resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
How to Reach Your World With the Chiropractic Message
My latest effort to share chiropractic occurred in mid-May while I was sitting at an introductory parent information night for high schoolers. The IT instructor informed us that each student would be receiving a computer for all their studies.
A Different Way of Looking at It
The way you and your chiropractic colleagues access information has changed over the past decade. According to a recent survey conducted by Dynamic Chiropractic, almost half (48 percent) of DCs read online articles on their personal computer or laptop daily.
Keeping Malpractice Allegations at Bay
It has been suggested that in the litigious environment in which we live, the practice of chiropractic should be defensive and practitioners should constantly be watching their backs. An element of defensive practice is a good idea.
Hip Flexor Contractures & LBP in Above-the-Knee Amputations
Patients with above-the-knee amputations (AK or AKA) are particularly prone to developing hip flexor contractures. Not to be confused with muscle tightness, contractures are a permanent shortening of tissues which cause deformity or distortion.
Prostate Cancer Risk
A large study published in January 2016 in the American Journal of Clinical Nutrition showed that men who are vegans had a 35% lower risk of developing prostate cancer compared to non-vegan men. The study followed more than 26,346 men who are part of the Adventists Health Study-2.
Sleepless nights, anxiety, mood swings, euphoric energy bursts, obsessive thinking, and a strange feeling in his chest. That is what Matt was experiencing when he first entered my practice. Rather than being concerned, he was loving every minute of it.
Streamline Your Front Desk
Your front office can be your greatest source of efficiency or it can be a constant bottleneck. Increasing the productivity of this area, while not sacrificing the quality of patient interaction, can be a little tricky. However, with some focused effort and intention, your front desk can keep your practice running smoothly.
Transforming Las Vegas
On a warm spring day in Las Vegas, Sonia Kim, clinic front desk staff, is busy preparing for a full day of intern shifts at Wongu Health Center. She greets patients, makes sure documents are properly signed, and lets the interns know that their patients have arrived.
Parker University Embraces New Era
Change is in the air at Parker University, which recently announced the selection of both a new president and a new consultant for its seminar program.
Distal Style Treatment of Neurogenic Pain
Treat locally or distally? This question has frequented my thoughts for the treatment of pain throughout my acupuncture career. Each style has strengths and weaknesses, thus the versatile practitioner would do well to forgo dogmatic adherence to any one style in deference to the needs of the individual patient.
Billing One-on-One, Direct Patient Contact
This is often misunderstood and leads to trepidation when documenting and subsequently billing timed services.
Low Fat vs. Low Carb & the Power of Protein
A science-based website recently posted a nice summary of 23 randomized, controlled trials from peer-reviewed journals pitting low-carb diets against low-fat diets.
Constructing Our Reality, Part 2
My last article discussed perception and its relationship to the primary channels. Before we get to the channels most commonly used to treat sensory disturbances, the small intestine and triple heater, we should first talk about the bladder channel.
News in Brief
NYCC Aggregates Degree Programs in New School; Palmer Chancellor Receives Education Award From ICA; Oklahaven Announces "Have a Heart" Winners.
Holistic Skin Care and Modern Technology
Anti-aging is a concept that we hear in reference to skin rejuvenation and growing older on a daily basis. Aging begins as soon as we are born; therefore "pro-aging" is embracing all stages of life gracefully, with vitality, wisdom, joy, and gratitude as the goal.
One of the most common trends to see in clinical medical practice and public health is the cycles of health "buzzwords." These come and go depending upon the current cultural zeitgeist. One year, "parasites" are causing all the issues, and the next year it's "candida."
Building Bridges with Discipline
As practitioners of traditional Chinese herbal medicine, our role is to educate patients and medical practitioners about the various safety aspects of our medicine. Medical doctors that embrace Chinese medicine want to collaborate and include Chinese herbal medicine in more aspects of clinical care to support their patients.
Understanding Levels of Evidence
The concept of levels of evidence is a cornerstone of research literacy and a great starting point for understanding basic principles of how research works.
With Low-Back Pain, Sometimes Little Things Matter
Typical treatments for low back pain involve large muscles like the quadratus lumborum, iliopsoas, and piriformis. However, there are situations when a very small muscle, the multifidus, can play a significant role in the diagnosis and treatment of low back muscular or spinal injury.
Billing Timed Services
Q: I do not always use physical medicine services but in my state I do have a scope of practice that allows me to provide many of these services. I am trying to understand what "direct one-on-one patient contact" means in relation to physical medicine services.
A Whole-Body Approach to Chronic Tension Headaches
Nearly every day in our practices, we see patients with chronic headaches that have not responded to traditional treatment. They present in our offices with a feeble hope that "maybe" a chiropractor can help.
Finger (Pad) Pointing: Repetitive-Use Injury Waiting to Happen
"My wrist and hand hurt. I spend all day working on computers and then I come home and spend more time on a computer, usually playing video games."
Living Well: Lessons From Our Oldest Old
Aging is a significant public health problem, important to chiropractors in practice and important to DCs who teach students training to become chiropractors.
Discovery: Finding Insights and Each Other in Different Disciplines
Recently I've been thinking about all sorts of things which are hidden from our daily direct experience. That general category is what links nearly everything that catches my attention and then demands some kind of investigation.
The Need for Standards
ISO-TC-249: You may look at these letters and numbers and wonder what they are and what they might mean. They turn into: International Standards Organization- Technical Committee – 249. There is a global organization called The International Organization for Standardization.
February, 2014, Vol. 14, Issue 02
A Successful Man Working in a Woman's World
By Terry Russell
It's a woman's world - verbiage heard through the ages. History resonates with women's issues like voting rights to equal pay. Media keeps women in the forefront with working women frying the bacon to anchoring world news. It is no wonder the mindset of strong women has filtered into the massage industry.
I remember sitting in massage school class being so excited to start my new career later in life. Massage therapy was going to be my new profession. It had become my new passion. I am so thankful that my school back in North Carolina did not bring up the fact I was not a woman. A fact I never really gave any thought to except to fill out a questionnaire or go to the rest room.
Graduation came, national certification passed, state license granted. Nothing was going to stop me now, or was it? My first real massage job was at a high end spa. Awesome, I thought. I would be working on educated, successful people who realized the importance of touch. Period. End of discussion. Not a specific gender touch, but just touch in its most sincere and healing intentions.
It was during orientation that it was brought to my attention that since I am male, I was automatically at a disadvantage. What? I have trained and embraced neuromuscular massage. I was put here to ease pain and educate those in chronic pain. While not totally in error, I was clearly far from the truth of my reason for existence. My client education was to be in the form of explaining to the public that a guy's touch has all of the same benefits that a woman's touch will have.
I remember vividly one night the spa was about to close and a client had just flown in. He was in desperate need of bodywork to prepare him for a seminar he was presenting the next day. He was a doctor so I thought there would be no problem with me being male. After all, I was the only one that agreed to work over. He met me with great resistance, demanding a female therapist. When he learned the next female appointment was the next morning, he opted to keep his appointment with me. By the end of the massage, he not only thanked me but apologized for his behavior earlier. He became a regular client of mine and would only schedule when I was available.
I continued to be one of the most booked therapists in the spa. Intent is everything, even if it is making the world aware that gender is not relative in touch. I firmly believe we are only limited by ourselves. If you see yourself less than anything other than being an awesome therapist, both your current clients and your potential clients will see you as less as well.
I went on to create a successful private practice by marketing my strong points and ignoring my manhood. Often, I was faced with questions that before I entered this field I would have thought of as trite. Early in my career, I learned most of these potential clients only wanted me to be real with them. They were going to be vulnerable on a massage table and needed reassurance the person in the room understood their concerns. It really was that simple.
When greeting new clients for the first time, I would take the time to explain how their session would work. I would ask them where they would like additional time spent. I would explain where and why I would work certain areas. The key I found was that I always finished my explanations by asking them point blank – do you have any questions or concerns? If they were apprehensive, I just opened the door for dialogue so they would not have to start an awkward conversation.
Many times, I was met with "well, this is the first time I have had a man work on me." Perfect. This was my cue to take the conversation from a zen-like tone to a more medical office tone. To steer the conversation into more of what I hope to offer the session and less about gender. I wanted to create a relaxed atmosphere so that by the time they were on the table, they were a little more at ease and by the need of the session they were glad they opted for a male therapist.
As my career has shifted and I have been in the multi-line distributor arena for several years, I have had to opportunity to meet many therapists, students and educators in the massage industry. I am amazed at how we, as an industry, can set limitations on our potential male therapists. I have had many conversations with male students at trade shows who show concern for their future because they heard in class that it's hard for guys to make it in the industry. Really? Don't you think it's hard on all therapists when starting out? We all had to sharpen our skills, build our tool box from scratch and build a clientele based on skill and talent. Nowhere in the last sentence can you insert the word male to make it harder. Face it, hard is hard. No matter where you live, what gender you are or the industry you are entering it's tough to start a new career. Tough is hard but not impossible or impractical. What is impractical is telling a very talented therapist, "you will have it harder because you're a guy."
This is for the guys. As you plan your future, don't limit yourself by thinking this is strictly a woman's world. You're strong. You're in an industry where skills and knowledge will set you apart. Always strive to add to your tool box. Look for continuing education that will improve your practice and not just quick and easy. You can make it guys, even when someone thinks this is a woman's world. Just a quick note to the massage educators - empower your male therapists instead of discouraging them. The massage industry is no longer a woman's world. A male therapist can make it whether looking to enter into the areas of spa, wellness, rehabilitation or medical. Good luck guys – you are in an awesome industry.
Terry Russell has been involved in the massage community since 1999. His previous career includes being a full time therapist at Spa Palazzo in the Boca Raton Resort & Club, as well as owning a successful private practice. As the Director of Sales – Schools, Distributors & Franchises Division at Universal Companies, his efforts are now focused on bringing schools, distributors and franchises the best of equipment and supplies with outstanding customer service. For more information, visit www.universalcompanies.com.
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