resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Physical Exam 101: The Hands
I am sure you are familiar with the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Why You Should Include the Single-Leg Stance Test in Every Patient Assessment
The single-leg stance (SLS) test, also known as the single-limb stance test, unipedal stance test or one-legged stance / balance test, is often used in the geriatric population to assess static postural and balance control.
Curbing Label Overwhelm
For the average consumer, reading a food package can be overwhelming: natural, organic, non-GMO, gluten free, free range ... you get the picture.
Are You a Bad Chiropractic Patient?
My father was a great DC. In fact, as you might expect, he was the doctor of chiropractic I measured all other doctors against. Sadly, he died at age 61 when I was in my early 30s.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
Knee Pain From the Kinetic Chain
As practitioners of manual medicine, chiropractors often treat patients suffering from knee pain.
By the Numbers: 3 Common Financial Mistakes With Major Consequences
Warren Buffett is on record for sharing the hidden art of becoming wealthy and making it simple enough for anyone to grasp.
Remembering Clarence Gonstead and 50 Years of the Gonstead Clinic
Dr. Clarence Selmer Gonstead (1898-1978) took chiropractic practice from back-alley bone setting to an understandable biomechanical science. His life was dedicated to clinical competency.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
Immunizations by Colorado DCs: Really?
You probably didn't hear about it, but back on Nov. 21, 2013, the Board of Directors of the Colorado Chiropractic Association (CCA) adopted "immunization authority" for Colorado DCs as its No. 2 legislative goal.
Fibromyalgia: Put the Pain in Its Place
While some fibromyalgia patients respond favorably to regular chiropractic care, others experience minimal relief. Unfortunately, many of these patients must rely on pharmacological management to relieve their constant pain.
Vaccines and Chiropractic: Evidence-Based Medicine or Medical Dogma?
Right or wrong, the chiropractic profession has historically been against vaccinations. However, a growing trend within the profession is seeking to reverse this position.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
The Science of Stretching
In 1986, Rob DeCastella set a course record by running the Boston Marathon in 2:07:51, just 39 seconds off the world record.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
April, 2014, Vol. 14, Issue 04
How One Little Symbol (#) Gets You More Clients
By Stephanie Beck
Are you struggling to get more fans or followers? Or are looking for ways to simply connect with them? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)? If you answered yes to any of these questions, then you will want to know more about this one little symbol: #.
The # symbol, which I always lovingly referred to as a number or pound sign, has taken on new meaning in the last few years. With its use and popularity on social platforms, it is now commonly known as as a hashtag. Although Twitter was the pioneer and leader in using hashtags, other platforms such as Instagram (owned by Facebook), Pinterest, Tumblr, Vine, Google+, Flickr and as recent as June 2013, Facebook added the hashtag option for their users. But social media platforms weren't the ones to invent using the hashtag. Actually, Stowe Boyd was the first person to use the word in 2007 to track topics on online forums.
Today, you would be hard pressed to watch a television show, sporting event or listen to the radio without a reference being made to hashtags. From the national news to late night television, hashtags are mentioned through prime time, especially if you recently watched any part of the Olympics or Super Bowl. You would have noticed the # proceeding a word or series of words near the bottom of the screen. The official description from Twitter explaining hashtags states, "the # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages." You might be wondering what hashtags are? Or you understand what they are, but you aren't sure how best to use them for your massage practice? Let me share with you the importance the #, some basic uses and how best to use them.
As mentioned before, a hashtag is a word or term that is preceded by a # symbol. There are no spaces or special characters (!@$%&-"?) between the # and the word(s). For example, I created #AllianceforMassageTherapyEducation and #AFMTE when the organization wants to share massage education information. This automatically creates a hyperflink that people can click to find all the posts and updates from the organization or members who have used the hashtag to talk about the organization.
Hashtags work a couple of different ways on Facebook. First, when you click on a Facebook hashtag, whether it's on a personal profile or business page, a box will open up showing other people and pages within a user's network that have recently used that hashtag in chronological order. You should also see contributions from other users as long as those users have set their profiles to be public. Therefore, even if they are outside your network, they could show up if they have also publically used the hashtag.
Secondly, you can also search for a hashtag in the Facebook search bar at the top of the page. If you wanted to see what people are saying about massage or back pain, you can type #massage or #backpain and click on the results that populate below the search bar. You can select pages and news feed posts within your network and other public profiles that have recently used that word or term. Also note: when you click to contribute something, that hashtag will automatically populate your post.
Twitter lends itself to be more of a "public soapbox" for the majority of the users. Because of this, you are able to see all kinds of data from the content Twitter users share. What this means is, if you click on a hashtagged word, it allows you to view any other message that contains the same hashtagged word or phrase. That way, you can see what others have to say on that particular subject. Because these are so wildly popular on Twitter, many businesses will sponsor a trending topic. That means a business pays a fee to Twitter to get bumped to the top of the list, giving huge brand visibility to its sponsors.
In general, hashtags make it easy to search and track ongoing conversations, Twitter users are more about sharing with the universe. Facebook added hashtags so friends and brands could create conversations with each other. And unless shared publicly, only friends and can participate, whereas on Twitter anyone could participate.
With more than 1.5 billion users between them, Facebook and Twitter are still the undisputed leaders when it comes to social media. The environments are about as similar and different as a PC and a Mac: we use them to achieve similar things, but they look, feel and in some cases work, quite differently. I think it is safe to say the two networks have a fierce rivalry and it seems the developers are intent upon differentiating their cyber-scapes from each other as much as possible. This fierce rivalry has created severe loyalty in both user camps. To the die-hard Facebook fan, Twitter will often look like a confusing jumble of weird code. To the loyal Tweep, Facebook can seem like it requires too much maintenance and time.
Hashtags have always been an important and vital part of the Twitter universe. But in spite of their popularity, many people who spend their time on Twitter don't use them properly and end up getting their content filtered from search results. With the addition of hashtags to Facebook, we suddenly had millions of people who were clueless as to what they were and essentially clueless about how to communicate with them. Let's start with the basic benefits of hashtags and why you would want to use them. It's important to keep in mind the following:
The differences between the Twitter and Facebook hashtags are:
Some people have questions about the @ symbol and the #. Both are referred to as tagging but they perform differently. The difference between the two symbols is that a hashtag links to all other instances with anyone who mentions that specific hashtag, whether you "follow" them or not. Something to note: although Twitter automatically shares publicly with Facebook's closed nature, you have to set your post to public to have the hashtag shared to people other than your friends. Also, anyone can see a hashtag you create for your business page because the business pages are public to begin with.
Just remember that on Facebook and Twitter, you tag your friends and fans with the @ symbol and tag topics (or brands) with the # symbol. Essentially, the main reason for hashtags on any social media network is to encourage users to engage in a public conversation by using the clickable #hashtag word or phrase. Using the hashtag on photo sharing sites such as Tumblr or Instagram helps push your message further.
I recommend searching similar hashtags to inspire fresh content for blog posts as well. The purpose for hashtags on Facebook is similar. They want users to be able to find useful content in an easier way. And, it's worth noting that hashtags have also morphed from just a filter and finding conversations into a way that has helped save lives in disasters or forming and coordinating revolutions.
You may have ventured into using hashtags on one of the many networks. Here are a few helpful tips for using hashtags effectively and ultimately assist with brand engagement and awareness. Limit the number of hashtags you utilize in your posts and tweets. I recommend 2 to 3 hashtags max in your tweets and no more than six on Instagram, Pinterest, Tumblr or Facebook. When using hashtags, select one(s) that are relevant to your topic. You can see how a hashtag is being used simply by clicking on it. You want to make sure that your tagged addition adds relevant content to the conversation.
To best use hashtags effectively, they should be used consistently across the different social media platforms. If you're going to do a social media campaign on Twitter for #AFMTE you should continue using #AFMTE on Instagram, Vine, Facebook, Pinterest, etc., to relate it back to your specific campaign. This helps establish the use of the hashtag and increase your brand exposure. Try jumping into a conversation on a topic – meaning use a hashtag that's already trending or running a contest or promotion using hashtags.
When hosting an educational program, attending a tradeshow or webinar, encourage topic participation on your social networks with special hashtag words. This is helpful for building brand engagement success. You can also create a hashtag ad campaign specific to your brand. Be sure to TEST your hashtag first to see if other people are using it for a different purpose.
Things NOT to do with hashtags:
For Facebook, type the hashtag into the search bar and see all the most recent posts by you and others that have your hashtag and see how many likes, comments and shares you are receiving. This is a great opportunity to for you to comment on your fans and friends posts and it allows you access to new threads that you might not have ever known about had they not used your campaign hashtag.
I love it when we are able to integrate different forms of technology. Using hashtags across multiple social media networks, onto websites and into blogs is a great example of how to cross-feed each other. This creates a greater possibility of results for everyone, as long as we are using them correctly, respectfully and sensibly. The proper use of the # isn't for you to invade your potential customer's online world, but rather a way for you to invite them into yours.
Click here for more information about Stephanie Beck.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.