Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
February, 2014, Vol. 14, Issue 02
Share with Your Clients the Cure for Drive-By Healing
By Sharon Desjarlais, CC and Michele McGrew
Sandy, a craniosacral therapist with a quick laugh, loves watching her clients' expressions when they get their first taste of freedom from pain. "I feel like a magician!" she says. Her only complaint? "I wish they'd stick around longer.They feel good after a session or two. Can you imagine how they'd feel after a few months?" Sandy is suffering with what we lovingly call Drive-By Healing Syndrome. The cure? Offering outcome-based programs designed to help your clients achieve major breakthroughs or a total transformation in their health and well-being and in their lives.
We laid out the structure for a strong holistic program in "Six Steps to Help You Establish a Six Figure Practice" (April, 2013, Vol. 13, Issue 04). Now, here's the glue that holds it all together: holistic coaching. Holistic coaching is a set of skills that gives your clients the opportunity to reveal and fulfill their most inspiring goals. And, in the context of healing, you have valid reasons to offer programs that help your clients reach those goals in empowering ways they never could have achieved alone.
The challenge comes in setting winning coaching goals, which require a healthy dose of expertise and intuition. You're asking your clients to project themselves into the future, which can be tricky because they may not know what's possible or realistic. That's why, as their coach and health advocate, it's your responsibility to help your clients set compelling and achievable goals. Then every session in your program, whether it's hands-on or by phone, leads them toward those desired outcomes.
Because goals, like dreams, are set in the future, they ultimately reflect your clients' subconscious beliefs about what's possible for them. And those beliefs are governed by the brain's Reticular Activating System (RAS), which acts as a filter between the subconscious and the conscious mind. The RAS is a complex network of nerve cells and fibers that regulates our cardiovascular, respiratory and motor responses. It also receives all the sensory signals that come in through the central nervous system, and then it filters out what you become aware of based on what has meaning for you.
Have you ever bought a new car and then noticed that same model popping up everywhere almost overnight? That's your RAS at work bringing information into your awareness that normally would have remained in your subconscious mind. In that same way, when you consciously focus on achieving a specific goal that has purpose and meaning, your intention seeps into your subconscious mind where your RAS can watch for solutions for you.
Winning Coaching Goals
After coaching clients for nearly a decade, we've found four key conditions most helpful in setting and achieving winning goals:
1. They're specific and described in the positive.
All too often, clients come to the table with goals that aren't detailed enough for them to know when they've reached them. "I want to feel better" and "I want to lose weight" are moving targets that are difficult to measure. To help your clients transform their health and well-being in dramatic ways over time, their goals must be specific and meaningful enough to seriously motivate them. So you might ask questions like:
Notice, too, if your clients' goals are more about what they don't want rather than what they do want. If your clients are saying something like, "I don't want to feel pain when I wake up in the morning," the RAS will go rooting through the subconscious mind for something that matches "pain when I wake up in the morning." Ouch! Instead, ask your clients to swap those "don't wants" for "do wants." Saying something like, "I want to feel calm and energized when I wake up in the morning," triggers the RAS to search for feelings of calmness and energy, and bring them to the surface.
2. They're in your clients' control.
Have you ever thought everything in your life would be awesome if everyone else would just behave? (Haven't we all?) There's just one big glitch in that plan: We have zero control over other people. That's why your clients can only reach goals that are in their personal control. Imagine a client recovering from cancer who wants her doctors to stop talking down to her. Since she can only control her own actions and attitude, she could set an intention to be more relaxed, direct and assertive with her doctors. Or (here's an advanced coaching tip), you can ask her a powerful "reframe" question like this:
"What if your doctor talking down to you was no longer important to you?"
Whether she's changing her action or her attitude, your client is changing something in her control. So she's much more likely to achieve the outcome she wants.
3. Your clients must be able to tell when they've achieved them.
Coaching in the sports world is designed to help athletes reach or exceed their performance goals. While the same may be true in the health arena, your clients typically have much more at stake than a medal. Often, their entire quality of life is on the line. Yet thanks to the help of a supercharged RAS, each new success your clients achieve in any area of their lives will expand their capacity to succeed in every area of their lives. Why? Because the RAS will be looking for success and bringing it into your clients' awareness.
That's why it's crucial to encourage your clients to embody every win, big or small. They need to know when they've reached their milestones so they can celebrate and acknowledge themselves. You can help by asking coaching questions like these:
Remember, the more specific the answers, the easier it is to help your clients chunk them down into action steps that'll get them to the finish line.
4. They must be in alignment with everything else your clients value.
No matter what your clients want to achieve with your help, if there's any sense of conflict with the rest of their lives, the subconscious mind will cause them to sabotage their success. For example, if your client wants to get well enough to travel around the world, but she's a stay-at-home mom with two young children at home, she may be running a subconscious script that says reaching her goal will hurt her kids. Until she brings that belief into the light and questions it, she'll almost certainly fall short of her goal.
Now, the process of shifting beliefs is so critical to holistic coaching, we could easily write an entire book about it. (And we may!) For now, just remember to ask your clients coaching questions like these:
When you use criteria like these to help your clients set empowering coaching goals, you help their RAS make their boldest desires real. Like magic.
Click here for more information about Sharon Desjarlais, CC.
Click here for more information about Michele McGrew.
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