resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Immunizations by Colorado DCs: Really?
You probably didn't hear about it, but back on Nov. 21, 2013, the Board of Directors of the Colorado Chiropractic Association (CCA) adopted "immunization authority" for Colorado DCs as its No. 2 legislative goal.
Coding for the Subluxation: ICD-9 vs. ICD-10
When I attended chiropractic school, I was taught that chiropractors approach health care differently than the traditional medical establishment.
Knee Pain From the Kinetic Chain
As practitioners of manual medicine, chiropractors often treat patients suffering from knee pain.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Vaccines and Chiropractic: Evidence-Based Medicine or Medical Dogma?
Right or wrong, the chiropractic profession has historically been against vaccinations. However, a growing trend within the profession is seeking to reverse this position.
Why You Should Include the Single-Leg Stance Test in Every Patient Assessment
The single-leg stance (SLS) test, also known as the single-limb stance test, unipedal stance test or one-legged stance / balance test, is often used in the geriatric population to assess static postural and balance control.
Curbing Label Overwhelm
For the average consumer, reading a food package can be overwhelming: natural, organic, non-GMO, gluten free, free range ... you get the picture.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Physical Exam 101: The Hands
I am sure you are familiar with the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Are You a Bad Chiropractic Patient?
My father was a great DC. In fact, as you might expect, he was the doctor of chiropractic I measured all other doctors against. Sadly, he died at age 61 when I was in my early 30s.
Fibromyalgia: Put the Pain in Its Place
While some fibromyalgia patients respond favorably to regular chiropractic care, others experience minimal relief. Unfortunately, many of these patients must rely on pharmacological management to relieve their constant pain.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
By the Numbers: 3 Common Financial Mistakes With Major Consequences
Warren Buffett is on record for sharing the hidden art of becoming wealthy and making it simple enough for anyone to grasp.
The Science of Stretching
In 1986, Rob DeCastella set a course record by running the Boston Marathon in 2:07:51, just 39 seconds off the world record.
Remembering Clarence Gonstead and 50 Years of the Gonstead Clinic
Dr. Clarence Selmer Gonstead (1898-1978) took chiropractic practice from back-alley bone setting to an understandable biomechanical science. His life was dedicated to clinical competency.
December, 2013, Vol. 13, Issue 12
Industry Leaders Share Their Five Keys to Business Success
By Marshall Dahneke and Jean Shea
The numbers vary depending on the study you read, but generally, the survival rate for a new small business after five years is less than 50 percent. Businesses fail for many reasons however, in this article, we'll focus on some of the key things you can do to help your business succeed.
Through our experiences, we've come to believe success is attainable for most by being optimistic, learning from failures, embracing your weaknesses, involving your team and staying on track. We also believe those in the massage profession have a better than average chance of survival due to their indisputable passion.
Within reason, what you believe is what you will achieve or become. "Attitude is the prophet of my future." Choose to believe and you'll find success to be a self-fulfilling prophecy.
Adversity in business is not an "if" but a "when." One of the biggest success factors is a business owner who does not get discouraged, but instead is motivated by obstacles. Nothing easy is worthwhile and nothing worthwhile is easy. Real success requires consistent hard work and dedication. Commit to what you love, love what you do and don't be afraid to take action. Think big and ask what you can change or add to the way business is currently being done. However, be aware that the payoff may not immediate. Be patient.
Fail Fast, Fail Frequently, Fail Forward
What is the fastest way to learn? To fail! Most of us need to change our view of failure. We all fail. In fact, failure is necessary and you can't afford to not take risks. Have the courage to try new things. Take risks often — just avoid "bet the ranch" decisions. Take risks in digestible, bite size chunks.
And when you fail, strive to fail fast — identify your mistakes quickly; fail frequently — take manageable risks; and fail forward — learn from failure to innovate and become more efficient. You'll then view failure as the integral path to success. Get outside of your comfort zone. Nothing will change until you take action to change it. At best, strive to create an environment where it is okay to fail. When you do, you'll have an environment that is healthy and conducive for learning, creativity and growth.
Most people can embrace new ideas, diversity and even change, yet seldom can someone embrace their own weaknesses. It's human nature to want to be perceived favorably. But personal weaknesses, if left undiscovered or ignored, can make things very difficult in business. We were most successful when we embraced our weakness — being small — and showing our customers how that benefited them. They received personal and intimate customer service because we knew them. We don't try to do everything. We simply focus on being great at what we do.
You may ultimately want to improve your perceived weaknesses, i.e., grow a small company into a larger company, but in the process, determine how your weaknesses may be a strength. If you view them as strengths, your customers will as well. When running a business, maximizing your personal strength is important, but it doesn't guarantee you success. You need to be clear about and embrace your weaknesses. For example, if you dislike math, hire an expert to do your taxes. If you're not a great writer, don't put pressure on yourself to create epic blog posts or fancy newsletters each week. Focus on smaller blog posts and simple newsletters. The opposite of success isn't failure; the opposite of success is doing nothing. Find those glaring holes in your game, dedicate a bit of time and energy and be amazed at the results. Remember, the only expert on you, is you.
Involve Your Team
The leaders who work most effectively never say, "I." That's not because they have trained themselves not to say it, they simply don't think in that singular term. They think "we" and they think "us." They understand their job is to make the team function well. They accept responsibility and don't sidestep it, but "we" gets all the credit. They also learn how to become a true team player.
The benefits you gain from being a team player are:
Stay On Track
How important are the details in running a business? Very! Any dream without a plan will become a nightmare. Success versus failure often rests on paying attention to the details. Know what it is that you want to do and develop a plan to get there. You should create both a one-year business plan and a longer-term strategic plan. Establish metrics and milestones to define your pathway to success and pay attention to progress. If you discover you are not on track, ask why. Don't give up on your plan too quickly. Ask questions – are your strategies and metrics solid or flawed? Adjust by making course corrections. The trajectory of the first Apollo moon shot was carefully calculated well before launch, but required hundreds of course corrections after launch to successfully reach the moon.
Maybe your plan isn't to change the world; it's simply to change your life. You can do that by believing in your plan, staying optimistic, having the courage to face and overcome challenges, being willing to fail, embracing your weaknesses to leverage your strengths and building and supporting a team that complements your strengths.
You don't have to change the world to be considered a success. Changing your world in a positive way is success. Go accomplish something great, one step at a time. You're very likely to improve someone else's life in the process. And isn't that what it's really all about?
Marshall Dahneke is the President and CEO of Performance Health, makers of Biofreeze and Thera-Band products. He has been an advocate of giving back to the massage community and is a proud supporter of the Massage Therapy Foundation and numerous humanitarian awards.
Jean Shea is the Founder and President of BIOTONE, one of the leading manufacturers of massage lubricants in the United States. Her company has funded critical research by the Touch Research Institute in the area of massage with breast cancer patients. Currently, they support the Massage Therapy Foundation Community Service Grants to help make massage available to all communities.
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