Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
February, 2014, Vol. 14, Issue 02
Share with Your Clients the Cure for Drive-By Healing
By Sharon Desjarlais, CC and Michele McGrew
Sandy, a craniosacral therapist with a quick laugh, loves watching her clients' expressions when they get their first taste of freedom from pain. "I feel like a magician!" she says. Her only complaint? "I wish they'd stick around longer.They feel good after a session or two. Can you imagine how they'd feel after a few months?" Sandy is suffering with what we lovingly call Drive-By Healing Syndrome. The cure? Offering outcome-based programs designed to help your clients achieve major breakthroughs or a total transformation in their health and well-being and in their lives.
We laid out the structure for a strong holistic program in "Six Steps to Help You Establish a Six Figure Practice" (April, 2013, Vol. 13, Issue 04). Now, here's the glue that holds it all together: holistic coaching. Holistic coaching is a set of skills that gives your clients the opportunity to reveal and fulfill their most inspiring goals. And, in the context of healing, you have valid reasons to offer programs that help your clients reach those goals in empowering ways they never could have achieved alone.
The challenge comes in setting winning coaching goals, which require a healthy dose of expertise and intuition. You're asking your clients to project themselves into the future, which can be tricky because they may not know what's possible or realistic. That's why, as their coach and health advocate, it's your responsibility to help your clients set compelling and achievable goals. Then every session in your program, whether it's hands-on or by phone, leads them toward those desired outcomes.
Because goals, like dreams, are set in the future, they ultimately reflect your clients' subconscious beliefs about what's possible for them. And those beliefs are governed by the brain's Reticular Activating System (RAS), which acts as a filter between the subconscious and the conscious mind. The RAS is a complex network of nerve cells and fibers that regulates our cardiovascular, respiratory and motor responses. It also receives all the sensory signals that come in through the central nervous system, and then it filters out what you become aware of based on what has meaning for you.
Have you ever bought a new car and then noticed that same model popping up everywhere almost overnight? That's your RAS at work bringing information into your awareness that normally would have remained in your subconscious mind. In that same way, when you consciously focus on achieving a specific goal that has purpose and meaning, your intention seeps into your subconscious mind where your RAS can watch for solutions for you.
Winning Coaching Goals
After coaching clients for nearly a decade, we've found four key conditions most helpful in setting and achieving winning goals:
1. They're specific and described in the positive.
All too often, clients come to the table with goals that aren't detailed enough for them to know when they've reached them. "I want to feel better" and "I want to lose weight" are moving targets that are difficult to measure. To help your clients transform their health and well-being in dramatic ways over time, their goals must be specific and meaningful enough to seriously motivate them. So you might ask questions like:
Notice, too, if your clients' goals are more about what they don't want rather than what they do want. If your clients are saying something like, "I don't want to feel pain when I wake up in the morning," the RAS will go rooting through the subconscious mind for something that matches "pain when I wake up in the morning." Ouch! Instead, ask your clients to swap those "don't wants" for "do wants." Saying something like, "I want to feel calm and energized when I wake up in the morning," triggers the RAS to search for feelings of calmness and energy, and bring them to the surface.
2. They're in your clients' control.
Have you ever thought everything in your life would be awesome if everyone else would just behave? (Haven't we all?) There's just one big glitch in that plan: We have zero control over other people. That's why your clients can only reach goals that are in their personal control. Imagine a client recovering from cancer who wants her doctors to stop talking down to her. Since she can only control her own actions and attitude, she could set an intention to be more relaxed, direct and assertive with her doctors. Or (here's an advanced coaching tip), you can ask her a powerful "reframe" question like this:
"What if your doctor talking down to you was no longer important to you?"
Whether she's changing her action or her attitude, your client is changing something in her control. So she's much more likely to achieve the outcome she wants.
3. Your clients must be able to tell when they've achieved them.
Coaching in the sports world is designed to help athletes reach or exceed their performance goals. While the same may be true in the health arena, your clients typically have much more at stake than a medal. Often, their entire quality of life is on the line. Yet thanks to the help of a supercharged RAS, each new success your clients achieve in any area of their lives will expand their capacity to succeed in every area of their lives. Why? Because the RAS will be looking for success and bringing it into your clients' awareness.
That's why it's crucial to encourage your clients to embody every win, big or small. They need to know when they've reached their milestones so they can celebrate and acknowledge themselves. You can help by asking coaching questions like these:
Remember, the more specific the answers, the easier it is to help your clients chunk them down into action steps that'll get them to the finish line.
4. They must be in alignment with everything else your clients value.
No matter what your clients want to achieve with your help, if there's any sense of conflict with the rest of their lives, the subconscious mind will cause them to sabotage their success. For example, if your client wants to get well enough to travel around the world, but she's a stay-at-home mom with two young children at home, she may be running a subconscious script that says reaching her goal will hurt her kids. Until she brings that belief into the light and questions it, she'll almost certainly fall short of her goal.
Now, the process of shifting beliefs is so critical to holistic coaching, we could easily write an entire book about it. (And we may!) For now, just remember to ask your clients coaching questions like these:
When you use criteria like these to help your clients set empowering coaching goals, you help their RAS make their boldest desires real. Like magic.
Click here for more information about Sharon Desjarlais, CC.
Click here for more information about Michele McGrew.
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