Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
May, 2014, Vol. 14, Issue 05
Are You in a Love-Hate Relationship with Your Business?
By Irene Diamond, RT
When we are in solo-practice, being in a partnership with our business is similar to being in a relationship with a person. At the beginning of starting a business, you are in the honeymoon phase where life is all rosy, warm and loving.
You're super excited to wake up in the morning and get going. You're happy to spend lot's of time and invest tons of energy to create a solid foundation. And, deep down, you have an air of excitement of what's to come from this new developing business, right?
But then, somewhere along the way, you might get a little burnt out and frustrated with the way "they" are acting, disappointed in what "they" are not doing and there are times when we are in such a deep funk that we are ready to throw in the towel. Which phase are you at right now with your business? If you're in the "I'm ready to break up with my business and get a 'REAL' job" phase, I've got a few suggestions for you to consider, before you throw in the towel.
5 Tips To Revive The Romance In Your Business
Remind yourself WHY you started your business in the first place. Was it for more freedom or more income, so you can call your own shots, make your own hours, do things the way you want to do them? Sometimes, when we re-visit the initial reasons we went into business for ourselves, it helps us re-focus. Focus on the good things (not just the bad).
Recognize that in any relationship, it will never be all cake and ice cream. Acknowledge the fact that there will be times when "stuff" doesn't go the way you think it should or want it to go. Focus on the positive aspects of being in business for yourself and weigh out the good and the bad.
Bring Back the Romance
Gather yourself some pretty flowers and place them in your office to perk things up. Invest in a new outfit to wear to work. Buy a new set of fancy sheets or a piece of equipment that will benefit both you and your clients. Gather some of your best clients and ask them to whisper sweet-nothings about how fabulous you are as a therapist in your ear. (Okay, not really but you get my point!) Sometimes just adding a few little touches of newness or goodness will bring back the joy of being in business.
Do a serious inventory (at least once a year) to actually make a conscious decision to stay in the business relationship. Some people in business really should "break up" with their business. I encourage you to not feel as though you need to keep at it just because you started it. If you are feeling like you've created a "job" that causes you more stress, gives you less freedom and lower income when you weigh out how many hours you are working for the revenue it is bringing into your bank account, you may in fact decide this business is not for you (any more).
Recognize it may be time to move on and "see other people." Many relationships end and it is okay. Relationships (businesses) do run their course and sometimes they've been great but the owner simply wants out. Sometimes even the best businesses need to close as they are not fulfilling it's purpose anymore. I think it is important to understand, you are not (nor is it) a failure to end or breakup with your business. Think of all the good times you had together, remember all the people you were able to connect with and be joyful with the way it made your heart feel all pitter-patter in excitement. Those were good times!
(Word of caution: Don't be too quick to end the relationship, as you know the grass may be greener on the other side, but you may have to kiss a lot of frogs until you find a great match.)
Editor's Note: To read more from our expert WIBB bloggers, visit http://blog.massagetoday.com/wibb/.
Irene Diamond, RT, is the founder of the rehabilitation technique, Active Myofascial Therapy ~ The Diamond Method and creator of Successful Massage Therapist.org, the world-wide online resource for massage therapists. Irene is honored to be inducted into the Massage World Hall of Fame in 2013 for recognition of www.theDiamondMethod.com and www.SuccessfulMassageTherapist. Irene's next Active Myofascial Therapy seminar will be held August 2012 and therapists can register at http://TheDiamondMethod.com/Learn-AMT/Certification. You can also find tips from Irene by visiting the Women In Business Blog at www.massagetoday.com/wibb/.
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