resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
The Acupuncture Now Foundation: What Our Profession Needs
Although acupuncture is growing in popularity it continues to be underutilized due to misunderstandings about its true potential. Only a fraction of those who could be helped by acupuncture know enough to seek it out.
The McGill Approach to the Lower Back (Part 1)
Stuart McGill, PhD, brings a unique combination of tools to the table. He is a scientist who also functions as a clinician. He describes himself as a medical consultant who is referred challenging patients. He is both evidence based and practical.
Following the Thinking of the Classics
I have heard about the "best time of day" to carry out certain examinations or therapies. For example, I remember making a note years ago that early morning is the best time to take someone's pulses.
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
Drug War Rages in Wisconsin
Based on its actions over the past 15 years (review the sidebar in the app version of this article), controversy and the Wisconsin Chiropractic Association seem to go hand in hand.
Chronic heightened emotional states create a perfect breeding ground for illness. Through my practice I noted the increasingly obvious relationship between one's mental focus on negative thinking, emotions, resistance to experiencing feelings and disease.
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
Alcohol Consumption Strongly Linked to Risk of Colorectal Cancer
Alcohol intake is one of the primary risk factors for many human cancers, and is strongly associated with cancers of the oral cavity, pharynx, larynx, esophagus, liver, breast, and notably, the colon and rectum.
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
Giving Chiropractic Some Much-Needed PR
Public relations has not always been the chiropractic profession's strong suit, a shortcoming that has subjected the profession to countless attacks on its legitimacy and seemingly perpetual confusion among the public and the health care world as to the skills and services doctors of chiropractic provide.
"Turn, Turn, Turn"
Many people are credited with saying, "If you remember the '60s, you really weren't there." Given the fact I didn't become a teenager until 1970, I actually do remember the '60s (or at least part of it). And as a child of the '60s, I was, of course, influenced by the music.
Five Element Acupuncture Can Enhance Your Practice
For eight years I have been teaching and supervising TCM students at an acupuncture college in Colorado, in Five Element acupuncture.
Introduce Your Patients to Collagen Induction Therapy
Cutaneous (skin) aging generally occurs from either intrinsic or extrinsic processes. Intrinsic aging results from natural skin tissue damage and degeneration.
The Bottom Line ... From a Surgeon Who Knows
Regardless of individual relationships between providers, there continues to be a type of Hatfield-McCoy feud between the philosophies of medicine and chiropractic, particularly when it comes to musculoskeletal ailments.
Correcting Dysfunctional Movement Patterns – Is Local Treatment Enough?
It is widely believed that mechanical, non-traumatic back pain is largely related to dysfunctional or compensatory movement patterns the body has adopted over time.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
News in Brief
Foundation for Chiropractic Progress Enrolls Second Group Member; Focus on Chiropractic Education at WFC-ACC Conference in Miami; Are You Ready for Another "Have-a-Heart" Campaign?
Inspire Your Patients to Make Healthy Choices
Have you tried to get your patients to change their eating habits or their diet and couldn't get them to succeed? Were they confused and unsure of what the right thing was to eat? You are not alone!
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
Acupuncture Detox as Part of Drug Rehabilitation
In the U.S., more than 2,000 alcohol and drug rehabilitation programs have added ear acupuncture to their practice. The development of the protocol was determined by Lincoln Hospital as it delivered 100 acupuncture treatments daily.
It Pays to be a Foodie
If there is an inner foodie in you, just waiting to burst out—this article is for you! Do you want to know how I know? I'm that girl. My middle name might as well be "Foodie." I love food! And if my patients are any indication, many of them do as well.
Capturing the Essence of Tai Chi
Over the last 12 years, I have been working on one of the few documentaries about Tai Chi. It's called The Professor: Tai Chi's Journey West and it's about Cheng Man-Ching who moved to New York in the 1960s.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
February, 2014, Vol. 14, Issue 02
Eight Ways to Help You Manage Your Online Content
By Stephanie Beck
You have just completed your last massage for the day, checked your voice mail and emailed a new client about their appointment, but something it gnawing at you, something you just can't quite put your finger it on.As the last customer is leaving the office she turns back and says, "hey, the post last week on your page was hysterical," and as you smile and thank her you realize what it is you forgot to do: create new content for your page!
Today, it is all about keeping your customers and potential customers entertained and engaged. Relationship building is what it's all about on social media and the best way to identify with your client is to share helpful, relevant information in a timely basis. However, have you ever noticed the shelf life of information on social media has a quick expiration date? Sometimes, you feel like you just populated your page and you blink and it is time to do it all over again.
Or maybe you are one of the "drive by" updaters- they have an hour before the next client shows up so they quickly tweet or post five to six updates right in a row to try to cover the next three hours of back-to-back massages. That is a difficult way to build a lasting, trustworthy relationship with your fans. Consistency is one of the keys to building that relationship. If we took a poll right now of your customers to ask which is their favorite social media site, we would might get a varied response like Etsey, Snap Chat, Facebook, Twitter, Pinterest, Instagram, Google+, Tumblr, LinkedIn or YouTube. For the majority of massage clients, Facebook is still a solid bet to build plenty of engagement with clients and potential clients. So, for the sake of time and limited space in this article, I'm going to focus on steps for Facebook. So, how do you keep the engagement going while you are trying to run your practice? Here are eight ways to help manage your content and engagement so you can maximize your effectiveness.
Schedule Your Posts
This is a huge time saver! It also will help you be more consistent. Facebook has provided a free tool to use. When you are updating your post and before you hit the update button, look for the small clock in the left corner below the text or photo of your post. This enables you to select your day, hour and minute when you want your post. When you have a few minutes to populate your page, just schedule one post every two to four hours. This keeps your page updated, your content looking fresh and increases the possible connection times with your fans when they log on.
Evaluate Your Content
If you find that your content is not getting any likes, shares or comments, consider re-vamping it. Perhaps re-evaluate how you are trying to connect to your fans. What kind of content are you sharing and, more importantly, how are you sharing it? In the New York Times bestseller, Jab, Jab, Jab, Right Hook, Gary Vaynerchuck provides some great questions to ask yourself when creating Facebook content:
To help keep engagement as consistent as possible, having the right content that is relevant, timely and entertaining is going to be a vital part of building a lasting relationship.
Keep The Engagement Going
When others like your post, make a point to go back and post a comment or question to try to help boost the engagement even more. Sometimes, if you have a post with a lot of likes, you can ask an additional question in the comments or share your personal response to a question, as this will encourage some of the "likes" to participate.
Try to post daily and keep a manageable number of posts on the page. You are trying to build a relationship, so if you can't commit to posting three times a day consistently, then just post once a day, seven days a week. That is much better than posting three to four times a day, then not posting for two to three days. When there is a gap in content, you run the risk of losing fans. This is why that free scheduling tool I talked about earlier comes in handy, because when you have 20 to 30 minutes of free time, then schedule out four to five days of posts.
Check Your Insights Regularly
This is to see what kind of posts are getting the most engagement and to try to keep a balance or variety of different types of posts. These types of post can range from: photos, article links, videos, blog posts, infographics and more. Six months ago, I advised you to include photos or images with the majority of your posts, now the testing data is showing that straight content is getting more comments. That is the beauty of social media; it is constantly going to be changing so you need to adapt your deliverables to meet the needs of your fans. Facebook really stepped it up and improved the insights tools to give us a lot of information about our posts and engagement, so make a point to review this weekly.
Share From Industry Experts
Share pages or groups to build your credibility. Select a non-competitive page(s) or group(s) popular with your target market. If you are trying to reach females between the ages of 30 to 50 looking for pain relief, where are they hanging out on Facebook? What local community pages or groups have fans that are your target audience? Once you narrow this focus, then start to share content (if appropriate) from their page to yours. Also, make comments on that page or group and be sure you are contributing to the dialogue and not spamming it. This process should take you less than three minutes and is easy to do.
Instead of using them, they, everyone, he or she when asking a question or posting content, make it personal by using the first person like you, I, we or us. There is a lot of noise on social media and when you try to talk to the masses people will not pay attention because they don't feel like you are trying to talk directly to them. Instead, treat it as if you are having a conversation with one person. That way all your fans will actually feel like you are talking directly to them and your chances of them responding, liking and sharing increase significantly.
Always post photos with some type of description, tagging the person or persons in the photo, filling in the section "where the photo was taken" with your page name and, if at all possible, add a relevant website link or call to action when appropriate. I have done this myself, uploaded new photos and started filling out descriptions on the first few and then get interrupted and before I know it, have people commenting on the blank photos, whoops! It happens, but people love to "like" photos and when you optimize them with your page name it helps drive up your engagement. Also, tagging people in the photos not only alerts that fan, but all those fan's friends are notified that so and so was tagged in your photo and the stats are high they will want to see what their friends are up to and in the process find themselves on your page.
I realize this may feel like a lot to remember or try to implement. Before you start to feel overwhelmed, remember the first time you starting giving massages. It felt like there was a lot to remember and think about. Soon, you developed a habit and it is now second nature. Apply that same mindset with this task. Just follow the steps, be patient and soon it will be like second nature.
Click here for more information about Stephanie Beck.
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