resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Detoxification Demystified and the Crucifers that Help
"Let food be your medicine and medicine be your food," is a quote often attributed to Hippocrates, a philosopher of the 5th century BC.
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
Building Community: A New Way to Socialize Your Practice
Social Media can seem like a slippery slope when, in fact, it is fairly easy to understand. With social media platforms, you can connect with current and potential new clients, build strong customer loyalty and increase brand awareness.
Suffering Makes Us Human
It is possible that suffering, instead of being something negative, can be one of the greatest gifts to bring out one's humanity — if we allow it to be.
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
The 2015 Nobel Prize Shines a Spotlight on TCM Research
Traditional Chinese Medicine continues to make it's presence felt on the world stage as the 2015 Nobel Prize in Physiology or Medicine was jointly awarded to William C. Campbell and Satoshi Omura for their work on combating parasites and YouYou Tu for her discoveries in combating Malaria.
How to Market to the Medical Profession
The world of health care is changing dramatically. When situations occur that cause expenses to increase, it is time for you to develop strategies that maintain and grow revenue.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
Breech Baby: A Scientific Approach
You learned a classic cookbook style treatment strategy in college for treating breech baby presentation. I'm sure you've used it. The main ingredient: moxa at Urinary Bladder 67.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
Are You a Stakeholder?
In today's world many new things are occurring, especially in the world of information technology. With these changes, comes an entire new set of vocabulary words and definitions.
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
Cold and Flu Season: Expanding the Repertoire
As we move into the winter months, it is important for clinicians to have a solid working knowledge of effective herbal protocols for treating and managing clinical cold and flu presentations.
Create Community and Grow Your Practice
Many healthcare providers are fortunate to enjoy the freedom and independence of owning their own businesses. However, the constant demands can lead to a lonely and isolating experience unless you make an effort to get out of your office.
Yo San University Receives $1 Million Gift
Long-time Yo San University supporter Thomas S. Blount recently gave a $1 million dollar gift to the University, it's largest charitable gift to date. Mr. Blount was a retired naval officer, aerospace consultant and philanthropist.
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
When I started to think about what I wanted to do, I toured different schools to choose where to pursue my original chiropractic education.
February, 2014, Vol. 14, Issue 02
Make the Time to Transform Your Practice
By Anita J. Shannon, LMBT
Therapeutic benefits of massage therapies continue to be studied and documented. Recent studies have increased the amount of data supporting benefits beyond the wellness aspects and attention is turning to medical conditions.
A truly interesting scroll down the page "History of Massage" on the MassageNerd website reveals evidence of medical uses of massage from ancient times and states that, "before the 1900's, all massage was medical massage." It seems that a huge scandal in Britain around 1889, eroded the medical profession's confidence in massage as a legitimate medical art and the dark shadow cast on the massage field affected English and North American attitudes for more than a hundred years. Medical spas of the world had begun appearing in North America by the mid-1800s but by the 1940's, "spa as medicine was out, spa as beauty and pampering was in."
Many of us who started practicing back when massage was considered only a personal service, observed the resulting wellness, healthcare and medical benefits. Some of us even got to experience it personally. In 1982, I was told I was permanently disabled from a severe neck injury and it was neuromuscular massage and Iyengar yoga that I worked with to reverse that life sentence. Contemporary American medicine only had pain killers and the advice of, "learn to live with it" to offer me at that time.
For the second year in a row, 75 percent of individuals in the U.S. surveyed claim their primary reason for receiving a massage in the previous twelve months was medical (43 percent) and stress (32 percent) related, according to the 17th annual consumer survey sponsored by the American Massage Therapy Association. Medical reasons include pain relief, stiffness or spasms, injury recovery, migraines, prevention and general well-being.
Health care providers and doctors are more commonly viewing massage therapy as a legitimate option to address health concerns. Fifty-three percent of respondents in the U.S. said their physician has recommended they get a massage.
Of consumers who discussed massage therapy with their doctors:
In 2011, ninety-six percent of massage therapists received at least one referral every six months from a hospital or medical office.
Industry trends include:
There is no sound statistic yet found for the number of hospitals in the U.S. that offer massage as an adjunct therapy.
Massage therapy is returning to its original place as a sound and viable CAM (Complementary Alternative Medical) treatment. Therapists have grown more sophisticated and knowledgeable through basic and continuing education and so many amazing modalities have come forward to command the respect of our profession and other health care fields by producing remarkable results.
Begin to pick your new tools and techniques by exploring information and articles online or in industry trade magazines. Attend a convention and receive CEs for attending short introductory classes that will give you a good sense of the educators and the techniques and visit the booths to get on the table and really experience it for yourself.
Research the educators and classes and if they list practitioners on their website. Contact a few of them to ask how they are doing with the techniques. One important question is how the tools and/or techniques affect the therapist, since ease of use leads to longevity of practice. Make an appointment with two or more different certified practitioners and get treatments to experience it for yourself. Visiting more than one therapist leads to a truer understanding, since each of us is unique and will adapt tools and techniques to our own style.
Let's be honest, the figure of 14 percent for referrals from physicians is a bit disappointing. There is a big difference between a referral and being "encouraged" to get a massage. The challenge is to find a way to improve that number and transform our practices by attracting a larger volume of medical referrals. Imagine finding a stack of fax referrals from your local physicians waiting for you when you get to your office each morning! All you need to do is call the patient to interview and schedule.
Building a healthy medical referral community requires time, dedication and a passion for helping the doctor's patients. It is also important to have evidence of training or certifications, along with records of past and current client successes. Our skills and successes build as we grow in knowledge and experience. Speaking from that knowledge and presenting sound documentation of our client results can make a meeting with the doctor a lot less intimidating. These meetings are often brief and it is a good idea to offer to bring lunch for the doctor to actually get a few minutes with them. It is even better to ask about their favorite restaurant and what they would like to order.
This is where the documentation comes in. It is easier for the physician to view photos, measurement charts or testimonials while they eat that memorable lunch you brought for them. Leave them a binder with your case studies and any supporting articles or data and ask to demonstrate that your work is essential to their patients with an initial referral of four to six people.
It is so important to reply to the referral by sending a thank you and notification that you received the referral and have scheduled the client for an appointment at your office. Stay in contact with the referring healthcare practitioner by sending updates and SOAP notes for their patient file. If these two steps are not followed, communication breakdown can occur and the medical professional may never know their patient was treated and responded so well. This is the key to continued referrals of both patients and other healthcare professionals.
Transform your practice this year by adding new techniques and tools and then take the steps to interact with the medical community to increase your referrals. There are so many areas of contemporary and traditional medicine that we can participate with including psychiatry and psychology, geriatric care, pediatric care, sports medicine, oncology, gynecology and obstetrics, chiropractic, Traditional Chinese Medicine, Ayurvedic Medicine, and the list goes on. You could even choose to specialize in certain conditions such as diabetes, Parkinson's, scoliosis, multiple sclerosis and more.
Anita Shannon is a Licensed Massage Therapist and a licensed Cosmetologist since the 1980's, specializing in skin care, body treatments, clinical aromatherapy and various modalities of massage therapy. She is a national educator since 1990, and the Director of Advanced Continuing Education (ACE), an NCBTMB CE provider established in 2001.
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