Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
November, 2013, Vol. 13, Issue 11
Why Touch Matters: 10 Things You Should Know
By Ann Catlin, LMT, NCTMB, OTR
Whatever your season of life, human touch is an important part of what makes you who you are. It speaks to our relationships, our emotions and can show the world what really matters most in our lives.However, the older we get, the less human touch we might receive as friends and family pass away,and distance and the busyness of life separate us. For those living in nursing homes, the lack of human touch can be debilitating.
I can share some observations and reflections about why touch matters to frail elders, their families, the nursing home facilities, society and you. Whether or not you want to serve this special population as a massage therapist, it's relevant as people in your own life age.
Touch deprivation in old age is real. Studies have shown that frail elderly people are less likely to receive expressive touch. Why? Public attitude about old age (we don't like it) and fear about touching (I might have to face it or I'm afraid I might hurt them). Elders today have less access to family in our mobile society. Extreme demands of caregivers leave little time to offer one-to-one attention. Health care practices have become more high-tech, adding even more distance between health professionals and those they care for. Lack of touch contributes to feelings of isolation, anxiety, pain, loneliness, boredom and helplessness.
Touch in caregiving is not all the same. There are basically two kinds of touch when taking care of people in nursing homes: necessary and non-necessary. Necessary touch occurs during assistance with personal care and medical procedures, along with providing protection and safety. Non-necessary touch is expressive touch offered to show care, concern, reassurance, affection and love.
When compassionate presence is combined with focused touch or massage, the person feels validated and whatever is causing suffering in the moment is relieved. The caregiver is led to right action, whether a simple kindness or to just be there for a moment without an agenda.
Compassion is good medicine. Brain studies show how compassion affects us biologically. For example, when we feel compassion for another, our heart rate decreases and levels of oxytocin, the "care and connection" hormone, increase. Areas of our brains leading to altruistic actions are stimulated as well. One study shows that only 40 seconds of focused attention from a doctor makes a difference in how the patient feels about their care and confidence in the doctor.
Eldercare is changing. There are efforts taking place to change the culture of long-term care and move away from an institutional model. Today's older adult wants to be cared for at home, if possible. But if facility care is necessary, they prefer it to have a home-like design with private rooms.
They want control in daily routines and access to technology such as Internet access. Older adults today want to be able to participate in the same kinds of recreation activities they did before entering the nursing home. And they want access to complementary therapies like massage and aromatherapy. As a result, more eldercare communities are adding massage therapy to their services.
Why does touch matter to the person living in a care facility? Studies show touch improves the quality of life for elders physically, emotionally, socially and spiritually. Benefits include:
Why does touch matter to a nursing home resident's family? Family members need peace of mind. They need assurance that their loved one is safe, cared for and cared about. Family members also need a way to relate to their loved one, who now may not be able to communicate well because of their condition. Family members need to feel less helpless in the face of a situation that seems out of their control.
Touch can be a bridge of connection for families. Massage therapists can teach family members how to use simple touch and massage techniques to connect with their elder. Facilities that have a massage therapy program enjoy the positive feedback from families when they see their loved one being cared for with a compassionate touch.
Care Facility Staff
Why does touch matter to the staff of a care facility? Touch offers caregivers greater work satisfaction. Long-term-care professionals have very demanding work. They can benefit from receiving massage. Some facilities offer on-site seated massage for staff, and I've been amazed at how much relief these caregivers experience with a 10-minute massage in the middle of their day. They feel appreciated for the work they do.
The direct care staff (for example, nurse assistants) need effective tools to manage challenges without adding to their workload. These caregivers can learn simple touch techniques that studies show actually decrease caregiving challenges. One example is that when a brief hand massage was offered, the elder was more cooperative during personal care. Touch helps care staff to enjoy more of a relationship with those they care for.
Why does touch matter to the facility as an organization? An eldercare facility needs to provide excellent service. As a business, it must attract new residents and have a marketing edge in a very competitive service industry. It needs to retain skilled staff. The facility's staff need to "think beyond Bingo" to meet the demands of today's older adults for an enriched daily life. And facilities must comply with regulations set by national and state policy-makers. Massage therapy programs contribute to all these organizational needs. As one nursing home administrator put it, "providing massage for our residents puts us a cut above other facilities – going above and beyond what's required."
Personally or professionally, you will be called to the bedside. With touch, your sensitivity to care for others grows and your ability to be a compassionate presence deepens. And because touch has reciprocal benefits, your own stress is eased and you are uplifted while making a difference for someone else.
Why does touch matter to society? Health care in today's high-tech world has become depersonalized. So much attention must be given to the technical aspects of medical care that the person can feel lost in the shuffle. We can bring together the world of medical technology with the human side of care simply by reaching out and offering the gift of a compassionate touch. I love what Dr. Abraham Verghese had to say in a 2013 presentation: "The most important innovation in medicine to come in the next 10 years: the power of the human hand." I couldn't agree more!
Click here for more information about Ann Catlin, LMT, NCTMB, OTR.
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