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Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
March, 2014, Vol. 14, Issue 03
WIBB Exclusive: Are You An Order Taker?
By Irene Diamond, RT
If you want more clients, more appointments, the money and all the rest that goes along with a successful practice, then I encourage you to become familiar with a concept I feel is so important that I teach it in ALL my business and clinical seminars and programs.
The concept is called "The Advisor vs. The Order Taker." Now, I'm going to go out on a limb and suggest that most of you are Order Takers. It makes sense that you are an Order Taker, and it's not a bad thing, it's just not effective in running a business.
Client: "Can you spend most of the session on my back and shoulders and leave 5 minutes for my feet?" (And the therapist does it.)
Client: "I'm so tired, I know we were gonna do some exercises today, but can I just have a massage instead?" (And the therapist does it.)
Client: "That was great, thanks, I'll call you to re-book in about a month or so." (And the therapist accepts it.)
I understand why therapists are Order Takers and do the type of things I illustrated above, it makes sense. Most of us became a therapist because we want to help people, and many of us are very gentle by nature, so sometimes when I suggest people take control of their business and adopt more of an Advisor role, it doesn't feel natural. Also, for some therapists, it is also because they are not confident in their ability to BE an Advisor in regards to clinical results, protocols and handling client expectations. Is that you?
Another reason most therapists are Order Takers is because in massage school, most of us were taught to provide a massage, but not taught how to create therapy plans or taught about the business of running a successful therapy business.
I could spend hours on just this concept but today, I'm going to give you a simple place to start so you can begin to take on the Advisor role." When you are an advisor to your clients, they appreciate your advice. Your clients will begin to see you as a higher-level service provider and it will certainly help you separate yourself from all the other "regular therapists" in your area.
Let's look at the same three scenarios, but I will change them so you can see what an Advisor Therapist would do instead.
Client: "Can you spend most of the session on my back and shoulders and leave 5 minutes for my feet?" (And the therapist responds, "I can understand you want me to work on your feet however, I know your original complaint was the knots in your back, so my therapy plan for today was to address that for you. We can always add on 15 minutes of extra time or schedule another session for your feet.")
Client: "I'm so tired, I know we were gonna do some exercises today, but can I just have a massage instead? " (And the therapist responds, "That's correct! We scheduled that I was going to teach you some stretches and strengthening exercise today. If we don't do that today, it will delay your progress, so I suggest we stay on the plan.")
Client: "That was great, thanks, I'll call you to re-book in about a month or so." (And the therapist responds, "Sure, I'll wait to hear from you, but since you were saying that knot between your shoulder blades keeps coming back. I think it would be best for you to see me for three more sessions within the next 10 days so we can finally try our best to stop it from being a chronic problem for you. Does that sound good? Great, let's schedule you now in my calendar so you get the best times for you!)
Like I mentioned, responding like this is all part of being the Advisor for your client. Remember, they are not an expert in therapy, You are! They want (and need) your advice on what is best for them. (Within your scope of practice). When you take this Advisor role approach, you will not only see happier client results BUT your practice will begin to be much more consistently filled!
Now, I'll be the first to say, this approach will NOT be for everyone. It only works if you are absolutely clear that you CAN be an advisor. If you are still a little wishy-washy, just continue to do what you've been doing until you feel more confident in your skills and knowledge. But I am sure, if you look closely at the therapists who are crushing it in their practices – you'll see they are Advisors to their clients.
Editor's Note: To read more from our expert WIBB bloggers, visit http://blog.massagetoday.com/wibb/.
Irene Diamond, RT, is the founder of the rehabilitation technique, Active Myofascial Therapy ~ The Diamond Method and creator of Successful Massage Therapist.org, the world-wide online resource for massage therapists. Irene is honored to be inducted into the Massage World Hall of Fame in 2013 for recognition of www.theDiamondMethod.com and www.SuccessfulMassageTherapist. Irene's next Active Myofascial Therapy seminar will be held August 2012 and therapists can register at http://TheDiamondMethod.com/Learn-AMT/Certification. You can also find tips from Irene by visiting the Women In Business Blog at www.massagetoday.com/wibb/.
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