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Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Correcting Dysfunctional Movement Patterns – Is Local Treatment Enough?
It is widely believed that mechanical, non-traumatic back pain is largely related to dysfunctional or compensatory movement patterns the body has adopted over time.
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
Five Element Acupuncture Can Enhance Your Practice
For eight years I have been teaching and supervising TCM students at an acupuncture college in Colorado, in Five Element acupuncture.
The McGill Approach to the Lower Back (Part 1)
Stuart McGill, PhD, brings a unique combination of tools to the table. He is a scientist who also functions as a clinician. He describes himself as a medical consultant who is referred challenging patients. He is both evidence based and practical.
News in Brief
Foundation for Chiropractic Progress Enrolls Second Group Member; Focus on Chiropractic Education at WFC-ACC Conference in Miami; Are You Ready for Another "Have-a-Heart" Campaign?
Acupuncture Detox as Part of Drug Rehabilitation
In the U.S., more than 2,000 alcohol and drug rehabilitation programs have added ear acupuncture to their practice. The development of the protocol was determined by Lincoln Hospital as it delivered 100 acupuncture treatments daily.
Introduce Your Patients to Collagen Induction Therapy
Cutaneous (skin) aging generally occurs from either intrinsic or extrinsic processes. Intrinsic aging results from natural skin tissue damage and degeneration.
Following the Thinking of the Classics
I have heard about the "best time of day" to carry out certain examinations or therapies. For example, I remember making a note years ago that early morning is the best time to take someone's pulses.
Giving Chiropractic Some Much-Needed PR
Public relations has not always been the chiropractic profession's strong suit, a shortcoming that has subjected the profession to countless attacks on its legitimacy and seemingly perpetual confusion among the public and the health care world as to the skills and services doctors of chiropractic provide.
Inspire Your Patients to Make Healthy Choices
Have you tried to get your patients to change their eating habits or their diet and couldn't get them to succeed? Were they confused and unsure of what the right thing was to eat? You are not alone!
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
Drug War Rages in Wisconsin
Based on its actions over the past 15 years (review the sidebar in the app version of this article), controversy and the Wisconsin Chiropractic Association seem to go hand in hand.
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
Chronic heightened emotional states create a perfect breeding ground for illness. Through my practice I noted the increasingly obvious relationship between one's mental focus on negative thinking, emotions, resistance to experiencing feelings and disease.
It Pays to be a Foodie
If there is an inner foodie in you, just waiting to burst out—this article is for you! Do you want to know how I know? I'm that girl. My middle name might as well be "Foodie." I love food! And if my patients are any indication, many of them do as well.
Capturing the Essence of Tai Chi
Over the last 12 years, I have been working on one of the few documentaries about Tai Chi. It's called The Professor: Tai Chi's Journey West and it's about Cheng Man-Ching who moved to New York in the 1960s.
The Acupuncture Now Foundation: What Our Profession Needs
Although acupuncture is growing in popularity it continues to be underutilized due to misunderstandings about its true potential. Only a fraction of those who could be helped by acupuncture know enough to seek it out.
Alcohol Consumption Strongly Linked to Risk of Colorectal Cancer
Alcohol intake is one of the primary risk factors for many human cancers, and is strongly associated with cancers of the oral cavity, pharynx, larynx, esophagus, liver, breast, and notably, the colon and rectum.
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
The Bottom Line ... From a Surgeon Who Knows
Regardless of individual relationships between providers, there continues to be a type of Hatfield-McCoy feud between the philosophies of medicine and chiropractic, particularly when it comes to musculoskeletal ailments.
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
"Turn, Turn, Turn"
Many people are credited with saying, "If you remember the '60s, you really weren't there." Given the fact I didn't become a teenager until 1970, I actually do remember the '60s (or at least part of it). And as a child of the '60s, I was, of course, influenced by the music.
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
March, 2014, Vol. 14, Issue 03
What's In Your Story?
By Ann Catlin, LMT, NCTMB, OTR
It's been said a picture is worth a thousand words. But, maybe words are worth our attention, too. Consider Philip Pullman's comment, "After nourishment, shelter and companionship, stories are the thing we need most in the world." Stories connect us.They help define who we are. Stories make us care. Turns out science is helping to explain why stories have the power to change our brains.
Stories make us Empathic
When you make a point, engage an audience or even promote your business, a story captures attention in a way that simple facts can't. To help explain this, I turned to Paul Zak whose research has uncovered the link between stories, oxytocin and empathy. He says stories engage more of the brain and stimulate oxytocin production. Oxytocin is a hormone and neurotransmitter produced in the brain and blood that has been called the love and connection hormone. When oxytocin levels increase, we feel safe and more compassionate toward others. Oxytocin is stimulated in lots of ways. It's long been known that it increases during sex, childbirth and breastfeeding. Petting a loved animal, giving a gift, loving-kindness meditation, dance, praying, hugs and massage all raise oxytocin levels. A story creates a social connection which also increases oxytocin. I've seen this first hand in my own work. When I tell a story about how a very old person responded in a session, people are moved. When I simply point out the benefits, they understand on an intellectual level but that's all. Stories reach our hearts and souls and that old person "comes alive" to the listener.
There she was, this wisp of a woman in her wheelchair, alone in this big empty dining room. Her eyes had a far-away look and every few seconds she sobbed. Was she in pain? She didn't seem to notice when I spoke to her. She rambled and I could only catch a word here and there. For several minutes, I simply sat quietly with her. Saying her name, holding her hand and stroking her arm, she looked at me for the first time. A connection! Mary accepted my touch, but the crying jags continued as she gripped my hand. It was time for me to go and as I walked away, she said in a weak, but clear voice something that shook me to the core. "I'm so lonely."
The next day, I saw her again. She lay in bed, so tiny she was barely visible under the covers. She stared at the ceiling, again crying. I took in the scene as I stood the doorway to her room. Not one picture, flower, card or anything else personal was to be found. Who was this woman? All I knew was the moment. "Hi Mary, its Ann. Can I sit next to you on your bed?" She actually nodded yes! I massaged her hands and softly stroked her hair and cheek, a touch I often use to comfort people with advanced conditions. Still, she cried every few minutes. But, she reached up and touched my cheek and even looked me in the eye. I stayed present in her little world. At one point, she took my hand to her lips, kissed it and said I love you. It was wonderful to see Mary go from profound loneliness to enjoying our relationship in her own way. As I was leaving, a nurse came in and said, "Hi Mary," quite casually like she's probably done a thousand times. And Mary, in a clear voice said, "Hi!" The nurse was clearly amazed. I walked away with a smile in my heart. Mary wasn't invisible anymore.
Reflect: How did you feel about Mary as you read my story? How might you have reacted? What therapeutic benefits can you identify? Do you think Mary's quality of life improved? In what way?
Capture Your Own Story
We create a story every time we touch someone. True, some are more memorable than others, but many are worth capturing — and sharing. But, if you're like me, the details of a story fade quickly unless we find a way to resurrect them. Here's a tip. Dedicate a notebook or journal as a place to jot down your own stories. It doesn't have to be formal. Quick notes will do. I have carried a journal in my bag that goes with me into homes and facilities. Some stories are just a line or two. The first entry is dated August, 2001. A glimpse through the pages just now has brought back such sweet memories of people who have help shaped my work and blessed my life. So share your own stories. They bring to life the power and validity of your service in the world. We'll all be listening!
Click here for more information about Ann Catlin, LMT, NCTMB, OTR.
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