resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
Help Patients Achieve Optimal Vitamin D Levels
Much research has been done on vitamin D levels and their impact on health; optimal levels have been correlated with a reduced risk of developing numerous conditions.
Calcium Helps Prevent Colorectal Cancer
Over the past 25 to 30 years, studies have suggested calcium may confer protection against colorectal cancer.
5 Ways to Occupy Occupational Health
Despite the progress that has been made to better protect workers, occupational health and safety remains a priority area for many national governmental organizations due to the widespread problem of occupationally related morbidity and mortality.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
Transparency and Accountability: Q&A With the CCE
Every profession needs an organization dedicated to upholding the quality and integrity of its degree programs and educational institutions.
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
Understanding and Identifying Pediatric Growth-Plate Fractures
In general, fractures in children heal well with little intervention as long as the alignment is good. Fractures involving the growth plate, however, are a different issue. In fact, growth-plate injuries are the primary reason for the subspecialty of pediatric orthopedics.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
Talking to Patients About Healthy Aging
I've noticed that a particular category of patients seems to make up more and more of my practice – they work out, but still experience lots of degenerative joint disease (DJD) issues.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
The X Factor in Clinical Research: The Patient
It was the great baseball legend, former New York Yankees catcher Yogi Berra – he of countless aphorisms, each with a mind-bending twist – who once declared, "You can observe a lot by watching."
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
Blaming the Gluteus Medius, Overlooking the Deltoid
The gluteus medius (Gmed) is commonly written about, strengthened and blamed for many conditions, and rightfully so. After all, the Gmed plays a role in pelvic stability, hip motor control and lower-quarter dynamic movements.
Web Marketing: Content Is King
Google's sweeping updates to its search algorithms over the past few years have brought a paradigm shift in how you can optimize your chiropractic website to gain maximum marketing leverage.
Saying No to Medicine
An interesting article recently appeared in Men's Journal titled "When to Say No to Your Doctor." The article begins with the summary statement above and effectively arms readers with information that will help them "take more responsibility for your own health care, because you can't be sure anyone else is.
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
February, 2014, Vol. 14, Issue 02
Make the Time to Transform Your Practice
By Anita J. Shannon, LMBT
Therapeutic benefits of massage therapies continue to be studied and documented. Recent studies have increased the amount of data supporting benefits beyond the wellness aspects and attention is turning to medical conditions.
A truly interesting scroll down the page "History of Massage" on the MassageNerd website reveals evidence of medical uses of massage from ancient times and states that, "before the 1900's, all massage was medical massage." It seems that a huge scandal in Britain around 1889, eroded the medical profession's confidence in massage as a legitimate medical art and the dark shadow cast on the massage field affected English and North American attitudes for more than a hundred years. Medical spas of the world had begun appearing in North America by the mid-1800s but by the 1940's, "spa as medicine was out, spa as beauty and pampering was in."
Many of us who started practicing back when massage was considered only a personal service, observed the resulting wellness, healthcare and medical benefits. Some of us even got to experience it personally. In 1982, I was told I was permanently disabled from a severe neck injury and it was neuromuscular massage and Iyengar yoga that I worked with to reverse that life sentence. Contemporary American medicine only had pain killers and the advice of, "learn to live with it" to offer me at that time.
For the second year in a row, 75 percent of individuals in the U.S. surveyed claim their primary reason for receiving a massage in the previous twelve months was medical (43 percent) and stress (32 percent) related, according to the 17th annual consumer survey sponsored by the American Massage Therapy Association. Medical reasons include pain relief, stiffness or spasms, injury recovery, migraines, prevention and general well-being.
Health care providers and doctors are more commonly viewing massage therapy as a legitimate option to address health concerns. Fifty-three percent of respondents in the U.S. said their physician has recommended they get a massage.
Of consumers who discussed massage therapy with their doctors:
In 2011, ninety-six percent of massage therapists received at least one referral every six months from a hospital or medical office.
Industry trends include:
There is no sound statistic yet found for the number of hospitals in the U.S. that offer massage as an adjunct therapy.
Massage therapy is returning to its original place as a sound and viable CAM (Complementary Alternative Medical) treatment. Therapists have grown more sophisticated and knowledgeable through basic and continuing education and so many amazing modalities have come forward to command the respect of our profession and other health care fields by producing remarkable results.
Begin to pick your new tools and techniques by exploring information and articles online or in industry trade magazines. Attend a convention and receive CEs for attending short introductory classes that will give you a good sense of the educators and the techniques and visit the booths to get on the table and really experience it for yourself.
Research the educators and classes and if they list practitioners on their website. Contact a few of them to ask how they are doing with the techniques. One important question is how the tools and/or techniques affect the therapist, since ease of use leads to longevity of practice. Make an appointment with two or more different certified practitioners and get treatments to experience it for yourself. Visiting more than one therapist leads to a truer understanding, since each of us is unique and will adapt tools and techniques to our own style.
Let's be honest, the figure of 14 percent for referrals from physicians is a bit disappointing. There is a big difference between a referral and being "encouraged" to get a massage. The challenge is to find a way to improve that number and transform our practices by attracting a larger volume of medical referrals. Imagine finding a stack of fax referrals from your local physicians waiting for you when you get to your office each morning! All you need to do is call the patient to interview and schedule.
Building a healthy medical referral community requires time, dedication and a passion for helping the doctor's patients. It is also important to have evidence of training or certifications, along with records of past and current client successes. Our skills and successes build as we grow in knowledge and experience. Speaking from that knowledge and presenting sound documentation of our client results can make a meeting with the doctor a lot less intimidating. These meetings are often brief and it is a good idea to offer to bring lunch for the doctor to actually get a few minutes with them. It is even better to ask about their favorite restaurant and what they would like to order.
This is where the documentation comes in. It is easier for the physician to view photos, measurement charts or testimonials while they eat that memorable lunch you brought for them. Leave them a binder with your case studies and any supporting articles or data and ask to demonstrate that your work is essential to their patients with an initial referral of four to six people.
It is so important to reply to the referral by sending a thank you and notification that you received the referral and have scheduled the client for an appointment at your office. Stay in contact with the referring healthcare practitioner by sending updates and SOAP notes for their patient file. If these two steps are not followed, communication breakdown can occur and the medical professional may never know their patient was treated and responded so well. This is the key to continued referrals of both patients and other healthcare professionals.
Transform your practice this year by adding new techniques and tools and then take the steps to interact with the medical community to increase your referrals. There are so many areas of contemporary and traditional medicine that we can participate with including psychiatry and psychology, geriatric care, pediatric care, sports medicine, oncology, gynecology and obstetrics, chiropractic, Traditional Chinese Medicine, Ayurvedic Medicine, and the list goes on. You could even choose to specialize in certain conditions such as diabetes, Parkinson's, scoliosis, multiple sclerosis and more.
Anita Shannon is a Licensed Massage Therapist and a licensed Cosmetologist since the 1980's, specializing in skin care, body treatments, clinical aromatherapy and various modalities of massage therapy. She is a national educator since 1990, and the Director of Advanced Continuing Education (ACE), an NCBTMB CE provider established in 2001.
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