Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
November, 2013, Vol. 13, Issue 11
The Three Basics of Search Engine Optimization for Massage Therapists
By Daniel Ruscigno
Once upon a time, potential clients turned to the phone book to find new healthcare practitioners. They would sift through the pages to find an office close to them and call to book an appointment.In today's world, their strategy has changed. Instead, clients first turn to Google and search online for healthcare practitioners near them. Because of this, every practice with a website should make search-engine optimization (SEO) a priority in their online growth strategy.
What is the goal of SEO?
The goal of SEO is to increase the amount of visitors that your website gets from people doing searches on Google. More website visitors translates to more new clients and more appointments.
For example, if you are a massage therapist in Chicago and someone searches on Google for "massage therapists in Chicago," you will get the most website visits if you are the first result listed on the search results page. Below are basic steps to start your journey to the top of the search results.
Step 1: Choose Key Phrases
When the client types their search into Google, the words they use are called "keywords" or "key phrases." The first step in SEO is to choose the key phrases that are relevant to your business and that will appear in the Google search results.
Tip 1: Think like your client. The most important part of choosing a keyword is thinking about what your potential client is going to search for. Remember, it's what they type that determines what will show up in the search results. For a massage therapist, a client may search for "massage therapists," "deep-tissue massage," "hot stone massage," etc. They probably won't be searching for "Jane Smith, LMT." Choose key phrases/words that are likely to be searched.
Tip 2: Be location-specific when choosing your key phrases. This is because key phrases as broad as "massage therapist" are going to have competition from massage therapists across the country. The more competition there is for a key phrase, the harder it is get your website on the first page of the search results. Instead, be specific based on your location with key phrases like, "massage therapist in Chicago." These types of key phrases will have less competition, and because they are location-specific, it's likely the visitors you get from the search results will be from potential new clients in your neighborhood.
Tip 3: Choose a different key phrase for each page of your website. Each of your web pages should have their own dedicated key phrase. This gives you more opportunities to appear in the search results. For example, a massage therapist in Chicago could choose the key phrase "massage therapist in Chicago" for her home page. On the page where she talks about the hot stone massage that she offers, she could choose the key phrase, "hot stone massage in Chicago."
It's important that the key phrase you choose is relevant to the page you are choosing it for.
Step 2: Where to Put Key Phrases
Once you've chosen your key phrases for each page, you need to put them into action. The way to do this is to put them into three key spots on each web page. This part of SEO is slightly technical, so you may want to recruit the help of the person that made your website.
Spot #1 – Title tag. The title tag is the official title of the page and appears as the blue link shown in the Google search results. It is the most important place for your key phrase, as the title tag is a mini executive summary that tells Google what your web page is about.
Spot #2 – Header tag. The header tag is the large text at the top of your website. It clearly defines the web page's purpose and theme to your website visitor. Because it is usually near the top of the page and in larger text, Google translates this as being important information that defines what your web page is about.
Spot #3 - Body of the page. While the previous two are the most important, it's also helpful to have your keyword one more time on that page, casually mentioned in your descriptive paragraph. This offers Google some extra validation that your key phrase is relevant to your web page.
Step 3 – Rising to the Top
Steps 1 and 2 are the basic steps to optimize your website to be read by Google. The third step is all about moving your way to the top of the search results. The way Google does this is like an election. Each website gets "votes" and the website with the most "votes" is the #1 search result.
In Google's case, "votes" equals links. So the final step is getting as many people to link to your website as possible. For example, you may get links from industry association websites, referring practitioners or in web articles written by you or about you. This is an ongoing process and it can take several weeks to see the results of your hard work. It's important to stick with it and slowly see your website rise up Google's search results.
Bonus: 3 Important SEO Tips
First, always use text for your keywords. Google can't read images well, so make sure your keywords are actually text, not pictures/graphics. Second, don't use Flash. Like images, Google can't easily read Flash, so it is best to avoid using it. It should also be noted that iPhones and iPads don't support flash, so a website visitor from one of these devices will just see a blank page. And third, don't overdo it with key phrases. If Google sees a key phrase on your website an unreasonable number of times, it will hurt your chances of being on the first page of the search results.
Daniel Ruscigno is the co-founder of ClinicSense (previously PatientCal). ClinicSense offers practice management software that helps with scheduling, soap notes, billing, electronic insurance claims and more. For more information, visit www.ClinicSense.com.
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