Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
January, 2014, Vol. 14, Issue 01
Massage and the Medical Community: MD Provides Answers
By Sharon Puszko, PhD, LMT
A lot has changed in the field of massage therapy since I entered it 30 years ago. We now have specialty areas to focus in, continuing education to pursue, conferences and workshops to attend and many wonderful products to support and sell.Most importantly, massage therapy is now viewed by the majority of healthcare practitioners as a viable method of treating and managing health issues. Massage therapists are now on staff at hospitals, doctors' offices and assisted living facilities. And I do believe in my lifetime, we will see health insurance start to cover massage therapy for certain health issues.
In fact, one of my most loyal clients, Sara McCracken, happens to be a doctor. She retired from her position as the Director of the Breast Center at Methodist Hospital in Indianapolis after having a double mastectomy due to breast cancer. After experiencing the benefits of massage, she encouraged her mother (who was also a doctor) to start getting massages for herself as well. I decided to interview her, for a medical practitioner's view of massage in today's world. Below is part of our conversation.
Dr. M: Weekly, since 1996.
SP: Has your opinion on the benefits of massage changed over the years?
Dr. M: Yes, I used to see it as a mechanism for just pleasure and relaxation. However, after I had breast cancer and a year of chemotherapies, surgeries and radiation, I was too exhausted to do any exercise. I started getting massages soon after that on a regular weekly basis. It improved my circulation and really increased my energy levels which were abysmally low. I developed significant arthritis and joint pain from some of the drugs I was still taking to keep the cancer at bay. Massage helped me remain more flexible. After a few years, the radiation caused significant tightening of the musculature in my chest on the left side, as well as the left side of my neck. This caused significant imbalance of the intercostals and paraspinal muscles. I did have physical therapy for many months as well as therapeutic massage each week and the massage helped to slow down the contracture of the muscles.
SP: For what conditions/problems do you recommend massage to your patients?
Dr. M: I recommend it especially for people who have had radiation and many patients on cancer medications, both for stress relief and physical pain. I also suggest massage for people with arthritis and other joint problems.
SP: In your experience, what has been the most "misunderstood" concept about massage in the medical community?
Dr. M: That it has no medical benefit – that it is more like a pedicure or facial because so many therapists happen to be housed in beauty salons or spas.
SP: Do you have any thoughts on whether or not massage should or should not be covered by health insurance?
Dr. M: YES! I hope it is covered for therapeutic massage, such as geriatric massage, sports injuries and for conditions like arthritis and numerous other chronic health conditions.
SP: Anything else you would like to say about massage and its benefits?
Dr. M: My mother Margaret, now deceased, was a retired doctor with significant arthritis and poor circulation. Massage therapy really helped her circulation and arthritis pain. Again, she would not have risked a "salon" massage targeting the younger, healthier population. But after seeing my success with it and finding a massage therapist with continuing education skills that had a private practice, she was willing to try it, and ended up fully supporting it. We both frequently had leg cramps. Massage therapy helps to release the lactic acid build up. Some of my medications also give me quad and hamstring muscle cramps that can hurt for many days unless I get my massage. It seems to be the only thing that helps manage that pain. I just cannot stress enough how much massage has helped me and my mother. I whole heartedly recommend it to people suffering from chronic pain.
I didn't realize I had been working with Dr. Sara for almost 20 years until we started this interview! That is one of the many perks of this career: clients that end up becoming respected colleagues, good acquaintances or personal friends. As I reflected upon this, I realized how fortunate I am to have entered this career field. I have spent the past 30 years helping people feel better on a daily basis and now I get to teach the next generation of therapists to do the same!
Sharon Puszko is the owner/director/educator for Day-Break Geriatric Massage Institute. She may be contacted at
or through her Web site: www.daybreak-massage.com.
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