resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Preserving the Natural Resources and Culture of Chinese Herbal Medicine
As the world experiences unprecedented population growth and ever-increasing ecological pressures, the topic of preserving Chinese medicine's natural resources has attracted steadily increasing attention from practitioners.
VA Names Sites for Pilot Chiropractic Residency Program
The Veterans Administration has announced the five VA medical facilities that will serve as initial sites for the administration's recently established pilot chiropractic residency program.
Embracing the Light
Four years, ago I was diagnosed with a labral tear in my hip that was excruciating and "required surgery" according to an orthopedic surgeon. I tried everything and although the symptoms had mostly abated, I had to give up Yoga practice and everything that could exacerbate the tear.
The Importance of Staying Focused
Our world is so full of over stimulation and constant information. We live in a fast paced, ever-changing society. If you seek you will receive.
News in Brief
Patriot Project: Serving Those Who Served; CTCA Chiropractor Receives Clinical Innovation Award.
Peer Points: Spreading The Word
Pedram Shojai describes his venture into Traditional Chinese Medicine as a journey led by various "mystical experiences." Shojai decided to change the course of his career when he looked deeper into the basics of TCM.
The Power of Words: DCs Share Drug-Free Approach
There's no doubt that words are powerful and important – especially in the chiropractic profession, where we have been struggling for years to find the right words to describe who we are and what we do.
Using Facial and Scalp Acupuncture To Treat Neuromuscular Facial Conditions
As a practitioner and instructor of facial rejuvenation acupuncture I have gotten many calls over the past 10 years from individuals seeking help for various conditions affecting the facial muscles, nerves, and overall function of the face.
Gallop Confidently Into The New Year
Happy New Year! As you may know, this is the year of the Wooden Horse. I received a wonderful gift for Christmas. It is a beautiful glass sculpture of a horse, by Luili Gong Fong, a Chinese artist.
The Urinary Bladder Official
The Bladder Official is known as the Official Who Controls the Storage of Water. In Western medical terms, this organ collects the urine excreted by the kidneys.
Weighing in on Weight Loss
If your practice trends anything like the U.S. population, you are probably noticing over two-thirds of your patients could benefit from weight reduction, particularly if their main complaints include chronic back or joint pain.
Eucommia Bark Helps Maintain Strong Bones
Eucommia bark is a major tonic herb used in Asia, and now throughout the world, that supports and helps mend the skeletal structure and its related tissues. Eucommia bark is collected from Eucommia ulmoides trees that are more than 10 years old.
Gaining an Independent Occupational Code with the U.S. Bureau of Labor Statistics
One of the most important national activities currently taking place in relation to the development of the field of AOM profession is the Department of Labor's Bureau of Labor Statistics' (BLS) revision of the 2010 Standard Occupational Classification (SOC) system.
Asymmetrical Pronation: Effect on Adjustments
When your patients don't respond as well as expected to their chiropractic adjustments, oftentimes there is a source of interference in the pedal foundation – asymmetrical pronation.
Giving Testosterone Levels a Boost (Part 3)
Since testosterone and insulin status are inversely correlated, it's important to keep insulin low so testosterone will remain high.
Don't Believe It
One of our staff came into my office last week, very concerned about an article she had just read on a news media website. The article suggested researchers found "no health benefits" associated with taking multivitamins.
Grape Seed Extract: A Multifaceted Herb for Promoting Healthy Circulation
One of my favorite herbs is grape seed. Modern research has identified some intriguing health benefits attributable to the seed of this ancient fruit. I particularly use grape seed as an extract standardized for OPCs (oligomeric procyanidins).
Managing Hallux Hypomobility Disorders (Part 2)
In part one of this series we discussed the unique properties and significance of the first toe in the propulsive phase of gait. In particular, we discussed the importance of the first metatarsophalangeal joint (MPJ).
Ever Heard of the Lateral Raphé?
We have all had acute patients enter our offices listing laterally to the side at the level of the lumbar spine or expressing pain on lateral lumbar bending.
Acupuncture Ambassadors: A Chat with Leader Anthony M. Giovanniello, MSAc,LAc
When you first meet Anthony Giovanniello, you realize he's a humble practitioner, yet is bursting with a type of dedication that you can't help but be overwhelmingly inspired by.
An Alternate Method For Choosing The Right Formula For Your Patients
A constant question for us in the clinic is when to make adjustments and when to stay the course. A patient comes in and says, "Things are the same as last week."
Diagnosing Flexion-Intolerant Lower Back Pain (Part 2): Exercise Rehab
One of the things that has puzzled us for years is the presentation of the flexion-intolerant patient. We have realized there is a large overlap with sacroiliac indicators. In acute lumbar pain, the SI often twists, subluxes, goes haywire.
Common Disorders of the Temporomandibular Joint
The evaluation and management of craniofacial pain is a complex endeavor, which often encompasses the presence of temporomandibular joint disorders.
The Deficiency Myth
If you went to the same kind of medical school I did and took the same kind of licensing exam I took, you were trained to seek out and expect to find primary deficiencies here in the U.S.
February, 2014, Vol. 14, Issue 02
WIBB Exclusive: Steps to Make 2014 Your Best Year Ever
By Stephanie Beck
This is a good time of year to be planning to cultivate new growth. It doesn't matter whether you are just starting a practice or if you have been a massage therapist for a while, to get the best results, you will need to have a clearly developed plan.
I realize that answer is not sexy or complicated; it isn't a magic pill or a button to push. It just requires a little bit of time and thought. Sounds too simple right? Sometimes I come across people who ask, how is that going to help me? I'm a sole practitioner or I work for someone else, why do I need a plan? Think about this, when you start a massage, you have an end result in mind, right? You were taught a series of steps or procedures you use every time someone is on your table, correct? Depending on your training, you may start with the client in supine or prone position and either the head or feet but each time you begin a massage you always follow a series of steps (a plan), sound about right?
You were trained to follow this series of action steps and you are now able to perform a massage without having to really think about what comes next, but being able to concentrate on achieving the best results right?
So, take on that same mindset when you are approaching your practice. Develop that plan so you do not have to think about what to do next. What do you want your end result to be? Do you want to expand to a 20 room massage clinic? Do you want three more massage clinics in your area? Do you want to build the practice up to a sustainable income and be able to sell it? Do you want to maintain your current status and income and be able to continue working the same amount of hours for the next 10 years? What is your desired result?
When we first start working with our clients, we have to invest some time understanding what it is they want to achieve both short term and long term and what the final results should be. This is an important step not to be missed even if you have been in practice for any amount of time. Spend a few minutes to really think about what you want to achieve.
Avoid being a practitioner who starts "doing" lots of projects without thinking it through. Ultimately, what happens is they get so busy "doing" things they might see some initial growth, but inevitably it stagnates and pretty soon they find themselves working harder and harder and going nowhere. Sound familiar?
Maybe you can relate to feeling like you are stretched too thin and it isn't that the projects aren't great ideas; it's just that you are only one person trying to do it all. Or maybe you have others around you working and you are all working hard but you are so busy working "in" your practice instead of "on" your practice that you aren't getting the results you really want. Can you see how that might happen? Trust me, we have all been there!
So, before getting to a breaking point or worse yet, burnt out and ready to quit, give yourself permission to STOP. Now, take a breath. Then, retrain yourself to concentrate on what it is you enjoy doing most? This is so stinking simple, if you are like me, I try to over think it or complicate it too much of the time. Just ask yourself this question: "What do I enjoy doing more than anything else in the world?" And that answer, no matter what it is, is what you should be doing.
Now, I would assume for the majority reading this, the answer might be something similar to helping clients feel better. To which I ask, that's great and how do you do that? For some, one way to make the client feel better is giving a hot stone massage, for others it might be some cranial sacral or deep tissue sculpting; for me that could mean setting up a Facebook ads campaign, writing a series of auto-responders, redesigning a website or sharing my thoughts in a new book.
Here is the BIG take away, you need to figure out what is it in life that brings you the most joy when you perform it. And that, my friend, is what you should be doing daily above anything else!
Once you figure out what brings you the most joy, now determine what the plan is so all you have to do is do that one thing that makes you the happiest. To help you organize this into a format here are some steps.
Start by compiling a list of where your practice is today: Be specific, how many clients you have, where you work, how many hours a week, what is your cost per treatment, what does it cost to get a new client? What is the initial value of a client and what is the life time value of a client? (If you don't have clients yet or don't have all the answers, then list what you need to have to support your expenses.)
List where you want to be and when you want it to happen; be specific about it. How many clients do you want to have? How many hours to you want to work? Where do you want to work? In a perfect day, what would happen? When do you want all of this to take place? Include all variables of your practice: personal, professional and financial.
Imagine it is one year from today. List out what must have happened personally, professionally and financially to have made this the BEST year ever and describe what happened and how it made you feel.
Ask yourself what is the main challenge keeping you from achieving that goal (the best year ever)? More than likely there is more than 1 challenge, not to worry, keep making a list until you have all the challenges listed.
Review the list of challenges and identify the possible solutions for each of the challenges. If you don't know a specific solution to the challenge then list a solution that might help you achieve that solution. For example, you may need a website but you don't know how to build a website or even who to go to find a person to build one, so who are you going to ask or what are you going to do to potentially find the solution. (Ask friends? Look online for reviews? Ask your instructor? The goal is to list the best solution or a way in which you can get a solution to the challenge so everything has an answer or a way to start finding a solution, make sense?)
Separate the solutions into categories identifying them as "things you can do," "things you should be doing" and "things for someone else to do." Here's a hint. Those items in the "things you should be doing" category are the things you enjoy doing the most! Therefore, this should be a very limited category. So if you don't enjoy doing them, they belong in one of the other categories. Also, consider there may be things you "can" do yourself, however, spend some time really contemplating the items in this category. Evaluate if that is the BEST use of your time management or money and how quickly you want to achieve your goal. The best result for the "can" do list might be to move it to the list for someone else to do.
Prioritize your solutions to help you make next year the BEST year ever! In other words, which items do you need to do first in order to achieve your goal?
When you complete this exercise, you should have an action plan, with a list of challenges and prioritized solutions so you know where to begin and what action you need to take next. Now that you have the action plan we can start working on the individual components.
So, here is the challenge. Submit your list challenges for things you can do or items someone else should be doing in the comments below. I will help you with each of these on a monthly basis. I will provide solutions or recommendations based on my expertise, insight and support. I look forward to working with you to help make 2014 the BEST year ever!
Click here for more information about Stephanie Beck.
comments powered by Disqus