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Step by Step: Long-Term Treatment of Soft-Tissue Injuries Combines Skill and Care
Treating soft-tissue injuries with long-lasting results starts the moment an individual enters the office. When it comes to pain, the only thing that matters to the patient is relief.
The Death of the Travel Card
As long as I have been in practice, the travel card has stood as the primary style of documentation for chiropractic. It is quick, simple and direct. Unfortunately, the rules have changed.
Following the Thinking of the Classics
I have heard about the "best time of day" to carry out certain examinations or therapies. For example, I remember making a note years ago that early morning is the best time to take someone's pulses.
Are You Ignoring the 10,000-Hour Rule?
Having trained interns and mentored new practitioners, it has been my observation that their No. 1 clinical concern is adjusting skills. Their second clinical concern is their ability to read X-rays. Physical diagnostic skills are a distant third.
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
Chronic heightened emotional states create a perfect breeding ground for illness. Through my practice I noted the increasingly obvious relationship between one's mental focus on negative thinking, emotions, resistance to experiencing feelings and disease.
It Pays to be a Foodie
If there is an inner foodie in you, just waiting to burst out—this article is for you! Do you want to know how I know? I'm that girl. My middle name might as well be "Foodie." I love food! And if my patients are any indication, many of them do as well.
Are You Ready for the 2016 Patient?
In October, Apple released its iOS 8 operating system for the iPhone and iPad. The new system includes Health, a new app that will interface with an ever-growing number of other apps.
Introduce Your Patients to Collagen Induction Therapy
Cutaneous (skin) aging generally occurs from either intrinsic or extrinsic processes. Intrinsic aging results from natural skin tissue damage and degeneration.
Solving the Pain Puzzle
Legendary former New York Yankees baseball player Yogi Berra once said, "You can observe a lot just by watching." He would have been a great chiropractor. We are trained to become experts with our hands: palpation, adjusting, soft-tissue release, etc.
Inspire Your Patients to Make Healthy Choices
Have you tried to get your patients to change their eating habits or their diet and couldn't get them to succeed? Were they confused and unsure of what the right thing was to eat? You are not alone!
Foundation for Chiropractic Progress Announces First Group Member
The Michigan Association of Chiropractors has joined the Foundation for Chiropractic Progress as its first group member.
Make Low-Level Laser Therapy Part of Your Evidence-Based Practice
Low-level laser therapy (LLLT), also referred to as photobiomodulation, has been increasingly utilized in the clinical setting over the past decade.
DC App – The Next Generation
According to a survey by technology firm CDW, health care professionals gain approximately 1.2 hours per day in productivity simply by using a tablet computer in practice.
We Get Letters & Email
Is It Time for a Popeye Moment? The Flaw in Recommending Chiropractic as a Career.
Why Drugs and Supplements Can't Cure Disease
Chronic diseases are the outcome of disease-promoting, goal-oriented behaviors. So, the notion that diseases can be cured with drugs or supplements should be abandoned. Hypertension is the best example of this.
Capturing the Essence of Tai Chi
Over the last 12 years, I have been working on one of the few documentaries about Tai Chi. It's called The Professor: Tai Chi's Journey West and it's about Cheng Man-Ching who moved to New York in the 1960s.
Acupuncture Detox as Part of Drug Rehabilitation
In the U.S., more than 2,000 alcohol and drug rehabilitation programs have added ear acupuncture to their practice. The development of the protocol was determined by Lincoln Hospital as it delivered 100 acupuncture treatments daily.
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
News in Brief
Life to Open Branch Campus in Italy; Northwestern Research Arm Benefits From Big Donation.
Treating Acute and Chronic Neck Pain With Ischemic Compression and Exercise
There are many reasons not to manipulate the neck with cavitation: the patient is too old, their neck is too tight, etc. But the most common reason is that plenty of patients are afraid of "the crack," mostly because of the bad publicity about that procedure.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
Avoiding "Just a Pop Doc" Syndrome
Yes, it's harsh. Patients don't like to admit it. They have an unspoken plan when they first visit you: to come one time, get rid of their pain and then get rid of you. They know it's unrealistic, but they'd like to pay nothing for this service.
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
Home Safety: Help Families Avoid Common Injury Hazards at Home
These days, many parents childproof their homes before a baby is even mobile. You will see an array of electrical outlet covers, bumpers on the corners of the coffee table and safety latches on the cupboards.
The Acupuncture Now Foundation: What Our Profession Needs
Although acupuncture is growing in popularity it continues to be underutilized due to misunderstandings about its true potential. Only a fraction of those who could be helped by acupuncture know enough to seek it out.
Five Element Acupuncture Can Enhance Your Practice
For eight years I have been teaching and supervising TCM students at an acupuncture college in Colorado, in Five Element acupuncture.
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
April, 2014, Vol. 14, Issue 04
How One Little Symbol (#) Gets You More Clients
By Stephanie Beck
Are you struggling to get more fans or followers? Or are looking for ways to simply connect with them? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)? If you answered yes to any of these questions, then you will want to know more about this one little symbol: #.
The # symbol, which I always lovingly referred to as a number or pound sign, has taken on new meaning in the last few years. With its use and popularity on social platforms, it is now commonly known as as a hashtag. Although Twitter was the pioneer and leader in using hashtags, other platforms such as Instagram (owned by Facebook), Pinterest, Tumblr, Vine, Google+, Flickr and as recent as June 2013, Facebook added the hashtag option for their users. But social media platforms weren't the ones to invent using the hashtag. Actually, Stowe Boyd was the first person to use the word in 2007 to track topics on online forums.
Today, you would be hard pressed to watch a television show, sporting event or listen to the radio without a reference being made to hashtags. From the national news to late night television, hashtags are mentioned through prime time, especially if you recently watched any part of the Olympics or Super Bowl. You would have noticed the # proceeding a word or series of words near the bottom of the screen. The official description from Twitter explaining hashtags states, "the # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages." You might be wondering what hashtags are? Or you understand what they are, but you aren't sure how best to use them for your massage practice? Let me share with you the importance the #, some basic uses and how best to use them.
As mentioned before, a hashtag is a word or term that is preceded by a # symbol. There are no spaces or special characters (!@$%&-"?) between the # and the word(s). For example, I created #AllianceforMassageTherapyEducation and #AFMTE when the organization wants to share massage education information. This automatically creates a hyperflink that people can click to find all the posts and updates from the organization or members who have used the hashtag to talk about the organization.
Hashtags work a couple of different ways on Facebook. First, when you click on a Facebook hashtag, whether it's on a personal profile or business page, a box will open up showing other people and pages within a user's network that have recently used that hashtag in chronological order. You should also see contributions from other users as long as those users have set their profiles to be public. Therefore, even if they are outside your network, they could show up if they have also publically used the hashtag.
Secondly, you can also search for a hashtag in the Facebook search bar at the top of the page. If you wanted to see what people are saying about massage or back pain, you can type #massage or #backpain and click on the results that populate below the search bar. You can select pages and news feed posts within your network and other public profiles that have recently used that word or term. Also note: when you click to contribute something, that hashtag will automatically populate your post.
Twitter lends itself to be more of a "public soapbox" for the majority of the users. Because of this, you are able to see all kinds of data from the content Twitter users share. What this means is, if you click on a hashtagged word, it allows you to view any other message that contains the same hashtagged word or phrase. That way, you can see what others have to say on that particular subject. Because these are so wildly popular on Twitter, many businesses will sponsor a trending topic. That means a business pays a fee to Twitter to get bumped to the top of the list, giving huge brand visibility to its sponsors.
In general, hashtags make it easy to search and track ongoing conversations, Twitter users are more about sharing with the universe. Facebook added hashtags so friends and brands could create conversations with each other. And unless shared publicly, only friends and can participate, whereas on Twitter anyone could participate.
With more than 1.5 billion users between them, Facebook and Twitter are still the undisputed leaders when it comes to social media. The environments are about as similar and different as a PC and a Mac: we use them to achieve similar things, but they look, feel and in some cases work, quite differently. I think it is safe to say the two networks have a fierce rivalry and it seems the developers are intent upon differentiating their cyber-scapes from each other as much as possible. This fierce rivalry has created severe loyalty in both user camps. To the die-hard Facebook fan, Twitter will often look like a confusing jumble of weird code. To the loyal Tweep, Facebook can seem like it requires too much maintenance and time.
Hashtags have always been an important and vital part of the Twitter universe. But in spite of their popularity, many people who spend their time on Twitter don't use them properly and end up getting their content filtered from search results. With the addition of hashtags to Facebook, we suddenly had millions of people who were clueless as to what they were and essentially clueless about how to communicate with them. Let's start with the basic benefits of hashtags and why you would want to use them. It's important to keep in mind the following:
The differences between the Twitter and Facebook hashtags are:
Some people have questions about the @ symbol and the #. Both are referred to as tagging but they perform differently. The difference between the two symbols is that a hashtag links to all other instances with anyone who mentions that specific hashtag, whether you "follow" them or not. Something to note: although Twitter automatically shares publicly with Facebook's closed nature, you have to set your post to public to have the hashtag shared to people other than your friends. Also, anyone can see a hashtag you create for your business page because the business pages are public to begin with.
Just remember that on Facebook and Twitter, you tag your friends and fans with the @ symbol and tag topics (or brands) with the # symbol. Essentially, the main reason for hashtags on any social media network is to encourage users to engage in a public conversation by using the clickable #hashtag word or phrase. Using the hashtag on photo sharing sites such as Tumblr or Instagram helps push your message further.
I recommend searching similar hashtags to inspire fresh content for blog posts as well. The purpose for hashtags on Facebook is similar. They want users to be able to find useful content in an easier way. And, it's worth noting that hashtags have also morphed from just a filter and finding conversations into a way that has helped save lives in disasters or forming and coordinating revolutions.
You may have ventured into using hashtags on one of the many networks. Here are a few helpful tips for using hashtags effectively and ultimately assist with brand engagement and awareness. Limit the number of hashtags you utilize in your posts and tweets. I recommend 2 to 3 hashtags max in your tweets and no more than six on Instagram, Pinterest, Tumblr or Facebook. When using hashtags, select one(s) that are relevant to your topic. You can see how a hashtag is being used simply by clicking on it. You want to make sure that your tagged addition adds relevant content to the conversation.
To best use hashtags effectively, they should be used consistently across the different social media platforms. If you're going to do a social media campaign on Twitter for #AFMTE you should continue using #AFMTE on Instagram, Vine, Facebook, Pinterest, etc., to relate it back to your specific campaign. This helps establish the use of the hashtag and increase your brand exposure. Try jumping into a conversation on a topic – meaning use a hashtag that's already trending or running a contest or promotion using hashtags.
When hosting an educational program, attending a tradeshow or webinar, encourage topic participation on your social networks with special hashtag words. This is helpful for building brand engagement success. You can also create a hashtag ad campaign specific to your brand. Be sure to TEST your hashtag first to see if other people are using it for a different purpose.
Things NOT to do with hashtags:
For Facebook, type the hashtag into the search bar and see all the most recent posts by you and others that have your hashtag and see how many likes, comments and shares you are receiving. This is a great opportunity to for you to comment on your fans and friends posts and it allows you access to new threads that you might not have ever known about had they not used your campaign hashtag.
I love it when we are able to integrate different forms of technology. Using hashtags across multiple social media networks, onto websites and into blogs is a great example of how to cross-feed each other. This creates a greater possibility of results for everyone, as long as we are using them correctly, respectfully and sensibly. The proper use of the # isn't for you to invade your potential customer's online world, but rather a way for you to invite them into yours.
Click here for more information about Stephanie Beck.
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