resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
Talking to Patients About Healthy Aging
I've noticed that a particular category of patients seems to make up more and more of my practice – they work out, but still experience lots of degenerative joint disease (DJD) issues.
Help Patients Achieve Optimal Vitamin D Levels
Much research has been done on vitamin D levels and their impact on health; optimal levels have been correlated with a reduced risk of developing numerous conditions.
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
5 Ways to Occupy Occupational Health
Despite the progress that has been made to better protect workers, occupational health and safety remains a priority area for many national governmental organizations due to the widespread problem of occupationally related morbidity and mortality.
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
Transparency and Accountability: Q&A With the CCE
Every profession needs an organization dedicated to upholding the quality and integrity of its degree programs and educational institutions.
Saying No to Medicine
An interesting article recently appeared in Men's Journal titled "When to Say No to Your Doctor." The article begins with the summary statement above and effectively arms readers with information that will help them "take more responsibility for your own health care, because you can't be sure anyone else is.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
Web Marketing: Content Is King
Google's sweeping updates to its search algorithms over the past few years have brought a paradigm shift in how you can optimize your chiropractic website to gain maximum marketing leverage.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
Calcium Helps Prevent Colorectal Cancer
Over the past 25 to 30 years, studies have suggested calcium may confer protection against colorectal cancer.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
Blaming the Gluteus Medius, Overlooking the Deltoid
The gluteus medius (Gmed) is commonly written about, strengthened and blamed for many conditions, and rightfully so. After all, the Gmed plays a role in pelvic stability, hip motor control and lower-quarter dynamic movements.
The X Factor in Clinical Research: The Patient
It was the great baseball legend, former New York Yankees catcher Yogi Berra – he of countless aphorisms, each with a mind-bending twist – who once declared, "You can observe a lot by watching."
Understanding and Identifying Pediatric Growth-Plate Fractures
In general, fractures in children heal well with little intervention as long as the alignment is good. Fractures involving the growth plate, however, are a different issue. In fact, growth-plate injuries are the primary reason for the subspecialty of pediatric orthopedics.
April, 2014, Vol. 14, Issue 04
Explore the Benefits of Working at a Resort Spa
By Ann Brown, LMT
A year or so ago I wrote for Massage Today about the benefits of working in the resort/hotel spa industry and still feel I have some unfinished business on the subject.I did a brief search about recent information on massage therapists in hotel/resort spa settings and really found some bullet points and statements that were farfetched or just incorrect. I wanted to clear up any misconceptions because I still think this is a viable pathway for massage therapists to build a rewarding and lucrative career.
I consider myself optimistic and lucky and I try to find the good in almost all situations, so my next sentence might go against the grain of my thinking but it is really how I feel right now. I think the economy is still having some "pains" in getting back to normal. Most would say there is no looking back because it will never be the same as it was in 2006 and earlier. I'm not sure I have adopted 100% of that theory, but I do know that at the resort spa I have worked at for the last 13 years, our revenues are down. Down from 2006 for sure, and down from last year, too. I have cut some of the expenses to make sure our profit margins are still okay and no hands-on therapist has taken a pay cut, but we have cut lots of other things including paper good, to goods for marketing, to toilet paper. We are also really trying to define whether our marketing strategies have worked and if there is really ROI (return on investment) because marketing can be very expensive and you must measure each and every effort in this area to ensure you are not trying to attract a client that will just never come to your spa.
First, I want therapists to understand that a resort/hotel spa can be a great place to work. I know that most therapists getting out of school really want to be their own boss. With that title, comes lots of other challenges, duties and hats to wear including managing other team members whether they are independent contractors or employees, advertising/marketing, payables/receivables, linens, laundry, equipment, scheduling, menu/brochure treatment selections, mission, vision, culture, referral programs and the list goes on and on. It's a lot for someone that has just been skilled to do hands-on massage to bar all of that responsibility right out of school. Many of the top business books will tell you that the best massage therapists, guitarists, painters and even drywall hangers don't make the best managers. Their skill is their talent and what they love to do. Many that choose massage therapy as a second or third career have already "been there/done that" regarding management and running a business, and were searching for a career where they can do great massage, exceed guest expectations and not deal with personnel issues and P&L statements.
As I looked at some of the articles available about working in a resort spa, many did not paint a great picture; long hours, up to eight massages a day, being an employee instead of a boss, working hours that are not your favorite, seasonal and a little bit of "us vs. them" (big corp vs. massage therapist). I would be hard pressed to apply or send in my resume after reading many of the articles. I hope I am here to, at least, encourage you to try out an interview first and see for yourself.
I brought up the economy and how slow it is to recover because I see lots of good therapists that are in their own practice or a small practice and they are just suffocating. They are talented but have lost some of their clients to this slow economy and lost some to others being more competitive (less expensive) and they seem to be paralyzed. They seem to have this hope (I do, too) that the economy will come back and they will make the same money and grow in clients, but I have to wonder, how long do they try and hang on? What is the right amount of time before you regroup and think of other options. I know when you have invested time and money into your own business that it can feel terrible to have to throw in the towel.
This has got to be one of the hardest decisions to make because there is no perfect answer or just the right timing. And maybe your overhead is low and you think you can stick it out and get past this slump, but the more important question to me is, why did you get into your profession? I would think most of you would say you got into the massage profession to help others, do hands-on work, educate others, help reduce pain, provide relaxation and stress reduction, etc. So why not hang your hat somewhere that you can see clients each day, raise the bar for the client to understand massage, assist with health/wellness/stress relief or pain reduction, spend the bulk of your time doing hands-on work and get paid for each massage.
You have the ability to inform and educate your clients and hope they will prioritize getting massage/bodywork in the future, whether at a resort/hotel spa or a local spa/massage business in their area. What if you could see multiple clients a day, a steady supply of new clients, be supplied uniforms, linens, equipment and oil/cream and have your taxes taken out by the employer and not as a independent contractor or self-employed? Sounds appealing to me! I know our resort offers medical/dental, complimentary lunch, CEU training based on some minimal requirements, provides liability and professional insurance for the hands-on staff and allows the staff to trade with each other for the benefit of their own bodies and allows their friends and family to receive discounts for spa services. Again, sounds good to me.
The marketing of the spa and the booking of clients is done for you and we even supply business cards for the staff and referral cards so they try and promote themselves for request massages and to build relationships with our local clientele. I really have come to love the team spirit and having a team around since I do not know everything or every modality. It is a nice way to refer a client to someone within your brand that has the certification and ability to do a modality that may benefit the client even further. I think this is a win-win for you and the client.
I have heard over my 20 years in the spa industry, more when I first started in the mid 90's, that the spa will take a big percentage of the treatment price. I know you could make 100% if you are self-employed, but with that 100% you have expenses and these must be weighted into each dollar. Insurance, rent, overhead including equipment, linens, marketing, laundry, etc., and many of these expenses can really take from each and every dollar you make. Additionally, if your business is down and you are not seeing the same number of clients as two years ago, that dollar is getting stretched more since many of your expenses can be fixed like rent/lease which is the same amount of money with more or less clients. And we all know it gets more expensive to do business with less clients.
I think most massage therapists have weighed this all out at one time but I am hoping, if you have a reduction in clients, you will put this back on your list for reflection. I know there is a shortage of good therapists in the spa business and many hotel/resort/ medical/destination spas are doing much better than two years ago and need good therapists on their team. Just go for an interview and see if there is a fit between your style/ethics/mission and the spa. Good luck and send me an email if you have any questions.
Ann Brown, a licensed massage therapist, is a member of the International Spa Association's board of directors and serves as spa director at Spa Shiki at The Lodge of Four Seasons in Lake Ozark, Mo. She also provides management consulting services through Spa Insight Consulting.
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