resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
A House Divided?
The American Chiropractic Association's House of Delegates voted on 30 resolutions at its annual business meeting in Washington D.C., but two in particular took immediate center stage due to their controversial nature.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Low Back Pain in Professional Golf: A Common Muscular Relationship
Every sport creates its own unique demands on the body. Some sports require such a myriad of body positions that assessing pathology is often difficult and unpredictable.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Sleep, Less Sleep or No Sleep?
I had a dream I wasn't getting enough sleep. It was a very realistic dream, even though I was probably slightly awake and not really deep dreaming. Most likely I had been dozing, caught in that twilight of sleep and wakefulness.
Talking to Patients About Lumbar Facet Denervation (Medial Branch Neurotomy)
Lumbar facet denervation, more appropriately termed medial branch neurotomy (MBN), is a procedure that may be considered when patients suffer from recalcitrant non-radicular axial back and/or leg pain.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Term Limits: What's in a Word?
It was the French historian and philosopher Voltaire who once declared the Holy Roman Empire was neither holy nor Roman nor an empire.
Turning a Blind Eye to History – and Reality
The American Medical Association is taking the Supreme Court's Feb. 25, 2015 decision exactly as it always does – by turning a blind eye to history, legal precedent and reality.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
A View From the ER
The University of Western States has inked an innovative agreement with local nonprofit health system Legacy Health whereby UWS sports-medicine fellows can experience observational clinical rotations in emergency-room settings within the Legacy system.
Applying the Thin Skull Principle
The "thin skull" principle, also known as the "you take your victim as you find them" principle, is a legal principle that can be summed up by the following statement.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Optimism = Compassion = Trust
A randomized clinical trial recently published online in JAMA Oncology examined how patients viewed their doctor based upon how the practitioner presented bad news to the patient.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
October, 2013, Vol. 13, Issue 10
Find Success in Mastering the Art of Divine Right Timing
By Sharon Desjarlais, CC and Michele McGrew
Lynn McKenzie recently made more than $43,000 in less than a week. And she credits it largely to the moon. A well-known energy healer, she's been offering individual and group programs for years. Yet she never experienced this much success so quickly.
What shifted? Sure, we helped her craft a great marketing plan. But surprisingly, it had less to do with what she was doing than when she was doing it. Because we also taught Lynn how to use one of the world's most effective energetic barometers – the moon – to add impact to her marketing efforts ... without having to work harder. That's what we call the art of Divine Right Timing. You see, as human beings, we're all naturally affected by the rhythm of the energies around us. Even if we're not consciously aware of it.
We know the moon controls the tides. And since our bodies are made up of virtually the same stuff as the sea, it only makes sense that we're also affected by the moon's energy. Why do you think some people get a little crazy during the full moon? Because on a visceral level, we're still unconsciously responding to these ancient rhythms.
Now imagine what can happen when you're aware of the invisible pull the moon has on your energy – and the energy of your potential clients. Imagine how much easier it would be to connect with them and meet them where they are, so you can help them take the next step in their healing journey with you. The rhythms of the moon hold the key. And each phase is perfectly aligned to specific steps you can take to grow your practice.
The New Moon: Inspiration and Creation
The New Moon is all about new beginnings and fresh starts. Think of it as a reset button for the human psyche. Every month, at the beginning of the lunar cycle, we have an opportunity shake off the past and step into something brand new. This makes the New Moon the perfect time to dream about the future of your holistic business and to begin taking inspired action toward your goals.
Use the energy of this phase to connect your potential clients with what's possible when they make the wise decision to invest in themselves through your services. Time frame: This cycle beings on the day of the New Moon and carries over for three days.
The Waxing Moon: Growth and Expansion
The Waxing Moon helps you express the energy of growth and expansion in your practice. Which makes it a great time to step up your marketing and social-media exposure. As the moon is growing, harness that energy by stretching into something you've been avoiding or resisting. The inspired actions you take during this phase gain momentum as the moon's light increases, creating even greater opportunities for you and your clients.
Stay focused on your goals and keep taking steps forward. Even if you can't see the results of your marketing efforts right away, trust that the seeds you plant during this phase will grow if you nurture them. Time frame: This phase begins four days after the day the New Moon is born and ends four days before the Full Moon is at her peak.
The Full Moon: Power and Confidence
Right now there are clients who would gladly invest in your services if they only knew you were here. So the Full Moon is the perfect time let your light shine. Plan activities that allow you to be highly visible and accessible to your potential clients. Tap into the energy of this phase to help you take bold steps forward. When you do, you put the Law of Attraction into full swing. And all kinds of opportunities begin to open up for you and your clients.
By aligning with the light of the Full Moon, you're being asked to step outside of your comfort zone and claim your role as the powerful co-creator of your business and your life. Remember, as long as you're taking steps forward, you can't fail. Time frame: This powerful, magical energy is alight three days before and three days after the peak of the Full Moon.
The Waning Moon: Letting Go
As the moon decreases in the sky, it's time to slow down. This is not the time to push your will with brute force. Instead, look for smarter ways to accomplish your goals. Align with the energy of the diminishing moon by being willing to let go of what's no longer working for you. Remember, you can't receive new things in your business if you're clinging to old ways of thinking, doing or being. This is not about looking back with regret or shame, but identifying and releasing what needs to be changed. So take an honest look at your business to see what's not in alignment with your vision, your mission or your goals.
Also, be alert for self-sabotaging thoughts or actions during this phase. Old patterns of thought will pop up. Use the power of the Waning Moon to banish them from your subconscious mind for good. When working with clients, be willing to help them look deeply at the pain and dysfunction that has kept them stuck. And to get clear on exactly what it's costing them. By peering into the shadows, you're able to help them see what needs to be healed. Time frame: This phase begins four days after the Full Moon reaches her peak and continues until the day the New Moon is reborn in the sky.
If you're inspired to put the natural rhythms of the moon to work in your practice, all you need is a calendar that lists the New and Full Moon. (Remember, the Waxing and Waning Moons fall between these two benchmarks.) Then use the moon-phase activities we've shared here and commit to two or three for each phase. When you're in the flow of Divine Right Timing, you draw new clients to you as easily as the moon draws the tides.
Click here for more information about Sharon Desjarlais, CC.
Click here for more information about Michele McGrew.
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