resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
November, 2013, Vol. 13, Issue 11
The Three Basics of Search Engine Optimization for Massage Therapists
By Daniel Ruscigno
Once upon a time, potential clients turned to the phone book to find new healthcare practitioners. They would sift through the pages to find an office close to them and call to book an appointment.In today's world, their strategy has changed. Instead, clients first turn to Google and search online for healthcare practitioners near them. Because of this, every practice with a website should make search-engine optimization (SEO) a priority in their online growth strategy.
What is the goal of SEO?
The goal of SEO is to increase the amount of visitors that your website gets from people doing searches on Google. More website visitors translates to more new clients and more appointments.
For example, if you are a massage therapist in Chicago and someone searches on Google for "massage therapists in Chicago," you will get the most website visits if you are the first result listed on the search results page. Below are basic steps to start your journey to the top of the search results.
Step 1: Choose Key Phrases
When the client types their search into Google, the words they use are called "keywords" or "key phrases." The first step in SEO is to choose the key phrases that are relevant to your business and that will appear in the Google search results.
Tip 1: Think like your client. The most important part of choosing a keyword is thinking about what your potential client is going to search for. Remember, it's what they type that determines what will show up in the search results. For a massage therapist, a client may search for "massage therapists," "deep-tissue massage," "hot stone massage," etc. They probably won't be searching for "Jane Smith, LMT." Choose key phrases/words that are likely to be searched.
Tip 2: Be location-specific when choosing your key phrases. This is because key phrases as broad as "massage therapist" are going to have competition from massage therapists across the country. The more competition there is for a key phrase, the harder it is get your website on the first page of the search results. Instead, be specific based on your location with key phrases like, "massage therapist in Chicago." These types of key phrases will have less competition, and because they are location-specific, it's likely the visitors you get from the search results will be from potential new clients in your neighborhood.
Tip 3: Choose a different key phrase for each page of your website. Each of your web pages should have their own dedicated key phrase. This gives you more opportunities to appear in the search results. For example, a massage therapist in Chicago could choose the key phrase "massage therapist in Chicago" for her home page. On the page where she talks about the hot stone massage that she offers, she could choose the key phrase, "hot stone massage in Chicago."
It's important that the key phrase you choose is relevant to the page you are choosing it for.
Step 2: Where to Put Key Phrases
Once you've chosen your key phrases for each page, you need to put them into action. The way to do this is to put them into three key spots on each web page. This part of SEO is slightly technical, so you may want to recruit the help of the person that made your website.
Spot #1 – Title tag. The title tag is the official title of the page and appears as the blue link shown in the Google search results. It is the most important place for your key phrase, as the title tag is a mini executive summary that tells Google what your web page is about.
Spot #2 – Header tag. The header tag is the large text at the top of your website. It clearly defines the web page's purpose and theme to your website visitor. Because it is usually near the top of the page and in larger text, Google translates this as being important information that defines what your web page is about.
Spot #3 - Body of the page. While the previous two are the most important, it's also helpful to have your keyword one more time on that page, casually mentioned in your descriptive paragraph. This offers Google some extra validation that your key phrase is relevant to your web page.
Step 3 – Rising to the Top
Steps 1 and 2 are the basic steps to optimize your website to be read by Google. The third step is all about moving your way to the top of the search results. The way Google does this is like an election. Each website gets "votes" and the website with the most "votes" is the #1 search result.
In Google's case, "votes" equals links. So the final step is getting as many people to link to your website as possible. For example, you may get links from industry association websites, referring practitioners or in web articles written by you or about you. This is an ongoing process and it can take several weeks to see the results of your hard work. It's important to stick with it and slowly see your website rise up Google's search results.
Bonus: 3 Important SEO Tips
First, always use text for your keywords. Google can't read images well, so make sure your keywords are actually text, not pictures/graphics. Second, don't use Flash. Like images, Google can't easily read Flash, so it is best to avoid using it. It should also be noted that iPhones and iPads don't support flash, so a website visitor from one of these devices will just see a blank page. And third, don't overdo it with key phrases. If Google sees a key phrase on your website an unreasonable number of times, it will hurt your chances of being on the first page of the search results.
Daniel Ruscigno is the co-founder of ClinicSense (previously PatientCal). ClinicSense offers practice management software that helps with scheduling, soap notes, billing, electronic insurance claims and more. For more information, visit www.ClinicSense.com.
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