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Integrative Cancer Care: Chiropractic for Chemotherapy-Induced Hiccups
Hiccups (singultus) are a frequent occurrence during cancer treatment. The cause of the hiccups may be the chemotherapy drug itself, such as Cisplatin; or the prophylactic use of corticosteroids such as Decadron, which is used to prevent nausea and/or vomiting.
National Board Apologizes for Testing Issues
The National Board of Chiropractic Examiners (NBCE) has issued a formal apology following a series of computer-based testing malfunctions that impacted two separate examinations (March and June 2016) and caused "widespread confusion and frustration" to the nearly 1,500 examinees taking the tests.
Going Beyond Just Feeling Good
We all know that most patients come to us for some pain complaint: neck pain, back pain, sciatica, carpal tunnel, etc. We also all know that acupuncture is a great first-line care for these issues, as well as supporting overall health and wellness.
Natural Cancer Prevention: Pomegranate for the Prostate
In recent years, the ingestion of pure pomegranate juice (8 ounces per day) has been shown in clinical studies with human subjects to slow, and to some degree, reverse, the progression of prostate cancer – the second leading cause of cancer death in North American men.
Upgrade to "Parker 2.0" in Las Vegas
Continuing your education and refining your practice: two key elements of a successful chiropractic career. Parker Seminars promises both as it celebrates its 65th anniversary in Las Vegas next February, according to Parker University President, Dr. William Morgan, and seminar consultant Dr. Mark Sanna.
Pediatric Footwear: Function Over Fashion
As practitioners, it is not uncommon for parents to bring us their children to treat or ask us questions related to the pediatric population. Children's feet tend to be a perplexing region for parents and practitioners alike.
Treating Peripheral Neuropathy: Multi-Faceted Approach Including Laser Therapy
Peripheral neuropathy affects at least 20 million people in the United States1 and nearly 60 percent of all people with diabetes suffer from diabetic neuropathy. Many suffer from the disorder without ever identifying the cause.
Getting Paid by Medicare Is Getting a Major Adjustment
The 2015 Medicare Access and CHIP Reauthorization Act (MACRA) was signed into law to implement a new approach to clinician payments and replace the Sustainable Growth Rate formula.
ITB Syndrome: Treat the Tensor Fascia Latae
Iliotibial band syndrome is usually the result of repetitive knee flexion, such as in runners or cyclists. Pain may be experienced in the knee and/or the hip. The patient may express a sense of the hip dislocating, popping or snapping.
Treatment Success at the Won Institute
According to the World Health Organization's 2003 report titled, "Acupuncture: Review and Analysis of Controlled Clinical Trials," acupuncture has been shown to improve many physical, emotional, and mental conditions.
Pediatric Asthma: A Case Study
I have had very good success with pediatric asthma, combining acupuncture with Chinese herbal products. Treatment is given over four to eight months, twice monthly, with herbal formulas rotated every month.
Dysautonomia: The Medical Condition You May Already Be Treating
TCM practitioners have spent thousands of years healing patients without knowing or needing the names of their diseases as defined by allopathic medicine. We have syndrome names that are both poetic and efficient.
First Annual ICD-10 Updates Take Effect
Yes, there was an update to ICD-10 codes on Oct. 1. It was a regular update to the diagnosis coding system and will take place every Oct. 1, just as it did when the ICD-9 system was in place.
Power to the Patient
Against a backdrop of splintered political parties, polarizations within nations, civil unrest, and distrust of established government (such as the growing anti-Washington, D.C. sentiment) comes the not-so-surprising finding that health care authorities and practitioners (with perhaps the exception of insurers) are turning over more and more powers to the individual patient.
Four Ways to Attract Patients
Acupuncturist A has been in practice for six years and has struggled since day one. She spends as much time and money on marketing as she can, but since her practice is slow, her budget isn't that big.
Update from the International AIDS Conference
The 21st International AIDS Conference in Durban, South Africa, brought together more than 15,000 of the world's leading scientists, activists, funders, policy makers, and consumers from 153 countries.
Using the Lens of Chinese Medicine
One of the most common medications I see in clinical practice on a daily basis is fluoxetine or Prozac. Consequently, I hear many complaints concerning the side effects of this medication and am frequently asked by patients to help manage these side effects with acupuncture and Chinese medicine.
U.S. Olympians Have a DC in Their Corner
It's probably old news to you that doctors of chiropractic play an increasingly prominent role in treating athletes, from youth sports participants to weekend warriors, to elite / professional competitors.
Decoding the Mystery of Medical Insurance Acceptance
In the constantly evolving profession of acupuncture, one of the least understood areas is medical insurance acceptance. The profession is filled with controversy surrounding this topic: Is it ethical?
Workers' Back Pain: Causes, Costs & Solution
You will want to share two important papers published in the past several months. Why? When read separately, each provides valuable information relevant to your patients, community and practice; together, they tell a compelling story.
May, 2014, Vol. 14, Issue 05
Getting More Clients by Submitting Bylined Articles and Columns
By Cary Bayer
A third prominent arrow in your public relations quiver is the bylined article or ongoing column. These should be service pieces that provide useful information to readers; they shouldn't be blatant self-service articles in which you promote how wonderful you are and how people should come to you for massage.If your pieces give valuable information, they'll subtly inspire people to want to work with you.
Your articles should be like fresh breezes of inspiration. Explore the research done on massage that shows its benefits to different parts of the body and to overall health. Talk about the need for regular stress management in these tense times, etc. If the massage that you do is somewhat different — like Thai, Lomilomi or pre-natal — then focus your articles on informing readers of these lesser-known modalities and their benefits.
Since we learned how to walk before we learned how to run, it's better, with better publications, to propose a one-shot bylined article than an ongoing column. The reason should be obvious: it's harder to sell a dozen articles than it is to sell one, just like it's easier for a prospective client to book their first massage with you than to sign up for a package of a dozen. If the editor enjoys that first article, your chances of selling a regular column go up.
Proposing a bylined article has most of the same elements that pitching a round-up article or profile has. The major difference is that instead of having the article that you're proposing be staff written or assigned to a freelancer by the publication, you're proposing to write it.
Before penning your pitch letter for an article, research the publication to see if it, in fact, it carries articles by those who are neither staffers nor freelancers. Then see what their word length is. Your bylined piece can be done in either of two ways:
The downside of this approach is that you've gone ahead and written a piece on speculation with no idea if it will ever see the light of day. (If you have a newsletter, blog or website, it will see the light of day.) It's wise to include a sample of your writing; preferably a piece that shows off your flair with language. If you don't have a flair for language, then send off the writing of someone else who does have such flair and who would write the article if the editor gives you the green light.
The upside of sending off the sample article is that the journalist to whom you're pitching gets a chance to see how well you write and portentially approve the piece right then and there.
Pitching the ongoing column — a once-a-month frequency if the publication comes out monthly — involves additional work than just pitching a one-shot article. In this case, include a working title for your proposed writing, as well as titles for several future articles. It's essential to include a sample column, again making certain that it's of a similar length as other columns the publication carries.
A sample pitch for an ongoing column appears below.
Dear Mr. Smith:
With many holistic healers going out of business and their fees plummeting, with many taking straight jobs to pay the rent, this massage therapist is growing the size of her practice. How, in a deep recession, could a body worker grow so? What kinds of benefits is it necessary for a holistic healer to provide regularly to not only stay in business but thrive? And what are the scientifically documented benefits of massage that has people coming back for more?
I'd like to address these and many other aspects of massage therapy in a regular column that I would like to write for your magazine. The working title for such a column would be "Destress for Success." It would show how regular massage treatments help people become healthier and happier and serves as a foundation for them to become more successful, as well.
A sample column is enclosed; titles of future articles follows:
If I don't hear from you by next week, I'll call to see if you'd like to inspire readers with a monthly column on a modality that removes stress from their bodies and might add years to their lives.
Analyzing the Pitch
Once again, let's take a close look at this pitch for an ongoing column. You'll notice, first off, that it's targeted to Natural Awakenings Magazine, the franchise of regional wellness monthlies throughout the country. If there isn't one in your community, check out your local health food store or metaphysical center to see if there's a similar monthly publication covering the holistic growth scene in your area.
Second, it's implied from the pitch that I've already researched the magazine and seen there is no regular column on massage therapy. And third, I suggested that I'm qualified to write this ongoing column because my business is growing; in other words, despite a difficult recession, people keep flocking to my table.
A fourth key point: I listed several titles for upcoming articles that I'd write. And most importantly, point five, I've enclosed a sample column. (In this case, I haven't actually written such a column for you to read, but I'm suggesting that you would do that to accompany your pitch letter.)
Click here for more information about Cary Bayer.
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