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The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
Decompression-Traction: A Core Treatment Method in Chiropractic's Future
We're all competing for new patients. We're competing for new patients with physical therapists, massage therapists, medical specialists and hospital fitness centers. We're even competing with side-effect-ridden medications that quit working every four hours.
Take Care of Your Skin: Tips to Pass on to Your Patients
Many of our patients are not aware that the largest organ in the human body is actually the skin. Accounting for 16 percent of total body weight and covering up to 22 square feet of surface area, the skin is more than just a "covering," as originally thought.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
Watch Out for Red Herrings
In clinical practice, when one condition mimics another, it makes it difficult to obtain an accurate and timely diagnosis.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
News in Brief
Oregon Gov. John Kitzhaber (a medical doctor, no less) proclaimed October 2014 "Oregon Chiropractic Health and Wellness Month" in an official proclamation signed Aug. 25, 2014.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
From the Other Side of the Table
People come to us to gain freedom from pain, to feel better, to live better. As D.D. Palmer stated, "We Chiropractors work with the subtle substance of the soul." Therein also lies the rub.
Your Patients' Best Health Resource
There is nothing as powerful as information. The right information has won wars, saved lives and changed hearts; lack of information has led to hesitation, poor decisions and unintended consequences.
Building the DC-MD Bridge
From MDs practicing integrative holistic medicine to the family internist, many DCs are enjoying unprecedented attention from their allopathic colleagues.
How to Find Your Ideal Patient – and Help Your Ideal Patient Find You
Just imagine: You're at the front desk looking at the scheduler and a smile creeps across your face. Row after row, name after name, hour after hour; you're blessed with an entire day of ideal patients. Every day should be like this, you whisper. Exactly!
The Life & Legacy of James Sigafoose, DC (1933-2014)
Surrounded by his family and closest friends, Dr. James M. Sigafoose passed away quietly on Thursday, July 3, 2014. With his wife of 60 years, Patsy, along with his children, Tina, Daun, Kieth, Selina and Carey – all chiropractors – at his side.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
Ringing in a Fiscal New Year With a Recommitment to Cost-Effectiveness
Back when the Foundation for Chiropractic Education and Research was in its heyday, I used to send out New Year's greetings and virtual noisemakers to some close friends on July 1 – the beginning of our new fiscal year – wishing for prosperity in the year ahead.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
Don't Forget About the Performers
Donald Petersen Jr.'s recent article, "Your Chance to Go Back to High School" [May 1, 2014 DC], focused on the injuries incurred by high-school athletes and the subsequent opportunities for the chiropractic profession.
May, 2014, Vol. 14, Issue 05
Are You in a Love-Hate Relationship with Your Business?
By Irene Diamond, RT
When we are in solo-practice, being in a partnership with our business is similar to being in a relationship with a person. At the beginning of starting a business, you are in the honeymoon phase where life is all rosy, warm and loving.
You're super excited to wake up in the morning and get going. You're happy to spend lot's of time and invest tons of energy to create a solid foundation. And, deep down, you have an air of excitement of what's to come from this new developing business, right?
But then, somewhere along the way, you might get a little burnt out and frustrated with the way "they" are acting, disappointed in what "they" are not doing and there are times when we are in such a deep funk that we are ready to throw in the towel. Which phase are you at right now with your business? If you're in the "I'm ready to break up with my business and get a 'REAL' job" phase, I've got a few suggestions for you to consider, before you throw in the towel.
5 Tips To Revive The Romance In Your Business
Remind yourself WHY you started your business in the first place. Was it for more freedom or more income, so you can call your own shots, make your own hours, do things the way you want to do them? Sometimes, when we re-visit the initial reasons we went into business for ourselves, it helps us re-focus. Focus on the good things (not just the bad).
Recognize that in any relationship, it will never be all cake and ice cream. Acknowledge the fact that there will be times when "stuff" doesn't go the way you think it should or want it to go. Focus on the positive aspects of being in business for yourself and weigh out the good and the bad.
Bring Back the Romance
Gather yourself some pretty flowers and place them in your office to perk things up. Invest in a new outfit to wear to work. Buy a new set of fancy sheets or a piece of equipment that will benefit both you and your clients. Gather some of your best clients and ask them to whisper sweet-nothings about how fabulous you are as a therapist in your ear. (Okay, not really but you get my point!) Sometimes just adding a few little touches of newness or goodness will bring back the joy of being in business.
Do a serious inventory (at least once a year) to actually make a conscious decision to stay in the business relationship. Some people in business really should "break up" with their business. I encourage you to not feel as though you need to keep at it just because you started it. If you are feeling like you've created a "job" that causes you more stress, gives you less freedom and lower income when you weigh out how many hours you are working for the revenue it is bringing into your bank account, you may in fact decide this business is not for you (any more).
Recognize it may be time to move on and "see other people." Many relationships end and it is okay. Relationships (businesses) do run their course and sometimes they've been great but the owner simply wants out. Sometimes even the best businesses need to close as they are not fulfilling it's purpose anymore. I think it is important to understand, you are not (nor is it) a failure to end or breakup with your business. Think of all the good times you had together, remember all the people you were able to connect with and be joyful with the way it made your heart feel all pitter-patter in excitement. Those were good times!
(Word of caution: Don't be too quick to end the relationship, as you know the grass may be greener on the other side, but you may have to kiss a lot of frogs until you find a great match.)
Editor's Note: To read more from our expert WIBB bloggers, visit http://blog.massagetoday.com/wibb/.
Irene Diamond, RT, is the founder of the rehabilitation technique, Active Myofascial Therapy ~ The Diamond Method and creator of Successful Massage Therapist.org, the world-wide online resource for massage therapists. Irene is honored to be inducted into the Massage World Hall of Fame in 2013 for recognition of www.theDiamondMethod.com and www.SuccessfulMassageTherapist. Irene's next Active Myofascial Therapy seminar will be held August 2012 and therapists can register at http://TheDiamondMethod.com/Learn-AMT/Certification. You can also find tips from Irene by visiting the Women In Business Blog at www.massagetoday.com/wibb/.
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