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Acupuncture's Essential Role
Acupuncture should play a more prominent role in U.S. healthcare during and after this post-Affordable Care Act era when chronic care and population health management are key concerns for all healthcare providers.
News in Brief
F4CP MEmbership Milestone Reached; ICA Challenging New California Vaccine Law; TCC Names New President; New Provost at UWS.
Acupuncture Earns BLS Unique Code
The United States Bureau of Labor Statistics recently announced that acupuncturists will have their own unique occupational code in the 2018 BLS Handbook. The new Standard Occupational Code (SOC) is 29-1291, will be included in the next edition of the BLS Occupational Handbook, which will be published in 2018.
The Lung Official
The Lung is known as the "Official Who Receives the Pure Chi From the Heavens." The act of breathing in, known as inspiration, brings oxygen into the body from the atmosphere. Each exhalation or expiration removes and releases carbon dioxide, a waste product of the body, into the atmosphere.
Forward Head Carriage and the Feet: What's the Connection? (Pt. 2)
Clinical evaluation of standing posture using relatively low-tech tools has been confirmed as valid and reliable by several studies. The original device used to evaluate posture was the plumb line, which served as a reference line for the effects of gravity on body alignment.
CE Regulations Are Hurting Chiropractic
During my 35 years in the chiropractic profession, I have been forced to attend available continuing-education programs that were occasionally incredibly beneficial, but frequently not worth my time.
Six Things Every Chiropractor Should Know About Opioids
An increase in addictions and deaths due to opioids has raised significant concern and media attention. We offer this brief overview on this important public health problem for the practicing chiropractor.
Case Study: 2-Year-Old Suffering From Urinary Reflux
A19-month-old female child presented to my office for treatment. Her mother reported the child had been diagnosed with urinary reflux and associated urinary tract infections, recurrent bouts of otitis media and inability to sleep.
Dealing with a Pain in the Butt
The patient came into my office with the classic antalgic stoop. She was bent over almost to ninety degrees, leaning on her husband for support and staggering to walk. She had been under supportive care for a long time, but this new pain scared her.
Letter to the Editor
On December 7, 1999, the U.S. FDA reclassified the status of acupuncture needles from class III (investigative devices subject to investigative device exemptions...) to class II (special controls).
Physical Examination in an Evidence-Based World
I have always had a fascination with physical examination procedures, particularly orthopedic tests. The origin of my fascination began just after graduation when I began the chiropractic orthopedics program.
The Most Important Vitamin You've Never Heard Of: K2
Imagine if one in every three patients who walked through your door was afflicted with a debilitating, yet completely preventable and treatable disease.
Concerns Regarding CDC Guidelines for Pain Management
In response to the epidemic rates of opioid and heroin addiction, the Centers for Disease Control and Prevention (CDC) set new guidelines for physicians regarding treatment for pain.
HVLA Technique: Addressing Myths
In the annals of chiropractic history and literature, and in the imagination of the public, there is one manual adjusting technique that can produce a wide range of responses, both from patients and casual observers.
NBCE Fumbles Computerized Testing Process
Imagine being a student again, about to take one of the four tests required to become a doctor of chiropractic. You've studied almost nonstop for the past few weeks. You can feel your anxiety level rise as you sit down in front of the computer screen.
Sacroiliac Joint Fusion: Where's the Wisdom?
We should be very skeptical of the purportedly less invasive version of the already defrocked sacroiliac fusion surgery, "minimally invasive" sacroiliac joint fusion; and concerned this procedure simply represents the device manufacturer's attempt to find yet another new market.
University of Bridgeport Acupuncture Students Make Rounds at Sisters of Notre Dame
Nuns are not stereotypical acupuncture patients, Dr. Jennifer Brett acknowledges with a laugh. But then again, acupuncture has gone mainstream, just like cappuccinos and recycling. "It's changed a lot from the '70s and '80s," said Brett.
The Drug Epidemic: Are You Guilty, Too?
Attention-deficit / hyperactivity disorder (ADHD) has become epidemic among children in the United States. According to the Centers for Disease Control and Prevention (CDC), the percentage of school-aged children diagnosed with ADHD has grown from 7.8 percent in 2003 to 11.0 percent in 2011.
Comparing Costs of Care: DCs, MDs or PTs - Who Costs More?
In a health care era where evidence is increasingly the benchmark for insurance coverage, patient care and even cultural authority, we get plenty of it courtesy of a retrospective cost analysis spanning 10 years, more than 660,000 "covered lives" and nearly 7.5 million claims from Blue Cross Blue Shield of North Carolina.
Patience vs. Patients
How long have you been in practice? I began my journey more than 20 years ago and opened my first acupuncture clinic in 2008. Just like you, I've learned a lot over the years. Recently, I sat in an interview and was asked what made me successful.
We Get Letters & Email
Our Medicare Challenges Aren't an Education Issue; Passion to Succeed: More Pivotal Than GPA?
Infertility: Managing Irregular Menses
Infertility is an area where Chinese medicine is particularly helpful. In the main, in women below the age of 38 without organic disturbance, the success rate using TCM (Traditional Chinese Medicine) should exceed 85%.
Putting POLITE Into Practice
First came the acronym RICE (Rest, Ice, Compression, Elevation), which eventually became PRICE (Protect, Rest, Ice, Compression, Elevation). Then in 2015, we started hearing POLICE (Protect, Optimal Loading, Ice, Compression, Elevation).
February, 2014, Vol. 14, Issue 02
Eight Ways to Help You Manage Your Online Content
By Stephanie Beck
You have just completed your last massage for the day, checked your voice mail and emailed a new client about their appointment, but something it gnawing at you, something you just can't quite put your finger it on.As the last customer is leaving the office she turns back and says, "hey, the post last week on your page was hysterical," and as you smile and thank her you realize what it is you forgot to do: create new content for your page!
Today, it is all about keeping your customers and potential customers entertained and engaged. Relationship building is what it's all about on social media and the best way to identify with your client is to share helpful, relevant information in a timely basis. However, have you ever noticed the shelf life of information on social media has a quick expiration date? Sometimes, you feel like you just populated your page and you blink and it is time to do it all over again.
Or maybe you are one of the "drive by" updaters- they have an hour before the next client shows up so they quickly tweet or post five to six updates right in a row to try to cover the next three hours of back-to-back massages. That is a difficult way to build a lasting, trustworthy relationship with your fans. Consistency is one of the keys to building that relationship. If we took a poll right now of your customers to ask which is their favorite social media site, we would might get a varied response like Etsey, Snap Chat, Facebook, Twitter, Pinterest, Instagram, Google+, Tumblr, LinkedIn or YouTube. For the majority of massage clients, Facebook is still a solid bet to build plenty of engagement with clients and potential clients. So, for the sake of time and limited space in this article, I'm going to focus on steps for Facebook. So, how do you keep the engagement going while you are trying to run your practice? Here are eight ways to help manage your content and engagement so you can maximize your effectiveness.
Schedule Your Posts
This is a huge time saver! It also will help you be more consistent. Facebook has provided a free tool to use. When you are updating your post and before you hit the update button, look for the small clock in the left corner below the text or photo of your post. This enables you to select your day, hour and minute when you want your post. When you have a few minutes to populate your page, just schedule one post every two to four hours. This keeps your page updated, your content looking fresh and increases the possible connection times with your fans when they log on.
Evaluate Your Content
If you find that your content is not getting any likes, shares or comments, consider re-vamping it. Perhaps re-evaluate how you are trying to connect to your fans. What kind of content are you sharing and, more importantly, how are you sharing it? In the New York Times bestseller, Jab, Jab, Jab, Right Hook, Gary Vaynerchuck provides some great questions to ask yourself when creating Facebook content:
To help keep engagement as consistent as possible, having the right content that is relevant, timely and entertaining is going to be a vital part of building a lasting relationship.
Keep The Engagement Going
When others like your post, make a point to go back and post a comment or question to try to help boost the engagement even more. Sometimes, if you have a post with a lot of likes, you can ask an additional question in the comments or share your personal response to a question, as this will encourage some of the "likes" to participate.
Try to post daily and keep a manageable number of posts on the page. You are trying to build a relationship, so if you can't commit to posting three times a day consistently, then just post once a day, seven days a week. That is much better than posting three to four times a day, then not posting for two to three days. When there is a gap in content, you run the risk of losing fans. This is why that free scheduling tool I talked about earlier comes in handy, because when you have 20 to 30 minutes of free time, then schedule out four to five days of posts.
Check Your Insights Regularly
This is to see what kind of posts are getting the most engagement and to try to keep a balance or variety of different types of posts. These types of post can range from: photos, article links, videos, blog posts, infographics and more. Six months ago, I advised you to include photos or images with the majority of your posts, now the testing data is showing that straight content is getting more comments. That is the beauty of social media; it is constantly going to be changing so you need to adapt your deliverables to meet the needs of your fans. Facebook really stepped it up and improved the insights tools to give us a lot of information about our posts and engagement, so make a point to review this weekly.
Share From Industry Experts
Share pages or groups to build your credibility. Select a non-competitive page(s) or group(s) popular with your target market. If you are trying to reach females between the ages of 30 to 50 looking for pain relief, where are they hanging out on Facebook? What local community pages or groups have fans that are your target audience? Once you narrow this focus, then start to share content (if appropriate) from their page to yours. Also, make comments on that page or group and be sure you are contributing to the dialogue and not spamming it. This process should take you less than three minutes and is easy to do.
Instead of using them, they, everyone, he or she when asking a question or posting content, make it personal by using the first person like you, I, we or us. There is a lot of noise on social media and when you try to talk to the masses people will not pay attention because they don't feel like you are trying to talk directly to them. Instead, treat it as if you are having a conversation with one person. That way all your fans will actually feel like you are talking directly to them and your chances of them responding, liking and sharing increase significantly.
Always post photos with some type of description, tagging the person or persons in the photo, filling in the section "where the photo was taken" with your page name and, if at all possible, add a relevant website link or call to action when appropriate. I have done this myself, uploaded new photos and started filling out descriptions on the first few and then get interrupted and before I know it, have people commenting on the blank photos, whoops! It happens, but people love to "like" photos and when you optimize them with your page name it helps drive up your engagement. Also, tagging people in the photos not only alerts that fan, but all those fan's friends are notified that so and so was tagged in your photo and the stats are high they will want to see what their friends are up to and in the process find themselves on your page.
I realize this may feel like a lot to remember or try to implement. Before you start to feel overwhelmed, remember the first time you starting giving massages. It felt like there was a lot to remember and think about. Soon, you developed a habit and it is now second nature. Apply that same mindset with this task. Just follow the steps, be patient and soon it will be like second nature.
Click here for more information about Stephanie Beck.
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