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Continuing Education Showdown: Online Learning vs. In-Person Seminars
Many state TCM and acupuncture regulatory bodies and associations are interfering with the success of their members by limiting the number of continuing education credit hours they can earn online.
A Tribute to Richard D. Yennie, DC (1928-2013)
It was with sadness that I read the obituary of Dr. Richard Yennie in the Oct. 20, 2013 Kansas City Star. However, reading it also brought reflection and warm memories, as he was a close family friend of my grandparents, Cleveland College founders Drs. Ruth and C.S. Cleveland Sr.; and my parents, Drs. Mildred and Carl Cleveland Jr.
Advancing the Primary Spine Practitioner
A large New York Blue Cross / Blue Shield plan hosted the formal inaugural training program for primary spine practitioners (PSP) on Sept. 28-29, 2013.
PCOM Symposium Celebrates 25 Years
Acupuncture and Oriental medicine practitioners and students, as well as providers representing various other health care disciplines, flocked to San Diego's Catamaran Resort Hotel to attend the PCOM Annual Symposium on Oct. 24-27.
Managing a High Protein Diet
One of the most common clinical presentations in today's clinic is patients following a high protein diet. It seems that every year a new version of a high protein diet appears promising weight loss and physical transformation.
Promoting Acupuncture with Acupressure Demonstrations
Dan and his wife Marla were admiring the beautiful bouquet of flowers at our booth at the Business Expo when our receptionist asked him if he knew anyone who had tried acupuncture.
German Auricular Acupuncture: Effective For Your Patients
Auricular medicine as developed by Western medical doctors in Europe is a complete modality of diagnosis and treatment. Unlike body acupuncture, auricular acupuncture is treating the central nervous system rather than meridians.
Breathing Techniques To Resolve Patient Issues
When a patient of mine who has practiced yoga for nearly 30 years, told me that she was experiencing panic attacks, I was surprised. "After so many years of training, can't you turn them off?" I asked. "I do turn them off, but only temporarily," she replied.
The Lateral Subsystem and Lower Extremity Pain
Human locomotion is an incredible demonstration of muscle activation, timing, sequencing and patterning. The very idea that we can stand upright and put one foot in front of the other to get from point A to point B without falling down is miraculous.
Educating the Growing Hispanic Population About the Value of Chiropractic Care
Chiropractic was given the spotlight on the largest and highest-rated Hispanic television network in the U.S., Univision.
21st Century Marketing: Five Ways to Use Social Networks as a Customer-Service Tool
As the popularity of social networks grows among businesses and professionals, customers' expectations about how they will be served through these networks continue to evolve.
Peer Points: In The Business of Herbs
When it comes to herbs, acupuncturist Cathy Margolin wants her patients and customers to know she is the expert they need. In order to do this, Margolin has studied the marketplace and incorporated key business lessons to build an herbal company that sells and markets herbs to the masses who may be skeptics.
Sports Media Legend Joins the TIPS Team
The Foundation for Chiropractic Progress developed "Athletic TIPS" (Towards Injury Prevention in Sports) in an effort to address the growing concern of sports injuries.
Unlocking Secrets of the Pelvis (Pt. 3)
In part 1 of this series [Aug. 15 issue], we began to identify the many asymmetries human beings are all born with and detail how these asymmetries, when they become excessive or unchecked, can create a cascade of imbalance in every system of our body, resulting in dysfunction, pain, degeneration and eventually disease.
Leaving a Vision of the Future Behind
Jeff Nelson, president / chief executive officer of Northwestern Health Sciences University since April, died suddenly on Oct. 22 as the result of a gunshot wound.
Partnerships Leverage Power for Our Profession
While there are many recognized benefits and advantages to developing partnerships between organizations, the main reason why partnerships are established is relatively simple: There is added value in working together for a common cause or purpose.
Acupuncture Today Continues To See Unprecedented Growth
For the past decade, the profession has seen steady growth in stature with legislators and the general public. The growing presence of the profession has been directly reflected in the growth of our publication.
Studies: Acupuncture Effective For Depression
Many people suffering from depression can find a natural and effective way to treat their symptoms with acupuncture, according to the latest study.
Electric Qigong: An Ancient Therapy Evolves
Recently in a small, dimly lit treatment room in downtown Taipei, Wesley Chen instructed his patient to lie down. A frayed wire, which he wrapped around a small piece of metal, is now plugged in.
Patellofemoral Pain: Fascial and Exercise Treatment
I recently had a male high-school senior come in who was having some patellofemoral pain, as well as some distal iliotibial band (ITB) pain. He had just started end-of-summer training to play high-school football.
Acupuncture & Substance Abuse Rehabilitation
One of the most rapidly changing areas of healthcare is that of addiction medicine. Advances in brain imaging technology have allowed doctors and scientists to understand addiction, and recovery from addictive disorders, at the level of the individual neuron in the brain.
Facial Rejuvenation: The Key to Exceptional Results
Acupuncturists make the best detectives. I know this first hand because I'm an acupuncturist and a private investigator and in both professions, there is a need to dig deep to solve the mystery.
50 Million Opportunities
Toca! Tira! Golasso! While you may not recognize these words ("Touch! Shoot! Goal!"), I hear them often.
Acupuncture In Haiti: Aid that Works
I recently returned from Haiti. So many people ask whether Haiti has recovered since the earthquake of January, 2010. Once you've been to Haiti, you would never ask that question. It doesn't make any sense.
We Get Letters & E-Mail
Change: Healthy and Inevitable; Our Scope of Practice Needs to Change; Chiropractic Physicians Deserve to Be Accurately Informed.
Acupuncture: The Key and Future of High Sports Performance
Acupuncture is commonly utilized in the intervention of pain and has also been gaining popularity in sports medicine. Athletes are treated with acupuncture for the relief of soft tissue injuries such as sprains, muscle strains, and tendonitis.
The Newest Public-Health Epidemic: Sitting Too Much, Moving Too Little
In my last column, I wrote about sitting versus standing at work. ("Sit or Stand? Strategies to Improve Workplace Health and Reduce Disease," Oct. 1 DC) I wrote the article from the perspective of an ergonomist.
Does Copper in Your Multivitamin Cause Dementia?
For the past year or more, I have been asked about whether it is safe to take multivitamins with copper because of a fear that is apparently spreading. The fear is that 1-2 mg of copper in multivitamins supposedly causes dementia and/or Alzheimer's disease.
October, 2013, Vol. 13, Issue 10
Find Success in Mastering the Art of Divine Right Timing
By Sharon Desjarlais, CC and Michele McGrew
Lynn McKenzie recently made more than $43,000 in less than a week. And she credits it largely to the moon. A well-known energy healer, she's been offering individual and group programs for years. Yet she never experienced this much success so quickly.
What shifted? Sure, we helped her craft a great marketing plan. But surprisingly, it had less to do with what she was doing than when she was doing it. Because we also taught Lynn how to use one of the world's most effective energetic barometers – the moon – to add impact to her marketing efforts ... without having to work harder. That's what we call the art of Divine Right Timing. You see, as human beings, we're all naturally affected by the rhythm of the energies around us. Even if we're not consciously aware of it.
We know the moon controls the tides. And since our bodies are made up of virtually the same stuff as the sea, it only makes sense that we're also affected by the moon's energy. Why do you think some people get a little crazy during the full moon? Because on a visceral level, we're still unconsciously responding to these ancient rhythms.
Now imagine what can happen when you're aware of the invisible pull the moon has on your energy – and the energy of your potential clients. Imagine how much easier it would be to connect with them and meet them where they are, so you can help them take the next step in their healing journey with you. The rhythms of the moon hold the key. And each phase is perfectly aligned to specific steps you can take to grow your practice.
The New Moon: Inspiration and Creation
The New Moon is all about new beginnings and fresh starts. Think of it as a reset button for the human psyche. Every month, at the beginning of the lunar cycle, we have an opportunity shake off the past and step into something brand new. This makes the New Moon the perfect time to dream about the future of your holistic business and to begin taking inspired action toward your goals.
Use the energy of this phase to connect your potential clients with what's possible when they make the wise decision to invest in themselves through your services. Time frame: This cycle beings on the day of the New Moon and carries over for three days.
The Waxing Moon: Growth and Expansion
The Waxing Moon helps you express the energy of growth and expansion in your practice. Which makes it a great time to step up your marketing and social-media exposure. As the moon is growing, harness that energy by stretching into something you've been avoiding or resisting. The inspired actions you take during this phase gain momentum as the moon's light increases, creating even greater opportunities for you and your clients.
Stay focused on your goals and keep taking steps forward. Even if you can't see the results of your marketing efforts right away, trust that the seeds you plant during this phase will grow if you nurture them. Time frame: This phase begins four days after the day the New Moon is born and ends four days before the Full Moon is at her peak.
The Full Moon: Power and Confidence
Right now there are clients who would gladly invest in your services if they only knew you were here. So the Full Moon is the perfect time let your light shine. Plan activities that allow you to be highly visible and accessible to your potential clients. Tap into the energy of this phase to help you take bold steps forward. When you do, you put the Law of Attraction into full swing. And all kinds of opportunities begin to open up for you and your clients.
By aligning with the light of the Full Moon, you're being asked to step outside of your comfort zone and claim your role as the powerful co-creator of your business and your life. Remember, as long as you're taking steps forward, you can't fail. Time frame: This powerful, magical energy is alight three days before and three days after the peak of the Full Moon.
The Waning Moon: Letting Go
As the moon decreases in the sky, it's time to slow down. This is not the time to push your will with brute force. Instead, look for smarter ways to accomplish your goals. Align with the energy of the diminishing moon by being willing to let go of what's no longer working for you. Remember, you can't receive new things in your business if you're clinging to old ways of thinking, doing or being. This is not about looking back with regret or shame, but identifying and releasing what needs to be changed. So take an honest look at your business to see what's not in alignment with your vision, your mission or your goals.
Also, be alert for self-sabotaging thoughts or actions during this phase. Old patterns of thought will pop up. Use the power of the Waning Moon to banish them from your subconscious mind for good. When working with clients, be willing to help them look deeply at the pain and dysfunction that has kept them stuck. And to get clear on exactly what it's costing them. By peering into the shadows, you're able to help them see what needs to be healed. Time frame: This phase begins four days after the Full Moon reaches her peak and continues until the day the New Moon is reborn in the sky.
If you're inspired to put the natural rhythms of the moon to work in your practice, all you need is a calendar that lists the New and Full Moon. (Remember, the Waxing and Waning Moons fall between these two benchmarks.) Then use the moon-phase activities we've shared here and commit to two or three for each phase. When you're in the flow of Divine Right Timing, you draw new clients to you as easily as the moon draws the tides.
Click here for more information about Sharon Desjarlais, CC.
Click here for more information about Michele McGrew.
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