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We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
November, 2013, Vol. 13, Issue 11
The Three Basics of Search Engine Optimization for Massage Therapists
By Daniel Ruscigno
Once upon a time, potential clients turned to the phone book to find new healthcare practitioners. They would sift through the pages to find an office close to them and call to book an appointment.In today's world, their strategy has changed. Instead, clients first turn to Google and search online for healthcare practitioners near them. Because of this, every practice with a website should make search-engine optimization (SEO) a priority in their online growth strategy.
What is the goal of SEO?
The goal of SEO is to increase the amount of visitors that your website gets from people doing searches on Google. More website visitors translates to more new clients and more appointments.
For example, if you are a massage therapist in Chicago and someone searches on Google for "massage therapists in Chicago," you will get the most website visits if you are the first result listed on the search results page. Below are basic steps to start your journey to the top of the search results.
Step 1: Choose Key Phrases
When the client types their search into Google, the words they use are called "keywords" or "key phrases." The first step in SEO is to choose the key phrases that are relevant to your business and that will appear in the Google search results.
Tip 1: Think like your client. The most important part of choosing a keyword is thinking about what your potential client is going to search for. Remember, it's what they type that determines what will show up in the search results. For a massage therapist, a client may search for "massage therapists," "deep-tissue massage," "hot stone massage," etc. They probably won't be searching for "Jane Smith, LMT." Choose key phrases/words that are likely to be searched.
Tip 2: Be location-specific when choosing your key phrases. This is because key phrases as broad as "massage therapist" are going to have competition from massage therapists across the country. The more competition there is for a key phrase, the harder it is get your website on the first page of the search results. Instead, be specific based on your location with key phrases like, "massage therapist in Chicago." These types of key phrases will have less competition, and because they are location-specific, it's likely the visitors you get from the search results will be from potential new clients in your neighborhood.
Tip 3: Choose a different key phrase for each page of your website. Each of your web pages should have their own dedicated key phrase. This gives you more opportunities to appear in the search results. For example, a massage therapist in Chicago could choose the key phrase "massage therapist in Chicago" for her home page. On the page where she talks about the hot stone massage that she offers, she could choose the key phrase, "hot stone massage in Chicago."
It's important that the key phrase you choose is relevant to the page you are choosing it for.
Step 2: Where to Put Key Phrases
Once you've chosen your key phrases for each page, you need to put them into action. The way to do this is to put them into three key spots on each web page. This part of SEO is slightly technical, so you may want to recruit the help of the person that made your website.
Spot #1 – Title tag. The title tag is the official title of the page and appears as the blue link shown in the Google search results. It is the most important place for your key phrase, as the title tag is a mini executive summary that tells Google what your web page is about.
Spot #2 – Header tag. The header tag is the large text at the top of your website. It clearly defines the web page's purpose and theme to your website visitor. Because it is usually near the top of the page and in larger text, Google translates this as being important information that defines what your web page is about.
Spot #3 - Body of the page. While the previous two are the most important, it's also helpful to have your keyword one more time on that page, casually mentioned in your descriptive paragraph. This offers Google some extra validation that your key phrase is relevant to your web page.
Step 3 – Rising to the Top
Steps 1 and 2 are the basic steps to optimize your website to be read by Google. The third step is all about moving your way to the top of the search results. The way Google does this is like an election. Each website gets "votes" and the website with the most "votes" is the #1 search result.
In Google's case, "votes" equals links. So the final step is getting as many people to link to your website as possible. For example, you may get links from industry association websites, referring practitioners or in web articles written by you or about you. This is an ongoing process and it can take several weeks to see the results of your hard work. It's important to stick with it and slowly see your website rise up Google's search results.
Bonus: 3 Important SEO Tips
First, always use text for your keywords. Google can't read images well, so make sure your keywords are actually text, not pictures/graphics. Second, don't use Flash. Like images, Google can't easily read Flash, so it is best to avoid using it. It should also be noted that iPhones and iPads don't support flash, so a website visitor from one of these devices will just see a blank page. And third, don't overdo it with key phrases. If Google sees a key phrase on your website an unreasonable number of times, it will hurt your chances of being on the first page of the search results.
Daniel Ruscigno is the co-founder of ClinicSense (previously PatientCal). ClinicSense offers practice management software that helps with scheduling, soap notes, billing, electronic insurance claims and more. For more information, visit www.ClinicSense.com.
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