resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Chiropractic: A Great Fit for the White House
Dr. Eric Kaplan is a New York Chiropractic College alumnus; a No. 1 best-selling author whose books include Awaken the Wellness Within and The 5 Minute Motivator; a chiropractor for professional sports teams and elite athletes; and even served as an advisor under the Clinton Administration to the President's Council on Sports & Physical Fitness.
5 Ways to Enhance Your Family Practice
Every practice has a personality style. A practice that caters to athletes, PI cases or adults, for example, projects differently to patients than a family wellness practice.
Caring for Refugees in Greece
At the beginning of 2016 I had no idea what was in store for me, but I was looking forward to a personal retreat on the Greek island of Paros; a graduation gift to myself after 22 years of motherhood, and four-plus years of Chinese medicine school.
How to Correct a Cuboid Subluxation
Cuboid subluxation is a poorly recognized condition, even though it is not uncommon. It has been described in the literature under various names: cuboid subluxation, cuboid syndrome, locked cuboid, dropped cuboid, cuboid fault syndrome or peroneal cuboid syndrome.
Making Sense of Liver Regulation
In Chinese medicine, the liver has the function of moving and storing qi and blood. In its moving function, the liver smoothly distributes qi and blood to the tendons, muscles and flesh through microcirculation.
The Qi Focus: A Guide to Managing Stress
Stress, are you experiencing heightened stress levels? Your own, and your clients? Is Trumpitis getting to you? I recently polled a cluster of acupuncturists, Asian Bodywork Therapists (ABT) and psychotherapy colleagues on the issue.
News In Brief
A "Modern" Business Model. Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon - at least for one business.
Give Your Patients the Ergonomic Advantage
Prolonged sitting contributes to low back pain and is a health risk. When I discuss my POLITE technique practice recommendations with patients, ergonomics may be last, but not least!
The First (Only) Choice for Spinal Pain
The study on NSAIDs for spinal pain summarized on the front page of this issue is intriguing on a number of levels, the most obvious being the conclusion that "compared with placebo, NSAIDs do not provide a clinically important effect on spinal pain, and six patients must be treated with NSAIDs for one patient to achieve a clinically important benefit in the short-term."
NSAIDs No Better Than Placebo for Spine Pain
A meta-analysis of randomized, placebo-controlled trials comparing the efficacy and safety of NSAIDs with placebo for spinal pain concludes that among 6,065 spine pain patients, "NSAIDs reduced pain and disability, but provided clinically unimportant effects over placebo."
Waist Circumference: A Conversation Starter (Part 2)
Now let's discuss the clinical approach to reducing WC and implementation in today's chiropractic practice. The primary intervention centers around dietary modification and lifestyle habits aimed to reduce adiposity, improve insulin sensitivity and ultimately, diminish systemic metabolic dysfunction.
Shedding Light on the Benefits of Heliotherapy
I can't imagine anyone not feeling good strolling in the sun on a beautiful spring day. The sun is responsible for all life on earth and is best illustrated along the equator touting the richest biodiversity on the planet, in stark contrast to the Arctic Circle and South Pole.
Treating the Terrain of Chronic Sinus Infections
Chronic sinus infections can be stubborn to treat, but the therapeutic path forward can be simplified when utilizing three distinct treatment principles which take into account the terrain of the body, and the way in which microbes grow.
Toxicity & Kids: The Importance of Environmental Intake
The old adage is true that children are not little adults. Traditional Chinese medicine (TCM) has long known that the physiology of children is unique, as are the diseases that plague them.
The Chiropractor's Guide to CRISPR
Science magazine's "Breakthrough of the Year" award for 2015 was described as "the gene-editing tool called CRISPR." CRISPR stands for "clustered regularly interspaced short palindromic repeats."
Integrative Cardiology: The Heart of TCM & Western Medicine
Patient centered therapy is a growing trend in hospitals that are expanding to boutique services.
Help Save an Important Chiropractic Landmark
The chiropractic profession has a splendid and varied history. Sadly, many landmarks have been lost to bulldozers and wrecking crews, such as the Ryan Building, Little-Bit-O-Heaven, Spears Chiropractic Hospital, and Clearview Sanitarium.
What's Bugging You? Probiotics and Your Health
An estimated 100 trillion microorganisms representing more than 500 different species inhabit every normal, healthy bowel. Gut-dwelling bacteria keep pathogens in check, aid digestion and nutrient absorption, and contribute to immune function.
Insomnia Treatment Based on the Yu Theory
In recent years, acupuncture has risen in popularity as a form of alternative or supplemental medicine for the treatment of many different types of disorders.
Scope of Chiropractic Practice: Why Now Is the Time to Expand
In my January article, "Scope of Chiropractic Practice: Is It Time for Change?" I discussed the use of the term primary spine care practitioner, the loss of privileges to diagnose in Texas, and the fact that the definition of "chiropractic" varied from state to state.
Good Works at the Canandaigua VA
Faculty and students of the Finger Lakes School of Acupuncture and Oriental Medicine (FLSAOM) of the New York Chiropractic College have provided acupuncture to veterans at the Veterans' Administration Medical Center (VAMC) in Canandaigua, New York since September of 2007.
Treating LBP the Right Way: Think Natural
An updated clinical practice guideline from the American College of Physicians (ACP) recommends spinal manipulation and other non-invasive, non-drug therapies as first options for acute, subacute and chronic low back pain, rather than pain medications, as stipulated in the original 2007 guideline.
November, 2013, Vol. 13, Issue 11
The Three Basics of Search Engine Optimization for Massage Therapists
By Daniel Ruscigno
Once upon a time, potential clients turned to the phone book to find new healthcare practitioners. They would sift through the pages to find an office close to them and call to book an appointment.In today's world, their strategy has changed. Instead, clients first turn to Google and search online for healthcare practitioners near them. Because of this, every practice with a website should make search-engine optimization (SEO) a priority in their online growth strategy.
What is the goal of SEO?
The goal of SEO is to increase the amount of visitors that your website gets from people doing searches on Google. More website visitors translates to more new clients and more appointments.
For example, if you are a massage therapist in Chicago and someone searches on Google for "massage therapists in Chicago," you will get the most website visits if you are the first result listed on the search results page. Below are basic steps to start your journey to the top of the search results.
Step 1: Choose Key Phrases
When the client types their search into Google, the words they use are called "keywords" or "key phrases." The first step in SEO is to choose the key phrases that are relevant to your business and that will appear in the Google search results.
Tip 1: Think like your client. The most important part of choosing a keyword is thinking about what your potential client is going to search for. Remember, it's what they type that determines what will show up in the search results. For a massage therapist, a client may search for "massage therapists," "deep-tissue massage," "hot stone massage," etc. They probably won't be searching for "Jane Smith, LMT." Choose key phrases/words that are likely to be searched.
Tip 2: Be location-specific when choosing your key phrases. This is because key phrases as broad as "massage therapist" are going to have competition from massage therapists across the country. The more competition there is for a key phrase, the harder it is get your website on the first page of the search results. Instead, be specific based on your location with key phrases like, "massage therapist in Chicago." These types of key phrases will have less competition, and because they are location-specific, it's likely the visitors you get from the search results will be from potential new clients in your neighborhood.
Tip 3: Choose a different key phrase for each page of your website. Each of your web pages should have their own dedicated key phrase. This gives you more opportunities to appear in the search results. For example, a massage therapist in Chicago could choose the key phrase "massage therapist in Chicago" for her home page. On the page where she talks about the hot stone massage that she offers, she could choose the key phrase, "hot stone massage in Chicago."
It's important that the key phrase you choose is relevant to the page you are choosing it for.
Step 2: Where to Put Key Phrases
Once you've chosen your key phrases for each page, you need to put them into action. The way to do this is to put them into three key spots on each web page. This part of SEO is slightly technical, so you may want to recruit the help of the person that made your website.
Spot #1 – Title tag. The title tag is the official title of the page and appears as the blue link shown in the Google search results. It is the most important place for your key phrase, as the title tag is a mini executive summary that tells Google what your web page is about.
Spot #2 – Header tag. The header tag is the large text at the top of your website. It clearly defines the web page's purpose and theme to your website visitor. Because it is usually near the top of the page and in larger text, Google translates this as being important information that defines what your web page is about.
Spot #3 - Body of the page. While the previous two are the most important, it's also helpful to have your keyword one more time on that page, casually mentioned in your descriptive paragraph. This offers Google some extra validation that your key phrase is relevant to your web page.
Step 3 – Rising to the Top
Steps 1 and 2 are the basic steps to optimize your website to be read by Google. The third step is all about moving your way to the top of the search results. The way Google does this is like an election. Each website gets "votes" and the website with the most "votes" is the #1 search result.
In Google's case, "votes" equals links. So the final step is getting as many people to link to your website as possible. For example, you may get links from industry association websites, referring practitioners or in web articles written by you or about you. This is an ongoing process and it can take several weeks to see the results of your hard work. It's important to stick with it and slowly see your website rise up Google's search results.
Bonus: 3 Important SEO Tips
First, always use text for your keywords. Google can't read images well, so make sure your keywords are actually text, not pictures/graphics. Second, don't use Flash. Like images, Google can't easily read Flash, so it is best to avoid using it. It should also be noted that iPhones and iPads don't support flash, so a website visitor from one of these devices will just see a blank page. And third, don't overdo it with key phrases. If Google sees a key phrase on your website an unreasonable number of times, it will hurt your chances of being on the first page of the search results.
Daniel Ruscigno is the co-founder of ClinicSense (previously PatientCal). ClinicSense offers practice management software that helps with scheduling, soap notes, billing, electronic insurance claims and more. For more information, visit www.ClinicSense.com.
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