Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
March, 2014, Vol. 14, Issue 03
Massage Under the Microscope
The Massage Therapy Foundation uses research to move the profession forward.
By Kathryn Feather, Senior Associate Editor
For almost 25 years, the Massage Therapy Foundation has been working to educate the massage therapists about the world of research.An industry survey conducted by the American Massage Therapy Association (AMTA) in 2013, found that between July 2011 and July 2012, roughly 34.5 million adult Americans had a massage at least onceand the U.S. Department of Labor expects employment for massage therapists to increase by about 20 percent by the year 2020, faster than average for all occupations.
As more people take advantage of the health benefits of massage therapy, it is perhaps more important than every for therapists to understand those benefits in a deeper way. And that's where the MTF comes in with its case report contests and research literacy courses for therapists and educators. One key to the success of the MTF has been its strong leadership and dedicated volunteers. With a change in leadership taking place this month, Massage Today recently spoke with both outgoing President Ruth Werner and President-Elect Jerrilyn Cambron about the successess of the past and the MTF's hopes for the future.
Massage Today: What are you most proud of during your tenure as president?
Ruth Werner: I am extremely proud of the relationship the MTF has built and solidified with the AMTA. The AMTA is our founding member and our largest donor. Over the years that relationship has had its ups and downs and some tense times when the ground seemed to shift under our feet. With the help of great leadership from the AMTA Board of Directors, the then-Executive Director of both organizations Shelly Johnson, along with AMTA and MTF staff, we were able to hash out a whole new type of relationship that demonstrates the MTF's financial viability and provides some security about our future, while maximizing the value of the AMTA's gift—which now includes a generous annual grant to be dedicated to a research project. This new relationship will also allow—even encourage—the MTF to continue building strong relationships with other industry supporters, which is of course a best practice for a non-profit foundation.
MT: What do you wish had happened during your presidency that didn't?
RW: Just a few months after I became the president, we were informed that AMTA financial support for the Foundation would be substantially curtailed. And two months after that, our Executive Director unexpectedly submitted her resignation. These events obviously left the Foundation in a very precarious position. We were lucky to get a wonderful new Director in Shelly Johnson and we were able to get approval to hire a professional development manager to help us in our fundraising. But, I had really hoped — unrealistically it turned out — to see donations to the MTF grow from around $180,000 a year to $1,000,000. The truth is, we have about 300,000 massage therapists in the country. If each one of them wrote a check each year for $5 to the Foundation, we'd be there. Imagine what we could do if every massage therapist donated the value of just one massage each year: we'd be granting millions of dollars to massage therapy research every year. I still think it's possible, but we're not there yet.
MT: What are the top goals the MTF has achieved that you feel has had the most impact on the massage profession?
RW: In the history of the MTF, I'd say that some of its most profoundly impactful projects include:
MT: How involved will you continue to be in the work of the MTF?
RW: I will continue to be very involved with the Foundation. In my year as IPP, I will serve on all the committees I've been on (actually, more), but I won't have to lead all the meetings. And after my IPP year is up, I'll look around to see if the MTF needs a new voice, or if I can be more useful staying in place. I know I'll never be short of volunteer opportunities!
It has been a great honor to be the MTF president. People sometimes feel they need to thank me for my service, but I feel it has been a great pleasure and privilege. That said, I have to thank everyone. Thank you to the Board of Trustees, who have tolerated me and supported me at the helm for four years.
Thank you to the AMTA staff and leadership, who have made space in their hearts, budgets and office space, so that the Foundation can serve the profession. Thanks and confidence to Jerrilyn Cambron, who steps into this position this month — she's going to be amazing. And most of all, thanks to the amazing MTF staff, especially our own Executive Director Gini Ohlson. Without them, nothing would happen. We'd be a lot of enthusiastic volunteers with great ideas but no capacity. Gini and her staff turn those ideas and good will into the contracts, grant money, publications and outreach that is the work of the MTF.
MT: What are your top priorities and/or goals as you take the reigns as president?
Jerrilyn Cambron: I am so honored to be stepping into the position of President of the Massage Therapy Foundation. My background is in research and public health, so when I found out that the mission of the Foundation focused on research, education and community service, I was instantly attracted.
As the next president, my top priority is to increase the visibility of what the Foundation has to offer the profession. I am excited to share information about the research studies we have funded, the case report contests, the numerous articles on research, the community service grants awarded and the research literacy educational programs. We are a Foundation that was created to support the profession and I want to continue making strides in that direction.
Other goals would include continuing to improve research literacy within the profession, strengthening interdisciplinary collaborations through research-related interests and developing ways for therapists in the field to better access and utilize the research findings in this profession.
MT: What's on the horizon this year for the MTF?
JC: One of the most exciting events is that the Massage Therapy Foundation will be represented at the John Hancock Boston Marathon. We will have three runners raising funds for the Foundation. In addition, our three runners from last year will return to run due to the unfortunate bombings during last year's race. The three new runners include Kathy Laskye (ABMP), Kristen Lutz (AMTA) and Karen Moers (Massage Envy); and the previous runners who have agreed to run the marathon again this year include Kathy Borsuk (AMTA), Les Sweeney (ABMP) and Thomas Heidenberger (Bon Vital). We are so proud of these runners and thankful for all the funds they have raised for us.
Our writing workgroup has many interesting articles planned that will help the profession better understand what the published research says on various topics. Our case report contests are going strong with the student case reports due June 1, 2014 and the practitioner case reports due October 1, 2014. Our research grant deadline is March 3, 2014 and our community service grant deadline is April 1, 2014. Our Foundation-sponsored journal, the International Journal of Therapeutic Massage and Bodywork (www.IJTMB.org), continues to go strong as the only massage-focused online journal (and it doesn't cost anything to access). Finally, we will be in attendance at many of the conferences and conventions throughout the year. If you want regular updates of what is going on with the Foundation and what conferences we will be attending, please feel free to sign up for our blog posts (www.massagetherapyfoundation.org/blog/).
MT: Why is the mission of the MTF important for the massage therapy profession?
JC: The vision of the Foundation is that "the practice of massage therapy is evidence-informed and accessible to everyone." In order to support that vision, our Foundation's mission is "to advance the knowledge and practice of massage therapy by supporting scientific research, education, and community service." All three of these areas are important for advancement of a profession, particularly research. Scientific research is essential for credibility of a profession, and it is important for massage therapists to be aware of the research that is published. The Foundation's focus is to bring more research to the field and also assist the practitioners in the field with accessing and understanding the findings.
The Massage Therapy Foundation has been successful throughout the years because of its amazing people. We have had many great presidents including: Dr. Grace Chan, Dr. Janet Kahn, John Baletto, Diana Thompson and Ruth Werner. Their leadership has been instrumental in developing the Foundation into the strong organization that it is.
During the past four years, Ruth Werner has moved the Foundation to the next level. She has put her heart and soul into this organization and her tremendous efforts have paid off. The Foundation's staff members and Gini Ohlson, our Executive Director, who has been with the Foundation for 15 years, have been influential in its success. Finally, we have many volunteers on the Board and within our committees who put in time and effort in order to help the Foundation move the profession forward.
Our people make the Foundation what it is, and we are very proud to represent this profession. If you would like to join the Foundation's efforts, please feel free to contact us at www.massagetherapyfoundation.org.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.