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News In Brief
A "Modern" Business Model. Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon - at least for one business.
Insomnia Treatment Based on the Yu Theory
In recent years, acupuncture has risen in popularity as a form of alternative or supplemental medicine for the treatment of many different types of disorders.
Chiropractic: A Great Fit for the White House
Dr. Eric Kaplan is a New York Chiropractic College alumnus; a No. 1 best-selling author whose books include Awaken the Wellness Within and The 5 Minute Motivator; a chiropractor for professional sports teams and elite athletes; and even served as an advisor under the Clinton Administration to the President's Council on Sports & Physical Fitness.
Good Works at the Canandaigua VA
Faculty and students of the Finger Lakes School of Acupuncture and Oriental Medicine (FLSAOM) of the New York Chiropractic College have provided acupuncture to veterans at the Veterans' Administration Medical Center (VAMC) in Canandaigua, New York since September of 2007.
What's Bugging You? Probiotics and Your Health
An estimated 100 trillion microorganisms representing more than 500 different species inhabit every normal, healthy bowel. Gut-dwelling bacteria keep pathogens in check, aid digestion and nutrient absorption, and contribute to immune function.
How to Correct a Cuboid Subluxation
Cuboid subluxation is a poorly recognized condition, even though it is not uncommon. It has been described in the literature under various names: cuboid subluxation, cuboid syndrome, locked cuboid, dropped cuboid, cuboid fault syndrome or peroneal cuboid syndrome.
Making Sense of Liver Regulation
In Chinese medicine, the liver has the function of moving and storing qi and blood. In its moving function, the liver smoothly distributes qi and blood to the tendons, muscles and flesh through microcirculation.
Shedding Light on the Benefits of Heliotherapy
I can't imagine anyone not feeling good strolling in the sun on a beautiful spring day. The sun is responsible for all life on earth and is best illustrated along the equator touting the richest biodiversity on the planet, in stark contrast to the Arctic Circle and South Pole.
Treating the Terrain of Chronic Sinus Infections
Chronic sinus infections can be stubborn to treat, but the therapeutic path forward can be simplified when utilizing three distinct treatment principles which take into account the terrain of the body, and the way in which microbes grow.
Help Save an Important Chiropractic Landmark
The chiropractic profession has a splendid and varied history. Sadly, many landmarks have been lost to bulldozers and wrecking crews, such as the Ryan Building, Little-Bit-O-Heaven, Spears Chiropractic Hospital, and Clearview Sanitarium.
Waist Circumference: A Conversation Starter (Part 2)
Now let's discuss the clinical approach to reducing WC and implementation in today's chiropractic practice. The primary intervention centers around dietary modification and lifestyle habits aimed to reduce adiposity, improve insulin sensitivity and ultimately, diminish systemic metabolic dysfunction.
Give Your Patients the Ergonomic Advantage
Prolonged sitting contributes to low back pain and is a health risk. When I discuss my POLITE technique practice recommendations with patients, ergonomics may be last, but not least!
Caring for Refugees in Greece
At the beginning of 2016 I had no idea what was in store for me, but I was looking forward to a personal retreat on the Greek island of Paros; a graduation gift to myself after 22 years of motherhood, and four-plus years of Chinese medicine school.
Treating LBP the Right Way: Think Natural
An updated clinical practice guideline from the American College of Physicians (ACP) recommends spinal manipulation and other non-invasive, non-drug therapies as first options for acute, subacute and chronic low back pain, rather than pain medications, as stipulated in the original 2007 guideline.
The Chiropractor's Guide to CRISPR
Science magazine's "Breakthrough of the Year" award for 2015 was described as "the gene-editing tool called CRISPR." CRISPR stands for "clustered regularly interspaced short palindromic repeats."
5 Ways to Enhance Your Family Practice
Every practice has a personality style. A practice that caters to athletes, PI cases or adults, for example, projects differently to patients than a family wellness practice.
Toxicity & Kids: The Importance of Environmental Intake
The old adage is true that children are not little adults. Traditional Chinese medicine (TCM) has long known that the physiology of children is unique, as are the diseases that plague them.
NSAIDs No Better Than Placebo for Spine Pain
A meta-analysis of randomized, placebo-controlled trials comparing the efficacy and safety of NSAIDs with placebo for spinal pain concludes that among 6,065 spine pain patients, "NSAIDs reduced pain and disability, but provided clinically unimportant effects over placebo."
Scope of Chiropractic Practice: Why Now Is the Time to Expand
In my January article, "Scope of Chiropractic Practice: Is It Time for Change?" I discussed the use of the term primary spine care practitioner, the loss of privileges to diagnose in Texas, and the fact that the definition of "chiropractic" varied from state to state.
Integrative Cardiology: The Heart of TCM & Western Medicine
Patient centered therapy is a growing trend in hospitals that are expanding to boutique services.
The First (Only) Choice for Spinal Pain
The study on NSAIDs for spinal pain summarized on the front page of this issue is intriguing on a number of levels, the most obvious being the conclusion that "compared with placebo, NSAIDs do not provide a clinically important effect on spinal pain, and six patients must be treated with NSAIDs for one patient to achieve a clinically important benefit in the short-term."
April, 2014, Vol. 14, Issue 04
How One Little Symbol (#) Gets You More Clients
By Stephanie Beck
Are you struggling to get more fans or followers? Or are looking for ways to simply connect with them? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)? If you answered yes to any of these questions, then you will want to know more about this one little symbol: #.
The # symbol, which I always lovingly referred to as a number or pound sign, has taken on new meaning in the last few years. With its use and popularity on social platforms, it is now commonly known as as a hashtag. Although Twitter was the pioneer and leader in using hashtags, other platforms such as Instagram (owned by Facebook), Pinterest, Tumblr, Vine, Google+, Flickr and as recent as June 2013, Facebook added the hashtag option for their users. But social media platforms weren't the ones to invent using the hashtag. Actually, Stowe Boyd was the first person to use the word in 2007 to track topics on online forums.
Today, you would be hard pressed to watch a television show, sporting event or listen to the radio without a reference being made to hashtags. From the national news to late night television, hashtags are mentioned through prime time, especially if you recently watched any part of the Olympics or Super Bowl. You would have noticed the # proceeding a word or series of words near the bottom of the screen. The official description from Twitter explaining hashtags states, "the # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages." You might be wondering what hashtags are? Or you understand what they are, but you aren't sure how best to use them for your massage practice? Let me share with you the importance the #, some basic uses and how best to use them.
As mentioned before, a hashtag is a word or term that is preceded by a # symbol. There are no spaces or special characters (!@$%&-"?) between the # and the word(s). For example, I created #AllianceforMassageTherapyEducation and #AFMTE when the organization wants to share massage education information. This automatically creates a hyperflink that people can click to find all the posts and updates from the organization or members who have used the hashtag to talk about the organization.
Hashtags work a couple of different ways on Facebook. First, when you click on a Facebook hashtag, whether it's on a personal profile or business page, a box will open up showing other people and pages within a user's network that have recently used that hashtag in chronological order. You should also see contributions from other users as long as those users have set their profiles to be public. Therefore, even if they are outside your network, they could show up if they have also publically used the hashtag.
Secondly, you can also search for a hashtag in the Facebook search bar at the top of the page. If you wanted to see what people are saying about massage or back pain, you can type #massage or #backpain and click on the results that populate below the search bar. You can select pages and news feed posts within your network and other public profiles that have recently used that word or term. Also note: when you click to contribute something, that hashtag will automatically populate your post.
Twitter lends itself to be more of a "public soapbox" for the majority of the users. Because of this, you are able to see all kinds of data from the content Twitter users share. What this means is, if you click on a hashtagged word, it allows you to view any other message that contains the same hashtagged word or phrase. That way, you can see what others have to say on that particular subject. Because these are so wildly popular on Twitter, many businesses will sponsor a trending topic. That means a business pays a fee to Twitter to get bumped to the top of the list, giving huge brand visibility to its sponsors.
In general, hashtags make it easy to search and track ongoing conversations, Twitter users are more about sharing with the universe. Facebook added hashtags so friends and brands could create conversations with each other. And unless shared publicly, only friends and can participate, whereas on Twitter anyone could participate.
With more than 1.5 billion users between them, Facebook and Twitter are still the undisputed leaders when it comes to social media. The environments are about as similar and different as a PC and a Mac: we use them to achieve similar things, but they look, feel and in some cases work, quite differently. I think it is safe to say the two networks have a fierce rivalry and it seems the developers are intent upon differentiating their cyber-scapes from each other as much as possible. This fierce rivalry has created severe loyalty in both user camps. To the die-hard Facebook fan, Twitter will often look like a confusing jumble of weird code. To the loyal Tweep, Facebook can seem like it requires too much maintenance and time.
Hashtags have always been an important and vital part of the Twitter universe. But in spite of their popularity, many people who spend their time on Twitter don't use them properly and end up getting their content filtered from search results. With the addition of hashtags to Facebook, we suddenly had millions of people who were clueless as to what they were and essentially clueless about how to communicate with them. Let's start with the basic benefits of hashtags and why you would want to use them. It's important to keep in mind the following:
The differences between the Twitter and Facebook hashtags are:
Some people have questions about the @ symbol and the #. Both are referred to as tagging but they perform differently. The difference between the two symbols is that a hashtag links to all other instances with anyone who mentions that specific hashtag, whether you "follow" them or not. Something to note: although Twitter automatically shares publicly with Facebook's closed nature, you have to set your post to public to have the hashtag shared to people other than your friends. Also, anyone can see a hashtag you create for your business page because the business pages are public to begin with.
Just remember that on Facebook and Twitter, you tag your friends and fans with the @ symbol and tag topics (or brands) with the # symbol. Essentially, the main reason for hashtags on any social media network is to encourage users to engage in a public conversation by using the clickable #hashtag word or phrase. Using the hashtag on photo sharing sites such as Tumblr or Instagram helps push your message further.
I recommend searching similar hashtags to inspire fresh content for blog posts as well. The purpose for hashtags on Facebook is similar. They want users to be able to find useful content in an easier way. And, it's worth noting that hashtags have also morphed from just a filter and finding conversations into a way that has helped save lives in disasters or forming and coordinating revolutions.
You may have ventured into using hashtags on one of the many networks. Here are a few helpful tips for using hashtags effectively and ultimately assist with brand engagement and awareness. Limit the number of hashtags you utilize in your posts and tweets. I recommend 2 to 3 hashtags max in your tweets and no more than six on Instagram, Pinterest, Tumblr or Facebook. When using hashtags, select one(s) that are relevant to your topic. You can see how a hashtag is being used simply by clicking on it. You want to make sure that your tagged addition adds relevant content to the conversation.
To best use hashtags effectively, they should be used consistently across the different social media platforms. If you're going to do a social media campaign on Twitter for #AFMTE you should continue using #AFMTE on Instagram, Vine, Facebook, Pinterest, etc., to relate it back to your specific campaign. This helps establish the use of the hashtag and increase your brand exposure. Try jumping into a conversation on a topic – meaning use a hashtag that's already trending or running a contest or promotion using hashtags.
When hosting an educational program, attending a tradeshow or webinar, encourage topic participation on your social networks with special hashtag words. This is helpful for building brand engagement success. You can also create a hashtag ad campaign specific to your brand. Be sure to TEST your hashtag first to see if other people are using it for a different purpose.
Things NOT to do with hashtags:
For Facebook, type the hashtag into the search bar and see all the most recent posts by you and others that have your hashtag and see how many likes, comments and shares you are receiving. This is a great opportunity to for you to comment on your fans and friends posts and it allows you access to new threads that you might not have ever known about had they not used your campaign hashtag.
I love it when we are able to integrate different forms of technology. Using hashtags across multiple social media networks, onto websites and into blogs is a great example of how to cross-feed each other. This creates a greater possibility of results for everyone, as long as we are using them correctly, respectfully and sensibly. The proper use of the # isn't for you to invade your potential customer's online world, but rather a way for you to invite them into yours.
Click here for previous articles by Stephanie Beck.
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