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MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
News in Brief
Oregon Gov. John Kitzhaber (a medical doctor, no less) proclaimed October 2014 "Oregon Chiropractic Health and Wellness Month" in an official proclamation signed Aug. 25, 2014.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
How to Find Your Ideal Patient – and Help Your Ideal Patient Find You
Just imagine: You're at the front desk looking at the scheduler and a smile creeps across your face. Row after row, name after name, hour after hour; you're blessed with an entire day of ideal patients. Every day should be like this, you whisper. Exactly!
Take Care of Your Skin: Tips to Pass on to Your Patients
Many of our patients are not aware that the largest organ in the human body is actually the skin. Accounting for 16 percent of total body weight and covering up to 22 square feet of surface area, the skin is more than just a "covering," as originally thought.
The Life & Legacy of James Sigafoose, DC (1933-2014)
Surrounded by his family and closest friends, Dr. James M. Sigafoose passed away quietly on Thursday, July 3, 2014. With his wife of 60 years, Patsy, along with his children, Tina, Daun, Kieth, Selina and Carey – all chiropractors – at his side.
Your Patients' Best Health Resource
There is nothing as powerful as information. The right information has won wars, saved lives and changed hearts; lack of information has led to hesitation, poor decisions and unintended consequences.
Watch Out for Red Herrings
In clinical practice, when one condition mimics another, it makes it difficult to obtain an accurate and timely diagnosis.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
Detoxification for Athletes: The Key to Winning Performance
One of the most dangerous culprits that affects an athlete's ability to perform at an optimum level also happens to be one of the most elusive.
Building the DC-MD Bridge
From MDs practicing integrative holistic medicine to the family internist, many DCs are enjoying unprecedented attention from their allopathic colleagues.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
Don't Forget About the Performers
Donald Petersen Jr.'s recent article, "Your Chance to Go Back to High School" [May 1, 2014 DC], focused on the injuries incurred by high-school athletes and the subsequent opportunities for the chiropractic profession.
From the Other Side of the Table
People come to us to gain freedom from pain, to feel better, to live better. As D.D. Palmer stated, "We Chiropractors work with the subtle substance of the soul." Therein also lies the rub.
Decompression-Traction: A Core Treatment Method in Chiropractic's Future
We're all competing for new patients. We're competing for new patients with physical therapists, massage therapists, medical specialists and hospital fitness centers. We're even competing with side-effect-ridden medications that quit working every four hours.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
Ringing in a Fiscal New Year With a Recommitment to Cost-Effectiveness
Back when the Foundation for Chiropractic Education and Research was in its heyday, I used to send out New Year's greetings and virtual noisemakers to some close friends on July 1 – the beginning of our new fiscal year – wishing for prosperity in the year ahead.
October, 2013, Vol. 13, Issue 10
Find Success in Mastering the Art of Divine Right Timing
By Sharon Desjarlais, CC and Michele McGrew
Lynn McKenzie recently made more than $43,000 in less than a week. And she credits it largely to the moon. A well-known energy healer, she's been offering individual and group programs for years. Yet she never experienced this much success so quickly.
What shifted? Sure, we helped her craft a great marketing plan. But surprisingly, it had less to do with what she was doing than when she was doing it. Because we also taught Lynn how to use one of the world's most effective energetic barometers – the moon – to add impact to her marketing efforts ... without having to work harder. That's what we call the art of Divine Right Timing. You see, as human beings, we're all naturally affected by the rhythm of the energies around us. Even if we're not consciously aware of it.
We know the moon controls the tides. And since our bodies are made up of virtually the same stuff as the sea, it only makes sense that we're also affected by the moon's energy. Why do you think some people get a little crazy during the full moon? Because on a visceral level, we're still unconsciously responding to these ancient rhythms.
Now imagine what can happen when you're aware of the invisible pull the moon has on your energy – and the energy of your potential clients. Imagine how much easier it would be to connect with them and meet them where they are, so you can help them take the next step in their healing journey with you. The rhythms of the moon hold the key. And each phase is perfectly aligned to specific steps you can take to grow your practice.
The New Moon: Inspiration and Creation
The New Moon is all about new beginnings and fresh starts. Think of it as a reset button for the human psyche. Every month, at the beginning of the lunar cycle, we have an opportunity shake off the past and step into something brand new. This makes the New Moon the perfect time to dream about the future of your holistic business and to begin taking inspired action toward your goals.
Use the energy of this phase to connect your potential clients with what's possible when they make the wise decision to invest in themselves through your services. Time frame: This cycle beings on the day of the New Moon and carries over for three days.
The Waxing Moon: Growth and Expansion
The Waxing Moon helps you express the energy of growth and expansion in your practice. Which makes it a great time to step up your marketing and social-media exposure. As the moon is growing, harness that energy by stretching into something you've been avoiding or resisting. The inspired actions you take during this phase gain momentum as the moon's light increases, creating even greater opportunities for you and your clients.
Stay focused on your goals and keep taking steps forward. Even if you can't see the results of your marketing efforts right away, trust that the seeds you plant during this phase will grow if you nurture them. Time frame: This phase begins four days after the day the New Moon is born and ends four days before the Full Moon is at her peak.
The Full Moon: Power and Confidence
Right now there are clients who would gladly invest in your services if they only knew you were here. So the Full Moon is the perfect time let your light shine. Plan activities that allow you to be highly visible and accessible to your potential clients. Tap into the energy of this phase to help you take bold steps forward. When you do, you put the Law of Attraction into full swing. And all kinds of opportunities begin to open up for you and your clients.
By aligning with the light of the Full Moon, you're being asked to step outside of your comfort zone and claim your role as the powerful co-creator of your business and your life. Remember, as long as you're taking steps forward, you can't fail. Time frame: This powerful, magical energy is alight three days before and three days after the peak of the Full Moon.
The Waning Moon: Letting Go
As the moon decreases in the sky, it's time to slow down. This is not the time to push your will with brute force. Instead, look for smarter ways to accomplish your goals. Align with the energy of the diminishing moon by being willing to let go of what's no longer working for you. Remember, you can't receive new things in your business if you're clinging to old ways of thinking, doing or being. This is not about looking back with regret or shame, but identifying and releasing what needs to be changed. So take an honest look at your business to see what's not in alignment with your vision, your mission or your goals.
Also, be alert for self-sabotaging thoughts or actions during this phase. Old patterns of thought will pop up. Use the power of the Waning Moon to banish them from your subconscious mind for good. When working with clients, be willing to help them look deeply at the pain and dysfunction that has kept them stuck. And to get clear on exactly what it's costing them. By peering into the shadows, you're able to help them see what needs to be healed. Time frame: This phase begins four days after the Full Moon reaches her peak and continues until the day the New Moon is reborn in the sky.
If you're inspired to put the natural rhythms of the moon to work in your practice, all you need is a calendar that lists the New and Full Moon. (Remember, the Waxing and Waning Moons fall between these two benchmarks.) Then use the moon-phase activities we've shared here and commit to two or three for each phase. When you're in the flow of Divine Right Timing, you draw new clients to you as easily as the moon draws the tides.
Click here for more information about Sharon Desjarlais, CC.
Click here for more information about Michele McGrew.
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