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News in Brief
ACA Exec. Vice President Out, Acting EVP In; F4CP Executive Director Retires; New ED Named.
Striking a Blow to the Medical Monopoly
The U.S. Supreme Court has issued a landmark ruling in North Carolina State Board of Dental Examiners v Federal Trade Commission.
An Excerpt from TCM Case Studies: Pediatrics
This excerpt is reprinted with permission from Jamie Wu. TCM Case Studies: Pediatrics was released in 2014 by People's Medical Publishing House.
The Need for a New Medical Model: A Challenge for Biopsychosocial and Ecopsychologica Medicine
Chinese medicine speaks of alignment between humans, heaven and earth. It is a complex view with a focus upon relationship. These are comprehensive ideas with no specific terms in contemporary medical practice.
Converting More Patients to Your Practice
In 2013 and 2014, the theme was "the money is in the list." This meant that if you had a big email list, you were really making some "cha-ching." Unfortunately, having thousands of emails doesn't equate to thousands of dollars in profit.
Recreational Cannabis Use and TCM
Many people are drawn to cannabis for its effects physically, mentally and emotionally. Medically, cannabis has some legitimate uses, however the scope of this article is limited to the recreational use of cannabis.
Will You Be an Amplifer or a Mute?
These times are changing, and changing quickly. There have been many challenges to this profession throughout the past few years. The challenge is to talk, then talk and talk some more about this medicine.
God and the Chiropractor
My wife went to church last Wednesday night and brought home a CD of the pastor's message. As she handed it to me, she said, "You should listen to this; you'll like it." Our family regularly goes to church and our faith plays a major role in our lives.
Pain Is Only a Piece of the Puzzle
More often than not, when a patient presents to the office, it is for a pain complaint: headache, neck pain, low back pain, sciatica, carpal tunnel, etc.
A Well-Kept Secret: 5 Element Acupuncture, Part II
Supervising acupuncture interns at a TCM college, it has always struck me how funny it is to hear the clinic manager tell the patients that the Five Element clinic specializes in treating emotions, as if patients with physical pain have no emotions!
Managing Tibialis Posterior Tendon Injuries
The tibialis posterior is the deepest, strongest and most central muscle of the leg, with fibers originating from the tibia, fibula and interosseous membrane.
Treating GERD and Incontinence: Focus on Trigger Points
Gastroesophageal reflux disease (GERD) is defined as the regurgitation of stomach acid in the esophagus. Previously, it was thought that GERD was caused by a hiatal hernia, but recent trials suggest the cause is an inability of the hiatal sphincter to contract normally.
Treating Beyond Pain
More often than not, when a patient presents to the office, it is for a pain complaint. Headache, neck pain, low back pain, sciatica, carpal tunnel... The pain is often the focus of the patient's mindset, and they don't often have any thought of what comes after the pain.
Joint Supplements for Athletes (Part 2)
A fairly recent discovery in nutrition supplemental medicine has proven to be a breakthrough in maintaining athletic joint health. Research suggests a combination of undenatured type-II collagen and tetrahydro-iso-alpha acids helps revitalize joint function and performance in athletes.
TCM Congress in Rothenburg is Largest in Western World
In the medieval town of Rothenburg, deep set within the Bavarian countryside in Southern Germany, the TCM Kongress Rothenburg each year draws around 1.200 participants from more than 40 different countries to attend the biggest TCM conference in the Western world.
Keep Seniors Safe: Age-Proofing the Home
I want to give Dr. Claudia Anrig kudos for her Dec. 1, 2014 column, which highlighted safety issues youngsters might encounter in the home.
Viewpoints: Massage Reduces Nonspecific Shoulder Pain, Improves Function
While seemingly universal, pain and stiffness in the shoulders can be a significant cause of disability. Often a pain that does not go away on its own, shoulder complaints tend to linger, sometimes for 12 months or longer.
Older Patients, Stroke Risk and Manipulation
The first population-based study in the United States to evaluate stroke risk following spinal manipulation – and the first involving older adults – suggests that "[c]hiropractic cervical spine manipulation is unlikely to cause stroke in patients aged 66 to 99 years with neck pain.
There Really is No Room for Sexism
Recently, Matteo* (a transgender male) approached me during a break in an advanced shiatsu class in Berlin where he was one of two men in a group of 20 women. "Pamela. Don't forget to remind the translator to include male endings."
What Do You Know About Physician Compare?
Physician Compare is a website that allows consumers to search for and obtain information about physicians and other health care professionals who provide Medicare services.
How We Can Help the Injured Brain
The majority of patients with mild traumatic brain injuries recover within seven to 10 days. If concussion signs and symptoms continue beyond seven days, the diagnosis changes from acute concussion to post-concussion syndrome.
Synergy Doesn't Happen in Silos: Acupuncture in Hospitals and Other Healthcare Settings
As acupuncture and traditional East Asian medicine continue to intersect and integrate with biomedical approaches, the conversation about integration expands and becomes richer.
The Dietary Supplement Research Dilemma
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
April, 2014, Vol. 14, Issue 04
How One Little Symbol (#) Gets You More Clients
By Stephanie Beck
Are you struggling to get more fans or followers? Or are looking for ways to simply connect with them? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)? If you answered yes to any of these questions, then you will want to know more about this one little symbol: #.
The # symbol, which I always lovingly referred to as a number or pound sign, has taken on new meaning in the last few years. With its use and popularity on social platforms, it is now commonly known as as a hashtag. Although Twitter was the pioneer and leader in using hashtags, other platforms such as Instagram (owned by Facebook), Pinterest, Tumblr, Vine, Google+, Flickr and as recent as June 2013, Facebook added the hashtag option for their users. But social media platforms weren't the ones to invent using the hashtag. Actually, Stowe Boyd was the first person to use the word in 2007 to track topics on online forums.
Today, you would be hard pressed to watch a television show, sporting event or listen to the radio without a reference being made to hashtags. From the national news to late night television, hashtags are mentioned through prime time, especially if you recently watched any part of the Olympics or Super Bowl. You would have noticed the # proceeding a word or series of words near the bottom of the screen. The official description from Twitter explaining hashtags states, "the # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages." You might be wondering what hashtags are? Or you understand what they are, but you aren't sure how best to use them for your massage practice? Let me share with you the importance the #, some basic uses and how best to use them.
As mentioned before, a hashtag is a word or term that is preceded by a # symbol. There are no spaces or special characters (!@$%&-"?) between the # and the word(s). For example, I created #AllianceforMassageTherapyEducation and #AFMTE when the organization wants to share massage education information. This automatically creates a hyperflink that people can click to find all the posts and updates from the organization or members who have used the hashtag to talk about the organization.
Hashtags work a couple of different ways on Facebook. First, when you click on a Facebook hashtag, whether it's on a personal profile or business page, a box will open up showing other people and pages within a user's network that have recently used that hashtag in chronological order. You should also see contributions from other users as long as those users have set their profiles to be public. Therefore, even if they are outside your network, they could show up if they have also publically used the hashtag.
Secondly, you can also search for a hashtag in the Facebook search bar at the top of the page. If you wanted to see what people are saying about massage or back pain, you can type #massage or #backpain and click on the results that populate below the search bar. You can select pages and news feed posts within your network and other public profiles that have recently used that word or term. Also note: when you click to contribute something, that hashtag will automatically populate your post.
Twitter lends itself to be more of a "public soapbox" for the majority of the users. Because of this, you are able to see all kinds of data from the content Twitter users share. What this means is, if you click on a hashtagged word, it allows you to view any other message that contains the same hashtagged word or phrase. That way, you can see what others have to say on that particular subject. Because these are so wildly popular on Twitter, many businesses will sponsor a trending topic. That means a business pays a fee to Twitter to get bumped to the top of the list, giving huge brand visibility to its sponsors.
In general, hashtags make it easy to search and track ongoing conversations, Twitter users are more about sharing with the universe. Facebook added hashtags so friends and brands could create conversations with each other. And unless shared publicly, only friends and can participate, whereas on Twitter anyone could participate.
With more than 1.5 billion users between them, Facebook and Twitter are still the undisputed leaders when it comes to social media. The environments are about as similar and different as a PC and a Mac: we use them to achieve similar things, but they look, feel and in some cases work, quite differently. I think it is safe to say the two networks have a fierce rivalry and it seems the developers are intent upon differentiating their cyber-scapes from each other as much as possible. This fierce rivalry has created severe loyalty in both user camps. To the die-hard Facebook fan, Twitter will often look like a confusing jumble of weird code. To the loyal Tweep, Facebook can seem like it requires too much maintenance and time.
Hashtags have always been an important and vital part of the Twitter universe. But in spite of their popularity, many people who spend their time on Twitter don't use them properly and end up getting their content filtered from search results. With the addition of hashtags to Facebook, we suddenly had millions of people who were clueless as to what they were and essentially clueless about how to communicate with them. Let's start with the basic benefits of hashtags and why you would want to use them. It's important to keep in mind the following:
The differences between the Twitter and Facebook hashtags are:
Some people have questions about the @ symbol and the #. Both are referred to as tagging but they perform differently. The difference between the two symbols is that a hashtag links to all other instances with anyone who mentions that specific hashtag, whether you "follow" them or not. Something to note: although Twitter automatically shares publicly with Facebook's closed nature, you have to set your post to public to have the hashtag shared to people other than your friends. Also, anyone can see a hashtag you create for your business page because the business pages are public to begin with.
Just remember that on Facebook and Twitter, you tag your friends and fans with the @ symbol and tag topics (or brands) with the # symbol. Essentially, the main reason for hashtags on any social media network is to encourage users to engage in a public conversation by using the clickable #hashtag word or phrase. Using the hashtag on photo sharing sites such as Tumblr or Instagram helps push your message further.
I recommend searching similar hashtags to inspire fresh content for blog posts as well. The purpose for hashtags on Facebook is similar. They want users to be able to find useful content in an easier way. And, it's worth noting that hashtags have also morphed from just a filter and finding conversations into a way that has helped save lives in disasters or forming and coordinating revolutions.
You may have ventured into using hashtags on one of the many networks. Here are a few helpful tips for using hashtags effectively and ultimately assist with brand engagement and awareness. Limit the number of hashtags you utilize in your posts and tweets. I recommend 2 to 3 hashtags max in your tweets and no more than six on Instagram, Pinterest, Tumblr or Facebook. When using hashtags, select one(s) that are relevant to your topic. You can see how a hashtag is being used simply by clicking on it. You want to make sure that your tagged addition adds relevant content to the conversation.
To best use hashtags effectively, they should be used consistently across the different social media platforms. If you're going to do a social media campaign on Twitter for #AFMTE you should continue using #AFMTE on Instagram, Vine, Facebook, Pinterest, etc., to relate it back to your specific campaign. This helps establish the use of the hashtag and increase your brand exposure. Try jumping into a conversation on a topic – meaning use a hashtag that's already trending or running a contest or promotion using hashtags.
When hosting an educational program, attending a tradeshow or webinar, encourage topic participation on your social networks with special hashtag words. This is helpful for building brand engagement success. You can also create a hashtag ad campaign specific to your brand. Be sure to TEST your hashtag first to see if other people are using it for a different purpose.
Things NOT to do with hashtags:
For Facebook, type the hashtag into the search bar and see all the most recent posts by you and others that have your hashtag and see how many likes, comments and shares you are receiving. This is a great opportunity to for you to comment on your fans and friends posts and it allows you access to new threads that you might not have ever known about had they not used your campaign hashtag.
I love it when we are able to integrate different forms of technology. Using hashtags across multiple social media networks, onto websites and into blogs is a great example of how to cross-feed each other. This creates a greater possibility of results for everyone, as long as we are using them correctly, respectfully and sensibly. The proper use of the # isn't for you to invade your potential customer's online world, but rather a way for you to invite them into yours.
Click here for more information about Stephanie Beck.
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