resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 2)
As mentioned in part 1, using a flexion-distraction table is a great way to unlock this particular fixation. You have found the stuck segment. You have determined whether it is unilateral, midline or bilateral.
Uncle Sam Needs You (Part 2)
Where chiropractic care has been used in the military health services, it has been deemed very successful.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
Commingling Money: 12 Questions for the ACA About the CHAMP / NCLAF Merger
The American Chiropractic Association recently announced it was merging the National Chiropractic Legal Action Fund and the Chiropractic Health Advocacy and Mobilization Project into a single entity that will support both legal and legislative actions.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
Correcting Pelvic Rotation Around the Long Axis: Adjustment Protocol
The pelvis can be considered a ring that can misalign on the sacrum rotating around the long axis. The following is a description of an adjustment that helps to correct sacroiliac rotation around the long axis.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
Communication 101: Please Explain Yourself!
Twice this past week, I overheard conversations about chiropractic. As you can imagine, it is a topic my ears naturally pick up. In both cases, a patient was talking to a friend about their experience with a chiropractor.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Dr. George Goodman and His Legacy to Logan University
Those who knew him called him a revered leader, a visionary and one of chiropractic's biggest advocates. George A. Goodman, DC, Logan University's sixth and longest-serving president, passed away on Sept. 9. He was 70 years old.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
The Case for Immunization
As long as I have been a chiropractor, I have seen many in this profession oppose vaccinations. Indeed, it has often been taken as a "given" that to be a principled chiropractor requires a curmudgeon's willingness to hold aloft that banner of opposition.
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
Essential Orthopedic Testing: Tests That Involve Standing on One Leg
Since these tests have a common mechanism of performance (standing on one leg), there are differential diagnostic concerns during testing. The tests cannot be completely isolated from each other for performance.
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
Sports Science: What's in That Drink?
Athletes frequently ask me what the best liquid is to drink during exercise – water or a sports drink? Water provides the necessary hydration, but unfortunately, it lacks the key nutrients to aid in performance and recovery.
Chiropractic Research in Review
Predicting Pain With Disability in Office Workers; Traction Approaches for Discogenic Cervical Radiculopathy; Intra-Articular Gas Bubbles Following Manipulation; Nonresponsive Chronic Ankle Sprains: Think Tendon Rupture.
December, 2013, Vol. 13, Issue 12
Industry Leaders Share Their Five Keys to Business Success
By Marshall Dahneke and Jean Shea
The numbers vary depending on the study you read, but generally, the survival rate for a new small business after five years is less than 50 percent. Businesses fail for many reasons however, in this article, we'll focus on some of the key things you can do to help your business succeed.
Through our experiences, we've come to believe success is attainable for most by being optimistic, learning from failures, embracing your weaknesses, involving your team and staying on track. We also believe those in the massage profession have a better than average chance of survival due to their indisputable passion.
Within reason, what you believe is what you will achieve or become. "Attitude is the prophet of my future." Choose to believe and you'll find success to be a self-fulfilling prophecy.
Adversity in business is not an "if" but a "when." One of the biggest success factors is a business owner who does not get discouraged, but instead is motivated by obstacles. Nothing easy is worthwhile and nothing worthwhile is easy. Real success requires consistent hard work and dedication. Commit to what you love, love what you do and don't be afraid to take action. Think big and ask what you can change or add to the way business is currently being done. However, be aware that the payoff may not immediate. Be patient.
Fail Fast, Fail Frequently, Fail Forward
What is the fastest way to learn? To fail! Most of us need to change our view of failure. We all fail. In fact, failure is necessary and you can't afford to not take risks. Have the courage to try new things. Take risks often — just avoid "bet the ranch" decisions. Take risks in digestible, bite size chunks.
And when you fail, strive to fail fast — identify your mistakes quickly; fail frequently — take manageable risks; and fail forward — learn from failure to innovate and become more efficient. You'll then view failure as the integral path to success. Get outside of your comfort zone. Nothing will change until you take action to change it. At best, strive to create an environment where it is okay to fail. When you do, you'll have an environment that is healthy and conducive for learning, creativity and growth.
Most people can embrace new ideas, diversity and even change, yet seldom can someone embrace their own weaknesses. It's human nature to want to be perceived favorably. But personal weaknesses, if left undiscovered or ignored, can make things very difficult in business. We were most successful when we embraced our weakness — being small — and showing our customers how that benefited them. They received personal and intimate customer service because we knew them. We don't try to do everything. We simply focus on being great at what we do.
You may ultimately want to improve your perceived weaknesses, i.e., grow a small company into a larger company, but in the process, determine how your weaknesses may be a strength. If you view them as strengths, your customers will as well. When running a business, maximizing your personal strength is important, but it doesn't guarantee you success. You need to be clear about and embrace your weaknesses. For example, if you dislike math, hire an expert to do your taxes. If you're not a great writer, don't put pressure on yourself to create epic blog posts or fancy newsletters each week. Focus on smaller blog posts and simple newsletters. The opposite of success isn't failure; the opposite of success is doing nothing. Find those glaring holes in your game, dedicate a bit of time and energy and be amazed at the results. Remember, the only expert on you, is you.
Involve Your Team
The leaders who work most effectively never say, "I." That's not because they have trained themselves not to say it, they simply don't think in that singular term. They think "we" and they think "us." They understand their job is to make the team function well. They accept responsibility and don't sidestep it, but "we" gets all the credit. They also learn how to become a true team player.
The benefits you gain from being a team player are:
Stay On Track
How important are the details in running a business? Very! Any dream without a plan will become a nightmare. Success versus failure often rests on paying attention to the details. Know what it is that you want to do and develop a plan to get there. You should create both a one-year business plan and a longer-term strategic plan. Establish metrics and milestones to define your pathway to success and pay attention to progress. If you discover you are not on track, ask why. Don't give up on your plan too quickly. Ask questions – are your strategies and metrics solid or flawed? Adjust by making course corrections. The trajectory of the first Apollo moon shot was carefully calculated well before launch, but required hundreds of course corrections after launch to successfully reach the moon.
Maybe your plan isn't to change the world; it's simply to change your life. You can do that by believing in your plan, staying optimistic, having the courage to face and overcome challenges, being willing to fail, embracing your weaknesses to leverage your strengths and building and supporting a team that complements your strengths.
You don't have to change the world to be considered a success. Changing your world in a positive way is success. Go accomplish something great, one step at a time. You're very likely to improve someone else's life in the process. And isn't that what it's really all about?
Marshall Dahneke is the President and CEO of Performance Health, makers of Biofreeze and Thera-Band products. He has been an advocate of giving back to the massage community and is a proud supporter of the Massage Therapy Foundation and numerous humanitarian awards.
Jean Shea is the Founder and President of BIOTONE, one of the leading manufacturers of massage lubricants in the United States. Her company has funded critical research by the Touch Research Institute in the area of massage with breast cancer patients. Currently, they support the Massage Therapy Foundation Community Service Grants to help make massage available to all communities.
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