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Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Capturing the Essence of Tai Chi
Over the last 12 years, I have been working on one of the few documentaries about Tai Chi. It's called The Professor: Tai Chi's Journey West and it's about Cheng Man-Ching who moved to New York in the 1960s.
Drug War Rages in Wisconsin
Based on its actions over the past 15 years (review the sidebar in the app version of this article), controversy and the Wisconsin Chiropractic Association seem to go hand in hand.
It Pays to be a Foodie
If there is an inner foodie in you, just waiting to burst out—this article is for you! Do you want to know how I know? I'm that girl. My middle name might as well be "Foodie." I love food! And if my patients are any indication, many of them do as well.
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
Correcting Dysfunctional Movement Patterns – Is Local Treatment Enough?
It is widely believed that mechanical, non-traumatic back pain is largely related to dysfunctional or compensatory movement patterns the body has adopted over time.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
Giving Chiropractic Some Much-Needed PR
Public relations has not always been the chiropractic profession's strong suit, a shortcoming that has subjected the profession to countless attacks on its legitimacy and seemingly perpetual confusion among the public and the health care world as to the skills and services doctors of chiropractic provide.
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
Acupuncture Detox as Part of Drug Rehabilitation
In the U.S., more than 2,000 alcohol and drug rehabilitation programs have added ear acupuncture to their practice. The development of the protocol was determined by Lincoln Hospital as it delivered 100 acupuncture treatments daily.
Following the Thinking of the Classics
I have heard about the "best time of day" to carry out certain examinations or therapies. For example, I remember making a note years ago that early morning is the best time to take someone's pulses.
The Acupuncture Now Foundation: What Our Profession Needs
Although acupuncture is growing in popularity it continues to be underutilized due to misunderstandings about its true potential. Only a fraction of those who could be helped by acupuncture know enough to seek it out.
News in Brief
Foundation for Chiropractic Progress Enrolls Second Group Member; Focus on Chiropractic Education at WFC-ACC Conference in Miami; Are You Ready for Another "Have-a-Heart" Campaign?
Inspire Your Patients to Make Healthy Choices
Have you tried to get your patients to change their eating habits or their diet and couldn't get them to succeed? Were they confused and unsure of what the right thing was to eat? You are not alone!
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
Five Element Acupuncture Can Enhance Your Practice
For eight years I have been teaching and supervising TCM students at an acupuncture college in Colorado, in Five Element acupuncture.
Chronic heightened emotional states create a perfect breeding ground for illness. Through my practice I noted the increasingly obvious relationship between one's mental focus on negative thinking, emotions, resistance to experiencing feelings and disease.
The McGill Approach to the Lower Back (Part 1)
Stuart McGill, PhD, brings a unique combination of tools to the table. He is a scientist who also functions as a clinician. He describes himself as a medical consultant who is referred challenging patients. He is both evidence based and practical.
Alcohol Consumption Strongly Linked to Risk of Colorectal Cancer
Alcohol intake is one of the primary risk factors for many human cancers, and is strongly associated with cancers of the oral cavity, pharynx, larynx, esophagus, liver, breast, and notably, the colon and rectum.
The Bottom Line ... From a Surgeon Who Knows
Regardless of individual relationships between providers, there continues to be a type of Hatfield-McCoy feud between the philosophies of medicine and chiropractic, particularly when it comes to musculoskeletal ailments.
Introduce Your Patients to Collagen Induction Therapy
Cutaneous (skin) aging generally occurs from either intrinsic or extrinsic processes. Intrinsic aging results from natural skin tissue damage and degeneration.
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
"Turn, Turn, Turn"
Many people are credited with saying, "If you remember the '60s, you really weren't there." Given the fact I didn't become a teenager until 1970, I actually do remember the '60s (or at least part of it). And as a child of the '60s, I was, of course, influenced by the music.
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
November, 2013, Vol. 13, Issue 11
Why Touch Matters: 10 Things You Should Know
By Ann Catlin, LMT, NCTMB, OTR
Whatever your season of life, human touch is an important part of what makes you who you are. It speaks to our relationships, our emotions and can show the world what really matters most in our lives.However, the older we get, the less human touch we might receive as friends and family pass away,and distance and the busyness of life separate us. For those living in nursing homes, the lack of human touch can be debilitating.
I can share some observations and reflections about why touch matters to frail elders, their families, the nursing home facilities, society and you. Whether or not you want to serve this special population as a massage therapist, it's relevant as people in your own life age.
Touch deprivation in old age is real. Studies have shown that frail elderly people are less likely to receive expressive touch. Why? Public attitude about old age (we don't like it) and fear about touching (I might have to face it or I'm afraid I might hurt them). Elders today have less access to family in our mobile society. Extreme demands of caregivers leave little time to offer one-to-one attention. Health care practices have become more high-tech, adding even more distance between health professionals and those they care for. Lack of touch contributes to feelings of isolation, anxiety, pain, loneliness, boredom and helplessness.
Touch in caregiving is not all the same. There are basically two kinds of touch when taking care of people in nursing homes: necessary and non-necessary. Necessary touch occurs during assistance with personal care and medical procedures, along with providing protection and safety. Non-necessary touch is expressive touch offered to show care, concern, reassurance, affection and love.
When compassionate presence is combined with focused touch or massage, the person feels validated and whatever is causing suffering in the moment is relieved. The caregiver is led to right action, whether a simple kindness or to just be there for a moment without an agenda.
Compassion is good medicine. Brain studies show how compassion affects us biologically. For example, when we feel compassion for another, our heart rate decreases and levels of oxytocin, the "care and connection" hormone, increase. Areas of our brains leading to altruistic actions are stimulated as well. One study shows that only 40 seconds of focused attention from a doctor makes a difference in how the patient feels about their care and confidence in the doctor.
Eldercare is changing. There are efforts taking place to change the culture of long-term care and move away from an institutional model. Today's older adult wants to be cared for at home, if possible. But if facility care is necessary, they prefer it to have a home-like design with private rooms.
They want control in daily routines and access to technology such as Internet access. Older adults today want to be able to participate in the same kinds of recreation activities they did before entering the nursing home. And they want access to complementary therapies like massage and aromatherapy. As a result, more eldercare communities are adding massage therapy to their services.
Why does touch matter to the person living in a care facility? Studies show touch improves the quality of life for elders physically, emotionally, socially and spiritually. Benefits include:
Why does touch matter to a nursing home resident's family? Family members need peace of mind. They need assurance that their loved one is safe, cared for and cared about. Family members also need a way to relate to their loved one, who now may not be able to communicate well because of their condition. Family members need to feel less helpless in the face of a situation that seems out of their control.
Touch can be a bridge of connection for families. Massage therapists can teach family members how to use simple touch and massage techniques to connect with their elder. Facilities that have a massage therapy program enjoy the positive feedback from families when they see their loved one being cared for with a compassionate touch.
Care Facility Staff
Why does touch matter to the staff of a care facility? Touch offers caregivers greater work satisfaction. Long-term-care professionals have very demanding work. They can benefit from receiving massage. Some facilities offer on-site seated massage for staff, and I've been amazed at how much relief these caregivers experience with a 10-minute massage in the middle of their day. They feel appreciated for the work they do.
The direct care staff (for example, nurse assistants) need effective tools to manage challenges without adding to their workload. These caregivers can learn simple touch techniques that studies show actually decrease caregiving challenges. One example is that when a brief hand massage was offered, the elder was more cooperative during personal care. Touch helps care staff to enjoy more of a relationship with those they care for.
Why does touch matter to the facility as an organization? An eldercare facility needs to provide excellent service. As a business, it must attract new residents and have a marketing edge in a very competitive service industry. It needs to retain skilled staff. The facility's staff need to "think beyond Bingo" to meet the demands of today's older adults for an enriched daily life. And facilities must comply with regulations set by national and state policy-makers. Massage therapy programs contribute to all these organizational needs. As one nursing home administrator put it, "providing massage for our residents puts us a cut above other facilities – going above and beyond what's required."
Personally or professionally, you will be called to the bedside. With touch, your sensitivity to care for others grows and your ability to be a compassionate presence deepens. And because touch has reciprocal benefits, your own stress is eased and you are uplifted while making a difference for someone else.
Why does touch matter to society? Health care in today's high-tech world has become depersonalized. So much attention must be given to the technical aspects of medical care that the person can feel lost in the shuffle. We can bring together the world of medical technology with the human side of care simply by reaching out and offering the gift of a compassionate touch. I love what Dr. Abraham Verghese had to say in a 2013 presentation: "The most important innovation in medicine to come in the next 10 years: the power of the human hand." I couldn't agree more!
Click here for more information about Ann Catlin, LMT, NCTMB, OTR.
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