Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
February, 2014, Vol. 14, Issue 02
A Successful Man Working in a Woman's World
By Terry Russell
It's a woman's world - verbiage heard through the ages. History resonates with women's issues like voting rights to equal pay. Media keeps women in the forefront with working women frying the bacon to anchoring world news. It is no wonder the mindset of strong women has filtered into the massage industry.
I remember sitting in massage school class being so excited to start my new career later in life. Massage therapy was going to be my new profession. It had become my new passion. I am so thankful that my school back in North Carolina did not bring up the fact I was not a woman. A fact I never really gave any thought to except to fill out a questionnaire or go to the rest room.
Graduation came, national certification passed, state license granted. Nothing was going to stop me now, or was it? My first real massage job was at a high end spa. Awesome, I thought. I would be working on educated, successful people who realized the importance of touch. Period. End of discussion. Not a specific gender touch, but just touch in its most sincere and healing intentions.
It was during orientation that it was brought to my attention that since I am male, I was automatically at a disadvantage. What? I have trained and embraced neuromuscular massage. I was put here to ease pain and educate those in chronic pain. While not totally in error, I was clearly far from the truth of my reason for existence. My client education was to be in the form of explaining to the public that a guy's touch has all of the same benefits that a woman's touch will have.
I remember vividly one night the spa was about to close and a client had just flown in. He was in desperate need of bodywork to prepare him for a seminar he was presenting the next day. He was a doctor so I thought there would be no problem with me being male. After all, I was the only one that agreed to work over. He met me with great resistance, demanding a female therapist. When he learned the next female appointment was the next morning, he opted to keep his appointment with me. By the end of the massage, he not only thanked me but apologized for his behavior earlier. He became a regular client of mine and would only schedule when I was available.
I continued to be one of the most booked therapists in the spa. Intent is everything, even if it is making the world aware that gender is not relative in touch. I firmly believe we are only limited by ourselves. If you see yourself less than anything other than being an awesome therapist, both your current clients and your potential clients will see you as less as well.
I went on to create a successful private practice by marketing my strong points and ignoring my manhood. Often, I was faced with questions that before I entered this field I would have thought of as trite. Early in my career, I learned most of these potential clients only wanted me to be real with them. They were going to be vulnerable on a massage table and needed reassurance the person in the room understood their concerns. It really was that simple.
When greeting new clients for the first time, I would take the time to explain how their session would work. I would ask them where they would like additional time spent. I would explain where and why I would work certain areas. The key I found was that I always finished my explanations by asking them point blank – do you have any questions or concerns? If they were apprehensive, I just opened the door for dialogue so they would not have to start an awkward conversation.
Many times, I was met with "well, this is the first time I have had a man work on me." Perfect. This was my cue to take the conversation from a zen-like tone to a more medical office tone. To steer the conversation into more of what I hope to offer the session and less about gender. I wanted to create a relaxed atmosphere so that by the time they were on the table, they were a little more at ease and by the need of the session they were glad they opted for a male therapist.
As my career has shifted and I have been in the multi-line distributor arena for several years, I have had to opportunity to meet many therapists, students and educators in the massage industry. I am amazed at how we, as an industry, can set limitations on our potential male therapists. I have had many conversations with male students at trade shows who show concern for their future because they heard in class that it's hard for guys to make it in the industry. Really? Don't you think it's hard on all therapists when starting out? We all had to sharpen our skills, build our tool box from scratch and build a clientele based on skill and talent. Nowhere in the last sentence can you insert the word male to make it harder. Face it, hard is hard. No matter where you live, what gender you are or the industry you are entering it's tough to start a new career. Tough is hard but not impossible or impractical. What is impractical is telling a very talented therapist, "you will have it harder because you're a guy."
This is for the guys. As you plan your future, don't limit yourself by thinking this is strictly a woman's world. You're strong. You're in an industry where skills and knowledge will set you apart. Always strive to add to your tool box. Look for continuing education that will improve your practice and not just quick and easy. You can make it guys, even when someone thinks this is a woman's world. Just a quick note to the massage educators - empower your male therapists instead of discouraging them. The massage industry is no longer a woman's world. A male therapist can make it whether looking to enter into the areas of spa, wellness, rehabilitation or medical. Good luck guys – you are in an awesome industry.
Terry Russell has been involved in the massage community since 1999. His previous career includes being a full time therapist at Spa Palazzo in the Boca Raton Resort & Club, as well as owning a successful private practice. As the Director of Sales – Schools, Distributors & Franchises Division at Universal Companies, his efforts are now focused on bringing schools, distributors and franchises the best of equipment and supplies with outstanding customer service. For more information, visit www.universalcompanies.com.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.