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Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
June, 2014, Vol. 14, Issue 06
Building the Ultimate Massage Room
By Terry Russell
We as massage therapists dream of having our own treatment room, especially when we are schlepping our table across town to an appointment. Furnishing our own rooms with the best of the best is a closely held dream and for many, making this dream a reality comes later in our careers.What to do with that empty nest bedroom? That unfurnished bonus room? That really good deal advertised at the local market for "space available."
When making a list of the items found in your dream massage room, it's always good to include everything you can think of to enhance your practice, as well as everything that will make your life easy. From there, prioritize the items on the list from, "I desperately need," to "I desperately want." Be honest here as there is no room for greediness in your new room.
Equipment and Furniture
Let's take a look at equipment and furniture used in treatment rooms. Keep in mind, at this point these are in no particular order. Starting with the obvious, the table needs to be considered. Is your current table in good shape? Does it squeak, creak, crack or moan? Is it still rugged or do you find it a little wobbly at times? Are the legs still attractive or do they have the used look with scratches and dents? These are the important things. The things your clients see, feel and hear. The things your clients will remember and share with their friends. If your current table is still good, with a little cover make over you can make it look clinic/spa ready.
If your current table has seen better days, then it is definitely time to consider a new purchase. Stationary tables make a great statement on your behalf and do not have to be expensive. Manual adjusting stationary tables are quite affordable and come with many options to fit nearly any budget. This is a capital expense so keep your receipts, record the day it goes in service and share this information with your tax accountant. While adding an electric adjusting option will increase your cost, there are several options to consider while making sure you add the best option for your budget. There are basically three types of stationary tables:
To decide on the proper table take a hard look at your modalities and see what options would better fit your style. Also, consider not only your current clientele, but the future clients and their needs. A little planning ahead can help maximize your new table.
In addition to the table, a rolling stool works nicely in a stationary room. Again, a few options come to play. Some come with a back, without a back or a removable back. Some manufacturer's give you height options as well. The shorter range stools work better in a pedicure environment, while the taller, more standard range performs better for massage and esthetics. Also available for your comfort choice are round bottoms, square bottoms and saddle seats.
Now, on to the fun stuff. The things that before your stationary room were only accessories and that as a mobile therapist you learn to learn without. Stone warmers are a great addition. The six quart will work, but the 18 quart is multi-talented. It can double as a towel warmer if you don't have one and also heat your oils and lotions. A good alternative to stone warmers are the self-heating stones. A pair of these will stay warm allowing you to perform a full massage with just two stones. The beautiful way they charge may intrigue your client into upgrading to a stone massage. These also work great when you only need a stone or two for deep tissue work.
If the budget allows, a towel warmer is an excellent addition to any room and any modality. Towel warmers come with several options and sizes. Basic options include a side open door (like a refrigerator) or a pull down door (like your stove); some have a UV Sterilizer light and a choice of a single or double wire rack option. Towel warmers also come in colors with the most popular being white, chocolate or stainless. Warm towels are a great ending touch for Swedish and a recovery touch in deep tissue.
Oils and Lotions
Now that we have things heating up in the treatment room, don't forget your oils and lotions. There is an option to fit your style by choosing between single bottles, double, triple or quad holder. Also, the unit comes in white, gel colors and stainless. This is a good investment to always be able to treat your client to warm lubricants.
Paraffin warmers allow a nice add-on to earn you extra money and do not take up much space in a treatment room. Smooth the rough hands and heels of your clients, as well as ease joint tension with warm paraffin. This purchase can also go for self-care to ease your over worked hands and to ensure you always have soft hands to work on your clients. Dual benefits to your clients and yourself make this a product to put on the "must-have" list.
Now that you are stationary, why not take advantage of the many bolster sizes and shapes that are available. No longer do you have to make one size fit all. A few different sizes and shapes can make your massage flow smoother and bring even more comfort to your client. Options include, full round, half round, semi round, fluffy and ladies comfort to name a few.
With all the new equipment in the room, now comes the daunting task of storing them neatly while keeping access to them. A trolley or cart is a good supplement to any room. The options are vast with trolleys. The frames are either a lightweight poly, metal or wood. It can come as simple as two shelves and as complex as three shelves, a drawer and a power surge strip. Depending on your needs and space, you can get a trolley that will store your equipment while giving you easy access with a professional touch.
While you are creating the ultimate room for your comfort and ease, don't slight your customer. Be sure to include a hook and clothes hanger for their clothes/robe. A chair is always a nice touch in case they need to sit down while removing their shoes. Consider adding a small tray or bowl to hold their rings, watches, bracelets and necklaces. If room permits, a small step stool is always handy for the shorter or older clientele to help on and off the table.
This is just the tip of the iceberg for your new room. As you settle in the new space, more things will come to mind. The second list could include the expansion phase.
For this initial phase, it's time to prioritize what we have so far. It goes without saying the table comes first. If your table is in good shape then on to the items for the rest of the room. I would suggest the first half of the list be devoted to you and your client's needs and the second half devoted to your wants. At this phase, list everything you can think of. Prioritizing is a personal thing and there is no clear cut solution on what should go where. After you have prioritized the list, set it aside for a day or two, then go back and see if the order you have still makes sense.
Once you have a prioritized list, time to source your potential purchases. Always check with more than one company. Our industry has the luxury of having several multi-line distributors and manufacturers that can offer you competitive quotes. Don't be afraid to ask for a discount. While discounts are not always available, sometimes a company can offer savings, especially on larger orders. Freight and shipping cost are not easily discounted, but always ask for options, especially when talking stationary tables that ship by tractor and trailer. Most equipment quotes are guaranteed for at least thirty days, plenty of time for you to research your buying options. Most importantly, get your quote in writing. This will make it easy for you to compare cost and lead times.
So whether moving into that permanent room for the first time, expanding to a second room or still dreaming of the day you get your own treatment room, dream big, start a list, prioritize and work to make that dream come true.
Terry Russell has been involved in the massage community since 1999. His previous career includes being a full time therapist at Spa Palazzo in the Boca Raton Resort & Club, as well as owning a successful private practice. As the Director of Sales – Schools, Distributors & Franchises Division at Universal Companies, his efforts are now focused on bringing schools, distributors and franchises the best of equipment and supplies with outstanding customer service. For more information, visit www.universalcompanies.com.
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