Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
June, 2014, Vol. 14, Issue 06
Socializing in Your Slippers: Building a Virtual Village
By Kimberly Thompson, LAc
When I graduated college, I had grandiose dreams of becoming an amazing acupuncturist. I wanted to build a great practice and make a good living. For four years, 13 semesters to be exact, I had a spreadsheet.I always knew exactly how many classes I still needed to take and how long it would take for me to complete them. If I wasn't studying, I spent my time imagining how life would be "after college." I created an image in my mind of the perfect community for my family. It had four seasons; hunting, camping, fishing, affordable housing, a hometown feel, a university and an airport.
The lifestyle I wanted to enjoy was perfectly planned and based on how many patients I would eventually treat. I'd done the math, crunched the numbers and laid out a plan. I would become a specialist in chronic pain, pregnancy and pediatrics. I had rubbed shoulders with the best while I was in school and I'd continue to do the same in my career. I wanted to continue learning and growing, with the end goal of someday retiring and teaching other acupuncturists the things I'd learned. The picture was perfect. I bet many of you have had these same plans as you navigated chiropractic college and prepared to venture into your practices.
How the Story Begins
I found the perfect community that fit my vision precisely. I had everything I wanted for my family and my practice. Well, almost everything ... My plan would involve moving far away from California after graduation. This was a bit scary. California was my hub. If I ventured into the great unknown (beyond California), who would I turn to for support, to discuss cases, get clinical advice and learn new techniques? I thrive on continual growth. Could I do that in a small town without any other practitioners? I had a decision to make. My opportunities to rub shoulders with colleagues would be few and far between. I did not want to become a boring practitioner who wasn't progressing in the field. I knew that if I wanted to teach someday, I would need to develop those relationships. On the flip side, I also knew that my family would do best in the community I had chosen.
I was apprehensive, but the decision was made. My family came first. I settled — knowing that I couldn't have it all, but the decision I was making was good. I was getting 90 percent of what I wanted. Maybe I'd create a new "happily ever after," and move back to the hub once my kids were grown.
The Next Chapter
Now that I was done with school, I had plenty of time on my hands. My kids introduced me to Facebook. I thought it was a good way to keep up with family back in California. Little did I know that the AMAZING, beautiful world of social media would allow me to change the ending of my life story!
Who knew Facebook, LinkedIn and Twitter could open so many opportunities to rub shoulders with pracitioners all over the world. No longer was I alone in Idaho! Social media changed the way I communicated with colleagues. As it turned out, I have friends and associates who answer questions and give advice instantaneously.
Let me share what I've learned.
A Place to Rub Shoulders
There are social media groups to fit the interest of any practitioner, whether it be your alumni group or groups with specific interests such as Acupuncture, Building your Dream Practice, Microcurrent, etc. It's all out there.
Social media isn't just for socializing with your family. Some call it a waste of time, but I have found it a valuable resource for connecting with fellow practitioners. One group I belong to has more than 6,300 following practitioners. I love "rubbing shoulders" with so many amazing practitioners who share their advice openly, many of which are BIG names in my field. It's a great place to stay up on anything that is new or changing. I can't tell you how often I've been able to read advice directly from practitioners.
If I have a question, there are always immediate answers. The advice you receive through practitioners on social media will often include personal clinical experience along with references and resources on how to study a subject deeper. Sometimes, there are even heated discussions and differing opinions relating to the politics of our profession. (This makes me feel like I'm back in California with my colleagues!) You can learn about anything you want through social media. Here are a couple of interesting topics that have shown up in my feeds within the last few months:
The archived conversations have proven to be an amazing resource. The search tool allows you to quickly bring up conversations that may even be two or three years old. I've found some really great clinical pearls of wisdom hidden behind that little looking glass.
I keep a file in my computer called "Treatment Strategies." In this folder, I keep notes for things I've searched and things I've learned from practitioners via social media. Some of the notes I've saved include: fibromyalgia, frozen shoulder, Multiple Sclerosis and sprained ankle.
Getting Your Name Out There
I've seen many up and coming big names get their start through social media. Have you heard of Medigogy? Medigogy is defined as the study of health and wellness via online media. It is a great resource. I did an interview with Dr. Lorne Brown, the owner of Medigogy.com, and I was pretty impressed.
First, he explained how Medigogy helps practitioners build their knowledge, for free, by offering one-hour lectures from a plethora of great instructors. For example, he offers one-hour webinars from practitioners all over the world who have clinical experience to share with colleagues. These webinars are archived on his website, ready to teach people like me (in Idaho) who want to learn, but don't want to travel.
Finally — once we, the practitioners, decide the new up and coming teacher is awesome, (because of our reviews) he takes them to a higher level and helps them to create a name for themselves by teaching more webinars through Medigogy as well as expanding into the field of paid seminars through a sister company offering CEU/PDA credit. Lorne says Medigogy has an "Oprah effect" in that after offering one to three webinars, the speakers experience spikes in book sales and they receive invitations to lecture internationally at conferences.
In Medigogy's free learning website, you will find free educational video training. You will also find amazing up and coming practitioners teachers. What a great way to learn. It's free, it's relevant and I can do it from Idaho!
How does the story end? The dramatic changes in the world of communication has allowed me to build a life I didn't even know was possible. My learning opportunities are infinite —which makes my potential unlimited. And yours, too!
There was a time in my life when I was willing to settle. Not anymore. Technology allows me to see bigger and to be better without compromise. I'm not just big on technology for communication. Technology is great in your practice as well. With a changing world, technology makes us better practitioners in every way imaginable.
I won't wait until I'm retired to teach; I can do that now — in my slippers. Maybe I'll inspire others to embrace all forms of technology in their practices. I can live anywhere and do anything I want, and so can you!
Kimberly Thompson is a busy wife and mother of 9 children. She and her family reside in Meridian, Idaho. In her spare time, she enjoys cooking, sewing, camping, fishing and casual bike rides. Follow Kimberly's page on LinkedIn: Acupuncture Technology, her blog at Miridia Technology miridiatech.com/news/ and @acukimberly. She can be reached at
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.