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5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
October, 2013, Vol. 13, Issue 10
Understanding Core Distortion: Unlocking Your Potential
By Don McCann, MA, LMT, LMHC, CSETT
At birth, we have many yet to be developed potentials and talents that will shape the outcome of our lives. Will we be successful, healthy and pain free, or will we be limited, unsuccessful and battling painful conditions for a substantial part of our lives? The answers to these questions are already somewhat predetermined if we do not have some help.One look at the amount of over-the-counter and prescription pain killers lets us know that a lot of people are not living their lives pain free and are limited by the conditions causing their pain. The good news is help is here.
Renée, a state champion gymnast at the age of 13, has never had a serious injury and is known for her unwavering balance during her gymnastic performances. Charlie, age 60, who had knee, spinal disc and shoulder problems from his teens to age 55 is now pain free, even when playing golf and doing yard work. Ann, an 86-year-old massage therapist who had severe back problems in her late 50's and 60's and was told to retire from her massage practice, is still practicing massage at 87 and going on kayak and travel adventures around the world. Jan, a 53-year-old Ironman competitor for the last 30 years, is told to retire due to spinal disc, hip and leg conditions that probably would need surgery, is able to compete three months later in the Hawaiian Ironman competition and take an hour and a half off her previous best time, achieved when she was 35. Jack, a 40-year-old with 20 years of neck problems from three whiplashes, feels better and can do more now than he could at the age of 20.
What all these clients have in common is they have received Structural Energetic Therapy treatments that brought into balance the core distortion, a structural imbalance that is present in all people. What is also apparent is that when the core distortion is released bringing the body structure into support and balance there is a dramatic increase in potential in the lives of the recipients.
A fetus at 16 weeks of age has an observable pelvic rotation with one ilium anterior and one ilium posterior. By the time a baby is born, this rotation has affected the curvatures of the spine and the functional lengths of the legs. The exaggerated curvatures of the spine affect the rib cage, resulting in a torsion and a slight tippage of the right rib cage down towards the ilium. This, in turn, affects the shoulders resulting in a medial rotation of one shoulder and external rotation of the other one, which also results in one shoulder being higher and one shoulder being lower. The neck is part of the spine, which sits upon an uneven sacrum that is tipped due to the rotation of the iliums, and is also distorted coming forward and tipping to one side. This is the classic core distortion that is evident in babies at birth. Even though research is subject to bias and non-standardized evaluation techniques, in essence there is agreement that we are not born in perfect alignment and that the alignment deteriorates throughout life. There are very few exceptions, if any, to a loss of structural support and loss of height as people age.
If we look at the core distortion from the standpoint of functional kinesiology, we not only see a structural distortion but also a significant loss of muscle strength and function (strain patterns). This can be evaluated with muscle testing. When there is a misalignment of the bones, there is a weakening of the functional muscle strength (strain patterns). When testing a client who is in the core distortion, up to 50 percent of their muscles will test in a strain pattern with 50 percent or less in strength and function. Due to the torsion spiral of the core distortion, there is a testable weakness or strain pattern on one side of every major joint.
This can lead to premature deterioration of joints from an inability to stabilize under stress, resulting in injury; or an imbalanced movement and support pattern, resulting in premature deterioration of cartilage and ligaments on the side of weakness and imbalance. This is loss of potential. This loss of muscle strength and function prevents people from achieving maximum success in a sport, or recovery in accidents or sports; or leads to an earlier retirement from a physical activity such as massage. These strain patterns equal loss of potential. This is preventable.
When viewing lost potential due to the core distortion, let's look at the earliest phase of our lives. Our ability to manipulate our environment and become mobile as infants has a direct relationship to our ability to develop life skills and IQ. Every infant is operating with a significant loss of function and motor skills in this extremely important developmental stage while in the core distortion. The infants who have been fortunate enough to be brought out of the core distortion at an early age have their whole lives changed just by bringing their musculoskeletal system into balance and function and releasing the strain patterns.
Therapeutic bodywork and massage have long sought to bring the body into weight-bearing support and restore the lost potential caused by the core distortion. While they have been somewhat effective in relieving pain and achieving a degree of balance, they have not been able to achieve a long-term rehabilitation of the core distortion because the relationship of the distortion in the cranial motion to the rotation of the iliums and weight-bearing separation of the sacrum were not being addressed. With the advent of the cranial/structural core distortion releases, which release the soft-tissue restrictions holding the distortion of the cranial motion, the rotation of the iliums causing the weight-bearing separation between the sacrum and iliums can finally be corrected long term. This has been the missing link in treating musculoskeletal problems. The cranial/structural core distortion releases provide a structural support for further musculoskeletal rehabilitation of the rest of the body.
Ninety-five percent of musculoskeletal pain and dysfunction results from the lack of support within the core distortion. When treating clients with pain or other significant structural problems, if we can bring the core distortion into weight-bearing support and restore the strain patterns in their muscles that were functioning at 50% or less efficiency, then we are well on our way to long term rehabilitation of even severe problems. This has proven to be extremely effective with scoliosis, degenerative disc conditions including bulging and herniations, and cervical spine injuries, even after surgeries have failed. The balancing of joints and restoring strength to stabilize both sides of a joint have rehabilitated many injuries and avoided the necessity of surgeries including joint replacements. Even after injuries and joint degeneration have occurred, the restored muscle strength and function that has been absent since birth has unlocked a higher level of performance potential for clients than they had before the injury.
When looking at athletic performance releasing the core distortion using these techniques at an early age restores the muscle function and balance so that these young athletes can excel at their sport and avoid injuries. An athlete who is treated later in life while trying to achieve maximum performance, will still benefit by unlocking a significant amount of muscle strength and function that was previously unavailable. This can be measured in strength tests and performance tests related to their athletic performance. Other athletes have been able to rehabilitate form chronic injury patterns and actually come back stronger than before the injury due to the improvement in function and strength after having the core distortion corrected. Athletes who are serious about performing at their highest level, fully rehabilitating from their injuries long term without limitations, and maximizing the length of their career, need to look at having the core distortion released from their structure.
Click here for more information about Don McCann, MA, LMT, LMHC, CSETT.
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