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MPA Media Wins 7 Publishing Awards
MPA Media, publisher of Dynamic Chiropractic and DC Practice Insights, among other titles, has been recognized for editorial and design excellence with an unprecedented seven publishing awards by the American Society of Business Publication Editors (ASBPE), the nation's largest organization for business-to-business publications.
News in Brief
National Chiropractic Health Month: Be Proactive; Collegiate Roundup: Academic Appointments at Parker, Logan.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
Waking Up the Gluteus Maximus
In previous articles in this series, we expounded on the importance of the gluteus maximus (GM) in athletic performance and protecting the knee from injury. We also know there is a link between iliotibial band syndrome and GM weakness.
Why Young People Need Chiropractic Now More Than Ever
According to a recent study published in BMC Musculoskeletal Disorders, "It is now widely acknowledged that neck pain (NP), mid back pain (MBP), and low back pain (LBP) (spinal pain) start early in life and that the lifetime prevalence increases rapidly during adolescence to reach adult levels at the age of 18."
9 Common Causes of Thyroid Imbalance and How You Can Help
How you sleep, how easily you wake up, and how much energy and stamina you have during the day are directly related to levels of the thyroid hormones.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
Chiropractic Research in Review
Chiropractic Treatment of Lateral Epicondylitis; Cost / Benefit Analysis: Different Doses of SMT for Low Back Pain; Imaging for Occult Rib and Costal Cartilage Fractures; Treating Neck Pain: Thoracic Thrust Manipulation vs. Non-Thrust Mobilization.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
Pain Underfoot: Metatarsalgia
Foot pain can interfere significantly with normal activities and severely limit participation in sports. Metatarsalgia is foot pain involving the metatarsal bones in the forefoot – the complaint of pain on the bottom of the ball of the foot.
CCE Finally Takes a "Baby Step" Toward Reform
During a 16-month period from October 2010 to February 2012, I devoted four separate columns to the heavy-handed attempt by the Council on Chiropractic Education to radically change the chiropractic profession through the accreditation process.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
Don't Turn a 2 Into a 10
The Wong-Baker FACES Pain Rating Scale1 is so useful because it can be used by almost anyone. Patients can use the numbers associated with the faces depicted on the scale or select the face that demonstrates their current level of pain from 0-10.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
A Vibrating Capsule for Constipation? Relevance to Your Chiropractic Practice
The relationship between gastrointestinal (GI) complaints and back pain is not typically written about or discussed.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
June, 2014, Vol. 14, Issue 06
Building the Ultimate Massage Room
By Terry Russell
We as massage therapists dream of having our own treatment room, especially when we are schlepping our table across town to an appointment. Furnishing our own rooms with the best of the best is a closely held dream and for many, making this dream a reality comes later in our careers.What to do with that empty nest bedroom? That unfurnished bonus room? That really good deal advertised at the local market for "space available."
When making a list of the items found in your dream massage room, it's always good to include everything you can think of to enhance your practice, as well as everything that will make your life easy. From there, prioritize the items on the list from, "I desperately need," to "I desperately want." Be honest here as there is no room for greediness in your new room.
Equipment and Furniture
Let's take a look at equipment and furniture used in treatment rooms. Keep in mind, at this point these are in no particular order. Starting with the obvious, the table needs to be considered. Is your current table in good shape? Does it squeak, creak, crack or moan? Is it still rugged or do you find it a little wobbly at times? Are the legs still attractive or do they have the used look with scratches and dents? These are the important things. The things your clients see, feel and hear. The things your clients will remember and share with their friends. If your current table is still good, with a little cover make over you can make it look clinic/spa ready.
If your current table has seen better days, then it is definitely time to consider a new purchase. Stationary tables make a great statement on your behalf and do not have to be expensive. Manual adjusting stationary tables are quite affordable and come with many options to fit nearly any budget. This is a capital expense so keep your receipts, record the day it goes in service and share this information with your tax accountant. While adding an electric adjusting option will increase your cost, there are several options to consider while making sure you add the best option for your budget. There are basically three types of stationary tables:
To decide on the proper table take a hard look at your modalities and see what options would better fit your style. Also, consider not only your current clientele, but the future clients and their needs. A little planning ahead can help maximize your new table.
In addition to the table, a rolling stool works nicely in a stationary room. Again, a few options come to play. Some come with a back, without a back or a removable back. Some manufacturer's give you height options as well. The shorter range stools work better in a pedicure environment, while the taller, more standard range performs better for massage and esthetics. Also available for your comfort choice are round bottoms, square bottoms and saddle seats.
Now, on to the fun stuff. The things that before your stationary room were only accessories and that as a mobile therapist you learn to learn without. Stone warmers are a great addition. The six quart will work, but the 18 quart is multi-talented. It can double as a towel warmer if you don't have one and also heat your oils and lotions. A good alternative to stone warmers are the self-heating stones. A pair of these will stay warm allowing you to perform a full massage with just two stones. The beautiful way they charge may intrigue your client into upgrading to a stone massage. These also work great when you only need a stone or two for deep tissue work.
If the budget allows, a towel warmer is an excellent addition to any room and any modality. Towel warmers come with several options and sizes. Basic options include a side open door (like a refrigerator) or a pull down door (like your stove); some have a UV Sterilizer light and a choice of a single or double wire rack option. Towel warmers also come in colors with the most popular being white, chocolate or stainless. Warm towels are a great ending touch for Swedish and a recovery touch in deep tissue.
Oils and Lotions
Now that we have things heating up in the treatment room, don't forget your oils and lotions. There is an option to fit your style by choosing between single bottles, double, triple or quad holder. Also, the unit comes in white, gel colors and stainless. This is a good investment to always be able to treat your client to warm lubricants.
Paraffin warmers allow a nice add-on to earn you extra money and do not take up much space in a treatment room. Smooth the rough hands and heels of your clients, as well as ease joint tension with warm paraffin. This purchase can also go for self-care to ease your over worked hands and to ensure you always have soft hands to work on your clients. Dual benefits to your clients and yourself make this a product to put on the "must-have" list.
Now that you are stationary, why not take advantage of the many bolster sizes and shapes that are available. No longer do you have to make one size fit all. A few different sizes and shapes can make your massage flow smoother and bring even more comfort to your client. Options include, full round, half round, semi round, fluffy and ladies comfort to name a few.
With all the new equipment in the room, now comes the daunting task of storing them neatly while keeping access to them. A trolley or cart is a good supplement to any room. The options are vast with trolleys. The frames are either a lightweight poly, metal or wood. It can come as simple as two shelves and as complex as three shelves, a drawer and a power surge strip. Depending on your needs and space, you can get a trolley that will store your equipment while giving you easy access with a professional touch.
While you are creating the ultimate room for your comfort and ease, don't slight your customer. Be sure to include a hook and clothes hanger for their clothes/robe. A chair is always a nice touch in case they need to sit down while removing their shoes. Consider adding a small tray or bowl to hold their rings, watches, bracelets and necklaces. If room permits, a small step stool is always handy for the shorter or older clientele to help on and off the table.
This is just the tip of the iceberg for your new room. As you settle in the new space, more things will come to mind. The second list could include the expansion phase.
For this initial phase, it's time to prioritize what we have so far. It goes without saying the table comes first. If your table is in good shape then on to the items for the rest of the room. I would suggest the first half of the list be devoted to you and your client's needs and the second half devoted to your wants. At this phase, list everything you can think of. Prioritizing is a personal thing and there is no clear cut solution on what should go where. After you have prioritized the list, set it aside for a day or two, then go back and see if the order you have still makes sense.
Once you have a prioritized list, time to source your potential purchases. Always check with more than one company. Our industry has the luxury of having several multi-line distributors and manufacturers that can offer you competitive quotes. Don't be afraid to ask for a discount. While discounts are not always available, sometimes a company can offer savings, especially on larger orders. Freight and shipping cost are not easily discounted, but always ask for options, especially when talking stationary tables that ship by tractor and trailer. Most equipment quotes are guaranteed for at least thirty days, plenty of time for you to research your buying options. Most importantly, get your quote in writing. This will make it easy for you to compare cost and lead times.
So whether moving into that permanent room for the first time, expanding to a second room or still dreaming of the day you get your own treatment room, dream big, start a list, prioritize and work to make that dream come true.
Terry Russell has been involved in the massage community since 1999. His previous career includes being a full time therapist at Spa Palazzo in the Boca Raton Resort & Club, as well as owning a successful private practice. As the Director of Equipment Development at Universal Companies, his efforts are now focused on bringing the massage and spa industry the best of equipment with a focus on providing outstanding customer service. For more information, visit www.universalcompanies.com.
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