resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
May, 2014, Vol. 14, Issue 05
Are You in a Love-Hate Relationship with Your Business?
By Irene Diamond, RT
When we are in solo-practice, being in a partnership with our business is similar to being in a relationship with a person. At the beginning of starting a business, you are in the honeymoon phase where life is all rosy, warm and loving.
You're super excited to wake up in the morning and get going. You're happy to spend lot's of time and invest tons of energy to create a solid foundation. And, deep down, you have an air of excitement of what's to come from this new developing business, right?
But then, somewhere along the way, you might get a little burnt out and frustrated with the way "they" are acting, disappointed in what "they" are not doing and there are times when we are in such a deep funk that we are ready to throw in the towel. Which phase are you at right now with your business? If you're in the "I'm ready to break up with my business and get a 'REAL' job" phase, I've got a few suggestions for you to consider, before you throw in the towel.
5 Tips To Revive The Romance In Your Business
Remind yourself WHY you started your business in the first place. Was it for more freedom or more income, so you can call your own shots, make your own hours, do things the way you want to do them? Sometimes, when we re-visit the initial reasons we went into business for ourselves, it helps us re-focus. Focus on the good things (not just the bad).
Recognize that in any relationship, it will never be all cake and ice cream. Acknowledge the fact that there will be times when "stuff" doesn't go the way you think it should or want it to go. Focus on the positive aspects of being in business for yourself and weigh out the good and the bad.
Bring Back the Romance
Gather yourself some pretty flowers and place them in your office to perk things up. Invest in a new outfit to wear to work. Buy a new set of fancy sheets or a piece of equipment that will benefit both you and your clients. Gather some of your best clients and ask them to whisper sweet-nothings about how fabulous you are as a therapist in your ear. (Okay, not really but you get my point!) Sometimes just adding a few little touches of newness or goodness will bring back the joy of being in business.
Do a serious inventory (at least once a year) to actually make a conscious decision to stay in the business relationship. Some people in business really should "break up" with their business. I encourage you to not feel as though you need to keep at it just because you started it. If you are feeling like you've created a "job" that causes you more stress, gives you less freedom and lower income when you weigh out how many hours you are working for the revenue it is bringing into your bank account, you may in fact decide this business is not for you (any more).
Recognize it may be time to move on and "see other people." Many relationships end and it is okay. Relationships (businesses) do run their course and sometimes they've been great but the owner simply wants out. Sometimes even the best businesses need to close as they are not fulfilling it's purpose anymore. I think it is important to understand, you are not (nor is it) a failure to end or breakup with your business. Think of all the good times you had together, remember all the people you were able to connect with and be joyful with the way it made your heart feel all pitter-patter in excitement. Those were good times!
(Word of caution: Don't be too quick to end the relationship, as you know the grass may be greener on the other side, but you may have to kiss a lot of frogs until you find a great match.)
Editor's Note: To read more from our expert WIBB bloggers, visit http://blog.massagetoday.com/wibb/.
Irene Diamond, RT, is the founder of the rehabilitation technique, Active Myofascial Therapy ~ The Diamond Method and creator of Successful Massage Therapist.org, the world-wide online resource for massage therapists. Irene is honored to be inducted into the Massage World Hall of Fame in 2013 for recognition of www.theDiamondMethod.com and www.SuccessfulMassageTherapist. Irene's next Active Myofascial Therapy seminar will be held August 2012 and therapists can register at http://TheDiamondMethod.com/Learn-AMT/Certification. You can also find tips from Irene by visiting the Women In Business Blog at www.massagetoday.com/wibb/.
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