resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
March, 2014, Vol. 14, Issue 03
What's In Your Story?
By Ann Catlin, LMT, NCTMB, OTR
It's been said a picture is worth a thousand words. But, maybe words are worth our attention, too. Consider Philip Pullman's comment, "After nourishment, shelter and companionship, stories are the thing we need most in the world." Stories connect us.They help define who we are. Stories make us care. Turns out science is helping to explain why stories have the power to change our brains.
Stories make us Empathic
When you make a point, engage an audience or even promote your business, a story captures attention in a way that simple facts can't. To help explain this, I turned to Paul Zak whose research has uncovered the link between stories, oxytocin and empathy. He says stories engage more of the brain and stimulate oxytocin production. Oxytocin is a hormone and neurotransmitter produced in the brain and blood that has been called the love and connection hormone. When oxytocin levels increase, we feel safe and more compassionate toward others. Oxytocin is stimulated in lots of ways. It's long been known that it increases during sex, childbirth and breastfeeding. Petting a loved animal, giving a gift, loving-kindness meditation, dance, praying, hugs and massage all raise oxytocin levels. A story creates a social connection which also increases oxytocin. I've seen this first hand in my own work. When I tell a story about how a very old person responded in a session, people are moved. When I simply point out the benefits, they understand on an intellectual level but that's all. Stories reach our hearts and souls and that old person "comes alive" to the listener.
There she was, this wisp of a woman in her wheelchair, alone in this big empty dining room. Her eyes had a far-away look and every few seconds she sobbed. Was she in pain? She didn't seem to notice when I spoke to her. She rambled and I could only catch a word here and there. For several minutes, I simply sat quietly with her. Saying her name, holding her hand and stroking her arm, she looked at me for the first time. A connection! Mary accepted my touch, but the crying jags continued as she gripped my hand. It was time for me to go and as I walked away, she said in a weak, but clear voice something that shook me to the core. "I'm so lonely."
The next day, I saw her again. She lay in bed, so tiny she was barely visible under the covers. She stared at the ceiling, again crying. I took in the scene as I stood the doorway to her room. Not one picture, flower, card or anything else personal was to be found. Who was this woman? All I knew was the moment. "Hi Mary, its Ann. Can I sit next to you on your bed?" She actually nodded yes! I massaged her hands and softly stroked her hair and cheek, a touch I often use to comfort people with advanced conditions. Still, she cried every few minutes. But, she reached up and touched my cheek and even looked me in the eye. I stayed present in her little world. At one point, she took my hand to her lips, kissed it and said I love you. It was wonderful to see Mary go from profound loneliness to enjoying our relationship in her own way. As I was leaving, a nurse came in and said, "Hi Mary," quite casually like she's probably done a thousand times. And Mary, in a clear voice said, "Hi!" The nurse was clearly amazed. I walked away with a smile in my heart. Mary wasn't invisible anymore.
Reflect: How did you feel about Mary as you read my story? How might you have reacted? What therapeutic benefits can you identify? Do you think Mary's quality of life improved? In what way?
Capture Your Own Story
We create a story every time we touch someone. True, some are more memorable than others, but many are worth capturing — and sharing. But, if you're like me, the details of a story fade quickly unless we find a way to resurrect them. Here's a tip. Dedicate a notebook or journal as a place to jot down your own stories. It doesn't have to be formal. Quick notes will do. I have carried a journal in my bag that goes with me into homes and facilities. Some stories are just a line or two. The first entry is dated August, 2001. A glimpse through the pages just now has brought back such sweet memories of people who have help shaped my work and blessed my life. So share your own stories. They bring to life the power and validity of your service in the world. We'll all be listening!
Click here for more information about Ann Catlin, LMT, NCTMB, OTR.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.