Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
December, 2013, Vol. 13, Issue 12
Highlights from the Aromatic World: News from the AIA Conference
By Shellie Enteen, RA, BA, LMBT
I was invited to attend the Alliance of International Aromatherapists (AIA) conference, "Expanding Aromatherapy," held in St. Petersburg, Fla., by my long-time friend and author/educator Sylla Sheppard Hanger.I participated in her talk "Start Me Up – Confessions of a Vintage Aromatherapist." My part was to receive her badge of acknowledgment as one of the pioneers of aromatherapy in the United States. Having begun studies and practice in the 1980s, I qualified. Also to get special acknowledgment were those who had really led the way, beginning in the 1970's. Sylla is one of them, but so were my mentors in South Florida, Gerri Whidden and Pat Ashford, who own and operate what is thought to be the oldest shop offering true essential oils in the country.
I went a day early to hear the esteemed Robert Tisserand deliver a preconference workshop. Robert, an author, educator and international speaker in this field with more than 40 years of experience, spoke on the "hot topic" of the day: Clinical Safety for Aromatherapy: The Way Forward. Much of his information came from his latest book, Essential Oil Safety. It's a very large text in which he and his co-author cover a lot of ground, including a great deal of the research, resulting clinical indications for using essential oils and also a fair evaluation of the risks. One key point he mentioned is that research studies cannot be considered the final word in accuracy about how an essential oil will work in practice. Essential oils behave differently when applied than they do in a Petri dish. And because there are many chemical components in each essential oil, research is not studying a single agent, acting alone. He also spoke a great deal about exposure of usage regarding safety issues. An example of this is his recommendation to limit exposure by diffusing only for an hour, leave off for an hour, and if diffusing for an hour again, using a different blend. Symptoms of overexposure can include changes in breathing, heartbeat and headache.
Unfortunately, this whole talk is not recorded (some of the speakers have CDs for sale) and is not in the Proceedings of the Conference. However, his second talk on "Safety Scares and Myths" was a shorter, more lighthearted approach that covered some of his workshop points and is in this professionally produced volume that can be purchased from the AIA (www.Alliance-Aromatherapists.org). I highly recommend this as a good representation of current thinking in this field, covering a wide spectrum of focus, from the purely scientific to the subtle and spiritual, from the physiological to the cosmetic application. While it can't convey the total content of any speaker's presentation, it does deliver a lot of wonderful information from a well-chosen selection of experts in their field.
One very interesting talk well covered in the Proceedings was given by Valerie Cooksley, RN, author of Aroma-Balneotherapeutics: Aromatic Medicinal Bath Therapies. Apart from the wonderful information on bath methods and their effects and recipes for certain types of baths, I was intrigued to hear of a new development: the oil dispersion bath. Developed in Germany and following the philosophy of Rudolf Steiner, it uses the new Jungebad Apparatus which is capable of creating a vortex that produces diluted essential oils in minute particles that are uniformly dispersed throughout the water for the duration of the bath. That is a huge breakthrough to address the old issue of "oils and water don't mix."
However, despite the representation of many diverse subjects, my personal observation is that the polarity between the scientific and the intuitive approaches to aromatherapy has grown. It is hard to imagine how it has gone this far since this is a profession that was practiced for thousands of years before the invention of the microscope made chemical components available. I was glad that in his talk on "The Qi, Prana and Pneuma of Essential Oils," Gabriel Mojay tried to bridge this gap by reminding the audience the first people to distill both Rose and Rosemary oils were alchemists. It seems to me that in going so far toward science and a reliance on chemical components for selection, we are losing the "essence" of the essence and getting too far into the attitude and arena of allopathic medicine.
I have been concerned about the growing need for aromatherapy professionals to be accepted by the western medical community and very distressed at the growing number of those with little education and no credentials suggesting ingestion and undiluted use of essential oils, along with the growing number of incident reports that have resulted. I feel that we both jeopardize our practice (scope of practice) and our ability to obtain and use essential oils (unwanted scrutiny from government agencies) by routinely offering essences in this way. Unfortunately, my worries were substantiated at this conference by a news report to the group, delivered by fellow Vintage Aromatherapist Marge Clark. She told us the FDA had stopped a shipment of Geranium from being delivered from Africa because, "a website had suggested it supported a certain condition." (It wasn't the website of the purchaser awaiting this delivery.) And because of this, the FDA said it now considered this to be an "untested drug" and the purchaser had the choice to either destroy it in front of an FDA agent or send it back to Africa. There are plans afoot to create a petition to the FDA about this, but I do wonder how this will be able to counter the many medical claims proliferating on the Internet through suppliers and practitioners.
Still, it was wonderful to spend time in the aromatherapy community, seeing old friends and making new ones. And I am happy to say that many of the vintage aromatherapists are taking their many years of experience and education to mentor others on several Facebook lists. One of these is "Learning About Essential Oils," moderated by Lea Harris. It's a good time to stay in touch with the latest news in aromatherapy.
Click here for more information about Shellie Enteen, RA, BA, LMBT.
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