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Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
Uncle Sam Needs You
Scrutiny into the Department of Veterans Affairs (DVA) continues to grow after efforts to reform the DVA by the former Secretary of Veterans Affairs, Eric Shinseki, were deemed "a stunning period of dysfunction" by Senate Minority Leader Mitch McConnell (R-Ky.).
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
Let the Patient Tell Their Story
Often when a patient presents with an injury, they want to tell their story. People by nature like to talk about themselves, particularly when they're worried about their health.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 1)
When we think of lower back pain, we tend to think in terms of the lower lumbar spine and the SI joint. These joints and their discs are obviously important. However, we tend to miss fixations that occur just above – in the upper lumbar spine. Three questions come to mind: 1) Why is the upper lumbar spine so important? 2) Why do we miss the fixations here? 3) How can we adjust them?
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
Medicalization and Mindfulness
The past several years have seen a veritable explosion of research on mindfulness. Research abstracts we've published in each issue of Health Insights Today under the heading "Mind-Body News" have increasingly reported on studies about mindfulness interventions.
Improving Our Political Effectiveness
The November 2014 elections are right around the corner; members of Congress, governors and state legislators are all running. Now is a good time to talk frankly about our overall political involvement.
Rethinking GMO: Less Panic, More Context
Some of you may have noticed that after writing parts 1 and 2 of “Genetic Modification of Organisms for Human Consumption” a while back [Nov. 15, 2013 and Jan. 1, 2014 issues], part 3 never appeared.
Help Secure Our Future by Sharing It
The National Board of Chiropractic Examiners (NBCE) conducts one of the most comprehensive surveys of the U.S. chiropractic profession every 4-5 years.
The Problem With Prolonged Sitting
We need to constantly talk to our patients about spending less time sitting and about what can go wrong with poor sitting postures. The fact is we sit too long in repetitive malpositions.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
News in Brief
NBCE Launches Computer-Based Testing Era; California Chiropractors Get Expanded DOT Exam Privileges; New Jeff Hays Documentary.
If You Get a Request for Records, Respond!
In our previous two articles, we discussed two of the main reasons for denial when chiropractic records are reviewed by Medicare contractors.
October, 2013, Vol. 13, Issue 10
Find Success in Mastering the Art of Divine Right Timing
By Sharon Desjarlais, CC and Michele McGrew
Lynn McKenzie recently made more than $43,000 in less than a week. And she credits it largely to the moon. A well-known energy healer, she's been offering individual and group programs for years. Yet she never experienced this much success so quickly.
What shifted? Sure, we helped her craft a great marketing plan. But surprisingly, it had less to do with what she was doing than when she was doing it. Because we also taught Lynn how to use one of the world's most effective energetic barometers – the moon – to add impact to her marketing efforts ... without having to work harder. That's what we call the art of Divine Right Timing. You see, as human beings, we're all naturally affected by the rhythm of the energies around us. Even if we're not consciously aware of it.
We know the moon controls the tides. And since our bodies are made up of virtually the same stuff as the sea, it only makes sense that we're also affected by the moon's energy. Why do you think some people get a little crazy during the full moon? Because on a visceral level, we're still unconsciously responding to these ancient rhythms.
Now imagine what can happen when you're aware of the invisible pull the moon has on your energy – and the energy of your potential clients. Imagine how much easier it would be to connect with them and meet them where they are, so you can help them take the next step in their healing journey with you. The rhythms of the moon hold the key. And each phase is perfectly aligned to specific steps you can take to grow your practice.
The New Moon: Inspiration and Creation
The New Moon is all about new beginnings and fresh starts. Think of it as a reset button for the human psyche. Every month, at the beginning of the lunar cycle, we have an opportunity shake off the past and step into something brand new. This makes the New Moon the perfect time to dream about the future of your holistic business and to begin taking inspired action toward your goals.
Use the energy of this phase to connect your potential clients with what's possible when they make the wise decision to invest in themselves through your services. Time frame: This cycle beings on the day of the New Moon and carries over for three days.
The Waxing Moon: Growth and Expansion
The Waxing Moon helps you express the energy of growth and expansion in your practice. Which makes it a great time to step up your marketing and social-media exposure. As the moon is growing, harness that energy by stretching into something you've been avoiding or resisting. The inspired actions you take during this phase gain momentum as the moon's light increases, creating even greater opportunities for you and your clients.
Stay focused on your goals and keep taking steps forward. Even if you can't see the results of your marketing efforts right away, trust that the seeds you plant during this phase will grow if you nurture them. Time frame: This phase begins four days after the day the New Moon is born and ends four days before the Full Moon is at her peak.
The Full Moon: Power and Confidence
Right now there are clients who would gladly invest in your services if they only knew you were here. So the Full Moon is the perfect time let your light shine. Plan activities that allow you to be highly visible and accessible to your potential clients. Tap into the energy of this phase to help you take bold steps forward. When you do, you put the Law of Attraction into full swing. And all kinds of opportunities begin to open up for you and your clients.
By aligning with the light of the Full Moon, you're being asked to step outside of your comfort zone and claim your role as the powerful co-creator of your business and your life. Remember, as long as you're taking steps forward, you can't fail. Time frame: This powerful, magical energy is alight three days before and three days after the peak of the Full Moon.
The Waning Moon: Letting Go
As the moon decreases in the sky, it's time to slow down. This is not the time to push your will with brute force. Instead, look for smarter ways to accomplish your goals. Align with the energy of the diminishing moon by being willing to let go of what's no longer working for you. Remember, you can't receive new things in your business if you're clinging to old ways of thinking, doing or being. This is not about looking back with regret or shame, but identifying and releasing what needs to be changed. So take an honest look at your business to see what's not in alignment with your vision, your mission or your goals.
Also, be alert for self-sabotaging thoughts or actions during this phase. Old patterns of thought will pop up. Use the power of the Waning Moon to banish them from your subconscious mind for good. When working with clients, be willing to help them look deeply at the pain and dysfunction that has kept them stuck. And to get clear on exactly what it's costing them. By peering into the shadows, you're able to help them see what needs to be healed. Time frame: This phase begins four days after the Full Moon reaches her peak and continues until the day the New Moon is reborn in the sky.
If you're inspired to put the natural rhythms of the moon to work in your practice, all you need is a calendar that lists the New and Full Moon. (Remember, the Waxing and Waning Moons fall between these two benchmarks.) Then use the moon-phase activities we've shared here and commit to two or three for each phase. When you're in the flow of Divine Right Timing, you draw new clients to you as easily as the moon draws the tides.
Click here for more information about Sharon Desjarlais, CC.
Click here for more information about Michele McGrew.
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