resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Conversation With Dr. Betty Edmond
This month's column is an exclusive interview with Betty Edmond MD, newly elected CEO/President of the AOMA Graduate School of Integrative Medicine in Austin, Texas.
Qigong for Substance Abuse
It is commonly believed that substance abuse, in addition to harming one’s physiological state, hurts the spirit. There is also a belief that one’s spirit does not weaken due to substance abuse, but rather, the person finds solace in addiction due to an already weak spirit.
Low Back Pain in Running Athletes
After 7 million years of adapting to upright postures, the lumbar spine and pelvis have become remarkably adept at managing ground-reactive forces associated with running.
We Get Letters & Email
Our Country Needs Us Between Elections, Too; Continuing Care: We Aren't There Yet; Our Associations Need to Do More.
An Opportunity & a Responsibility
Nearly 80 Americans die from an opioid-related overdose every day, and spine-related pain is one of the principle drivers of opioid use. This unfortunate situation creates both an opportunity and a responsibility.
True Practice Mobility for the Chiropractic Profession
When natural disasters occur, chiropractors can literally travel to the other side of the world to offer humanitarian relief in less than a day. The chiropractor's license to legally practice, however, can't make it past the state line.
News in Brief
Updated Neck Pain & Whiplash Guideline; Attention, IHS DCs; New VP of Institutional Advancement At Palmer; N.J. DC Interns At U.S. Olympic Training Center; Chiropractic Society Of R.I. On The Front Lines.
Prepare for the End, From the Beginning: Wealth Building and Retirement with the Tao
Yin and yang flow into and out from one another continually. Beginnings become endings and endings become beginnings again. Wholeness and cycles are the nature of Tao.
Five Branches University Has First Hospital TCM Residency
Established in 1984, Five Branches University (FBU) has campuses in Santa Cruz and San Jose, Calif., which serve the communities of Santa Cruz, the Monterey Bay, and Silicon Valley.
Anti-Aging With Dr. Ping Zhang
Jennifer Waters, TCM practitioner and writer of the Acupuncture Today column, "Talking With the Masters" sat down with Dr. Ping Zhang to discuss aniti-aging with acupuncture.
Shoulder Rehab: Start With the Scapula
The scapula is an incredible display of elegance and movement within the biomechanics of human motion. It's evolved for mobility and stability in the scapulo-thoracic region, giving us the ability to do things that are uniquely human, such as throwing with accuracy.
Scar Reduction With Acupuncture & Microneedling (Part 2)
Protocols & treatment Timing
Flirting With Alternative Therapies
There are about as many adjunct therapies being marketed to acupuncturists as there are acupuncturists. While some may remain purist in their application of traditional Chinese medicine, others choose to explore new horizons of treatment.
The Acupuncture Channel System (Part 1)
The earliest Chinese reference to channels is in the Mawangdui Medical Manuscripts,1 which are dated to the Warring States period of the Zhou Dynasty (475 BC-221 AD). The text presents 11 channels. There are no acupuncture points listed in those channels.
The Case Report: A Valuable Tool
Case reports are a valuable form of descriptive research. The most basic form of practice-based research, a case report is a detailed account of the history, presenting symptoms, assessment, observations, treatment and follow-up of an individual patient, discussed in the context of prior and potential future research.
Another Step Forward for Chiropractic
Chiropractic is now available to 86,000-plus Latter-Day Saints missionaries and you are invited to become a provider. LDS membership in not required; our only concern is that our missionaries get the best quality care available.
Crow Like the Rooster
As we welcome in the Year of the Rooster, we look at some of its major characteristics: confidence and communication, which suits the image we have of the Rooster...strutting in the farmyard, crowing to the others that it's time to wake up.
Let's Clear Up the Collection Confusion
This is an often-misunderstood practice swirling with misinformation. First, a few basics: Insurance is a contract between the patient and the insurance company. The insurance company is simply making a payment for services or care on behalf of the patient.
A New Year and Vision for the ACA
Inadequate pain management coupled with the epidemic of prescription opioid overuse and abuse has taken a severe toll on the lives of millions of people in the United States. Every day, more than 1,000 people are treated in the ER for misusing prescription opioids.
The winter season is upon us and offers unique challenges for the clinician and patient alike. To effectively navigate through the winter season there are two main TCM medicinals, Huang Qi and Gan Jiang, to consider, as well as two important formulas which feature these two TCM treasures.
An Education in Gluten Sensitivity
A relatively new syndrome officially documented as non-celiac gluten sensitivity (NCGS) or gluten sensitivity (GS) was officially recognized and published in the new list of gluten-related disorders in 2012.
Nutrition for Menopause: Front-Line Therapy for All Phases
Of all the changes women experience during their reproductive life, there is no doubt the most dreaded are the three phases of menopause. This is not surprising since all of the symptoms associated with menopause are replete with unpleasantness.
February, 2014, Vol. 14, Issue 02
Eight Ways to Help You Manage Your Online Content
By Stephanie Beck
You have just completed your last massage for the day, checked your voice mail and emailed a new client about their appointment, but something it gnawing at you, something you just can't quite put your finger it on.As the last customer is leaving the office she turns back and says, "hey, the post last week on your page was hysterical," and as you smile and thank her you realize what it is you forgot to do: create new content for your page!
Today, it is all about keeping your customers and potential customers entertained and engaged. Relationship building is what it's all about on social media and the best way to identify with your client is to share helpful, relevant information in a timely basis. However, have you ever noticed the shelf life of information on social media has a quick expiration date? Sometimes, you feel like you just populated your page and you blink and it is time to do it all over again.
Or maybe you are one of the "drive by" updaters- they have an hour before the next client shows up so they quickly tweet or post five to six updates right in a row to try to cover the next three hours of back-to-back massages. That is a difficult way to build a lasting, trustworthy relationship with your fans. Consistency is one of the keys to building that relationship. If we took a poll right now of your customers to ask which is their favorite social media site, we would might get a varied response like Etsey, Snap Chat, Facebook, Twitter, Pinterest, Instagram, Google+, Tumblr, LinkedIn or YouTube. For the majority of massage clients, Facebook is still a solid bet to build plenty of engagement with clients and potential clients. So, for the sake of time and limited space in this article, I'm going to focus on steps for Facebook. So, how do you keep the engagement going while you are trying to run your practice? Here are eight ways to help manage your content and engagement so you can maximize your effectiveness.
Schedule Your Posts
This is a huge time saver! It also will help you be more consistent. Facebook has provided a free tool to use. When you are updating your post and before you hit the update button, look for the small clock in the left corner below the text or photo of your post. This enables you to select your day, hour and minute when you want your post. When you have a few minutes to populate your page, just schedule one post every two to four hours. This keeps your page updated, your content looking fresh and increases the possible connection times with your fans when they log on.
Evaluate Your Content
If you find that your content is not getting any likes, shares or comments, consider re-vamping it. Perhaps re-evaluate how you are trying to connect to your fans. What kind of content are you sharing and, more importantly, how are you sharing it? In the New York Times bestseller, Jab, Jab, Jab, Right Hook, Gary Vaynerchuck provides some great questions to ask yourself when creating Facebook content:
To help keep engagement as consistent as possible, having the right content that is relevant, timely and entertaining is going to be a vital part of building a lasting relationship.
Keep The Engagement Going
When others like your post, make a point to go back and post a comment or question to try to help boost the engagement even more. Sometimes, if you have a post with a lot of likes, you can ask an additional question in the comments or share your personal response to a question, as this will encourage some of the "likes" to participate.
Try to post daily and keep a manageable number of posts on the page. You are trying to build a relationship, so if you can't commit to posting three times a day consistently, then just post once a day, seven days a week. That is much better than posting three to four times a day, then not posting for two to three days. When there is a gap in content, you run the risk of losing fans. This is why that free scheduling tool I talked about earlier comes in handy, because when you have 20 to 30 minutes of free time, then schedule out four to five days of posts.
Check Your Insights Regularly
This is to see what kind of posts are getting the most engagement and to try to keep a balance or variety of different types of posts. These types of post can range from: photos, article links, videos, blog posts, infographics and more. Six months ago, I advised you to include photos or images with the majority of your posts, now the testing data is showing that straight content is getting more comments. That is the beauty of social media; it is constantly going to be changing so you need to adapt your deliverables to meet the needs of your fans. Facebook really stepped it up and improved the insights tools to give us a lot of information about our posts and engagement, so make a point to review this weekly.
Share From Industry Experts
Share pages or groups to build your credibility. Select a non-competitive page(s) or group(s) popular with your target market. If you are trying to reach females between the ages of 30 to 50 looking for pain relief, where are they hanging out on Facebook? What local community pages or groups have fans that are your target audience? Once you narrow this focus, then start to share content (if appropriate) from their page to yours. Also, make comments on that page or group and be sure you are contributing to the dialogue and not spamming it. This process should take you less than three minutes and is easy to do.
Instead of using them, they, everyone, he or she when asking a question or posting content, make it personal by using the first person like you, I, we or us. There is a lot of noise on social media and when you try to talk to the masses people will not pay attention because they don't feel like you are trying to talk directly to them. Instead, treat it as if you are having a conversation with one person. That way all your fans will actually feel like you are talking directly to them and your chances of them responding, liking and sharing increase significantly.
Always post photos with some type of description, tagging the person or persons in the photo, filling in the section "where the photo was taken" with your page name and, if at all possible, add a relevant website link or call to action when appropriate. I have done this myself, uploaded new photos and started filling out descriptions on the first few and then get interrupted and before I know it, have people commenting on the blank photos, whoops! It happens, but people love to "like" photos and when you optimize them with your page name it helps drive up your engagement. Also, tagging people in the photos not only alerts that fan, but all those fan's friends are notified that so and so was tagged in your photo and the stats are high they will want to see what their friends are up to and in the process find themselves on your page.
I realize this may feel like a lot to remember or try to implement. Before you start to feel overwhelmed, remember the first time you starting giving massages. It felt like there was a lot to remember and think about. Soon, you developed a habit and it is now second nature. Apply that same mindset with this task. Just follow the steps, be patient and soon it will be like second nature.
Click here for previous articles by Stephanie Beck.
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