Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
May, 2014, Vol. 14, Issue 05
Understanding Stimulus Response by Engaging with Readers
By Ralph Stephens, BS, LMT, NCTMB
I open this column with a sincere thank you to all who responded to the last three columns. The responses and discussions have been thoughtful and inspiring. Many of you asked how you could help bring about or implement the suggestions.In a word, get involved. Oops, that was two words, sorry. Some of you forwarded the columns to your State Massage Boards. Great, keep the heat on. Show up and let them hear your concerns. You will be heard, as very few care enough to show up to give Boards input and without your input, they do the best they can think of at the time. They are good meaning, dedicated volunteers who put in a lot of time and effort. They appreciate input. Get involved. Stimulus is the only way to get a response. Oh, and stay involved.
When our Stakeholder groups meet, they met in secret. The AMTA Board of Directors, who claim to be a member driven association, have kept their agenda secret from members for years now. When all the Stakeholders meet together, it is in secret. It is time we demand transparency and openness from all our Stakeholders and organizations. If what they are doing is so good for us, why can't we know about it? If you have to hide and work in secret you are not serving the profession or the public, you are serving yourselves. Leaders should never be blindly trusted, they must be held accountable, as history shows, power corrupts. Get involved and stay involved. Citizen involvement keeps societies free.
My volunteer time in the AMTA and on the Iowa Board of Massage was not only rewarding and productive, but a very valuable, career enhancing experience. Get involved and stay involved. You will get out of your profession what you put into it. A few passionate, driven people most often change the world. Become one of them.
To my fellow educators of this profession, it is time you get actively involved and lead. If you cannot or feel you dare not endanger your gigs or attendance, join the Alliance for Massage Therapy Education (AFMTE) and help support teacher standards and all the work the AFMTE is doing for you. Educators are the "Brain Trust" of our profession and need to be heard. The AFMTE can be your voice if you become active and no one will know it is you, because you become part of the voice of the massage education community. It is a great group to be a part of and to hang with. Get involved. Stay involved.
A generation of massage educators is reaching the age where they are passing the torch and even leaving the planet. This generation founded the modern massage movement in the U.S. Most are now in their 60's and beyond and many are still doing very well and are very active. Others are slowing down or retiring, and sadly, some are leaving us. For those of you who desire to study with the Masters and to learn from their true wisdom, don't put it off.
A Better Way
It is human nature to look for a better way and to resist changing to it. One of the delights of writing this column is the people who strike up conversations with me about the topics I write on. About 10 years ago, Lawrence Woods, a therapist from Indianapolis, challenged me on a therapy tip I had published. After several correspondences, we agreed we were both right. Our conversations continued and I found him to be quite an innovative therapist who had been trained by the best of the best around the world. As I travel through Indiana frequently, I decided to make an appointment with him and receive some treatment. His work was excellent and I continued to receive therapy from him whenever travel schedules allowed. About five years ago, he revealed to me what he had been researching and working on for a number of years. It was the perfection of a concept that has been around for decades, that I had seen in various forms from time to time, but it never worked consistently or predictably. If it worked, great, if not, you did something else. Lawrence had finally taken this concept and put together a system for treating soft-tissue that is predictable, consistent, painless to the patient and relatively easy on the therapist. Using Sherrington's Second Law, precise kinesiology and anatomy, a lot of insight and thousands of clinic hours of trial and error, he has developed a system that has completely changed the way I approach soft tissue therapy.
After decades of deliberately manipulating the painful muscular tissues of my clients, I found I no longer have to inflict discomfort on my clients to help them feel better or hurt myself in the process. There is no longer any need to cause pain or even "mild discomfort" to change the tonus of muscles. This other approach, which he calls Neural Reset Therapy® or NRT, seems to affect the hypertonicity of muscles much more profoundly than any other method that I'm aware of. I have been a therapist for 28 years and it's only been the past couple years, since learning NRT, that I have been enjoying treating people as much as I did in the beginning years of my career as a massage therapist.
I have felt and taught for some time that massage is a stimulus response mechanism, not as mechanical as some assume. We are stimulating mechano-receptors to elicit the inhibition response back to a target muscle or point. However, we have been walking a fine line between the mechano-receptors and the nociceptors, trying to keep our stimulus strong enough to elicit a response, which requires discomfort for the patient, but not so strong as to cause pain and the resulting protective contraction. I knew there had to be a better way to utilize the body's reciprocal inhibition mechanism in a way that would last beyond the moment of movement to "reset" the tonus of a muscle. Lawrence has achieved that with his NRT. Look interesting? Watch for more explanations of how to better address soft tissue faster and easier than ever before.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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