resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Replenishing and Restoring Jing
I learned an important principle from my great Taoist Master Sun Hak. He taught me that all people "leak" Jing, and that we can mitigate or stop this leaking, and as a result strengthen our life force, develop enhanced adaptability and lengthen our life.
Changes in Herbal Medicines from Ancient Times to the Present
The classical literature of Chinese medicine remains highly relevant in the modern era, as many of the basic theories and herbal combinations emphasized in clinical practice were first established in texts that are nearly 2000 years old.
Shared Mechanisms Between Computer-Assisted Mechanical Adjusting and Contemporary Acupuncture?
Can contemporary acupuncture provide clues to the mechanisms responsible for pain relief provided by computer-assisted mechanical adjusting instruments, and clarify whether certain mechanical frequency combinations are superior to others for modulation of acute peripheral pain?
"Doctor ... Always Do the Right Thing"
So says "Da Mayor" in the iconic Spike Lee movie. As a fresh grad questioning in-network versus out-of-network, it struck me that some doctors have explicitly skirted the issue, while others have argued adamantly for the latter and "sticking it to the man."
CRREW Rallies for Ongoing Acupuncture Relief Effort in the Philippines
On November 8, 2013, Typhoon Yolanda (Haiyan) made her way through the Philippine Islands, leaving in her wake at least 7,000 people dead, millions homeless and complete communities destroyed.
Working With The Yuan-Source Level: Resonance and the Extraordinary Vessels
How do we stay fresh with our medicine? As healers, how do we balance our medical selves with creative artistry? Chinese Medicine is not a fixed dogmatic entity, but a living system, reliant on a mysterious force called "resonance."
Don't Trust What Your Patients Say
When a patient presents to the office for care, they typically have a specific complaint – lower back pain, whiplash, sinus congestion, sciatica, etc. They are often not interested or engaged in what they consider "unrelated" personal health history.
Medical Qigong for the Heart: Part I
According to the Center for Disease Control and Prevention, heart disease is the leading cause of death in the United States, affecting people of all ages and backgrounds. Coronary heart disease, in just the United States alone, costs close to 109 billion dollars a year.
The Importance of Knowing Mainstream Lingo
There is a secret lingo within mainstream medicine of which the vast majority of acupuncturists and Chinese medical professionals are unaware.
Don't Trust What a Patient Says
When a patient presents to the office for care, they typically have a specific complaint in mind – lower back pain, whiplash, sinus congestion, sciatica, etc.
The Search for the Origin of the Wiggle Technique
When Bob had adjusted me previously, most of the time I knew what he was doing. But this time, he had me lie on the treatment table in the usual side-posture position, and he "wiggled" my sacroiliac with the fingers of both hands, while stabilizing my pelvis with his forearm.
Vibrational Medicine: Frequency Micro-Current and Color Acupuncture
Vibrational medicine involves the application of various forms of energy frequencies to the body for pain relief, healing and rejuvenation. Vibrational medicine will become a major growing trend in our medical systems for the following reasons:
News In Brief
Pacific College of Oriental Medicine obtains grant funding from NIH; Yo San University of Traditional Chinese Medicine Announces New President; Kentucky Gets Licensed; PCOM Receives Approval from WASC to Offer FPD.
Home Sweet Medical Home
While the Affordable Care Act (ACA) has received its fair share of praise and criticism since its adoption, few question the value of its emphasis on collaborative, patient-centered health care.
Low Melatonin Linked to Risk of Advanced Prostate Cancer
Epidemiological and experimental studies suggest the hormone melatonin, which plays a role in regulating the sleep-wake cycle, may play a role in the development of prostate cancer, as lower melatonin levels have been associated with an increased risk of prostate (and breast) cancer.
The Boston Benevolent Chiropractic Clinic: Standing Up for the Needy
Our chiropractic assistant, Bridget, greeted an arriving patient at the Emmanuel Church in downtown Boston. She said, "Hi, Michael, good to see you. It's been awhile. Have a seat and Dr. Ken will see you soon."
Employers Need Chiropractic First and Sooner
From the Journal of Occupational and Environmental Medicine comes a study that gives excellent direction to employers (and insurers) regarding the management of low back problems (LBP).
We Get Letters & E-Mail
Imagine What More Could Be Achieved With Your Support; A Lesson in Hygiene: What Do You Do in Your Office? Open Letter to the Profession.
News in Brief
D'Youville Vet Program Gets High Praise; A Moment of Silence for Dr. Paul Reginald ("Reg") Hug.
Deciphering the New CMS-1500 Claim Form
Q: I am confused about how and when to use the new 1500 form, particularly block 14 and block 15. What is required and how do I properly fill out these fields? And do I actually have to use this new form or may I continue using the old version?
Halt Allergies With Moxibustion Therapy
An allergy is an immune system disorder in which the body is hypersensitive to normally harmless substances in the environment.
Wellness: A New Buzzword at the Aging in America Conference
Aging in America is "the nation's largest gathering of a diverse, multidisciplinary community of professionals in healthcare, social service, government, business and philanthropy with expertise in providing services and products for older adults."
New Leadership Era at the WFC
The World Federation of Chiropractic recently announced not only a new president, as is customary every two years, but also an incoming secretary-general, marking the first time since the WFC's inception in 1988 that someone other than David Chapman-Smith, Esq., will serve in that capacity.
Medial Knee Pain: 11 Potential Causes (and Corrections)
We have all seen patients with medial knee pain that either has no traumatic origin or lasts well beyond when it should be resolved. How can we help these patients? Here is an overview of clinical scenarios and how we can provide conservative care.
February, 2014, Vol. 14, Issue 02
Eight Ways to Help You Manage Your Online Content
By Stephanie Beck
You have just completed your last massage for the day, checked your voice mail and emailed a new client about their appointment, but something it gnawing at you, something you just can't quite put your finger it on.As the last customer is leaving the office she turns back and says, "hey, the post last week on your page was hysterical," and as you smile and thank her you realize what it is you forgot to do: create new content for your page!
Today, it is all about keeping your customers and potential customers entertained and engaged. Relationship building is what it's all about on social media and the best way to identify with your client is to share helpful, relevant information in a timely basis. However, have you ever noticed the shelf life of information on social media has a quick expiration date? Sometimes, you feel like you just populated your page and you blink and it is time to do it all over again.
Or maybe you are one of the "drive by" updaters- they have an hour before the next client shows up so they quickly tweet or post five to six updates right in a row to try to cover the next three hours of back-to-back massages. That is a difficult way to build a lasting, trustworthy relationship with your fans. Consistency is one of the keys to building that relationship. If we took a poll right now of your customers to ask which is their favorite social media site, we would might get a varied response like Etsey, Snap Chat, Facebook, Twitter, Pinterest, Instagram, Google+, Tumblr, LinkedIn or YouTube. For the majority of massage clients, Facebook is still a solid bet to build plenty of engagement with clients and potential clients. So, for the sake of time and limited space in this article, I'm going to focus on steps for Facebook. So, how do you keep the engagement going while you are trying to run your practice? Here are eight ways to help manage your content and engagement so you can maximize your effectiveness.
Schedule Your Posts
This is a huge time saver! It also will help you be more consistent. Facebook has provided a free tool to use. When you are updating your post and before you hit the update button, look for the small clock in the left corner below the text or photo of your post. This enables you to select your day, hour and minute when you want your post. When you have a few minutes to populate your page, just schedule one post every two to four hours. This keeps your page updated, your content looking fresh and increases the possible connection times with your fans when they log on.
Evaluate Your Content
If you find that your content is not getting any likes, shares or comments, consider re-vamping it. Perhaps re-evaluate how you are trying to connect to your fans. What kind of content are you sharing and, more importantly, how are you sharing it? In the New York Times bestseller, Jab, Jab, Jab, Right Hook, Gary Vaynerchuck provides some great questions to ask yourself when creating Facebook content:
To help keep engagement as consistent as possible, having the right content that is relevant, timely and entertaining is going to be a vital part of building a lasting relationship.
Keep The Engagement Going
When others like your post, make a point to go back and post a comment or question to try to help boost the engagement even more. Sometimes, if you have a post with a lot of likes, you can ask an additional question in the comments or share your personal response to a question, as this will encourage some of the "likes" to participate.
Try to post daily and keep a manageable number of posts on the page. You are trying to build a relationship, so if you can't commit to posting three times a day consistently, then just post once a day, seven days a week. That is much better than posting three to four times a day, then not posting for two to three days. When there is a gap in content, you run the risk of losing fans. This is why that free scheduling tool I talked about earlier comes in handy, because when you have 20 to 30 minutes of free time, then schedule out four to five days of posts.
Check Your Insights Regularly
This is to see what kind of posts are getting the most engagement and to try to keep a balance or variety of different types of posts. These types of post can range from: photos, article links, videos, blog posts, infographics and more. Six months ago, I advised you to include photos or images with the majority of your posts, now the testing data is showing that straight content is getting more comments. That is the beauty of social media; it is constantly going to be changing so you need to adapt your deliverables to meet the needs of your fans. Facebook really stepped it up and improved the insights tools to give us a lot of information about our posts and engagement, so make a point to review this weekly.
Share From Industry Experts
Share pages or groups to build your credibility. Select a non-competitive page(s) or group(s) popular with your target market. If you are trying to reach females between the ages of 30 to 50 looking for pain relief, where are they hanging out on Facebook? What local community pages or groups have fans that are your target audience? Once you narrow this focus, then start to share content (if appropriate) from their page to yours. Also, make comments on that page or group and be sure you are contributing to the dialogue and not spamming it. This process should take you less than three minutes and is easy to do.
Instead of using them, they, everyone, he or she when asking a question or posting content, make it personal by using the first person like you, I, we or us. There is a lot of noise on social media and when you try to talk to the masses people will not pay attention because they don't feel like you are trying to talk directly to them. Instead, treat it as if you are having a conversation with one person. That way all your fans will actually feel like you are talking directly to them and your chances of them responding, liking and sharing increase significantly.
Always post photos with some type of description, tagging the person or persons in the photo, filling in the section "where the photo was taken" with your page name and, if at all possible, add a relevant website link or call to action when appropriate. I have done this myself, uploaded new photos and started filling out descriptions on the first few and then get interrupted and before I know it, have people commenting on the blank photos, whoops! It happens, but people love to "like" photos and when you optimize them with your page name it helps drive up your engagement. Also, tagging people in the photos not only alerts that fan, but all those fan's friends are notified that so and so was tagged in your photo and the stats are high they will want to see what their friends are up to and in the process find themselves on your page.
I realize this may feel like a lot to remember or try to implement. Before you start to feel overwhelmed, remember the first time you starting giving massages. It felt like there was a lot to remember and think about. Soon, you developed a habit and it is now second nature. Apply that same mindset with this task. Just follow the steps, be patient and soon it will be like second nature.
Click here for more information about Stephanie Beck.
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