Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
March, 2014, Vol. 14, Issue 03
What's In Your Story?
By Ann Catlin, LMT, NCTMB, OTR
It's been said a picture is worth a thousand words. But, maybe words are worth our attention, too. Consider Philip Pullman's comment, "After nourishment, shelter and companionship, stories are the thing we need most in the world." Stories connect us.They help define who we are. Stories make us care. Turns out science is helping to explain why stories have the power to change our brains.
Stories make us Empathic
When you make a point, engage an audience or even promote your business, a story captures attention in a way that simple facts can't. To help explain this, I turned to Paul Zak whose research has uncovered the link between stories, oxytocin and empathy. He says stories engage more of the brain and stimulate oxytocin production. Oxytocin is a hormone and neurotransmitter produced in the brain and blood that has been called the love and connection hormone. When oxytocin levels increase, we feel safe and more compassionate toward others. Oxytocin is stimulated in lots of ways. It's long been known that it increases during sex, childbirth and breastfeeding. Petting a loved animal, giving a gift, loving-kindness meditation, dance, praying, hugs and massage all raise oxytocin levels. A story creates a social connection which also increases oxytocin. I've seen this first hand in my own work. When I tell a story about how a very old person responded in a session, people are moved. When I simply point out the benefits, they understand on an intellectual level but that's all. Stories reach our hearts and souls and that old person "comes alive" to the listener.
There she was, this wisp of a woman in her wheelchair, alone in this big empty dining room. Her eyes had a far-away look and every few seconds she sobbed. Was she in pain? She didn't seem to notice when I spoke to her. She rambled and I could only catch a word here and there. For several minutes, I simply sat quietly with her. Saying her name, holding her hand and stroking her arm, she looked at me for the first time. A connection! Mary accepted my touch, but the crying jags continued as she gripped my hand. It was time for me to go and as I walked away, she said in a weak, but clear voice something that shook me to the core. "I'm so lonely."
The next day, I saw her again. She lay in bed, so tiny she was barely visible under the covers. She stared at the ceiling, again crying. I took in the scene as I stood the doorway to her room. Not one picture, flower, card or anything else personal was to be found. Who was this woman? All I knew was the moment. "Hi Mary, its Ann. Can I sit next to you on your bed?" She actually nodded yes! I massaged her hands and softly stroked her hair and cheek, a touch I often use to comfort people with advanced conditions. Still, she cried every few minutes. But, she reached up and touched my cheek and even looked me in the eye. I stayed present in her little world. At one point, she took my hand to her lips, kissed it and said I love you. It was wonderful to see Mary go from profound loneliness to enjoying our relationship in her own way. As I was leaving, a nurse came in and said, "Hi Mary," quite casually like she's probably done a thousand times. And Mary, in a clear voice said, "Hi!" The nurse was clearly amazed. I walked away with a smile in my heart. Mary wasn't invisible anymore.
Reflect: How did you feel about Mary as you read my story? How might you have reacted? What therapeutic benefits can you identify? Do you think Mary's quality of life improved? In what way?
Capture Your Own Story
We create a story every time we touch someone. True, some are more memorable than others, but many are worth capturing — and sharing. But, if you're like me, the details of a story fade quickly unless we find a way to resurrect them. Here's a tip. Dedicate a notebook or journal as a place to jot down your own stories. It doesn't have to be formal. Quick notes will do. I have carried a journal in my bag that goes with me into homes and facilities. Some stories are just a line or two. The first entry is dated August, 2001. A glimpse through the pages just now has brought back such sweet memories of people who have help shaped my work and blessed my life. So share your own stories. They bring to life the power and validity of your service in the world. We'll all be listening!
Click here for more information about Ann Catlin, LMT, NCTMB, OTR.
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