludes that among 6,065 spine pain patients, "NSAIDs reduced pain and disability, but provided clinically unimportant effects over placebo."
Scope of Chiropractic Practice: Why Now Is the Time to Expand
In my January article, "Scope of Chiropractic Practice: Is It Time for Change?" I discussed the use of the term primary spine care practitioner, the loss of privileges to diagnose in Texas, and the fact that the definition of "chiropractic" varied from state to state.
Integrative Cardiology: The Heart of TCM & Western Medicine
Patient centered therapy is a growing trend in hospitals that are expanding to boutique services.
The First (Only) Choice for Spinal Pain
The study on NSAIDs for spinal pain summarized on the front page of this issue is intriguing on a number of levels, the most obvious being the conclusion that "compared with placebo, NSAIDs do not provide a clinically important effect on spinal pain, and six patients must be treated with NSAIDs for one patient to achieve a clinically important benefit in the short-term."
July, 2014, Vol. 14, Issue 07
Need a Massage? Call Your Competition for an Appointment
By David Kent, LMT, NCTMB
Who do you call when you need a massage? Many therapists schedule with someone they know from school, met at work or at a seminar. However, who do your clients call when they are in crisis, need a massage and you are on vacation, a conference, unexpectedly out of town for a funeral or caring for a family member, are unable to work due to injury or just so busy you have no appointments available? Do you have a backup plan? If you cannot provide the service, whom do they call? Where else could they go? What questions will be asked? What will they see, hear, feel and smell? What techniques does the therapist integrate? What products do they use? Does the therapist offer self-care recommendations? Are Wellness Packages for regular massage treatments available? How much is a session and are they a good value? Would you consider rescheduling and referring your clients? The answers to these and many more questions are easy to learn. There is much to be learned by placing yourself into the role of the consumer.
The process helps you appreciate what the public experiences when looking for a therapist. After receiving treatments from others, you can refer with confidence based on your own personal experience. Clients are grateful for your efforts of referring to ensure they always receive care. Do not fear that your family, friends, co-workers and clients will permanently leave if you refer them to another therapist. Both my dentist and doctor, over the years on rare occasions, have referred me to other practitioners when they were out of town and I have always returned. I have referred clients to other therapists and they have also returned.
It is human nature to be curious and when a new store, restaurant or massage therapy establishment opens, people want to go check it out. If you owned a hamburger or vegan restaurant and another one opened in your area, would it be reasonable to go visit the location, experience the service and taste the food? This self-care strategy will "keep your finger on the pulse" of the various services, techniques, modalities and rates throughout your community.
Do not be intimidated to call the competition. They are open for business, happy to see you and provide the service. Have fun and enjoy the process aach time you decide the type of therapy and call a mobile therapist or go to their clinic or spa. At the end of each session, you should write a list of everything you learned about the intake process, sheets, table, hot packs, table warmer, music, techniques, modalities, packages, retail merchandise, etc. Next, list the areas of your practice that could improve based on your findings. Then, follow through and take the actions necessary to implement the changes.
You have invested a lot of time, energy and money establishing your career. There are many factors influencing consumers looking for a massage therapist in addition to location, availability, technique, quality and price. Being a consumer and paying for the session is very enlightening. There is a big difference between knowing what to do and doing what you know. Going to other therapists provides a unique perspective of the big and small things often overlooked but that are vitally important to the success of a practice. Stay informed, connected and on the cutting edge of your profession. Keep an open mind, be aware, observe, experience, learn and implement. Caring for yourself is a smart way to learn how to better care for your clients. If you are not available, pain will drive your clients to seek massage elsewhere, so be a helpful resource by guiding them to the right place. Referrals are an extension of your practice, so make each one count. Now is the time to call the competition and schedule a massage.
Editor's Note: Visit www.massagetoday.com to watch David Kent's video related to this article.
Click here for previous articles by David Kent, LMT, NCTMB.
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