Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
February, 2014, Vol. 14, Issue 02
Massage Helps Children with Cancer
By Massage Therapy Foundation Contributor
Contributed by Elizabeth Barberree, RMT, BA; April Neufeld, BS, LMT; Derek Austin, MS, CMT
The Massage Therapy Foundation shares the love we have for our children. Pediatric cancer cases continue to grow in numbers and managing symptoms of both the illness and its treatment lead health care providers to seek affordable palliative treatment options. In line with that, complementary and alternative modalities, like massage therapy, are also increasing in popularity.
In 2009, the International Journal of Therapeutic Massage and Bodywork published a pilot study conducted at the University of Florida, Gainesville Shands Hospital Cancer Center. Previous research describes positive effects of massage therapy for a variety of pediatric and adult oncology populations. The authors report findings that massage therapy may improve circulation and immune function, dissolve soft adhesions, reduce swelling and relieve the pain and stress associated with many illnesses. However, little research has been done on the effects of massage therapy on pediatric oncology or haematology patients. The purpose of this study was to measure the physical and psychological effects of massage therapy on pediatric oncology and hematology patients, and to determine the feasibility of implementing this care as a palliative treatment option in a cancer clinic setting.
The research design was a randomized, non-blinded prospective study. When recruiting for this project, care was taken to maximize the external validity by seeking gender equality and diversity in age, disease and inpatient or outpatient status. Thirty children, aged six months to 17 years, with cancer or blood diseases were recruited for the study. Their parents provided reporting support as needed. Adverse physical and psychological symptoms associated with cancer and cancer care were measured before, during and after the massage therapy intervention.
In the treatment group, four 20-minute sessions of Swedish massage were delivered once daily for approximately four days for inpatients or once weekly for about four weeks for the outpatients. Treatment was delivered by a nationally certified massage therapist, licensed in the state of Florida, with five years of experience. The massage therapy treatment consisted of effleurage, kneading, percussion, compression and friction. The treatment was applied to the areas most comfortable for the participant, on the hands, feet, arms, neck, back and shoulders. To ensure participant comfort, treatments were delivered while the participants remained in their hospital robes and covers were provided. The control group received no massage.
Before and after each session, the participant’s vital signs, discomfort level, muscle soreness and emotional data were recorded. The general clinical progress scale was also completed after the second, third and fourth sessions. Standardized measures were selected for their validity and applicability for this participant population, the State–Trait Anxiety Inventory for Children (STAIC) and the Child Health Questionnaire–Parent (CHQ-Parent) were used. These were completed by the participants, parents or both before the first and after the final session. The data collection schedules were the same for the treatment and control groups. The control participants were seen in the same environment, for the same period of time for conversation and play with the therapist. For a detailed description of these measures, please access the free full-text article at PubMed Central. Data analysis appropriate to the study design was carried out by the research team with many interesting results.
No significant differences were observed between the treatment and control groups at baseline before the treatment intervention. However, after treatment, a number of the measures yielded significant mean changes for the treatment group versus the control group. After the treatment series, participants who had received massage therapy care showed decreased muscle soreness, discomfort, respiratory rate, state and trait anxiety and Faces "I Feel ..." scores.
On the CHQ-Parent questionnaire, the researchers found no significant differences between the treatment and control groups for physical and psychological health before or after treatments. The same was found for the physiological measures of pulse rate and blood pressure.
The findings of this pilot are consistent with that of related cancer studies and indicate a general improvement in physical (i.e. reduced muscle soreness, discomfort, respiratory rate and improved muscle relaxation), psychological well-being (i.e. reduced state and train anxiety and overall emotional well-being) and, thus, quality of life. Although the current study did not examine this effect directly, the researchers argue that when the effects are considered together, massage therapy could also promote optimal immune system functioning. This assertion is consistent with the work by Dr. Mark Rappaport et al., which was summarized in the MTF Research Column titled, "Massage Benefits Immune and Neuroendocrine Function" in the August edition of Massage Today.
This study suggests that despite the hectic nature of cancer clinics and oncology wards, massage therapy treatment can be successfully added into that environment. Replication of this project with a larger sample would allow for a more detailed analysis of whether different types of patients have similar response to massage therapy. Potential is there to investigate the effects of treatment on a broader range of symptoms and to better generalize the study results.
To learn more about the effects of massage therapy, you can review the archives of the Massage Therapy Foundation Research Column, read accepted MTF Research Grant abstracts, or search PubMed for massage therapy studies. If you find this article of interest, please share it with friends and loved ones, especially those who are touched by kids with cancer.
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