resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Teach Your Patients About External Healing Applications
Since the skin is the body's largest organ, and is able to respond to both internal and external stimulations, communicate sensations to the brain, protect the body, breathe and even excrete toxins, it can be an excellent source of healing.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Applauding a Legacy of Leadership
Founding Palmer West President, John Miller, DC, HCD (Hon.), FICA (Hon.), a 1954 graduate of Palmer College of Chiropractic, passed away March 8, 2015 at age 83.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
If Your Pro-Chiropractic Governor Resigned, Would You Be Prepared?
John Kitzhaber, MD, recently re-elected to a historic fourth term as Oregon governor, has resigned among alleged ethics violations by his fiancée' and first lady, Cylvia Hayes. I developed a personal friendship with John and consider him a good friend.
Functional Impingement of the Hip (Part 2): Rehab Exercises
I find functionally impinged hips that don't move properly on so many of my patients. (See part 1 of this article for a description of the condition.)
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Apple Takes a Bite Out of Research
The more than 700 million iPhone users have just been given the opportunity to "do their part to advance medical research."
Make Every Day Mother's Day
May is a special month for many reasons. After a long, harsh winter, spring is at last in full swing. Memorial Day helps us honor those who have fought and fallen in the name of freedom.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Talking to Patients About Medial Branch Neurotomy (Part 2)
Even when lumbar facet denervation (medial branch neurotomy) is successful, relief is rarely complete or permanent. Smuck, et al., reviewed 16 articles and found the average duration of >50 percent pain relief for an initial procedure was nine months.
News in Brief
Dr. Frank Nicchi Receives Award at ACC-RAC; Sherman College Expands International Influence.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Trouble in the Wellness Waters?
Call me old-fashioned, paranoid or just old, but I do remember graduating from chiropractic college in the late '70s in the midst of the Wilk v AMA lawsuit.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
December, 2013, Vol. 13, Issue 12
Adding Vision, Momentum and Growth: Working Beyond the Day-to-Day Business
By Ann Brown, LMT
As a spa director, I try to do my very best to not only manage my business day-to-day, but also steer it with some vision. It's a challenging task to take care of the present and look into the future at the same time, trying to see the forest through the trees when you are taking care of all the day-to-day operations that need your attention. It's hard to be the visionary and the operations manager as well.
To make sure I don't lose sight of the goals and mission, I try to spend a portion of my day thinking about the big picture. For me, reading articles about leadership, management and entrepreneurism really help me get excited and ready for the future. I don't want to stand still. I realize that no one really stands still in the spa/massage business because it is very physical work and sometimes very emotional as well. But we can end up standing still in where we are going personally and professionally when we just do the work and don't think about why and where we want it to take us.
Trying to just handle daily operational tasks can take up a lot of time, especially if you are a hands-on performer in your business. Oftentimes, the financial, management and leadership things are left until the end of each business day. I know many of you reading this article are hands-on and it may be very challenging for you to find the time to do the daily, weekly or monthly financials or set out a marketing plan for your business's future – the end-of-the-day tasks that can often get lost to dinner, family, kids or other obligations or to some simply much needed downtime.
I recently read a really good article, "Is your company willing to be challenged?" by Baron Christopher Hansen. I happened upon the editorial on Twitter and don't know Hansen besides reading his brief biography, but I really enjoyed what he had to say. I recommend you read it. It does have a big company/corporation feel, but I often look to the bigger fish for ways to grow and develop. Even if you are a small business – a one-man shop or managing only a few employees, you can incorporate big ideas into your personal and professional world.
In Baron's article, he said, "Some owners and CEOs are unwilling to be challenged or to implement improvements ‘under the hood.'" Some are fearful or insecure, in a complex conundrum or just plain stubborn. However, if your company plans to face today's economy and the future, being open to challenges as a leader and as a business may be the difference between your organization prospering or fading away. He goes on to talk about a competitor either "nearby or upstream."
I know that when the economy took a nose dive, it hit us hard in the third quarter of 2007. I decided to ask our entire team (40 at the time) to come to a strategic planning session to do a SWOT analysis to look at our strengths, weaknesses, opportunities and threats. This was not a mandatory meeting, but we had more than 20 staff members show up to help in this process and I thought 50% was a pretty good number. I know I was "fearful and insecure" because up to this point, it had been mostly smooth sailing for our spa. Since we had opened in 2000, our revenues had climbed each year. More and more LMT's were looking at our company to be a part of our team and we were seeing more and more referrals from clients that had already been with us.
I went into that SWOT analysis feeling really paralyzed. I wanted to keep growing our revenues and keep our staff making good money, but there seemed to be less and less appointments, less groups in our resort and less leisure guests taking vacations. Together, the 20 staff members and I spent four to five hours with a facilitator going through the SWOT process and it was one of the best things ever for our company. I think one of the largest outcomes was we made a decision as a team, not just a CEO or spa director or GM or manager making it – it was all of us together looking out for each other.
We were straightforward and honest with each other without hurting feelings and we tried to keep it at a level that affected our guest expectations and our bottom line, beginning by adding some new referral programs to ask guests back. It was so interesting to me to hear other perspectives and to hear some thoughts and concerns I had never thought about. The dialogue was very relative to the health and future of our business. It really brought the team together, and I think, even at this very moment, I still have 80 percent of the 20 staff members that came to that meeting because the task really bonded us to the big picture, helped us to focus on some new things and gave everyone a sense of ownership.
I realize many of you don't have 39 other team members and are running your own small business with just yourself or two to five others involved, but I would hope you would entertain the idea of doing some type of strategic planning session even if it is with you and a mentor, friend, business colleague or a coworker. Baron writes about a "turnaround-management team" coming in to examine your business piece-by-piece for potential leaks, operating flaws or critical areas of improvement. Many of us are not in the position to find that type of "spa/massage detective," but what can you do to help your business still grow revenue, thrive, grow your customer base and sustain?
Challenge yourself and set aside some time to look at all the pieces of your business and see what is working and what is not. I think it could be as simplistic as a list and maybe even a running list (something that you keep in your pocket while you are working) because sometimes thoughts are in and out, and it is best to capture them when they appear. A simple SWOT analysis can bring to mind some visionary goals you want to achieve and reveal some dynamics of your business that may need immediate tweaking to benefit your client or your bottom line. I also believe surveys (anonymous or not) that have a special something tied to them work very well. Plainly ask the guests in your business what they think – Who better to ask? This survey can be done by typing up three to 10 simple questions to hand them before they leave, or ask for an email address (also great to use in future marketing efforts) and send them an online survey. Easy to do! Give them $10 off if they fill out the online survey or the hard-copy one, and hopefully you get two things: (1) needed information about your current business and (2) a repeat client that wants to use their incentive.
There are so many ways to engage and grow your business. Don't get paralyzed thinking it will get better by doing nothing because that usually doesn't happen!
Ann Brown, a licensed massage therapist, is a member of the International Spa Association's board of directors and serves as spa director at Spa Shiki at The Lodge of Four Seasons in Lake Ozark, Mo. She also provides management consulting services through Spa Insight Consulting.
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