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Spiritual Initiation: Opening Your Higher Healing Abilities
People drawn to the field of acupuncture and Oriental Medicine tend to be those who march to the beat of a different drummer.
The Large Intestine Official
The large intestine (AKA colon) is the great eliminator, or as J.R. Worsley called it, "The Drainer of the Dregs." Dregs are defined as the remnants of liquid with its sediment left in a container, or the basest, least valuable portion of anything.
VF Works / DMX Works Epilogue: Almost Two Decades Later, the Lawsuits Continue
An article in the March 8, 1999 edition of Dynamic Chiropractic examined whether then-VF Works / Nu-Best Franchising was selling its franchises illegally to doctors of chiropractic.
Paperwork Done Wrong, Done Right
I was visiting a doctor's office recently and a member of his staff brought a stack of forms to his private office and laid them on the doctor's desk. She informed him he needed to complete the forms for patients and a few third parties.
Latest Cassidy Study on Stroke Risk Published
The latest study to investigate whether a unique association between chiropractic manipulation and risk of cervical artery dissection / stroke exists has yielded similar encouraging findings, with the authors noting "no excess risk of carotid artery stroke after chiropractic care" and no significant risk difference between patients receiving care from a DC or a primary care medical provider.
Chiropractic in Texas Is Under Attack
The profession of chiropractic faces an unprecedented challenge in Texas, an attack that is more aggressive, sustained and dangerous than anything previously seen. The medical lobby has launched a coordinated, multi-front assault.
News in Brief
The American Association of Acupuncture and Oriental Medicine (AAAOM) board members recently met with the Korean Customs Service, which is similar to the FDA, to discuss herbal safety and importation issues.
Correcting Rib Dysfunction: Improve Patients' Pain, Posture and Breathing
As chiropractors, we tend to focus on the spine, and rightly so. Many problems our patients face can be corrected by manipulating the correct spinal level.
Waist Circumference: A Conversation Starter
New estimates suggest more than two-thirds of Americans are either overweight or obese. The medical significance of this statistic is astounding.
Reader Beware: Consider the Source
The aftermath of last year's presidential elections brought a running conversation on the role played by "fake news" that was largely presented via social media.
Gather & Grow
I recently attended a faculty seminar held by one of the acupuncture schools. There was a facilitator who led us through some very interesting experiences. The attendees were a diverse group with varying opinions.
Getting Unstuck: Healing From Trauma With TCM, Qigong & Movement
We all come into this world vulnerable, with seeds to grow into our strength. Some of us — through a combination of good fortune (i.e., family and culture we are born into, constitutional inheritance, or ability to learn) grow with minimal interruption from traumatic injuries and experiences.
Treating the Lower Pelvis (Pt. 2): Midline Structures and Fascia
My previous article [October 2016 issue] outlined evaluation and treatment of pelvic issues involving the sacrotuberous ligament and the pubic symphysis. Now let's discuss two case studies that illustrate how to address additional problematic areas of the pelvis.
ICA Goes on the Vaccine Offensive
Have you watched the vaccination documentary, "Vaxxed: From Cover-Up to Catastrophe," by Andrew Wakefield MD, director, and Del Bigtree, producer? This is the documentary Robert DeNiro was pressured to remove from his Tribeca Film Festival.
The Acupuncture Channel System (Part 2)
The primary channels (main channels) are introduced in chapter 10 of the Ling Shu, these channels are referenced in many chapters throughout the Su Wen and the Ling Shu. The primary channels have become the main channel system used in TCM.
Near-Infrared Therapy for Diabetic Neuropathy
The pain experienced by people with diabetes is a symptom of diabetic neuropathy. The impact on quality of life is significant. Pain makes walking difficult, sleep troublesome, and eventually contributes to a decrease in social interaction.
TCM & the Caregiving Population: Treatment Considerations & Our Vital Role
Informal caregiving is increasingly a reality for many Americans who find themselves providing unpaid care for a loved one or a family member with a long-term, terminal, or chronic illness.
AOM Residency at NUNM
Imagine you're a recent acupuncture graduate, worried about making enough income as you forge your new career and seek more in-depth training in a particular treatment style.
House Calls With Dad
My father was a chiropractor and he did house calls. On Wednesday nights, while my mother attended the weekly women's meeting at the Odd Fellows and Rebekahs hall in our small town, dad loaded up the portable adjusting table, fired up the Pontiac and drove off to treat a few patients in their homes. I went with him.
4 Things Every DC Should Know About Levels of Care & Prevention
As health practitioners, we help people with their health problems and assist them with health promotion and disease prevention.
A Brief History of Acupuncture and Oriental Medicine Doctoral Programs
A doctorate in acupuncture and Oriental medicine has been a goal of the profession since its beginnings in the late 1970s. At that time, however, the maturity of the educational institutions and the regulatory environment made it a goal with only a distant completion date.
Advancing the "Whole Organ" Spine Model
Historically, the human spine has been organized by body region utilizing specific anatomical landmarks and transition zones.
December, 2013, Vol. 13, Issue 12
Industry Leaders Share Their Five Keys to Business Success
By Marshall Dahneke and Jean Shea
The numbers vary depending on the study you read, but generally, the survival rate for a new small business after five years is less than 50 percent. Businesses fail for many reasons however, in this article, we'll focus on some of the key things you can do to help your business succeed.
Through our experiences, we've come to believe success is attainable for most by being optimistic, learning from failures, embracing your weaknesses, involving your team and staying on track. We also believe those in the massage profession have a better than average chance of survival due to their indisputable passion.
Within reason, what you believe is what you will achieve or become. "Attitude is the prophet of my future." Choose to believe and you'll find success to be a self-fulfilling prophecy.
Adversity in business is not an "if" but a "when." One of the biggest success factors is a business owner who does not get discouraged, but instead is motivated by obstacles. Nothing easy is worthwhile and nothing worthwhile is easy. Real success requires consistent hard work and dedication. Commit to what you love, love what you do and don't be afraid to take action. Think big and ask what you can change or add to the way business is currently being done. However, be aware that the payoff may not immediate. Be patient.
Fail Fast, Fail Frequently, Fail Forward
What is the fastest way to learn? To fail! Most of us need to change our view of failure. We all fail. In fact, failure is necessary and you can't afford to not take risks. Have the courage to try new things. Take risks often — just avoid "bet the ranch" decisions. Take risks in digestible, bite size chunks.
And when you fail, strive to fail fast — identify your mistakes quickly; fail frequently — take manageable risks; and fail forward — learn from failure to innovate and become more efficient. You'll then view failure as the integral path to success. Get outside of your comfort zone. Nothing will change until you take action to change it. At best, strive to create an environment where it is okay to fail. When you do, you'll have an environment that is healthy and conducive for learning, creativity and growth.
Most people can embrace new ideas, diversity and even change, yet seldom can someone embrace their own weaknesses. It's human nature to want to be perceived favorably. But personal weaknesses, if left undiscovered or ignored, can make things very difficult in business. We were most successful when we embraced our weakness — being small — and showing our customers how that benefited them. They received personal and intimate customer service because we knew them. We don't try to do everything. We simply focus on being great at what we do.
You may ultimately want to improve your perceived weaknesses, i.e., grow a small company into a larger company, but in the process, determine how your weaknesses may be a strength. If you view them as strengths, your customers will as well. When running a business, maximizing your personal strength is important, but it doesn't guarantee you success. You need to be clear about and embrace your weaknesses. For example, if you dislike math, hire an expert to do your taxes. If you're not a great writer, don't put pressure on yourself to create epic blog posts or fancy newsletters each week. Focus on smaller blog posts and simple newsletters. The opposite of success isn't failure; the opposite of success is doing nothing. Find those glaring holes in your game, dedicate a bit of time and energy and be amazed at the results. Remember, the only expert on you, is you.
Involve Your Team
The leaders who work most effectively never say, "I." That's not because they have trained themselves not to say it, they simply don't think in that singular term. They think "we" and they think "us." They understand their job is to make the team function well. They accept responsibility and don't sidestep it, but "we" gets all the credit. They also learn how to become a true team player.
The benefits you gain from being a team player are:
Stay On Track
How important are the details in running a business? Very! Any dream without a plan will become a nightmare. Success versus failure often rests on paying attention to the details. Know what it is that you want to do and develop a plan to get there. You should create both a one-year business plan and a longer-term strategic plan. Establish metrics and milestones to define your pathway to success and pay attention to progress. If you discover you are not on track, ask why. Don't give up on your plan too quickly. Ask questions – are your strategies and metrics solid or flawed? Adjust by making course corrections. The trajectory of the first Apollo moon shot was carefully calculated well before launch, but required hundreds of course corrections after launch to successfully reach the moon.
Maybe your plan isn't to change the world; it's simply to change your life. You can do that by believing in your plan, staying optimistic, having the courage to face and overcome challenges, being willing to fail, embracing your weaknesses to leverage your strengths and building and supporting a team that complements your strengths.
You don't have to change the world to be considered a success. Changing your world in a positive way is success. Go accomplish something great, one step at a time. You're very likely to improve someone else's life in the process. And isn't that what it's really all about?
Marshall Dahneke, CEO, is responsible for global management of Performance Health's business, including people, talent and strategy development and execution to better serve customers and promote growth. He holds a Bachelor of Arts in Economics and a Master of Business Administration, both from Brigham Young University in Provo, Utah.
Jean Shea is the Founder and President of BIOTONE, one of the leading manufacturers of massage lubricants in the United States. Her company has funded critical research by the Touch Research Institute in the area of massage with breast cancer patients. Currently, they support the Massage Therapy Foundation Community Service Grants to help make massage available to all communities.
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