resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Behavior as Symptoms of Energetic Imbalance
Karen and Josh said they wanted me to help them fix their marriage. That is why they were sitting on the couch in front of me, complaining about each other. She was too domineering, he said, overly controlling and bossy.
MUIH Launches Doctoral Degree Programs
Maryland University of Integrative Health recently announce it will now offer doctoral degrees.
Alcohol Consumption Strongly Linked to Risk of Colorectal Cancer
Alcohol intake is one of the primary risk factors for many human cancers, and is strongly associated with cancers of the oral cavity, pharynx, larynx, esophagus, liver, breast, and notably, the colon and rectum.
Eight Ways to Help Manage Your Content
You have just completed your last session for the day, checked your voice mail and emailed a new patient about their appointment, but something it gnawing at you, something you just can't quite put your finger it on.
Ancient Chinese Medicine Meets Modern Anatomy Dissection
Have you ever thought it would be beneficial to explore under the skin and examine qi deficiencies in every system of the body? Would you like to see traditional Chinese medicine diagnosis patterns as they relate to western biomedical symptoms and conditions?
Correcting Dysfunctional Movement Patterns – Is Local Treatment Enough?
It is widely believed that mechanical, non-traumatic back pain is largely related to dysfunctional or compensatory movement patterns the body has adopted over time.
"Turn, Turn, Turn"
Many people are credited with saying, "If you remember the '60s, you really weren't there." Given the fact I didn't become a teenager until 1970, I actually do remember the '60s (or at least part of it). And as a child of the '60s, I was, of course, influenced by the music.
The Bottom Line ... From a Surgeon Who Knows
Regardless of individual relationships between providers, there continues to be a type of Hatfield-McCoy feud between the philosophies of medicine and chiropractic, particularly when it comes to musculoskeletal ailments.
Treating Our Veterans with PTSD
As July 4th, Memorial Day and Veterans Day continue to pass year in and year out, we honor our veterans from past wars with parades, BBQs and a day off from work, but our veterans live daily with the spiritual scars of war.
Cultivating Our National Strength
The time has come to seriously look at the state of this profession and its influence in the U.S. Where are we? What has happened? Where do we go from here?
What TCM Never Had to Deal With
You probably started getting a sense of it when you were in school. The professors would talk about diabetes as "wasting-and-thirsting disease" and you had a thought that you didn't know anyone who was wasting away in any way, shape or form.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Yo San University Celebrates, Supports Community Clinic
Yo San University of Traditional Chinese Medicine recently celebrated 25 years of teaching excellence and serving its community by awarding actor Pierce Brosnan the Robert Graham Visionary Award and raising money for its popular community clinic.
Drug War Rages in Wisconsin
Based on its actions over the past 15 years (review the sidebar in the app version of this article), controversy and the Wisconsin Chiropractic Association seem to go hand in hand.
Giving Chiropractic Some Much-Needed PR
Public relations has not always been the chiropractic profession's strong suit, a shortcoming that has subjected the profession to countless attacks on its legitimacy and seemingly perpetual confusion among the public and the health care world as to the skills and services doctors of chiropractic provide.
The Art of Observation
How many of us spend time just watching our clients walk, climb in and out of cars, rise from a chair or navigate a flight of stairs? Spontaneity is the key. Along with a subtle ability to observe without the client knowing or being made to feel like a lab rat.
News in Brief
Foundation for Chiropractic Progress Enrolls Second Group Member; Focus on Chiropractic Education at WFC-ACC Conference in Miami; Are You Ready for Another "Have-a-Heart" Campaign?
The McGill Approach to the Lower Back (Part 1)
Stuart McGill, PhD, brings a unique combination of tools to the table. He is a scientist who also functions as a clinician. He describes himself as a medical consultant who is referred challenging patients. He is both evidence based and practical.
Body and Skin Rejuvenation Through Inner Balance, Equals Outer Beauty
First of all, I will draw a line in the sand. You know how there is often a big divide between the methods of Western medicine and holistic or energy medicine?
The Power of Positioning
During the evening, I like to relax while either reading a book or watching television. One of my shows, NCIS, has the main character always drinking coffee. Everyone knows it is a Venti from Starbucks because of its distinctive color and style.
The Power of Vitamin K
You may have heard rumblings in recent years that vitamin K helps reduce the risk of osteoporosis and cardiovascular disease, and is administered intravenously by some integrative medical doctors who combine it with high-dose vitamin C in cancer treatment.
January, 2014, Vol. 14, Issue 01
Using Technology to Gain New Clients
By Daniel Ruscigno
Advancements in technology have made almost every aspect of our lives easier. Your work life is no exception, as there has been significant growth in technology that affects the day-to-day life of a massage therapist.
First, consider the impact of technology on your clients and potential clients. In the past, they may have looked in the phone book to find a therapist, today they turn to the Internet. You need a website so potential clients can find you online.
There are plenty of DIY website options and web design companies with affordable pricing. When visiting your website, potential clients want to know who you are, where you are located, what services you offer and how to get in touch with you. However, truly savvy clinics go above and beyond a basic website to grow their business by taking advantage of a current trend in the massage industry: online appointment scheduling.
With self-serve options becoming commonplace, many customers expect the convenient option of online scheduling. By catering to your clients' wants, you're setting yourself up for repeat business – the key to a successful clinic.
Online appointment scheduling allows your potential client to book an appointment directly from your website. There is no risk of a missed call and a potential client visiting your website at 11 p.m. still has the ability to schedule an appointment, even though your office is closed. When it comes to your online calendar, the best systems are no longer local desktop applications, but are rather "cloud" based, so you can access your schedule from anywhere.
Practice management software will help reduce no-shows with email appointment reminders. A transition to email reminders can reduce your administrative workload by up to an hour each day – time better spent with an extra appointment or other administrative work.
One business practice often lost is tracking which clients have not visited recently. The more advanced practice management software will automatically track which clients are due for their next visit and send them an email to request they book their next appointment online. This process is known as "recalls" and automating it allows you take advantage of a previously untapped business-growing strategy without any extra effort.
Using technology reduces the amount of manual effort required to operate your clinic, reduces stress and keeps things organized. We can't ignore the option to submit insurance claims electronically.
There are three options for submitting online insurance claims: 1. Connect directly via the insurance company website; 2. Sign up for a clearinghouse which allows you to submit to several (usually thousands) of different insurance companies from one place; or 3. Sign up for a practice management software that partners with a clearinghouse so everything you need is in one place.
Integrating new technology to improve clinic management does require you to go through a learning curve, but it's clear an investment in technology today will reap benefits for years to come.
Daniel Ruscigno is the co-founder of ClinicSense (previously PatientCal). ClinicSense offers practice management software that helps with scheduling, soap notes, billing, electronic insurance claims and more. For more information, visit www.ClinicSense.com.
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