resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
What You Say Isn't Always What Patients Hear
A few years ago, my aunt Edna (name changed for the purpose of this story) suffered a stroke. After a short hospital stay, she was transferred to a nursing home for rehabilitation. When she arrived at the nursing home, Edna requested a private room.
Tai Chi Documentary Premier
First Run Features recently announced the world theatrical premiere of Barry Strugatz's documentary The Professor: Tai Chi's Journey West, which premiered last month at the Laemmle Music Hall in Los Angeles.
An Emerging Partnership Model
Maryland University of Integrative Health (MUIH) has educated integrative health and wellness practitioners for the last 40 years, originally as an acupuncture clinic and school. The institution's transformative, relationship-centered programs integrate traditional wisdom with contemporary science
Insuring Quality Control in Herb Importation: An Interview with Wilson Lau
Wilson Lau is the vice president of Nuherbs, a Chinese herb importation company based in San Leandro, California. Before joining Nuherbs, he trained as a lawyer specializing in FDA law.
Increasing the Value of Spine Care: CMS Approves New Low Back Pain Registry
The Centers for Medicare and Medicaid Services has approved the Spine IQ Low Back Pain Registry as a qualified clinical data registry for the Physician Quality Reporting System (PQRS) in 2016.
What's New in Phytonutrition: Mangifera Indica, "The King of Fruits"
One hundred percent pure Indian green mango fruit (mangifera indica), harvested at a special degree of ripeness for efficacy and taste, can now be concentrated as a phytonutrient nutraceutical powder.
A Long-Overdue Win for Oregon Medicaid Patients - and the Implications for Other States
Beginning July 1, 2016, Oregon Medicaid patients with spinal pain (cervical, thoracic, lumbar, pelvic) who are determined to be low risk based on a biopsychosocial assessment tool (STarT Back – Keele University) can receive four chiropractic visits per episode.
Three Tips to Help You Analyze the Acupuncture Case Studies of the NCCAOM Exam
Confirm the answer quickly by the elimination method. Case study:
After two treatments for back pain, a patient presents for a third
session complaining of rapid breathing and wheezing that is made worse
during cold weather.
AOM Hospital-Based Practice: A Future Reality?
The natural evolution of health care on the planet is integrative health. We may have some challenges ahead, but based on my research, all indicators are pointing in a positive direction. There seems to be an evolving consciousness among our patient population that is "getting it."
Beating the Odds: Interview With Para-Powerlifter Adeline Dumapong-Ancheta
Since October 2015, the FICS Foundation, the charitable organization affiliated with the International Federation of Sports Chiropractic (FICS), has been supporting disabled athletes internationally.
Chronic Pain: Become Part of the Solution
I have lectured to more than 7,000 chiropractic physicians over the past five years regarding the chronic pain and opioid epidemic in this country.
Multivitamin Supplement May Reduce Breast Cancer Recurrence
There is a great deal of controversy regarding the value of multiple vitamin supplements in cancer prevention.
Kansas Achieves Licensing Law
Kansas Governor Sam Brownback signed House Bill 2615 into law on Friday, May 13, 2016. HB2615 includes provisions for the licensure of acupuncturists in the state of Kansas.
Acupuncture Muscle Trigger Point and Oriental Medicine Sports Therapy
It is difficult to ascertain the internal condition of professional basketball player Lebron James during game one of the 2014 NBA finals, in which he developed debilitating muscle cramps that led to his premature removal from the game.
The Pertinent Negative
We all have to perform evaluations on patients. Most of us don't like doing it – exams take time, and worse it takes even more time after the evaluation to put together a narrative summary of the findings. Sometimes, this process becomes downright tedious.
Believe it or not, an estimated one-third of your patients have eaten some form of fast food within 24 hours of their appointment with you.
Acupuncture's Impact on the World
For several years, I have been hearing about the town of Rothenburg, Germany. It seemed just a dot on a map until I arrived. It is the home of the TCM Kongress which began in 1968. It has been held annually for 47 years and it has only missed one year.
Treating Hip & Groin Pain With Abdominal Release of Upper Lumbar Nerve Impingements
Have you encountered patients with groin and hip pain you can't seem to solve? You know it's not a worn-out hip; you suspect the pain is somehow connected to the spine. But somehow, you just can't help them break through.
An MD Who Understands the Opioid Epidemic
Doctors of chiropractic have an important role to play in ending the opioid epidemic and dealing with chronic pain by conservative means (see our top story in this issue) – but who's to blame for opioid dependence and abuse in the first place?
Sit or Stand? Analyzing a Mixed Message
I'm more than a bit confused. At my age, that seems to be a rather common occurrence. However, today more than ever, I'm getting a mixed message.
Introducing the Acupuncture Today Digital Edition
In response to the changing habits of our readers, Acupuncture Today will introduce a digital edition of the publication (in addition to our print edition) beginning with the August 2016 issue.
Adventures with the San Jiao
Those of us who have been in practice for several decades relish the way meridians and points reveal new diagnostic clues and new insights. I love to encourage my students to see this as an adventure that goes way beyond the textbooks.
February, 2014, Vol. 14, Issue 02
A Successful Man Working in a Woman's World
By Terry Russell
It's a woman's world - verbiage heard through the ages. History resonates with women's issues like voting rights to equal pay. Media keeps women in the forefront with working women frying the bacon to anchoring world news. It is no wonder the mindset of strong women has filtered into the massage industry.
I remember sitting in massage school class being so excited to start my new career later in life. Massage therapy was going to be my new profession. It had become my new passion. I am so thankful that my school back in North Carolina did not bring up the fact I was not a woman. A fact I never really gave any thought to except to fill out a questionnaire or go to the rest room.
Graduation came, national certification passed, state license granted. Nothing was going to stop me now, or was it? My first real massage job was at a high end spa. Awesome, I thought. I would be working on educated, successful people who realized the importance of touch. Period. End of discussion. Not a specific gender touch, but just touch in its most sincere and healing intentions.
It was during orientation that it was brought to my attention that since I am male, I was automatically at a disadvantage. What? I have trained and embraced neuromuscular massage. I was put here to ease pain and educate those in chronic pain. While not totally in error, I was clearly far from the truth of my reason for existence. My client education was to be in the form of explaining to the public that a guy's touch has all of the same benefits that a woman's touch will have.
I remember vividly one night the spa was about to close and a client had just flown in. He was in desperate need of bodywork to prepare him for a seminar he was presenting the next day. He was a doctor so I thought there would be no problem with me being male. After all, I was the only one that agreed to work over. He met me with great resistance, demanding a female therapist. When he learned the next female appointment was the next morning, he opted to keep his appointment with me. By the end of the massage, he not only thanked me but apologized for his behavior earlier. He became a regular client of mine and would only schedule when I was available.
I continued to be one of the most booked therapists in the spa. Intent is everything, even if it is making the world aware that gender is not relative in touch. I firmly believe we are only limited by ourselves. If you see yourself less than anything other than being an awesome therapist, both your current clients and your potential clients will see you as less as well.
I went on to create a successful private practice by marketing my strong points and ignoring my manhood. Often, I was faced with questions that before I entered this field I would have thought of as trite. Early in my career, I learned most of these potential clients only wanted me to be real with them. They were going to be vulnerable on a massage table and needed reassurance the person in the room understood their concerns. It really was that simple.
When greeting new clients for the first time, I would take the time to explain how their session would work. I would ask them where they would like additional time spent. I would explain where and why I would work certain areas. The key I found was that I always finished my explanations by asking them point blank – do you have any questions or concerns? If they were apprehensive, I just opened the door for dialogue so they would not have to start an awkward conversation.
Many times, I was met with "well, this is the first time I have had a man work on me." Perfect. This was my cue to take the conversation from a zen-like tone to a more medical office tone. To steer the conversation into more of what I hope to offer the session and less about gender. I wanted to create a relaxed atmosphere so that by the time they were on the table, they were a little more at ease and by the need of the session they were glad they opted for a male therapist.
As my career has shifted and I have been in the multi-line distributor arena for several years, I have had to opportunity to meet many therapists, students and educators in the massage industry. I am amazed at how we, as an industry, can set limitations on our potential male therapists. I have had many conversations with male students at trade shows who show concern for their future because they heard in class that it's hard for guys to make it in the industry. Really? Don't you think it's hard on all therapists when starting out? We all had to sharpen our skills, build our tool box from scratch and build a clientele based on skill and talent. Nowhere in the last sentence can you insert the word male to make it harder. Face it, hard is hard. No matter where you live, what gender you are or the industry you are entering it's tough to start a new career. Tough is hard but not impossible or impractical. What is impractical is telling a very talented therapist, "you will have it harder because you're a guy."
This is for the guys. As you plan your future, don't limit yourself by thinking this is strictly a woman's world. You're strong. You're in an industry where skills and knowledge will set you apart. Always strive to add to your tool box. Look for continuing education that will improve your practice and not just quick and easy. You can make it guys, even when someone thinks this is a woman's world. Just a quick note to the massage educators - empower your male therapists instead of discouraging them. The massage industry is no longer a woman's world. A male therapist can make it whether looking to enter into the areas of spa, wellness, rehabilitation or medical. Good luck guys – you are in an awesome industry.
Terry Russell has been involved in the massage community since 1999. His previous career includes being a full time therapist at Spa Palazzo in the Boca Raton Resort & Club, as well as owning a successful private practice. As the Director of Sales – Schools, Distributors & Franchises Division at Universal Companies, his efforts are now focused on bringing schools, distributors and franchises the best of equipment and supplies with outstanding customer service. For more information, visit www.universalcompanies.com.
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