Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
March, 2014, Vol. 14, Issue 03
Massage Under the Microscope
The Massage Therapy Foundation uses research to move the profession forward.
By Kathryn Feather, Senior Associate Editor
For almost 25 years, the Massage Therapy Foundation has been working to educate the massage therapists about the world of research.An industry survey conducted by the American Massage Therapy Association (AMTA) in 2013, found that between July 2011 and July 2012, roughly 34.5 million adult Americans had a massage at least onceand the U.S. Department of Labor expects employment for massage therapists to increase by about 20 percent by the year 2020, faster than average for all occupations.
As more people take advantage of the health benefits of massage therapy, it is perhaps more important than every for therapists to understand those benefits in a deeper way. And that's where the MTF comes in with its case report contests and research literacy courses for therapists and educators. One key to the success of the MTF has been its strong leadership and dedicated volunteers. With a change in leadership taking place this month, Massage Today recently spoke with both outgoing President Ruth Werner and President-Elect Jerrilyn Cambron about the successess of the past and the MTF's hopes for the future.
Massage Today: What are you most proud of during your tenure as president?
Ruth Werner: I am extremely proud of the relationship the MTF has built and solidified with the AMTA. The AMTA is our founding member and our largest donor. Over the years that relationship has had its ups and downs and some tense times when the ground seemed to shift under our feet. With the help of great leadership from the AMTA Board of Directors, the then-Executive Director of both organizations Shelly Johnson, along with AMTA and MTF staff, we were able to hash out a whole new type of relationship that demonstrates the MTF's financial viability and provides some security about our future, while maximizing the value of the AMTA's gift—which now includes a generous annual grant to be dedicated to a research project. This new relationship will also allow—even encourage—the MTF to continue building strong relationships with other industry supporters, which is of course a best practice for a non-profit foundation.
MT: What do you wish had happened during your presidency that didn't?
RW: Just a few months after I became the president, we were informed that AMTA financial support for the Foundation would be substantially curtailed. And two months after that, our Executive Director unexpectedly submitted her resignation. These events obviously left the Foundation in a very precarious position. We were lucky to get a wonderful new Director in Shelly Johnson and we were able to get approval to hire a professional development manager to help us in our fundraising. But, I had really hoped — unrealistically it turned out — to see donations to the MTF grow from around $180,000 a year to $1,000,000. The truth is, we have about 300,000 massage therapists in the country. If each one of them wrote a check each year for $5 to the Foundation, we'd be there. Imagine what we could do if every massage therapist donated the value of just one massage each year: we'd be granting millions of dollars to massage therapy research every year. I still think it's possible, but we're not there yet.
MT: What are the top goals the MTF has achieved that you feel has had the most impact on the massage profession?
RW: In the history of the MTF, I'd say that some of its most profoundly impactful projects include:
MT: How involved will you continue to be in the work of the MTF?
RW: I will continue to be very involved with the Foundation. In my year as IPP, I will serve on all the committees I've been on (actually, more), but I won't have to lead all the meetings. And after my IPP year is up, I'll look around to see if the MTF needs a new voice, or if I can be more useful staying in place. I know I'll never be short of volunteer opportunities!
It has been a great honor to be the MTF president. People sometimes feel they need to thank me for my service, but I feel it has been a great pleasure and privilege. That said, I have to thank everyone. Thank you to the Board of Trustees, who have tolerated me and supported me at the helm for four years.
Thank you to the AMTA staff and leadership, who have made space in their hearts, budgets and office space, so that the Foundation can serve the profession. Thanks and confidence to Jerrilyn Cambron, who steps into this position this month — she's going to be amazing. And most of all, thanks to the amazing MTF staff, especially our own Executive Director Gini Ohlson. Without them, nothing would happen. We'd be a lot of enthusiastic volunteers with great ideas but no capacity. Gini and her staff turn those ideas and good will into the contracts, grant money, publications and outreach that is the work of the MTF.
MT: What are your top priorities and/or goals as you take the reigns as president?
Jerrilyn Cambron: I am so honored to be stepping into the position of President of the Massage Therapy Foundation. My background is in research and public health, so when I found out that the mission of the Foundation focused on research, education and community service, I was instantly attracted.
As the next president, my top priority is to increase the visibility of what the Foundation has to offer the profession. I am excited to share information about the research studies we have funded, the case report contests, the numerous articles on research, the community service grants awarded and the research literacy educational programs. We are a Foundation that was created to support the profession and I want to continue making strides in that direction.
Other goals would include continuing to improve research literacy within the profession, strengthening interdisciplinary collaborations through research-related interests and developing ways for therapists in the field to better access and utilize the research findings in this profession.
MT: What's on the horizon this year for the MTF?
JC: One of the most exciting events is that the Massage Therapy Foundation will be represented at the John Hancock Boston Marathon. We will have three runners raising funds for the Foundation. In addition, our three runners from last year will return to run due to the unfortunate bombings during last year's race. The three new runners include Kathy Laskye (ABMP), Kristen Lutz (AMTA) and Karen Moers (Massage Envy); and the previous runners who have agreed to run the marathon again this year include Kathy Borsuk (AMTA), Les Sweeney (ABMP) and Thomas Heidenberger (Bon Vital). We are so proud of these runners and thankful for all the funds they have raised for us.
Our writing workgroup has many interesting articles planned that will help the profession better understand what the published research says on various topics. Our case report contests are going strong with the student case reports due June 1, 2014 and the practitioner case reports due October 1, 2014. Our research grant deadline is March 3, 2014 and our community service grant deadline is April 1, 2014. Our Foundation-sponsored journal, the International Journal of Therapeutic Massage and Bodywork (www.IJTMB.org), continues to go strong as the only massage-focused online journal (and it doesn't cost anything to access). Finally, we will be in attendance at many of the conferences and conventions throughout the year. If you want regular updates of what is going on with the Foundation and what conferences we will be attending, please feel free to sign up for our blog posts (www.massagetherapyfoundation.org/blog/).
MT: Why is the mission of the MTF important for the massage therapy profession?
JC: The vision of the Foundation is that "the practice of massage therapy is evidence-informed and accessible to everyone." In order to support that vision, our Foundation's mission is "to advance the knowledge and practice of massage therapy by supporting scientific research, education, and community service." All three of these areas are important for advancement of a profession, particularly research. Scientific research is essential for credibility of a profession, and it is important for massage therapists to be aware of the research that is published. The Foundation's focus is to bring more research to the field and also assist the practitioners in the field with accessing and understanding the findings.
The Massage Therapy Foundation has been successful throughout the years because of its amazing people. We have had many great presidents including: Dr. Grace Chan, Dr. Janet Kahn, John Baletto, Diana Thompson and Ruth Werner. Their leadership has been instrumental in developing the Foundation into the strong organization that it is.
During the past four years, Ruth Werner has moved the Foundation to the next level. She has put her heart and soul into this organization and her tremendous efforts have paid off. The Foundation's staff members and Gini Ohlson, our Executive Director, who has been with the Foundation for 15 years, have been influential in its success. Finally, we have many volunteers on the Board and within our committees who put in time and effort in order to help the Foundation move the profession forward.
Our people make the Foundation what it is, and we are very proud to represent this profession. If you would like to join the Foundation's efforts, please feel free to contact us at www.massagetherapyfoundation.org.
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