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How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
Three for One: The Cervical Distraction Test
Taking the time to do an exam is important, but it is time spent. The exam serves as a way to physically validate your clinical impression following a history and clinical consultation.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
November, 2013, Vol. 13, Issue 11
Healing with Simple, Healthy Food
By Aimée Gould Shunney, ND
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As massage therapists, you know the power that regular self-care has for your clients.When they make time for stress reduction, keep to their exercise regimen and eat well, they report less pain, better energy and deeper satisfaction with their lives. Yet these simple dietary and lifestyle measures are often overlooked in conventional medicine.
Nutrition, for example, has somehow become "alternative medicine" to many. What could possibly be more fundamental to health than the food we put into our bodies? As a naturopathic physician, diet is an integral part of every treatment plan I create. Whether a patient comes in for aches and pains, hormone imbalance, depression or elevated cholesterol, proper nutrition is essential to helping them reach their unique health goals. While there are many "super foods" available to us, I find that there are five food groups I repeatedly recommend for their stellar nutritional performance. Be sure your clients (not to mention you and your family) eat plenty of these foods to feel great today and reduce the risk for chronic disease tomorrow.
Eat a Rainbow
You can actually follow the rainbow on your plate to the pot of gold at the end. As luck would have it, eating a diet rich in fruits and vegetables is your best bet for reducing your risk for virtually every chronic disease. In addition to the vitamins and minerals in these foods that provide nutritional support for optimal function, research has shown they also contain phytochemicals that include pigments such as carotenes, chlorophyll and flavonoids, which have potent health effects including protection against cancer.
By filling your plate with a variety of colors including red, orange, yellow, green, blue and purple, you'll be giving your body the full spectrum of pigments, each with their own powerful antioxidant effects and health benefits. Some highlights worth mentioning are sweet potatoes, berries and dark-green leafy vegetables.
Sweet potatoes are very high in vitamin C and beta-carotene, a safe-to-consume version of vitamin A. Higher dietary intake of carotenes have been shown to reduce the risk for certain cancers, heart disease and eye issues. Unlike many other starchy vegetables, sweet potatoes have actually been shown to help stabilize blood sugar and are, therefore, a delicious treat for those trying to control diabetes or lose weight.
The reds, blues and purples of berries indicate their high flavonoid content. In addition to their potent antioxidant effects, flavonoids have impressive anti-inflammatory, anti-allergic, antiviral and anticancer properties. Berries are a great way to make your morning smoothie delicious (try adding organic frozen berries) and, like sweet potatoes, are a healthy sweet for those watching their blood sugar.
Dark-green leafy vegetables are a great source of calcium, in addition to containing both carotenes and flavonoids. Many of these – kale, collards, broccoli, Brussels sprouts, mustard greens – are also part of the cruciferous vegetable family. These foods are worth special mention because they have more phytochemicals with demonstrated anticancer effect than any other food family.
Preliminary studies suggest the average person would need to eat about 2 pounds of broccoli (or other cruciferous veggies) per week to see significant cancer risk reduction. Since the cancer-fighting compounds are more concentrated in the less-mature plants, the same reduction in risk theoretically might be seen with just a little over an ounce of broccoli sprouts each week.
Look for them at the farmer's market or next to the alfalfa sprouts at your local health food store. Cruciferous vegetables are also formidable antioxidants that improve the body's ability to detoxify, support estrogen metabolism and help eliminate toxins.
The Power of Fish
Fish contain long-chain omega-3 fats called EPA and DHA. These essential fats must be taken in from our food, as we don't make them ourselves. As it turns out, these omega-3s are incredibly important for every aspect of our health, especially when it comes to decreasing chronic inflammation in the body and therefore, reducing our risk for chronic diseases like heart disease, diabetes and cancer – the top three killers in the U.S. Omega-3s have also been shown to support mood and memory, reduce allergies and decrease pain.
When I was in medical school, I was taught that omega-3s could be supplemented as fish or flax (walnuts, hemp, chia, etc.). Research in the past 15 years, however, has shown that we don't reliably convert the short-chain omega-3 fats found in plant sources to the long-chain EPA and DHA that have been so well-studied for their health benefits. To get a reliable source of EPA and DHA, you need to eat fish or take a pharmaceutical-grade fish or algae oil supplement.
In addition to the omega-3s in fish, it is an excellent source of protein and dense nutrition including the minerals iodine and selenium. Wild Alaskan salmon, sardines, anchovies, herring, mackerel and Arctic cod are among the fish that pack the best omega-3 punch.
Most people need at least one serving of fish daily to balance their omega-6 fat intake (another essential fat with equally important, but pro-inflammatory effects that is found in meat, dairy and vegetable oils); and frankly, many people require more. In this case, supplementation is often necessary. I generally recommend 1,200 mg to 1,500 mg combined EPA+DHA daily, although I often dose higher amounts based on the person's diet and general health issues.
These foods provide live CFUs (colony- forming units) for the gut. These beneficial bacteria help prevent bacterial and yeast overgrowth, support digestion of fiber, promote bowel regularity and enhance immune function. Recent research even suggests balanced gut flora positively impacts mood. You can consider taking a probiotic supplement, but eating fermented foods like yogurt (look for those containing live cultures), sauerkraut, kimchee, miso, tempeh and kombucha can also add a delicious twist to your diet while promoting optimal health.
Do you know that we don't make a single mineral in our bodies? That means we have to get them from our food. Sea vegetables or seaweed have many times more mineral content than land vegetables, offering the broadest range of minerals of any food. They also contain lignans that have anticancer and hormone-balancing properties and fucans, which can reduce the body's inflammatory response.
Easy ways to get sea vegetables include eating sushi or buying nori sheets and eating them as snacks or as a "tortilla" to wrap hummus, black bean dip and/or cut veggies. You can also cook beans, soups and stews with kombu and then discard it when done. The minerals will get infused into the food (which will also make beans, etc., easier to digest). Lastly, you can use kelp flakes as a condiment to sprinkle on your food instead of salt.
Cooking with spices to improve the taste of your food can also provide potent health benefits. Cayenne is an effective pain reliever, helps digestion and supports a healthy heart. Cinnamon has been shown to help reduce fasting blood sugar, triglycerides and cholesterol. Ginger is a powerful digestive aid and a potent anti-inflammatory. It has also been shown to decrease nausea and alleviate menstrual cramps.
Turmeric packs a hefty antioxidant punch and has been shown in many studies to reduce inflammation. It holds promise for both the prevention and treatment of various cancers, as well as in the prevention of heart disease and as a brain-protective agent. And of course, don't forget garlic and onions, which reduce inflammation, support heart health and promote healthy detoxification. Figuring out how to integrate these foods into your daily life is key.
Dr. Aimée Shunney is in private practice in Santa Cruz and Campbell, Calif., where she blends conventional medical diagnosis and treatment with the use of natural therapeutics. Dr. Shunney specializes in women's health, functional endocrinology and family medicine. She is also co-host of "Green Tea & Honey," a podcast about integrative medicine, delicious food and the joys of eating; and co-creator of Cleanse Organic, a 28-day fully supported whole-foods cleansing program designed to optimize health and create sustainable healthy living choices. She currently serves on the Nordic Naturals Advisory Board. Visit www.drshunney.com to learn more.
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