Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
February, 2014, Vol. 14, Issue 02
Share with Your Clients the Cure for Drive-By Healing
By Sharon Desjarlais, CC and Michele McGrew
Sandy, a craniosacral therapist with a quick laugh, loves watching her clients' expressions when they get their first taste of freedom from pain. "I feel like a magician!" she says. Her only complaint? "I wish they'd stick around longer.They feel good after a session or two. Can you imagine how they'd feel after a few months?" Sandy is suffering with what we lovingly call Drive-By Healing Syndrome. The cure? Offering outcome-based programs designed to help your clients achieve major breakthroughs or a total transformation in their health and well-being and in their lives.
We laid out the structure for a strong holistic program in "Six Steps to Help You Establish a Six Figure Practice" (April, 2013, Vol. 13, Issue 04). Now, here's the glue that holds it all together: holistic coaching. Holistic coaching is a set of skills that gives your clients the opportunity to reveal and fulfill their most inspiring goals. And, in the context of healing, you have valid reasons to offer programs that help your clients reach those goals in empowering ways they never could have achieved alone.
The challenge comes in setting winning coaching goals, which require a healthy dose of expertise and intuition. You're asking your clients to project themselves into the future, which can be tricky because they may not know what's possible or realistic. That's why, as their coach and health advocate, it's your responsibility to help your clients set compelling and achievable goals. Then every session in your program, whether it's hands-on or by phone, leads them toward those desired outcomes.
Because goals, like dreams, are set in the future, they ultimately reflect your clients' subconscious beliefs about what's possible for them. And those beliefs are governed by the brain's Reticular Activating System (RAS), which acts as a filter between the subconscious and the conscious mind. The RAS is a complex network of nerve cells and fibers that regulates our cardiovascular, respiratory and motor responses. It also receives all the sensory signals that come in through the central nervous system, and then it filters out what you become aware of based on what has meaning for you.
Have you ever bought a new car and then noticed that same model popping up everywhere almost overnight? That's your RAS at work bringing information into your awareness that normally would have remained in your subconscious mind. In that same way, when you consciously focus on achieving a specific goal that has purpose and meaning, your intention seeps into your subconscious mind where your RAS can watch for solutions for you.
Winning Coaching Goals
After coaching clients for nearly a decade, we've found four key conditions most helpful in setting and achieving winning goals:
1. They're specific and described in the positive.
All too often, clients come to the table with goals that aren't detailed enough for them to know when they've reached them. "I want to feel better" and "I want to lose weight" are moving targets that are difficult to measure. To help your clients transform their health and well-being in dramatic ways over time, their goals must be specific and meaningful enough to seriously motivate them. So you might ask questions like:
Notice, too, if your clients' goals are more about what they don't want rather than what they do want. If your clients are saying something like, "I don't want to feel pain when I wake up in the morning," the RAS will go rooting through the subconscious mind for something that matches "pain when I wake up in the morning." Ouch! Instead, ask your clients to swap those "don't wants" for "do wants." Saying something like, "I want to feel calm and energized when I wake up in the morning," triggers the RAS to search for feelings of calmness and energy, and bring them to the surface.
2. They're in your clients' control.
Have you ever thought everything in your life would be awesome if everyone else would just behave? (Haven't we all?) There's just one big glitch in that plan: We have zero control over other people. That's why your clients can only reach goals that are in their personal control. Imagine a client recovering from cancer who wants her doctors to stop talking down to her. Since she can only control her own actions and attitude, she could set an intention to be more relaxed, direct and assertive with her doctors. Or (here's an advanced coaching tip), you can ask her a powerful "reframe" question like this:
"What if your doctor talking down to you was no longer important to you?"
Whether she's changing her action or her attitude, your client is changing something in her control. So she's much more likely to achieve the outcome she wants.
3. Your clients must be able to tell when they've achieved them.
Coaching in the sports world is designed to help athletes reach or exceed their performance goals. While the same may be true in the health arena, your clients typically have much more at stake than a medal. Often, their entire quality of life is on the line. Yet thanks to the help of a supercharged RAS, each new success your clients achieve in any area of their lives will expand their capacity to succeed in every area of their lives. Why? Because the RAS will be looking for success and bringing it into your clients' awareness.
That's why it's crucial to encourage your clients to embody every win, big or small. They need to know when they've reached their milestones so they can celebrate and acknowledge themselves. You can help by asking coaching questions like these:
Remember, the more specific the answers, the easier it is to help your clients chunk them down into action steps that'll get them to the finish line.
4. They must be in alignment with everything else your clients value.
No matter what your clients want to achieve with your help, if there's any sense of conflict with the rest of their lives, the subconscious mind will cause them to sabotage their success. For example, if your client wants to get well enough to travel around the world, but she's a stay-at-home mom with two young children at home, she may be running a subconscious script that says reaching her goal will hurt her kids. Until she brings that belief into the light and questions it, she'll almost certainly fall short of her goal.
Now, the process of shifting beliefs is so critical to holistic coaching, we could easily write an entire book about it. (And we may!) For now, just remember to ask your clients coaching questions like these:
When you use criteria like these to help your clients set empowering coaching goals, you help their RAS make their boldest desires real. Like magic.
Click here for more information about Sharon Desjarlais, CC.
Click here for more information about Michele McGrew.
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