Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
June, 2014, Vol. 14, Issue 06
Till Debt Do Us Part
By H. William Wolfson, DC, FICC, MS
Individuals may view the concept of debt differently. The ability to eliminate debt may prove to be daunting due to the lack of understanding the true and final costs of borrowing and not setting goals on how best to approach the task of its elimination.
When I graduated from chiropractic college in 1981, loan rates at banks were 18% to 21%. However, the need to obtain money was an important and necessary action step to open an office. It is the same goal for you when you finish your massage education and are thinking about opening your own massage practice. Realizing it takes time to establish a practice, the decision to open with bare bone (no pun intended) necessary equipment and making the office as inviting and functional as possible vs. grandiose and opulent was paramount. As earned income became available, better equipment, decorating, more staff, etc. could be added. One's goal is to meet monthly expenses. This entails becoming diligent by keeping expenses low and saving where possible, but without sacrificing quality of service.
A priority after paying all monthly expenses is developing a financial cushion for unexpected expenses by funding a three to six month emergency account. Opening and depositing into separate bank accounts for office, personal, tax and emergency expenses allows for paying and funding specific needs. Reducing debt, i.e., credit card balances or school and office loans can be the next goal. An option is to get rid of smaller amounts of debt, even if it is at a lower interest rate vs. paying down larger debt at higher rates. The ability to reduce debt and the number of loans may serve as a catalyst to help you remain on track and further reduce remaining debt owed. Essentially, beginning the process entails adding an additional payment earmarked specifically to principal thereby reducing the outstanding loan and ultimate payoff period. In addition, make sure to pay the required monthly payments of all outstanding loans.
Ultimately, reducing debt and continuing to save requires staying the course; paying credit cards in full when due, exploring life insurance opportunities by leveraging the premium for necessary coverage and possible cash value, saving for your children's education, contributing to a retirement fund, etc. If you are self employed or have access to a company plan, it is prudent to begin participating in a qualified retirement plan as early as possible. Becoming diligent and aware of income vs. expenses and modifying your plan as needed, allows for being profitable and remaining aware of investing and saving opportunities. Asking for help and guidance from professionals including a Certified Financial Planner, accountant or an estate attorney may prove to be a wise decision. After a thorough review, everyone should understand your needs, goals and risk tolerances for investing, saving, estate planning or charitable giving.
Despite some pundits stating debt is okay to maintain, becoming debt free allows you to share time and thoughts freely without fear of being buried under the burden of debt. Volunteering your time and giving financial assistance to causes which align with your mantra is good for you and the charity. Financial health may be compared to being on a diet. If you spend more than you earn, you develop debt. If you save more than you spend, you have a surplus and possess opportunities to explore and share. Placing yourself on a financial diet takes commitment, diligence, fortitude and goals. The journey begins after you take the time to examine where you are and where you want to be, speaking with professionals who understand your goals, and sticking to your plan!
H. William Wolfson, DC, FICC, MS, obtained his Masters of Science (MS) Personal Financial Planning from The College for Financial Planning and is a candidate for CFP® professional certification. Dr. Wolfson remains active and engaged in chiropractic by volunteering his time as NY Delegate to the American Chiropractic Association and serving on assorted committees. He is also a board member of the New York State Chiropractic Association. Dr. Wolfson participates on assorted committees with the Financial Planning Association LI chapter. Dr. Wolfson retired after twenty seven years of active practice and may be reached at
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