Massage Today
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Massage Today
January, 2014, Vol. 14, Issue 01

Using Technology to Gain New Clients

By Daniel Ruscigno

Advancements in technology have made almost every aspect of our lives easier. Your work life is no exception, as there has been significant growth in technology that affects the day-to-day life of a massage therapist.

First, consider the impact of technology on your clients and potential clients. In the past, they may have looked in the phone book to find a therapist, today they turn to the Internet. You need a website so potential clients can find you online.

There are plenty of DIY website options and web design companies with affordable pricing. When visiting your website, potential clients want to know who you are, where you are located, what services you offer and how to get in touch with you. However, truly savvy clinics go above and beyond a basic website to grow their business by taking advantage of a current trend in the massage industry: online appointment scheduling.

With self-serve options becoming commonplace, many customers expect the convenient option of online scheduling. By catering to your clients' wants, you're setting yourself up for repeat business – the key to a successful clinic.

technology - Copyright – Stock Photo / Register Mark Online appointment scheduling allows your potential client to book an appointment directly from your website. There is no risk of a missed call and a potential client visiting your website at 11 p.m. still has the ability to schedule an appointment, even though your office is closed. When it comes to your online calendar, the best systems are no longer local desktop applications, but are rather "cloud" based, so you can access your schedule from anywhere.

Practice management software will help reduce no-shows with email appointment reminders. A transition to email reminders can reduce your administrative workload by up to an hour each day – time better spent with an extra appointment or other administrative work.

One business practice often lost is tracking which clients have not visited recently. The more advanced practice management software will automatically track which clients are due for their next visit and send them an email to request they book their next appointment online. This process is known as "recalls" and automating it allows you take advantage of a previously untapped business-growing strategy without any extra effort.

Using technology reduces the amount of manual effort required to operate your clinic, reduces stress and keeps things organized. We can't ignore the option to submit insurance claims electronically.

There are three options for submitting online insurance claims: 1. Connect directly via the insurance company website; 2. Sign up for a clearinghouse which allows you to submit to several (usually thousands) of different insurance companies from one place; or 3. Sign up for a practice management software that partners with a clearinghouse so everything you need is in one place.

Integrating new technology to improve clinic management does require you to go through a learning curve, but it's clear an investment in technology today will reap benefits for years to come.

Daniel Ruscigno is the co-founder of ClinicSense (previously PatientCal). ClinicSense offers practice management software that helps with scheduling, soap notes, billing, electronic insurance claims and more. For more information, visit


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