Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
October, 2013, Vol. 13, Issue 10
A Career Move to a Resort Spa: Is It Right for You?
By Ann Brown, LMT
Wondering if working in a resort spa is right for you? I've been in this industry for nearly 20 years, but I have to admit – it was more of a career path that opened up for me, instead of one that I purposefully set out to make my life-long mission. It was definitely one I never expected to love so much.
I fell into the resort spa industry. I say "fell" because, when I started, I was looking for a job with flexible hours and good pay while I was finishing my MBA. My previous work had all been in sales, driven and dollar-focused. I went to nail technician school as a means to support my way to my MBA, not looking for a career in the resort spa industry. I didn't really know all the benefits of working for a large corporation, but once I started working within one of the largest resort spas in the U.S., I started to see so many other perks besides good wages and flexible hours. I had, at my fingertips, very low employee hotel rates at the other hotels within the corporate group, great pay with taxes taken out, medical benefits, complimentary lunch and uniform cleaning, and the ability to trade freely with the other licensed staff for massages, facials and all sorts of modalities I had never tried before, such as watsu, Thai, MLD, reflexology, craniosacral, acupressure and more.
I also had the opportunity to add to my spa education at a discounted rate, sometimes even earning free CEU's from training for new menu items. Training for treatments such as stone massage and classes on the principles of hydrotherapy were the perks that really opened my eyes to the BIG world of spa. When I started at my first resort spa, I have to admit my nail technician job was primarily about meeting my needs – some decent money and very flexible hours. I had my basic license, but it became quickly apparent to me that the more education I had, the more money I was going to make.
The resort spa I was working for had a couple of pedicures that included reflexology on the spa menu, but I wasn't eligible to perform them. You had to have at least 16 CEU hours in reflexology and some case studies before being opened on the schedule for these pedicures. When the resort spa offered a free 16-hour CEU class on reflexology, I decided to do it, mostly because it meant a significant pay raise per hour for me to be able to do these specialized pedicures over the basic ones.
You may have heard the saying, "When you are ready to learn, the teacher will appear." I learned so much in those two days of reflexology training – that is exactly what happened to me. I was in awe of what I learned and the potential it held. At the time, I had some minor health issues and was at a loss as to a course for my future wellness. Through this class, I immediately felt the benefits that spa therapy had upon my own health. The reflexology class set me on a path that has daily reminded me of why I am in the spa industry.
It also put my big toe in the pool of entertaining the idea of entering massage school, which was very intimidating to me. I had never been much of a touchy feely type and hadn't given much massage of any type to anyone before entering school, but the more spa therapy I learned, the more I wanted to learn. I have to admit – I was so intimidated about massage school that I pursued esthetician training first. Please don't judge me, but I was equally intrigued with skincare and really learned so much from some Eastern European estheticians I worked with, I thought I better get that license under my belt next, so fast forward four months and I finally took the plunge with massage school. I was living in Florida at the time and went to a 500-hour evening program. I was receiving treatments for my health concerns within the spa, trading with massage therapists and receiving lots of MLD, reflexology and seaweed treatments and hydrotherapy using water temperatures to aid in the exchange of fluids and to help me reduce water retention issues, and it was all working. I honestly had a hard time believing that all this natural stuff was working and making my body more alkaline, but it was undeniable how it improved my overall health. As I look back even today, it was an "ah-ha" moment in my life.
That's my story, but you may still be thinking – is the resort spa industry for you?
First, I know it can be intimidating, but you will have to push through those fears. Working with 50 to 150 staff members, some with oodles of certifications and years of experience, can be quite overwhelming. What I found is so many of them are willing to share their experience, technique and offer great advice. I am so eternally grateful for all the spiritual souls I have met in the spa/massage industry. Second, the pay and hours are really pretty good. You have no overhead, and since uniforms, supplies, business cards, linens, massage oil, equipment and clients are provided – Why not?
Many resort spas are breathtaking and so ample in room size, offering luxurious locker rooms, ergonomic hydraulic tables and more. There is so much for you to enjoy. I do understand that some massage therapists are hesitant to leave their own practice because they like the relationship they have when they see the same client weekly or monthly to better his or her health. Sometimes, in a resort setting, this is almost impossible. But I do think you have the ability to set the bar really high for resort spa clients with your massage techniques and abilities. You can set the guest's expectations and put them on a course of action for better health, for sure. All clients are looking for prevention/wellness tips and who better than to do that than a licensed massage therapist who is getting a better understanding of the client's structure/muscle/fascia during a massage, not to mind the emotional aspects the body holds.
So many people enter the massage world with their first massage on vacation, whether a resort or cruise, and why not impress them with their first experience? You have the potential to make them aware of how important massage is for their health.
Lastly, I think the career implications and business aspect of making a move to a resort spa is huge. You can potentially learn from other smart business people, not only in the massage industry, but also food and beverage or resort group sales or marketing gurus. You can learn how they operate and this can benefit you in numerous ways via networking, growing your own future business and giving a broader scope of your potential. If you are worried about the interview at a five-star property, my advice is to own it. If it seems like a good fit to you, it probably feels the same to them. Good luck – and let your journey begin.
Ann Brown, a licensed massage therapist, is a member of the International Spa Association's board of directors and serves as spa director at Spa Shiki at The Lodge of Four Seasons in Lake Ozark, Mo. She also provides management consulting services through Spa Insight Consulting.
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