Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
May, 2014, Vol. 14, Issue 05
Are You in a Love-Hate Relationship with Your Business?
By Irene Diamond, RT
When we are in solo-practice, being in a partnership with our business is similar to being in a relationship with a person. At the beginning of starting a business, you are in the honeymoon phase where life is all rosy, warm and loving.
You're super excited to wake up in the morning and get going. You're happy to spend lot's of time and invest tons of energy to create a solid foundation. And, deep down, you have an air of excitement of what's to come from this new developing business, right?
But then, somewhere along the way, you might get a little burnt out and frustrated with the way "they" are acting, disappointed in what "they" are not doing and there are times when we are in such a deep funk that we are ready to throw in the towel. Which phase are you at right now with your business? If you're in the "I'm ready to break up with my business and get a 'REAL' job" phase, I've got a few suggestions for you to consider, before you throw in the towel.
5 Tips To Revive The Romance In Your Business
Remind yourself WHY you started your business in the first place. Was it for more freedom or more income, so you can call your own shots, make your own hours, do things the way you want to do them? Sometimes, when we re-visit the initial reasons we went into business for ourselves, it helps us re-focus. Focus on the good things (not just the bad).
Recognize that in any relationship, it will never be all cake and ice cream. Acknowledge the fact that there will be times when "stuff" doesn't go the way you think it should or want it to go. Focus on the positive aspects of being in business for yourself and weigh out the good and the bad.
Bring Back the Romance
Gather yourself some pretty flowers and place them in your office to perk things up. Invest in a new outfit to wear to work. Buy a new set of fancy sheets or a piece of equipment that will benefit both you and your clients. Gather some of your best clients and ask them to whisper sweet-nothings about how fabulous you are as a therapist in your ear. (Okay, not really but you get my point!) Sometimes just adding a few little touches of newness or goodness will bring back the joy of being in business.
Do a serious inventory (at least once a year) to actually make a conscious decision to stay in the business relationship. Some people in business really should "break up" with their business. I encourage you to not feel as though you need to keep at it just because you started it. If you are feeling like you've created a "job" that causes you more stress, gives you less freedom and lower income when you weigh out how many hours you are working for the revenue it is bringing into your bank account, you may in fact decide this business is not for you (any more).
Recognize it may be time to move on and "see other people." Many relationships end and it is okay. Relationships (businesses) do run their course and sometimes they've been great but the owner simply wants out. Sometimes even the best businesses need to close as they are not fulfilling it's purpose anymore. I think it is important to understand, you are not (nor is it) a failure to end or breakup with your business. Think of all the good times you had together, remember all the people you were able to connect with and be joyful with the way it made your heart feel all pitter-patter in excitement. Those were good times!
(Word of caution: Don't be too quick to end the relationship, as you know the grass may be greener on the other side, but you may have to kiss a lot of frogs until you find a great match.)
Editor's Note: To read more from our expert WIBB bloggers, visit http://blog.massagetoday.com/wibb/.
Irene Diamond, RT, is the founder of the rehabilitation technique, Active Myofascial Therapy ~ The Diamond Method and creator of Successful Massage Therapist.org, the world-wide online resource for massage therapists. Irene is honored to be inducted into the Massage World Hall of Fame in 2013 for recognition of www.theDiamondMethod.com and www.SuccessfulMassageTherapist. Irene's next Active Myofascial Therapy seminar will be held August 2012 and therapists can register at http://TheDiamondMethod.com/Learn-AMT/Certification. You can also find tips from Irene by visiting the Women In Business Blog at www.massagetoday.com/wibb/.
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