Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
March, 2014, Vol. 14, Issue 03
What's In Your Story?
By Ann Catlin, LMT, NCTMB, OTR
It's been said a picture is worth a thousand words. But, maybe words are worth our attention, too. Consider Philip Pullman's comment, "After nourishment, shelter and companionship, stories are the thing we need most in the world." Stories connect us.They help define who we are. Stories make us care. Turns out science is helping to explain why stories have the power to change our brains.
Stories make us Empathic
When you make a point, engage an audience or even promote your business, a story captures attention in a way that simple facts can't. To help explain this, I turned to Paul Zak whose research has uncovered the link between stories, oxytocin and empathy. He says stories engage more of the brain and stimulate oxytocin production. Oxytocin is a hormone and neurotransmitter produced in the brain and blood that has been called the love and connection hormone. When oxytocin levels increase, we feel safe and more compassionate toward others. Oxytocin is stimulated in lots of ways. It's long been known that it increases during sex, childbirth and breastfeeding. Petting a loved animal, giving a gift, loving-kindness meditation, dance, praying, hugs and massage all raise oxytocin levels. A story creates a social connection which also increases oxytocin. I've seen this first hand in my own work. When I tell a story about how a very old person responded in a session, people are moved. When I simply point out the benefits, they understand on an intellectual level but that's all. Stories reach our hearts and souls and that old person "comes alive" to the listener.
There she was, this wisp of a woman in her wheelchair, alone in this big empty dining room. Her eyes had a far-away look and every few seconds she sobbed. Was she in pain? She didn't seem to notice when I spoke to her. She rambled and I could only catch a word here and there. For several minutes, I simply sat quietly with her. Saying her name, holding her hand and stroking her arm, she looked at me for the first time. A connection! Mary accepted my touch, but the crying jags continued as she gripped my hand. It was time for me to go and as I walked away, she said in a weak, but clear voice something that shook me to the core. "I'm so lonely."
The next day, I saw her again. She lay in bed, so tiny she was barely visible under the covers. She stared at the ceiling, again crying. I took in the scene as I stood the doorway to her room. Not one picture, flower, card or anything else personal was to be found. Who was this woman? All I knew was the moment. "Hi Mary, its Ann. Can I sit next to you on your bed?" She actually nodded yes! I massaged her hands and softly stroked her hair and cheek, a touch I often use to comfort people with advanced conditions. Still, she cried every few minutes. But, she reached up and touched my cheek and even looked me in the eye. I stayed present in her little world. At one point, she took my hand to her lips, kissed it and said I love you. It was wonderful to see Mary go from profound loneliness to enjoying our relationship in her own way. As I was leaving, a nurse came in and said, "Hi Mary," quite casually like she's probably done a thousand times. And Mary, in a clear voice said, "Hi!" The nurse was clearly amazed. I walked away with a smile in my heart. Mary wasn't invisible anymore.
Reflect: How did you feel about Mary as you read my story? How might you have reacted? What therapeutic benefits can you identify? Do you think Mary's quality of life improved? In what way?
Capture Your Own Story
We create a story every time we touch someone. True, some are more memorable than others, but many are worth capturing — and sharing. But, if you're like me, the details of a story fade quickly unless we find a way to resurrect them. Here's a tip. Dedicate a notebook or journal as a place to jot down your own stories. It doesn't have to be formal. Quick notes will do. I have carried a journal in my bag that goes with me into homes and facilities. Some stories are just a line or two. The first entry is dated August, 2001. A glimpse through the pages just now has brought back such sweet memories of people who have help shaped my work and blessed my life. So share your own stories. They bring to life the power and validity of your service in the world. We'll all be listening!
Click here for more information about Ann Catlin, LMT, NCTMB, OTR.
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