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The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
November, 2013, Vol. 13, Issue 11
The Three Basics of Search Engine Optimization for Massage Therapists
By Daniel Ruscigno
Once upon a time, potential clients turned to the phone book to find new healthcare practitioners. They would sift through the pages to find an office close to them and call to book an appointment.In today's world, their strategy has changed. Instead, clients first turn to Google and search online for healthcare practitioners near them. Because of this, every practice with a website should make search-engine optimization (SEO) a priority in their online growth strategy.
What is the goal of SEO?
The goal of SEO is to increase the amount of visitors that your website gets from people doing searches on Google. More website visitors translates to more new clients and more appointments.
For example, if you are a massage therapist in Chicago and someone searches on Google for "massage therapists in Chicago," you will get the most website visits if you are the first result listed on the search results page. Below are basic steps to start your journey to the top of the search results.
Step 1: Choose Key Phrases
When the client types their search into Google, the words they use are called "keywords" or "key phrases." The first step in SEO is to choose the key phrases that are relevant to your business and that will appear in the Google search results.
Tip 1: Think like your client. The most important part of choosing a keyword is thinking about what your potential client is going to search for. Remember, it's what they type that determines what will show up in the search results. For a massage therapist, a client may search for "massage therapists," "deep-tissue massage," "hot stone massage," etc. They probably won't be searching for "Jane Smith, LMT." Choose key phrases/words that are likely to be searched.
Tip 2: Be location-specific when choosing your key phrases. This is because key phrases as broad as "massage therapist" are going to have competition from massage therapists across the country. The more competition there is for a key phrase, the harder it is get your website on the first page of the search results. Instead, be specific based on your location with key phrases like, "massage therapist in Chicago." These types of key phrases will have less competition, and because they are location-specific, it's likely the visitors you get from the search results will be from potential new clients in your neighborhood.
Tip 3: Choose a different key phrase for each page of your website. Each of your web pages should have their own dedicated key phrase. This gives you more opportunities to appear in the search results. For example, a massage therapist in Chicago could choose the key phrase "massage therapist in Chicago" for her home page. On the page where she talks about the hot stone massage that she offers, she could choose the key phrase, "hot stone massage in Chicago."
It's important that the key phrase you choose is relevant to the page you are choosing it for.
Step 2: Where to Put Key Phrases
Once you've chosen your key phrases for each page, you need to put them into action. The way to do this is to put them into three key spots on each web page. This part of SEO is slightly technical, so you may want to recruit the help of the person that made your website.
Spot #1 – Title tag. The title tag is the official title of the page and appears as the blue link shown in the Google search results. It is the most important place for your key phrase, as the title tag is a mini executive summary that tells Google what your web page is about.
Spot #2 – Header tag. The header tag is the large text at the top of your website. It clearly defines the web page's purpose and theme to your website visitor. Because it is usually near the top of the page and in larger text, Google translates this as being important information that defines what your web page is about.
Spot #3 - Body of the page. While the previous two are the most important, it's also helpful to have your keyword one more time on that page, casually mentioned in your descriptive paragraph. This offers Google some extra validation that your key phrase is relevant to your web page.
Step 3 – Rising to the Top
Steps 1 and 2 are the basic steps to optimize your website to be read by Google. The third step is all about moving your way to the top of the search results. The way Google does this is like an election. Each website gets "votes" and the website with the most "votes" is the #1 search result.
In Google's case, "votes" equals links. So the final step is getting as many people to link to your website as possible. For example, you may get links from industry association websites, referring practitioners or in web articles written by you or about you. This is an ongoing process and it can take several weeks to see the results of your hard work. It's important to stick with it and slowly see your website rise up Google's search results.
Bonus: 3 Important SEO Tips
First, always use text for your keywords. Google can't read images well, so make sure your keywords are actually text, not pictures/graphics. Second, don't use Flash. Like images, Google can't easily read Flash, so it is best to avoid using it. It should also be noted that iPhones and iPads don't support flash, so a website visitor from one of these devices will just see a blank page. And third, don't overdo it with key phrases. If Google sees a key phrase on your website an unreasonable number of times, it will hurt your chances of being on the first page of the search results.
Daniel Ruscigno is the co-founder of ClinicSense (previously PatientCal). ClinicSense offers practice management software that helps with scheduling, soap notes, billing, electronic insurance claims and more. For more information, visit www.ClinicSense.com.
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